Tag: social media marketing

Write less but create powerful headlines

Which of the following headlines do you think will perform better? … Continue

Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.

Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. … Continue

Six membership site ideas all digital publishers must follow

How to make a membership website is a topic many publishers struggle with. Membership and subscription websites can be hugely successful in generating revenue for publishers with evergreen and updated content.

However, understanding how to make a membership website is often overlooked during the planning process. Let’s take … Continue

Aside from three days of content on developing a digital publishing powerhouse, the Internet Marketing Intensive offers networking with like-minded digital publishers.

These networking opportunities have two major benefits: … Continue

Take a look at these three case studies to better understand how you can combine content marketing strategy and relationship marketing strategy to sell while you sleep
… Continue

Mequoda’s Audience Development Summit 2012 is more than just talking heads. Not only do you learn the secrets and strategies of the leaders in Internet marketing in six eye-opening sessions, you get to pick their brains, too!

Take home proven strategies for successful digital publishing, niche marketing, content strategy, marketing digital subscriptions and more. Then ask … Continue

A rare opportunity to learn from the best in digital publishing

Many publishers of digital media will spend their entire careers and never meet the stars of their industry, let alone learn their secrets. This is your chance to avoid that fate. Mequoda’s Audience Development Summit 2012 delivers two of these stars, and if you’re there, … Continue

Consumer confidence appears high with tablet devices

Tablets play a major part in making a digital revenue stream viable for publishers. Recent statistics have shown that digital publishing apps are one of the main sales destinations for tablet owners.

eBooks also present a relevant digital revenue stream. The market has seen tremendous growth as sales have increased … Continue

For success, digital publishers rely on driving website traffic. During the Digital Publishing Bootcamp, you will learn dozens of ways to drive traffic, including SEO, link building and social media marketing.

These strategies aren’t complete until we share additional information on using your website’s architecture to build your email marketing file. … Continue

The nuts and bolts of protecting your content

SIPA’s quarterly Memorandums From Counsel are written by the highly esteemed law firm of Levine Sullivan Koch & Schulz, L.L.P., specifically for SIPA. With a new one due to come out shortly, let’s quickly review the Winter 2012 issue (titled The Nuts and Bolts of Protecting Your … Continue

A look at digital publishing changes and a glimpse into the future

This summer alone has seen some major changes that can affect the digital publishing industry. Although some of these changes won’t directly impact digital publishers, these changes may certainly change the way they operate by putting a focus on the Internet community. Let’s take … Continue

On Awards, Content, Integration and European Privacy

It’s all about awards here at the SIPA office for the next couple days. The deadline for our SIPAwards competition is tomorrow, March 2. We’ve been very pleased with the enthusiasm so far among members (old and new) in responding to the new categories we’re offering. What will also … Continue

Montes de Oca Delivers on Social Media Insights

True or false, asked Wendy Montes de Oca, best-selling author of Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz, at a roundtable at last month’s Marketing Conference in Miami. “I don’t need to market my social media accounts; people will … Continue

R.D. Whitney, Chief Operating Officer of the Institute of Finance and Management, Greenhaven Partners, Greenwich, Conn.

SIPA: What was your first job out of college and how did you get into this business?
R.D.: In college I took a volunteer internship at IDG, and that helped me get my first job in the information industry at … Continue

SIPAwards Brings New Profile to Respected Program

Usually in this space on Mondays you’ll read profiles of SIPA members across the globe. But for today’s Martin Luther King Jr. Holiday in the U.S., we want to present a profile of a different sort. The SIPAwards represents another element of a new era for the association, where … Continue

Special Reports Highlight New SIPA Website

The new SIPA website houses a treasure trove of information on the industry. One of the best sections is the Resources where the Specialized Information Publishers Foundation Library sits. That’s where you’ll find the just-released Memorandum From Counsel, the Independent Publishers Legal Handbook, MarketingSherpa’s 2010 Social Media Marketing Benchmark … Continue

Tim Baskerville, Principal, Media Service Group, West Hills, Cailf.

SIPA: What was your first job out of college and how did you get into this business?
TIM: As a senior in high school, I decided I wanted a career in broadcast journalism. Every week I’d call up the woman at CBS in Hollywood who managed editorial assistants, … Continue

Trends to Watch for in 2012

Here are some predictions of trends for 2012 from editors at Nieman Journalism Lab – followed by some from our members. … Continue

There’s no doubt about it—publishers got much smarter about their online marketing strategies this past year. It’s not clear which empire(s) paved the way and made it “ok” for everyone else to jump on board (sort of like the day Oprah discovered Twitter) but we’re glad it happened. More attention is being paid to socially … Continue

A Look Back at Some SIPAlert Daily Highlights

Here are some best-of SIPAlert Daily moments from the year:

1. A quote from Steve Jobs: Innovation distinguishes between a leader and a follower. If you are involved in a growing industry, think of ways to become more efficient; more customer friendly; and easier to do business with. If … Continue

Publishers need to embrace organic marketing methods for audience development purposes. Utilizing only premium models is a mistake that isolates the single biggest channels for adding new subscribers to your database like search engine optimization and social media marketing.

It’s important to understand that in a content-driven world you need at least one of two … Continue

Any marketing campaign has the same end goal: make more money for the company. The only difference between a traditional marketing campaign and a social media campaign is that social media marketing is based on loyalty instead of making a quick buck or generating a quick lead.

In our 90-minute Facebook for Publishers webinar, you’ll discover … Continue

Say goodbye to selfish social media marketing and say hello to its free-loving hippie cousin

When marketers hopped tracks from the outbound to inbound marketing trains, many seem to have forgotten that the only thing consumers still want to know is what’s in it for them. You can’t go around telling people what you do, how … Continue

Order this new, 90-minute webinar and discover how the “new’ Facebook has affected publishers everywhere, and how we’ve learned to love these adjustments … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

A Little Social Marketing Etiquette Can Pay Big Dividends

In her new book, Content Is Ca$h: Leveraging Great Content and the Web for Increased Traffic, Wendy Montes de Oca—an occasional speaker at SIPA conferences—offers her 10 rules of social marketing etiquette. (I added #11.) So while you’re getting those marketing messages out there, just remember that … Continue

The beauty of scheduling tweets and the love for more focused community building
One thing that the Twitter community has done so well over time is turn a simple 140 character tweet into a work of character graffiti. The insipid word #and isn’t even sacred from a hashtag anymore.

What we like about this, however, is that … Continue

If you want to attend the Mequoda Summit East 2011 for a reduced fee, today is your last opportunity – Register now and save

With the Mequoda Summit East 2011 exactly two weeks away, it’s time to commit to making your online content-based business stronger.

The Mequoda Summit East 2011 features: … Continue

Training Can Increase Staff Engagement and Retention

At the recent SIPA 2011 Conference, I spoke with Caroline Frost (pictured left), director of learning and development for Informa Business Information in London—and a new SIPA board member. “Young people want training,” she told me. “It gets them engaged in a different way. And it doesn’t have to … Continue

Increase website traffic by using this handy tool to start Twitter conversations

As always, I’ve been researching new social media productivity tools that publishers can use to spend less time and be more affective at social media marketing.

One of my newest tools that is incredibly impressive is InboxQ.

If you were at the Mequoda Summit earlier this … Continue

Leading dot-com companies from 2000 have almost the same market cap as today’s leading social media companies…should there be worry?

A potential social media bubble has recently become a hot topic.

In a March 27th article from The New York Times, a correlation was shown between the dot-com bubble in the late 90s and today’s social media … Continue

Tips from Jeanne Jennings, Email Marketing Consultant, at the Mequoda Summit West 2011

For all the naysayers out there, no, email is not dead.

In fact, it offers the highest ROI of any direct marketing channel. In 2009, $43.62 was made for each dollar spent on email. Following in a distant second was Internet search advertising at … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

Current Early Bird Pricing Expires Tuesday, March 15

Register now for the Mequoda Summit West 2011 and save

The Mequoda Summit West 2011 is only a few weeks away. Can you believe it?

We are extremely excited for this spring’s program and expect it to be the most comprehensive and informative Summit yet. … Continue

How the Social Media Marketing Workshop at the Mequoda Summit West 2011 goes beyond typical social media courses

Recently I taught in London at FIPP’s Digital Publishing Course. Towards the end of the week-long course someone said to me, “I didn’t see social media in the curriculum for this course.”

After hearing that statement, Kim and I … Continue

Uncertain times require additional training to garner job security

Online editors need to master the art of blogging to be an asset for modern publishers.

Nowadays, editors have the task of creating and publishing more content than ever before to stay competitive in their markets. … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

Interweave certifies 85 employees in content marketing best practices

In the past, some employees would take it upon themselves to become acquainted with digital skills necessary in performing their jobs effectively.

In today’s competitive online landscape, the most successful online publishers are turning to formal training. … Continue

A program agenda vital for 21st century online editors

In yesterday’s Mequoda Daily post, I spoke at length about dramatic changes in skills that are exemplified by our friend and colleague David Zinczenko at Men’s Health.

We’ve put together a content marketing program for our spring Summit that will make David proud. … Continue

A new study shows social media is more valuable than before

Many companies are utilizing social media marketing nowadays.

In fact, there is a lot of growth in the use as more companies are seeing the overall value in social media.

According to a study from the University of Massachusetts Dartmouth Center for Marketing Research … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

Learn how to get your articles indexed and ranked quicker

Search engine optimization and Social Media do go together.

Sometimes however, people engaging in social media don’t realize that they could be getting more impact from their work if they take the time to practice some SEO strategies while on social networks. … Continue

With the New Year here, let’s all prepare accordingly

Now that the holidays and over and most of us are back to work, it’s time to get situated for 2011.

Let’s face it, just because it’s a new year, it doesn’t mean things have abruptly changed for the online publishing and Internet marketing industries. … Continue

Rick Longenecker, President, Armature Group, Maplewood, N.J.

SIPA: What was your first job out of college and how did you get into this business?
LONGENECKER: I worked at various jobs to pay for my undergrad and graduate degrees, but my first job after graduating was a field sales representative position with Cargill, Incorporated. I was fortunate to … Continue

The quest of spreading New Year predictions continues

Looking back at 2010, a couple of things pop into mind.

The launch of the iPad and the popularity of mobile devices is one of the thoughts.

Social media is the other, and this one is the most impressive. … Continue

See what the future may hold for Internet marketers

Social media marketing was big in 2010. Companies cared about getting “Likes” on Facebook while building their social networks.

What do you think the future holds for online advertising in 2011? Will social continue to evolve into smaller, niche location-based activities? … Continue

Are you citing these three reasons for engaging in content marketing?

The end of the year often signals a time of desired change in people. For those of us operating an online business, the New Year’s resolution should be to implement a content marketing strategy, or reevaluate your current one.

As this musing is typed, the ground … Continue

As we head into 2011, what will be important to content marketers?

In an industry that is constantly changing, it’s important to keep an eye out for new trends and developing strategies.

Content marketing is not a new practice for online publishers and Internet marketers familiar with our teachings, but content marketing is becoming more popular as … Continue

Best Ideas: Tweetups, Email Capture and IT Cooperation

The Super Bowl has its awarding of the Most Valuable Player trophy, a concert has its final encore, and a SIPA Conference has its Best of the Best Ideas session. Last month’s Marketing Conference in Miami was no different as attendees gathered at the end for one last … Continue