Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and user-friendly Mequoda Method for digital publishing success in our three-day Internet Marketing Intensive, the definitive training course in publishing and marketing content online. … Continue
You may never be Rupert Murdoch.
But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet by attending Mequoda’s Internet Marketing Intensive this January in New York City. … Continue
Save the dates for these industry-leading training experiences!
CHARLESTOWN, MA, Dec. 19, 2012 – Mequoda Group, a leading provider of consulting, training and support services to digital publishers, has announced its 2013 training calendar. … Continue
Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media to drive qualified traffic, getting those first visitors to a new website is an interesting challenge. The tips provided below will help increase website traffic … Continue
Proven methods and a new idea for blockbuster SEO campaigns
A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that advice tells you to start by developing a free report, then research your keywords and finally, write a landing page letter that’s been optimized for … Continue
The Mequoda Summit West 2012 highlights some advanced SEO strategies
By now, digital publishers who receive a lot of traffic through search engines have the basics of SEO covered.
It’s the advanced strategies however that can lead to even more visibility. … Continue
How to jump start and run a successful SEO campaign
An SEO campaign starts with a keyword and evolves into a multi-media marketing program. When a marketer finds a keyword that he feels can dominate in search engines, the goal is to create a product that can utilize the title, to either sell or start collecting … Continue
Audience development is perhaps the most important skill digital publishers need to understand
Publishers are making great strides to get their digital magazine publishing up to par by offering single issues and digital subscriptions. And although this is a positive direction to go in, they may be missing some of the most crucial parts of their … Continue
SEO Campaign Management remains popular in building audiences and email marketing lists
I’m sure you all understand the importance behind getting more visitors to your website. And if your website is designed with proper conversion architecture, the added website traffic will generate more conversions for you.
A bigger email circulation means a bigger community will be exposed … Continue
For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog
I almost never meet a publisher who tells me their audience could not be larger. And for the most part, they are absolutely correct. Most niche media publishers never reach more than three to five percent … Continue
Why social media should be a part of all your SEO campaigns
Ten years ago, you could have launched a new product and gotten straight to work with direct mail and TV commercials.
In 2011, our world is much faster and gives us the resources available at our fingertips that allow us to start promoting right away. … Continue
We’ve made changes to better connect attendees with speakers and thought leaders
With our Mequoda Summit East 2011 only a few weeks away, we made a big change.
This changed involved making our sessions more accessible by all in attendance. … Continue
“Nearly universal” activities for adults include search and email
With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new technology emerges.
Not to say that new technology doesn’t excite users, but some activities have evolved to become habitual.
According to a new study from Pew Internet … Continue
Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th
Discover first-hand the techniques used by online publishers and content marketers for supercharging your online business
(Boston, MA)—The Mequoda Summit East 2011, a hands-on program featuring keynote presentations, panel sessions, interactive workshops and networking opportunities, will take place September … Continue
New data shows the click value of high-ranking keywords
Do you rank high in search results for specific keywords?
If so, your SEO strategy must be working well.
However, do you know the actual value of those high-ranking search positions? A recent study … Continue
Early bird pricing for the Mequoda Summit East 2011 expires on July 31st
Register now for the Mequoda Summit East 2011 and receive the lowest price available
Dear Publishing Professional,
It is that time again to start considering your place at the Mequoda Summit East 2011. If you want to join an intimate group of knowledgeable online publishers … Continue
Three reasons why we are good at SEO
In the Mequoda Daily yesterday, I talked about writing and titling blockbuster SEO articles.
This method of targeting relevant keyword phrases your audience searches for is a true white hat SEO technique because it involves researching questions being asked and providing informative, high-quality answers. … Continue
5 tips for writing and titling blockbuster SEO articles that will generate more Google visibility
A blockbuster SEO article is a post that will show up in the first three pages of Google, preferably page-one, and remain there for an extended amount of time.
Blockbuster SEO articles do not happen by chance. Although, I suppose if … Continue
Learn all beneficial uses for SEO; a fundamental skill
Being able to write for search engines opens a new world for online editors, content creators and publishers.
It is also a necessary skill-set to have within every online business in 2011.
Announcing the Mequoda SEO Workshop 2011… … Continue
The king of search engines makes history; does it mean anything for online publishers?
In May 2011, Google hit a milestone by becoming the first company ever to reach 1 billion unique visitors, according to comScore.
Compared to its numbers from May 2010, Google’s unique visitors rose by 8.4% in May 2011. … Continue
Internet strategies evolve quickly; keep up to date with informative free reports
Think about last year’s Internet strategy…what were you doing to build audiences and sell products?
Were you heavily using micropublishing and social networks like Twitter and Facebook to increase website traffic and further your content marketing reach? … Continue
Past attendees will tell you that editors, marketers and management professionals should attend a Mequoda Summit to get the full experience
Yesterday’s Mequoda Daily featured a conversation I had with Willie Vogt, the Corporate Editorial Director of Farm Progress.
The focal point of the interview was to see how Farm Progress, the popular long-standing publication, is handling … Continue
Discover an array of future events that help build digital skills
The need for new skills has emerged for online editors, marketers and publishers in 2011.
Success in the digital future belongs to those individuals who can supply their multiplatform content to eager audiences without hesitation. … Continue
Discover a shift in the way marketers are using SEO
Optimizing content for search engines helps publishers market their content in a natural way. Often times, SEO receives more credibility than paid advertisements, and may remain ranked for a longer period of time, leading to more visibility.
What SEO efforts are you engaged in, and why? A … Continue
Our SEO Campaign Management Basics free report will teach you how to implement and execute SEO campaigns for your freemiums
Download your free digital copy of our SEO Campaign Management Basics white paper now
In an article that published earlier this week, we shared data from Outbrain that showed where external traffic came from for content publishers.
The … Continue
A glimpse at all our interactive sessions from September’s upcoming Summit in Boston
In yesterday’s Mequoda Daily, I provided highlights from a recent conversation with Bryan Welch, publisher and editorial director at Ogden Publishing, and mentioned how he will be a Keynote Presenter at our upcoming Mequoda Summit East 2011.
As an introduction to the four-day intensive, … Continue
Learn white hat SEO strategies for ranking higher in search engines during our SEO Campaign Management session at the Summit
In the Mequoda Daily yesterday, I talked about a rare chance to see inside one of the most successful SEO campaign management operations on the planet that includes hard data, which has now been gathered over … Continue
See how Anne-Laure Oaks has embraced her position as Audience Development Manager, and now Director, at Interweave
Audience development personnel have a very specific, and incredibly important job within an organization.
Finding the right audience development staff can mean the difference between thousands of email subscribers and tens of thousands of dollars in additional revenue. … Continue
Current Early Bird Pricing Expires Tuesday, March 15
Register now for the Mequoda Summit West 2011 and save
The Mequoda Summit West 2011 is only a few weeks away. Can you believe it?
We are extremely excited for this spring’s program and expect it to be the most comprehensive and informative Summit yet. … Continue
Some job responsibilities are “non-negotiable”, especially when it comes to audience development
The job of modern online editors is constantly evolving.
Today, companies are focusing on metrics to inform editors on how their content is working from a business standpoint. Some of these companies are even incentivizing editors with bonuses if they reach specific editorial goals. … Continue
Creating free products to build your email list is one of the fundamentals of SEO campaign management
One of the main topics of our SEO Campaign Management Basics white paper (free), is how to create, write and market a free white paper. While our ultimate goal online is to increase revenues, we can’t do that without … Continue
Experience SEO Campaign Management 2011 live today and learn how to create, execute and track campaign results
In the Mequoda Daily yesterday, we discussed five main ways to promote your freemiums.
Following the tips we outlined will help you increase website traffic and build your email marketing lists – two actions necessary for online business growth. … Continue
Rick Biehl, President and Publisher, Atlantic Information Services, Inc., Washington, D.C.
SIPA: What was your first job out of college and how did you get into this business?
BIEHL: In the early 1970s, I graduated from Columbia with a master’s in Chinese studies, and the timing should have been perfect since Richard Nixon had just “opened the … Continue
If you build and promote it, they will come
Creating and updating your freemiums should be a goal for 2011.
Information changes, strategies get updated and your keywords may not be as relevant as they were a year ago, or even six months ago.
This is why it’s so important to execute SEO campaigns on a regular basis. … Continue
With the New Year here, let’s all prepare accordingly
Now that the holidays and over and most of us are back to work, it’s time to get situated for 2011.
Let’s face it, just because it’s a new year, it doesn’t mean things have abruptly changed for the online publishing and Internet marketing industries. … Continue
SEO Campaign Management 2011 will contain all you need to know about the RCLP
In the Mequoda Daily yesterday, we discussed three components of a successful Rapid Conversion Landing Page (RCLP).
They included the keyword density to strive for, the amount of words to use in your RCLP and the number of email asks that should be … Continue
Website components for more conversions
Online publishers have a challenging job nowadays.
Many Internet users have a belief that the web is synonymous with free content. This is an initial thought at least, as many who experience free content are often persuaded to pay for additional, aligned content. … Continue
The Keyword Universe as a focal point for SEO campaign management
In the Mequoda Daily yesterday we briefly discussed the value of having a Keyword Universe.
If you had time to read the article, you would have been left with five methods for growing your Keyword Universe.
These methods were prefaced by the notion that hundreds of secondary … Continue
Two tactics for determining the content that makes up your online business
The way you envision the content on your website may not be the way your prospective audience members search for that content online.
Sure, some of your main terms might relate to what people are searching for, since they are likely broader terms, but secondary … Continue
Insights from Rand Fishkin of SEOMoz on possible hidden SEO triggers
In our every day SEO-ing, we generally have a very vague idea of what gets our pages ranked. The Google algorithm is complex and when they teach SEO lessons to publishers, they basically tell us to “write good content and they will come”. As … Continue
Discover how to start the process of SEO campaign management
In an article published in the Mequoda Daily yesterday, we discussed the overall strategy behind SEO and best practices for search engine optimization.
To quickly recap, the overall reason online publishers engage in SEO campaigns is to increase visibility, email conversions and total revenue. … Continue
Elect SEO campaign management in 2011 as your main strategy for organic search engine listings
Optimizing content for search engines has become an everyday practice for online publishers and content marketers.
SEO campaign management helps websites target their audiences with valuable content instead of obtrusive advertisements.
The strategy of SEO campaign management, when executed properly, helps increase visibility, … Continue