Tag: SMO

If you find the concept of blogging several times a day exhausting, join the club. However the one thing that publishers have over any other type of content-creators is an endless supply of content that can be re-mixed and re-purposed into new, evergreen blog posts. These 28 ideas for blog posts should get your motor … Continue

Look no further than these 11 examples to make your landing pages wildly successful

Whether you’re selling a product or hoping to trade a free report for an email address, your landing page is where you lay it all on the line. Badly written copy, sloppy formatting and lackluster layout lead to death on a page.

But … Continue

Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.

Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. … Continue

… as long as you answer the million-dollar question

What’s in it for me?

This is more than just a popular refrain among toddlers and politicians. This is the question you must answer with every landing page letter you write. Great landing pages will convert visitors to members, and members to subscribers or buyers, only if you … Continue

A step-by-step guide to on-page SEO that will boost rankings and site traffic

Publishers are no strangers to search engine optimization, although it’s important to know that there are several dimensions of optimization, and they’re all necessary to get the most residual traffic from your most popular posts. For example, on-page SEO refers to the copy … Continue

Or, a thousand words are worth a single picture

Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands in despair.

Of course, when you start digging into those results for actual landing page examples, you find that most of them are critiques based on … Continue

The words “spring cleaning” draw up images of folded laundry, clean windows and dust-free shelves. But what about “profile cleaning?” Think about all the social networks you’re on, but aren’t your everyday tools (it’s OK, we all have favorites). Since social networks change their structure every couple of months, it’s easy for your business profile … Continue

At this popular industry event, we’ll examine how some of the world’s most successful publishers are building robust online audiences, growing profits, improving performance, and driving measurable results through innovative SEO, SMO, email, and digital marketing strategies. Join us October 23-25 in New York City for Audience Development Summit 2012. … Continue

Looking for the latest SMO news? Twitter, Google and Facebook are always making changes and it can be hard to keep up with the latest updates but social-media-optimization.com is a great place to see what alterations have been made and how you should adjust. Below are a few articles that cover the recent modifications these … Continue

3 popular formats to consider while creating video news content for YouTube audiences

The popularity of YouTube is not new. However, some of the most popular videos have been the focal point of Pew Research Center’s Project for Excellence in Journalism. Over the last 15 months, the organization has analyzed the top-five most viewed videos each … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

Today’s we have some tips and advice from top bloggers on how to improve your company’s SMO. … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

It’s no secret that Facebook and Twitter are taking over the cyber world. These forms of social media have become vital parts to many firms.. … Continue

It’s the “social” in social media that makes it so effective. Consider how the always sassy and witty @ColonelTribune has built a following of more than 807k followers as compared to its more corporate counterpart @ChicagoTribune with just 83k followers. While both accounts are run by The Chicago Tribune, the Colonel plays the role of … Continue

At Mequoda, we believe all publishers can prosper in the digital environment. Join us January 28-30, 2012 for the Digital Publishing Bootcamp in NYC and learn the latest best practices in audience development and content development, distribution, promotion and measurement. … Continue

Let’s start with a little breakdown of why Facebook just became the #1 place to generate revenue in social media.

Facebook accounts for 52.1% percent of all sharing on the web. When someone wants to share something, they share it on Facebook—and this includes your promotions and sales. In fact, 93% of Facebook users have posted … Continue

Asking the Right Questions and Getting Key Answers

“Now more than ever, it’s increasingly important for publishers to maintain a mobile presence,” Ben Bassi of CommonPlaces told a SIPA 2011 Conference session in June. “If you’re looking to optimize your site for mobile phones and tablets, there are a few different approaches.”

At a roundtable there, Greg … Continue

Discover what magazines with the most likes on Facebook are doing

What does your Facebook strategy entail? Is it working for your organization?

Amanda MacArthur, Mequoda Group’s Social Media Specialist, has written about Facebook tips in the past, including Facebook SEO tips.

Today, however, I want to discuss some information … Continue

Training Can Increase Staff Engagement and Retention

At the recent SIPA 2011 Conference, I spoke with Caroline Frost (pictured left), director of learning and development for Informa Business Information in London—and a new SIPA board member. “Young people want training,” she told me. “It gets them engaged in a different way. And it doesn’t have to … Continue

Discover different opportunities for increasing website traffic through unconventional methods

Multiplatform publishers have an advantage when it comes to generating website traffic.

For instance, they can use all the digital reach they have to direct traffic back to the website while promoting through non-digital products. … Continue

Make your blogging more efficient and enjoyable with these four blogging resources

Online editors have an increasingly busy day-to-day schedule. In many organizations, the online editor also acts as the main audience development person.

With all the different responsibilities we have as editors, it’s important to adopt tools that can help your day run smoothly. … Continue

How to Get Targeted Website Traffic with a Keyword Strategy – and Like It!

Whenever you get together with a group of editors from several different publications, you’ll always find yourself with a mixed bag of professionals who either love or hate search engine optimization.

In general, the editors who love SEO are the ones who have … Continue

LinkedIn Founder Offers Tips on Entrepreneurship

“Having a great product is important, but having a great idea for product distribution is more important.”

When Reid Hoffman talks about entrepreneurship, we should listen. The 43-year-old executive worked at Apple Computer and Fujitsu, founded a dating service called SocialNet.com, helped to found and then served as executive VP of … Continue

How Better Homes & Gardens, Photojojo.com and Canadian Living have created Valentines Day themed email campaigns for targeted website traffic

Valentines Day has a love/hate relationship with people. Some people love Valentines Day—a day of gifts, cards and smooching. What isn’t there to like, right? Well you have the opposite side of the crowd (and I’ve … Continue

Uncertain times require additional training to garner job security

Online editors need to master the art of blogging to be an asset for modern publishers.

Nowadays, editors have the task of creating and publishing more content than ever before to stay competitive in their markets. … Continue

Giving the reader enough information to make a decision in your favor

Landing pages are fickle. You can change the color of a button and it can increase conversion rates by 30% or more. You can change the headline on your landing page and get a similar response.

One thing that we’ve found in our testing, however, … Continue

A new way Google is working to create a quicker search experience

Ever having difficulty deciding between search results? I know I have experienced this issue.

Google premiered its new Instant Previews this week to better assist searchers. Now, before clicking on a search result, people conducting searches can hover over or click on the magnifying glass … Continue

Communication for success

I recalled my college days today while reading an article from Mashable that discussed AIDA. This acronym, which stands for Awareness, Interest, Desire and Action, has been used as a starting point for basic marketing for over a hundred years.

This method has its flaws, like any other theory, and adaptations have been made … Continue

Podcast Gives ‘Week in Review’ a Nice Air Brush

Six months ago, while searching for publishers that put together Week in Review emails, I happened upon SustainableBusiness.com. The website describes itself as a provider of “global news and networking services to help green business grow, covering all sectors: renewable energy, green building, sustainable investing, and organics.” … Continue

Valuable information from Bruce Elder, a keynote presenter at the Mequoda Summit Boston 2010

“The most important decisions that business people make are now “what” decisions, but “who” decisions.” – Jim Collins author of Good to Great.

That quote was a starting point for the presentation Bruce Elder, a principal at ghSmart, gave at the Mequoda Summit … Continue

Follow these simple landing page guidelines to start converting visitors into buyers more quickly and effectively

The easiest way to get a customer to complete a transaction on your landing page is to create a great looking landing page with an irresistible offer that is easy to complete.

As a general rule, commercial websites should use the … Continue

From food to the great outdoors, Patti Londre offers passionate blogging advice

“At this stage of my career, blogging was natural for my background because it combines creativity, writing, cooking, photography, marketing, technology and more.” – Patti Londre

Food, food, food – Patti Londre has had a passion for all things food since her teens. Patti earned … Continue

Make sure your landing pages answer this question for your users: “what’s in it for me?”
… Continue

Drive Website Traffic: How to discover online friends you didn’t know you had when a Google Alert tips you off to new link-building opportunities.

Our recent post about How to Defend Your Online Content from Theft prompted Michael Geneles, of 87 Interactive, to contact us with this tip:

Our recent post about How to Defend Your Online … Continue

Last time we profiled author-turned-publisher Tim Carter, he was selling about 400 ebooks and 200 checklists monthly, ranging in price from $6.95 to $47. This was roughly equivalent to nearly $1,000 in daily sales of downloadable content. His websites were generating more than a million dollars in annual advertising revenue using the Google AdSense program … Continue

The Mequoda Search Engine Optimization (SEO) Process: A Simple, Seven-Step Process for Writers and Editors Who Want to Take Control of Website Search Engine Optimization (SEO) and Have Their Content Found … Continue

A Great Landing Page is a Sales Letter that Establishes Rapport, Heightens Desire for the Product and Prompts a Purchase Decision … Continue

Interview with Peter Hapgood, whose membership website capitalizes on his years of professional experience in the public employee retirement industry. In this exclusive Mequoda interview, Peter Hapgood explains how he and his business partner, Thomas R. Lussier, took nearly 50 years of combined professional experience in the public employee retirement industry and launched PublicPensionsOnline. … Continue

Magazine publishers, book publishers and membership website publishers are re-inventing the revenue models for cross-selling information.

A recent article in Community, the quarterly newsletter of Barnes & Noble Booksellers, explains how a simple “get-to-know-you” meeting between the editors of Good Housekeeping and the magazine’s new book publishing partner, Sterling, led to a great book idea. … Continue