Social Media Strategy

Hendrickson says, “Twitter is not a numbers game”
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A meeting of social media minds in Davos, Switzerland
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HealthCareSuccess.com – Stewart Gandolf shares years of real-world marketing experience … Continue Reading »

Three social media strategies to put into practice for 2010
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Registration for the Mequoda Summit opens today – select your interactive program sessions with ease
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The majority of content discovery, as much as 70% according to Nielson, are referrals from search engines and portals like Google, Yahoo and MSN. With social networking sites like Wikipedia, Twitter, Facebook and blogs making up almost 20% of users relying on social media sites to find reliable information. … Continue Reading »

Pushing content vs. publishing content: create a more valuable Twitter audience by including your editorial staff as a part of your social media strategy

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With over 50 million blogs out there, how do you get your blog to stand out from the crowd and get noticed? The Blogging for Marketing 101 white paper from the Mequoda Group is full of marketing tips you can use to enhance, promote, and monetize your blog.

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This week we’ve been at the Mequoda Summit in Boston, and covering it live just for you!
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Amanda MacArthur, our resident Online Editor & Publisher, led the session on social media strategy today, addressing how publishing are (and should) be using Twitter in their own businesses.

“Twitter is what I consider the universal social network, it’s great for publishers since it’s all content driven,” MacArthur told the audience. … Continue Reading »

Bristol, RI – September 29, 2009 – Get the latest Twitter advice in a new FREE special report from the Mequoda Group, a company that provides best practices for online publishers and marketers. In it they explain how a social networking and micro-blogging service can promote your digital publication and … Continue Reading »

Discover how to meet the challenges of 21st century online publishing with real-world, hands-on skills using free or low-cost software tools and reports.
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Three reports that will launch your social media strategy into gear
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Can a social networking and micro-blogging service promote your digital publication and be a significant source of new email subscribers? Learn how, when you claim your COMPLIMENTARY copy of Twitter Advice For (and From) Content Marketers: Marketing Tips You Can Use to Boost ROI by Doing Business on Twitter. … Continue Reading »

Online social networking strategy anyone can utilize
It’s not who you know, but who they know.
As we’ve stated before, when you connect with someone new, peruse their list of connections.  You never know who they know unless you look.  One advantage with online social networking sites like LinkedIn, you can easily … Continue Reading »

Developing new media for your audience that fulfills their needs, while measuring how these new technologies meet your own business goals … Continue Reading »

Build out a new social media strategy with Twitter.
Our Twitter for Publishers webinar skips the preaching and goes straight to the teaching!

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Incorporating social media strategy into your subscription sales may mean giving more away, but receiving even more in return
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Define your social media strategy by learning exactly who is on twitter and what they’re tweeting about … Continue Reading »

Taking Twitter Search and turning it into your own social media strategy machine
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Discover the best practices for online media management and Internet marketing strategy.
Mequoda Onsite Summit*
Experience an interactive workshop for online publishers, delivered with customization, exclusively for your organization
Description: Our two-day Mequoda Summit held publicly twice each year*, can be presented in its entirety at your location, with concentration on issues that … Continue Reading »

You can sit by and watch your new and existing competitors build their revenue, circulation and community, or you can develop your own social media strategy
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Using the 140 character social media strategy to create buzz around your books and ebooks … Continue Reading »

A new(ish) type of press release, generally referred to as a “social media release” is quickly gaining popularity. These types of press releases generally include many multimedia elements, enable to user to engage with the content on many different levels and allow the release to be shared in dozens of … Continue Reading »

Twitter is now the second largest source of Mequoda’s incoming website traffic

Using social media marketing to drive targeted website traffic and build your online publishing community … Continue Reading »

Cia Romano and I talk social networks – both building your own, and using existing social networks to develop a diverse online audience. … Continue Reading »

Tips from Chris Brogan on social media optimization and networking … Continue Reading »

Traditional Publishers Are Distributing their Content and Brand via Twitter with both a hands-off RSS approach and a hands-on personal approach … Continue Reading »