Social Media Marketing

Why use Twitter if you can’t track your results?
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Making Twitter and other Social Networks a successful part of your media mix… … Continue Reading »

A meeting of social media minds in Davos, Switzerland
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Registration for the Mequoda Summit opens today – select your interactive program sessions with ease
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Invest 90 minutes and learn exactly how to conduct an effective SEO campaign, backed up by one full year of additional online Q&A support. … Continue Reading »

We are in the process of converting our blog from iProduction (CMS)  to Wordpress. In iProduction, we had the option of entering a meta title, meta description and meta keywords for each blog post.

We are using the Headspace2 plug-in, which provides fields for the meta title and meta description, but … Continue Reading »

Three reports that will launch your social media strategy into gear
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Pack your brain with online publishing and marketing smarts. 14 seats left. 5 days left to save. Register… now!
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Nine new speakers and five bonus sessions announced for the Mequoda Summit Boston 2009 … Continue Reading »

SEO campaign management begins with creating a blockbuster free report.
Even if you follow a checklist of all the items required for a successful SEO campaign, you can achieve mediocre results if you don’t offer a highly desirable free download.
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Less than two weeks left to get our lowest price on this Internet marketing event for publishers
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Last chance to save when you join us next Wednesday to learn about Twitter from BusinessWeek, Dream of Italy, and USAToday
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You can sit by and watch your new and existing competitors build their revenue, circulation and community, or you can develop your own social media strategy
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Bristol, RI – June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s 2-day Mequoda Summit on October 7-9th, 2009 … Continue Reading »

We are in the process of converting our blog from iProduction to Wordpress.  In iProduction, we had the option of entering a meta title, meta description and meta keywords for each blog post.  We are using the Headspace2 plug-in which provides fields for the meta title and meta description, but … Continue Reading »

Since two years ago when we started engaging in social media, our traffic has doubled, and our email list has almost tripled. Since October, when social media really started ramping up, our Twitter followers have gone from 100 to over 2,000. That’s an easy metric to track, but you can … Continue Reading »

When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
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There are many books and blogs already devoted to the “how to” of social networking. This is not a post about how to set up an account and get started. This post is about why you should get started and how you will benefit from social networking.
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Online publishers now have an opportunity to monetize an international audience.

Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should also consider the potential of your overseas customers. … Continue Reading »

Twitter is now the second largest source of Mequoda’s incoming website traffic

Using social media marketing to drive targeted website traffic and build your online publishing community … Continue Reading »

A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas

We love the wrap-up sessions at the end of SiPA conferences. They allow us to hear the best-of the best that we may have missed, as there are always great … Continue Reading »

Looking to monetize your video-viewing audience? Check out these 9 popular online video advertising solutions. … Continue Reading »

Remember those “hit counters” you used to see on the bottom of websites (I’m digging back to 1999 here) that told the site owner how many people visited their website? Back then, it was exciting just to know that people did visit your website, but it’s 2008 now and there … Continue Reading »

Aggregate, Extract and Summarize your existing content to create products that will build your email file.
One of the questions we get asked most often by our clients is: how to create those complimentary products that we give away in exchange for an email address. Some publishers don’t realize how … Continue Reading »

Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops. You get to choose.
Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, … Continue Reading »

An email to download your free white paper is on its way!

We’re happy to have you as a new subscriber to the Mequoda Daily and we hope our newsletter helps point your online publishing business in the right direction.

Topics you’ll see covered in our newsletter include:

Search engine optimization
Social media marketing
Email … Continue Reading »

Get unlimited LIVE and ON-DEMAND access to the next 17 SiPA/Mequoda Webinars.
Login and phone instructions for the LIVE webinars will be sent separately, closer to the live date. Please call 866-713-1005 or email customercare@mequoda.com with questions.
With your ON-DEMAND access, you’ll also get
dozens of spreadsheet calculators, tools and white … Continue Reading »

Any website where the users can talk about themselves, or about particular subjects, and where the content is organized by user and subject matter is a variation on the social network theme. Social networks are incredibly popular and drive huge amounts of traffic, but the challenge we’ve seen is that … Continue Reading »

Two days of social media conferencing, 340+ attendees, and a whole lot of Twittering going on. … Continue Reading »

Could social media networking and optimization play a role in The New York Times’ 82% increase in traffic this year? … Continue Reading »

How to use social networking sites to create buzz, an online community, and more traffic to your website … Continue Reading »

The first step in social media marketing is optimizing your site for inbound links … Continue Reading »