The process of using language on web pages and in metadata to help content rank better in search engines. Search engine optimization is an organic way to drive more website traffic that many online businesses use.
There are 201,000 people searching for the term “apple pie recipes” every month, but that doesn’t mean you should break out the measuring cups and write about it, if your magazine is for car enthusiasts. But if you’re a magazine for diabetics, you could certainly write about “diabetic apple pie recipes” of which there are 140 people searching for the term every month. But why would you write to an audience of 140 when you could possibly collect the eyes of over two-hundred thousand?
Audience development personnel have a very specific, and incredibly important job within an organization.
Finding the right audience development staff can mean the difference between thousands of email subscribers and tens of thousands of dollars in additional revenue.
The best audience development job description I’ve ever seen comes from one of our clients. Continue
Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media.
Typically, Search Engine Optimization (SEO) comes first. This is the process of creating content that has been optimized for some set of keywords that our target audience is looking for.
Digital magazine marketing will give you an afterlife
There are times in business when we feel like we’ve created something great, and we don’t understand why it’s not selling.
Back in 1967, a successful New York ballerina by the name of Marta Becket stumbled upon an old social hall in Death Valley Junction, California, population: 6. After Continue
Choosing good keywords and using them correctly is more than a strategy, it’s a lifeline for your investment in content and can keep traffic flowing indefinitely.
When you’re in the business of content, search engine optimization isn’t just a hip thing to do, it’s a necessity. Think about how much time your team spends every day Continue
Discover the carefully guarded source of the world’s most effective email subject lines that most professional copywriters don’t like to share Continue
Magazine events bring in user and sponsor revenue, and many publishers have made a profitable business model out of them.
When we talk about multiplatform publishing, it’s easy to jump right into the obvious choices: the ones with words, like books and portals and ebooks. But some of the biggest publishers I know have incorporated live Continue
Aggregating great content is just as valuable as creating great content
Content aggregation is often given a bad name, because it’s often done incorrectly.
The best content aggregators approach the process as the valuable art form that it is. Content aggregators recognize the web is all about content aggregation, and their work allows users to reach new depths on the subject matter they care about.
We first wrote about content aggregation in 2011. At that time, he had been researching best practices for content aggregation and strategies content aggregators should avoid. Continue
Magazine publishers have been giving away their content for decades in an effort to attract new subscribers. In online publishing, ad-driven subscription websites have an additional incentive: Increasing the eyeballs that see their sponsors’ ads.
Publications like Mother Earth News put all their magazine content on their subscription website. They believe it hasn’t hurt their circulation, and at the same time, says General Manager Bill Uhler, it helps them cast a wider SEO net. Continue
Coming up with the right subscription website business model(s) is usually the biggest stumbling block for those wanting to get into this business.
Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for Continue
What to look for in an online shopping cart system, from Haven Nexus, to Shopify to WooCommerce
Ecommerce has become a core part of any multi-platform publishing business. Even publishers who are still selling print-only have developed online shopping experiences because the Internet has become the first place people search for new information products.
That one fact Continue
Search engine optimization is kind of a game, right? It’s an important game – a necessary one for any publisher – but mostly it’s just us trying to play by the rules while Google giggles and changes those rules whenever they like.
At Mequoda, we stress the importance of a freemium strategy. Freemiums are free downloadable products that sit on SEO’d pages that publishers give away in order to build their email lists. The freemiums are available to download on these SEO’d landing pages, which we call rapid conversion landing pages, or RCLPs for short. You’ve seen them around here, here, and here. Continue
Get more page one rankings in Google by being a better keyword density checker for your business
Our SEO process has several layers that starts with keyword research and ends with article marketing and an accompanying white paper. Somewhere in the middle of this process we take what we see as a great keyword and drop it into the article or landing page that we’re writing. Continue
How we’re adjusting our keyword optimization best practices to accommodate changes in the Google algorithm and Keyword Planner
It had been awhile since Google played around with its search algorithms, so we all knew we were due for a change. Sure enough, this summer the search engine giant launched what we believe to be “Phase 1” Continue
This content is password protected. To view it please enter your password below:
These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists
“Audience development” is one of those terms that many people instinctively understand, but usually underestimate. Although media professionals have worked with the term for years, most have not bothered to define all the things that go on when executing an Continue
The classified content business model is the modern day equivalent of what used to appear in the back of many newspapers and B2B magazines
Listings for products, services, and jobs are the backbone of the classified content business model. They are, as we are fond of saying, a great way to take lots of small checks Continue
No publisher can hope to have a successful subscription based website without getting the marketing right. So if you have, or plan to launch, one of our three subscription website business models – a portal, magazine website or newsletter website – it’s worth studying the winning strategies used by savvy publishers, including, of course, our own clients. Continue
The directory content business model is a three-fer
The directory content business has some pretty unique benefits. If executed correctly, this model can be a win-win-win for any ambitious publisher. Not many content business models can say that.
Not only is a directory a revenue stream, it can also be an engagement device on your website – Continue
Because we quantify everything, Mequoda has identified nine (coincidentally) deadly subscription website mistakes that are commonly made when publishers build their online presence. Continue
As it’s always been, Google’s main focus publicly is the ads you buy via Adwords. And, as always, Mequoda knows that the exact same concepts apply to free organic search campaigns.
If you read our white papers and posts, or you’ve attended a Mequoda Intensive, you already know how much value we place on organic search. It’s the core of the Mequoda Method, and while anyone can buy ads, that kind of marketing just isn’t as high on our priority list as organic search is. Continue
If your audience development strategy doesn’t incorporate search, you’re not thinking of the long term
When you are a Mequoda publisher, the goal of audience development is to get people on your email list. You will use that list to eventually sell them a product or monetize them through a sponsored message. The strategies we use Continue
If more than 50% of your traffic comes from mobile, it’s time for a mobile website analysis to see if you’re looking as sleek as you think you are
In an interview, Hearst Head of Corporate Tech Allen Duan said, ”We’ve removed the differentiation between the mobile and desktop experience. Fifty percent to 70% [of Hearst’s audience] are Continue
Write an online magazine editor job description like a product description for a Swiss Army knife
Can you remember life before the internet, when a personal computer was another name for a hand-held calculator? When publishing was a process that required a printing press?
If you’re old enough to remember hot type, the pica stick, and manual Continue
Improving direct marketing results is a constant source of discussion for publishers. They are always tracking, evaluating, and testing different offers for their products in order to optimize their results, even moreso now that it can be done online through digital direct marketing systems. Continue
In recent news from the world of publisher analytics, we see Google share the top factors for search, the IAB’s latest pronouncement on ad viewability, the efficacy of data monetization, and more Continue
Magazine marketing thrives in the new world of PPC and organic search
What’s the one thing that magazine publishers have in abundance, more than any other business on the planet?
And who’s the paramour of content? Google.
Think about it – all of the companies out there struggling with SEO and frantically hiring content farms overseas, and, bless Continue
How to leverage multi-channel marketing both internally and also to sell out your advertising packages
The human race doesn’t all live in one house, or all work at one business. We don’t drink our coffee the same way, and we all definitely do not save our pennies for the same exact vacation.
When a mother and daughter Continue
What to look for in a classified ad system, from Haven Nexus, to yClas, Classipress and ClassifiedEngine
Classified ads have a long tradition of providing service to readers. For newspapers, classifieds were a major source of revenue until online sales services, such as Craigslist, and all the online job search services, such as Monster, took over the space they Continue
Pick your favorite online publishing platform, and there’s probably news; plus, when does a digital paywall become pay as you go?
The idea of the perfect online publishing platform continues to emerge as a major consideration for digital publishers looking to add on to revenue streams, as elusive as that perfect online publishing platform is. Is Continue
The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that in mind, we think your odds of increasing landing page conversion rates will definitely improve. Continue
How creating, publishing, and promoting these three types of content daily will tackle all your social and SEO goals
Typically we find that content falls into three buckets: news, evergreen, and blockbuster. Most Mequoda publishers publish this type of content every single day because all three serve different purposes.
News content keeps your readers up to date Continue
If you’re reading this post, you’re probably looking for an Internet marketing company, agency or consultant to help with your Internet marketing strategy and execution.
Internet marketing is easy to do and hard to master.
Internet marketing companies come in all shapes and sizes. If you’re shopping for one, it’s important to find an Internet marketing company that’s a good match for your organization. What makes an Internet marketing company a good match for you? Continue
Mequoda reveals the best SEO software publishers can use to extend the life of all their articles — more effortlessly. Continue
My publisher friend is a fervent believer in creating A/B splits for his landing pages, focusing specifically on the titles of his paid handbooks. The graphic design of each cover is identical in color, typeface and size. His sales letter landing pages use the exact same persuasive editorial copy except for the title of the book. Continue
On content-driven, information-rich websites we use press releases for more than the basic announcement. We also use them to release free white papers because we know they offer more opportunities for inbound links and the SEO benefits required to get a landing page ranked well in Google.
Since Google now holds us responsible for the inbound links that come to our site, we decided to update our annual guide to the best paid and free press release sites by completely eliminating the sites with low SEO scores. What started out as a 50-something list is now down to just nine. Continue
Another new Mequoda multiplatform publishing system is born
Everyone loves to brag about their children, and at Mequoda we feel the same way about our clients. One of our most successful recent system launches was Metro Parent, a southeast Michigan-based online parenting community offering expert advice, stories on parenting trends and issues, and innumerable resources.
Metro Parent Continue
Each of these newsletter subscription websites illustrate how to collect and convert website visitors into paid digital subscribers
If you sell a print newsletter, considering a newsletter subscription website is a business-critical decision. Consumers expect to access their periodical subscriptions digitally, and they’re willing to pay more for access when it includes back issues they don’t Continue
Turn basic headlines into social media gold by experimenting with these proven copywriting formulas for clickable social media headlines
Everything I’ve read as an observer of the social media and publishing communities tells me that most marketers don’t get a click rate on a Tweet of more than one percent, and in fact most marketers get Continue
The digital revolution not only makes content more accessible; it offers additional ways to generate revenue
Have the changes in digital magazine publishing created new revenue generating opportunities for you?
Those opportunities may exist for many digital publishers, even if they don’t realize it due to other focuses. Continue
Do you know what to monitor in your website traffic report?
We’re constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic report that all of us should be pouring over to see whether or not our hard work is going anywhere?
Anyone who has installed monitoring and Continue
Slow loading web pages can mean turning customers away from your landing pages and ultimately from buying yor products. Continue
Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers who can do this become masters at building communities that draw users to both read and post.
Out of the 16 website business models that Mequoda currently monitors, the community subscription website archetype is the only one where the publisher relies on its community to create the content. There are six premium (paid) archetypes, and four affinity (free) archetypes. This is one of the four free ones. Continue
There’s a lot to learn in Google Analytics, but unless you’re a business analyst or marketing manager, you probably don’t need to know all of them.
However, one set of metrics that every user of any capacity should know are your referring website analytics. Referring websites are those who are linking to you and sending you traffic. Referring traffic is comprised of visitors that find those links to your site and click on them. Continue
Did I get your attention? If so, you may intrinsically be drawn to the concept of newsjacking, even if you aren’t quite sure what it is.
Newsjacking is the process of driving traffic to your website through the use of breaking news that happens somewhere, in some industry. It doesn’t necessarily have to involve the industry you work in directly, but publishers and brands who use newsjacking as a way to create content need to find true alignment between the news and your industry to reap the benefits.
This is of course, evergreen content aside, which is our preferred type of content because it never expires or gets old, and should never be replaced by newsjacking. Continue
Make sure your landing pages answer this question for your users: “what’s in it for me?”
With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success
In order to succeed online, publishers need to have staff that understand the digital evolution.
A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or don’t properly teach your current staff about digital strategies, you are sure to fail online. Continue
Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you’re writing content and creating products that your audience is asking for, while acting as a resource to those consumers – completely free of charge. In exchange, you build loyalty while also building email lists, followers, fans and revenues. Continue
March 14, 2014 – BOSTON — A complete, painstakingly documented handbook on audience development for Internet publishers has just been released. The 260-page handbook, Organic Audience Development Strategy: 68 Audience Development Strategies for Building a Robust Audience Development Plan, was written by Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group. Continue
The New York Times is reporting on the mystical world of Google Plus. Publishers will be interested to hear what The Economist thinks about Google’s social network. Continue