Seo Copywriting

This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue Reading »

Four free white papers that will kick your landing page design and optimization skills into high gear!
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Master your editorial management skills when you download our new toolkit for online editors
Online editors generally have pretty specific day-to-day responsibilities for the creation and deployment of content. Editors will send out at least one email newsletter a week, published in different formats, they’ll also create blog posts and build … Continue Reading »

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Download these three free white papers and sending more effective email newsletters and promotions.
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Download these three free white papers and start building more effective landing pages
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Discover how to meet the challenges of 21st century online publishing with real-world, hands-on skills using free or low-cost software tools and reports.
We’re all familiar with the aphorism, “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for … Continue Reading »

Ten free whitepapers for turning your print publishing company into a successful online publishing company
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Herndon Hasty gives publishers five ways to integrate SEO into the roles of your online editors
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It isn’t enough to know how to design a landing page, you should also understand why writing for the web is not the same as writing for print … Continue Reading »

PRESENTATIONS:

Online Market Analysis
Search Engine Optimization
Website Conversion Architecture
Landing Page Optimization
Online Content Management
PR & Link-Building
Email Newsletter Marketing
Digital Product Development
Internet Advertising Basics
Structuring Online Jobs
Key Metric Analysis
Business Plan Development

SPREADSHEETS:

Google Visibility Report
Email Performance Report
Email Circulation Calculator
Email Lifetime Calculator
Key Metrics Dashboard
Online Publishing Model
Link Building Lifetime Calculator

SEO Lifetime Calculator
Flora Daily Google Visibility Report
Dan Ambrose: Content Traffic … Continue Reading »

PDF DOWNLOADS:


Internet Strategy
Keyword Strategy
Website Strategy

Editorial Strategy 

Business Strategy
Email Strategy 

Reporting Strategy 

Organizational Strategy 

Business Planning

Launch checklist



SPREADSHEET DOWNLOADS:


Google Visibility Report
Email Performance Report
Email Circulation Calculator
Email Lifetime Calculator
Key Metrics Dashboard
Online Publishing Model

FREE REPORT DOWNLOADS:

10 Email Design Best Practices
12 Master Landing Page Templates
5 Deadly Membership Website Mistakes
Blogging for Marketing 101
Internet Business Models and … Continue Reading »

Use PDF files to improve your site’s landing page rankings with Google

Help build your niche brand with this eight-step link-building technique … Continue Reading »

Landing Page Optimization: The value of A/B split testing for increasing response

This publisher’s “winning” titles routinely generate 50 percent more sales than the “losing” titles.
It was enough to make an experienced copywriter groan…

I have more than 25 years of experience as a direct response copywriter, but I recently had a … Continue Reading »

Learn our Five Creative Copywriting Tips for Attracting, Engaging and Monetizing Customers by downloading our FREE SEO Copywriting Secrets white paper. … Continue Reading »

Learn our Five Creative Copywriting Tips for Attracting, Engaging and Monetizing Customers by downloading our FREE SEO Copywriting Secrets white paper. … Continue Reading »

Learn our Five Creative Copywriting Tips for Attracting, Engaging and Monetizing Customers by downloading our FREE SEO Copywriting Secrets white paper. … Continue Reading »

How TripAdvisor.com builds brand loyalty by interacting with their community … Continue Reading »

SPREADSHEET TOOLS

Google Visibility Report
Email Performance Report
Email Circulation Calculator
Email Lifetime Calculator
Key Metrics Dashboard
Online Publishing Model
Link Building Lifetime Calculator

SEO Lifetime Calculator
Online Market Audit Sample
Article Release Guidelines
Digital Product Pyramid Sample
Online Editor Job Description

FREE REPORTS

10 Email Newsletter Design Best Practices
12 Master Landing Page Templates
5 Deadly Membership Website Mistakes
Blogging for Marketing 101
Digital Media Strategy … Continue Reading »

Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops. You get to choose.
Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, … Continue Reading »

Chris “Silver” Smith of NetConcepts gives seven basic ways to appease the Google gods (and why that means Yahoo!, MSN and Ask will like you too) … Continue Reading »

Chris “Silver” Smith of NetConcepts explain how search engines are working with you to improve search rankings and deliver qualified results … Continue Reading »

Chris “Silver” Smith of NetConcepts explains why ignoring search engine optimization means that you’re “leaving money on the table” … Continue Reading »

Download our new SEO report (for free) and learn the five creative copywriting tips for attracting, engaging and monetizing customers

If a tree falls in the forest, and no one is there to hear it, does it make a sound? If a copywriter creates a great landing page and no one … Continue Reading »

Leveraging Content and Keywords to Drive Targeted Website Traffic, Build Email Circulation and Sell Information Products … Continue Reading »

12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize the Most Visitors … Continue Reading »

29 Insider Secrets for Creating Effective and Profitable Email Newsletters … Continue Reading »

Learn the 11 Key Metrics Every Online Business Manager Should Know

In this session, Don talked about the key metric management dashboard than every online manager should have. With this dashboard, you are able to see on a daily, weekly, or monthly basis, your successes and failures. … Continue Reading »

Day one at the Mequoda Summit defines online publishing and delivers the seven strategies for online publishing success

It’s day one at the Mequoda Summit in beautiful Napa Valley. The conference room is full to maximum capacity with an even mix of online publishers ranging from magazine and newsletter publishers to … Continue Reading »

How the Web’s Top Publishers are Using New Media to Build Loyal Customer Relationships

This session is based is the strategy of expanding your brand by distributing your content and repurposing via many platforms. The reason why new media is so beneficial to us is that it enables us to generate … Continue Reading »

Multiple Business Models are Required to Maximize Online Revenue

In session three, entitled Generating Website Revenue, Don revealed that there are the 12 different types of business models, or “archetypes” that a publisher uses to make money online. … Continue Reading »

Choosing the Right Keywords to Attract Targeted Website Traffic

Don considers this “the new direct mail”. Keyword research and implementation is perhaps the most complex, yet effective way to drive the most search traffic to your website. The idea is that if you research your keywords and compare the search to … Continue Reading »

The key to creating successful sales letter landing pages is writing keyword-rich copy that Google ranks highly

Uploading a sales letter landing page to a website without regard to search engine optimization is a sure way to not be found. No matter how great the content, if Internet users can’t find … Continue Reading »

If you’ve never used this powerful technique, then fasten your seat belt, because creative copywriting is likely to challenge and change your beliefs about using the written word to sell information products!Claim your FREE copy of SEO Copywriting Secrets: Five Creative Copywriting Tips for Attracting, Engaging and Monetizing Customers! … Continue Reading »