There’s still no easy way out of this demanding craft
In the last six months, every SEO copywriting blog on the Internet has decided that SEO copywriting no longer means including keywords in your copy because it’s not natural and Google only rewards natural copywriting.
Oops, I just made the mistake of writing a completely natural sentence … Continue
Now’s the time to plan for tablet and smartphone email platforms
Just when you thought you’d mastered all the new copywriting techniques demanded by the 21st century … mobile devices are about to shake up your world.
When I have my email copywriter hat on, I enjoy the opportunity to flex my marketing writing muscles without the … Continue
Write less but create powerful headlines
Which of the following headlines do you think will perform better? … Continue
You too can build a digital publishing empire with this Mequoda marketing method
Did you ever hear the one about the small, special-interest publisher who made more than $2 million from a single, 12-page PDF?
Would you believe me if I told you that content was free?
Believe it. It’s not a fairy tale – it’s a true … Continue
Save the dates for these industry-leading training experiences!
CHARLESTOWN, MA, Dec. 19, 2012 – Mequoda Group, a leading provider of consulting, training and support services to digital publishers, has announced its 2013 training calendar. … Continue
These SEO copywriting tips will help you rank higher, attracting new audience members
SEO copywriting is a unique creature, pairing creative content with technical guidelines. To be successful at the craft, one must strike a chord with the audience members by appealing to their emotions, self interests and mind set, following keyword phrase parameters that have … Continue
Publishing is at a crossroads. Are you ready?
No one is in business to fail. But with demand for digital content off the charts, no one can afford to put off making the transition to online publishing. Why, in just a few weeks, Newsweek will publish its last print edition ever. Are you ready to make … Continue
In 90-minutes, learn online copywriting techniques that boosts open, clickthrough and conversion rates … Continue
Proven methods and a new idea for blockbuster SEO campaigns
A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that advice tells you to start by developing a free report, then research your keywords and finally, write a landing page letter that’s been optimized for … Continue
How to incorporate SEO copywriting exercises into your life
I’m a marketing words geek. I cheerfully admit it. Words that can sell products are constantly in the background of my brain … bubbling around, vying for my attention, waiting to be assigned to just the right product. If a friend convinces me to check out the … Continue
You have a keyword universe…now what?
Successful online businesses rely on talented copywriters who understand search engine optimization. In a time when job requirements are changing, especially in the publishing industry, SEO copywriting is a skill that many online business professionals are trying to learn. … Continue
Copywriting was once a very coveted skill. Writers would hone their skills for years to develop the right mix of storytelling and emotion grabbing writing that sells a product.
However, after the Internet grew, developed, and became a medium for commerce, the need for copywriters grew. This brought a variety of other professionals to the craft … Continue
These audience development tips will help you attract, obtain and convert casual visitors to your website
There are plenty of ways of executing audience development efforts in the digital landscape. Today we are going to discuss a few of them.
For organic audience development we suggest utilizing search engine optimization, SEO copywriting and the distribution of SEO … Continue
The Blockbuster SEO Post has become legendary in a short time because knowing how to create Blockbuster SEO Posts can lead to immediate traffic boosts. Sometimes this increase in traffic can account for thousands of new visitors each month.
If you are unfamiliar with the process of creating Blockbuster SEO Posts, take a look at this … Continue
Have your words work for you, even when you’re not working
SEO is my favorite audience development strategy for two main reasons.
First, when you take the time to focus on your SEO strategy, and you pay close attention to the right keyword phrases, you are targeting the best possible audience members. … Continue
For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog
I almost never meet a publisher who tells me their audience could not be larger. And for the most part, they are absolutely correct. Most niche media publishers never reach more than three to five percent … Continue
If you’re a regular Mequoda Daily reader, you already know that attaining (and holding) a high Google ranking isn’t easy. Of course, the Mequoda system gives you an edge in this regard, but you still need to feed it with quality content. And lots of it. … Continue
In only 12 lessons, you can grasp the process of writing for search engines.
By now, the question, “why should I write for search engines?” isn’t asked as much as it was a few years ago. Today, online editors are asking how they can learn the best tips for writing for search engines because they get … Continue
Have you discovered actionable strategies for Facebook and Twitter? Are you able to create blog posts optimized for search engines?
These strategies have become an organic marketer’s dream as they help build relationships with audiences. … Continue
Value of Marketing Conference Reflected in Speakers
Today is the early-bird deadline for registration for SIPA’s 28th Annual Marketing Conference in Miami Beach, Dec. 7-9. The way I like to give value is to list key tips previously issued by the speakers, and then present the sessions they will be leading in Miami.
1. On yesterday’s Twitter … Continue
Content marketers and online editors should not forget the importance of being found in search engines
The Mequoda Bootcamp now incorporates three workshops, including the SEO Targeting workshop which helps you write targeted website copy.
The SEO Targeting workshop teaches how to target keyword phrases and write the headline, subhead and body copy outline. During this 30-minute … Continue
3 email copywriting guidelines for more successful email campaigns
We’ve given plenty of email copywriting tips over the years.
We’ve delivered many through out Email Copywriting Basics free report. Our SEO Copywriting Handbook also has similar, relevant content for better copywriting. … Continue
3 reasons why SEO is necessary for success in online journalism
Last week at the Mequoda Summit East 2011, I took part in teaching our SEO Workshop.
Norann Oleson, Mequoda’s Keyword Specialist, led the first part of the workshop, where she showed the audience how to compile a keyword universe by utilizing the Google Keyword Tool. Attendees … Continue
How online copywriting has progressed since its inception – with tweets!
Thirty years ago, copywriting used to be limited to direct mail and print ads. Ten years ago, we started to see an increased focus on online copywriting for websites, landing pages and even blogs. Now, there are several items on every online copywriter’s agenda worth … Continue
“Nearly universal” activities for adults include search and email
With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new technology emerges.
Not to say that new technology doesn’t excite users, but some activities have evolved to become habitual.
According to a new study from Pew Internet … Continue
Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th
Discover first-hand the techniques used by online publishers and content marketers for supercharging your online business
(Boston, MA)—The Mequoda Summit East 2011, a hands-on program featuring keynote presentations, panel sessions, interactive workshops and networking opportunities, will take place September … Continue
A collection of free reports that will help your audience development efforts
How quickly is your audience growing?
Have you been ramping up your audience development efforts at all? … Continue
Early bird pricing for the Mequoda Summit East 2011 expires on July 31st
Register now for the Mequoda Summit East 2011 and receive the lowest price available
Dear Publishing Professional,
It is that time again to start considering your place at the Mequoda Summit East 2011. If you want to join an intimate group of knowledgeable online publishers … Continue
Three reasons why we are good at SEO
In the Mequoda Daily yesterday, I talked about writing and titling blockbuster SEO articles.
This method of targeting relevant keyword phrases your audience searches for is a true white hat SEO technique because it involves researching questions being asked and providing informative, high-quality answers. … Continue
Affordable search engine optimization tips for editors (hint—they’re all free)
As a daily editor with evergreen topics, I simply can not write a post without targeting a keyword. Most articles on the Mequoda blog are useful whether you read them today or whether you read them four years ago. Many of our most popular articles were … Continue
Discover a shift in the way marketers are using SEO
Optimizing content for search engines helps publishers market their content in a natural way. Often times, SEO receives more credibility than paid advertisements, and may remain ranked for a longer period of time, leading to more visibility.
What SEO efforts are you engaged in, and why? A … Continue
Learn white hat SEO strategies for ranking higher in search engines during our SEO Campaign Management session at the Summit
In the Mequoda Daily yesterday, I talked about a rare chance to see inside one of the most successful SEO campaign management operations on the planet that includes hard data, which has now been gathered over … Continue
Current Early Bird Pricing Expires Tuesday, March 15
Register now for the Mequoda Summit West 2011 and save
The Mequoda Summit West 2011 is only a few weeks away. Can you believe it?
We are extremely excited for this spring’s program and expect it to be the most comprehensive and informative Summit yet. … Continue
Some job responsibilities are “non-negotiable”, especially when it comes to audience development
The job of modern online editors is constantly evolving.
Today, companies are focusing on metrics to inform editors on how their content is working from a business standpoint. Some of these companies are even incentivizing editors with bonuses if they reach specific editorial goals. … Continue
A look at our half-day intensive on SEO at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, I discussed persuasive online copywriting.
The skills associated with SEO copywriting will be taught at length during our half-day Mequoda SEO Workshop at the Mequoda Summit West 2011. … Continue
Hours of live commentary and actionable strategies for Content Marketing
In the Mequoda Daily yesterday, we continued our coverage of content marketing, the most important marketing concept for online publishers and Internet marketers.
If you missed it, the article discussed six components for a successful content marketing strategy. … Continue
Capture their heart and the sale will follow
Every so often, I receive a direct mail sales letter for some random product. Funny thing is, I find myself analyzing it and picking it apart. What did they do right? What did they do wrong? Would I buy this product?
Do you do that? I thought it was … Continue