A look at the correlation between social sharing and links provides welcomed results
The relationship between SEO and social media is evolving. We can see this in changes Google has made to its algorithm, and the increasing use of social media.
After Google’s algorithm changes were confirmed, online business owners started to wonder how social signals were … Continue
There are too many social media tools for any one community manager to keep up with. Try Googling the word “unfollow” and you’ll find dozens of apps with the sole purpose of letting you know when people unfollow you, or help you automatically unfollow those who do. For every other marketing function, there are dozens … Continue
Other contest ideas I’ve seen on Pinterest include asking users to upload pictures of themselves using or wearing their favorite product, or simply repining a pin about your contest. Be sure to require that users pin it onto a new board using the company name, a great boost for organic SEO. Remember, every time your … Continue
Lessons Learned From UK Publishers Study
The recent UK Publishing Email Benchmarking Survey conducted by Adestra shows some interesting results, according to a post on InPublishing by Henry Hyder-Smith. He focused on the importance of acquiring new data and managing your existing data, and cited the example of Centaur Media, “who segmented the information they … Continue
For online business owners, 2011 brought many new operational considerations.
As an industry, publishers cannot wait to see what the next “big thing” will be in 2012.
Instead of waiting for it, we need to continue moving upon the momentum from 2011 and the lessons learned during this time period. … Continue
Do you know how much attention an active, engaging social media strategy deserves? The numbers suggested by social media specialists may surprise you…
However, the associated time, when assigned by people who the work firsthand, can lead to a major presence on social media; which we all know is extremely popular with a wide variety of … Continue
Rachel Yeomans, Marketing Director, Social Media, Astek, Chicago
SIPA: What was your first job out of college and how did you get into this business?
RACHEL: I graduated in Journalism with a concentration in magazines. When I graduated, the journalism industry was already somewhat difficult to enter into. I received a lead from a college friend … Continue
Integrating Social Media With Your Editorial
Back at the SIPA UK Conference in the summer—yes, think warm temperatures and lots of daylight—Sona Hathi of Melcrum and Mark Johnson of The Economist Group presented an excellent session on Practical Social Media: Integrating With Your Editorial. This is something that I know we deal with here at SIPA … Continue
Take social media users and turn them into your biggest source of online traffic and audience development
Social media traffic is the easiest source of traffic there is—once you have a network. For Mequoda, it quickly turned into our #2 source of traffic, next to Google. That beat traffic coming in from our email lists, which … Continue
Ten steps to turning editors into digital brand evangelists
There’s no denying that every company needs a social media strategy, a company-wide policy and at least one person at the helm of actually executing all of the aforementioned items. What’s great about publishing, is that you have a workforce of editors under your belt who already … Continue
Social media is a collaboration of all the tools that the consumers of today use on a regular basis. Blogs are being written and read more often than print media, and user-generated content is being produced for free, every second of the day. People are building digital relationships with those of similar interests via giant … Continue
Social media mistakes that even the biggest publishing companies are still making
Social media isn’t as easy as it sounds. Social networks are updating and upgrading their platforms faster than lightning, and as the managers of our social accounts, we stay on top of it all. The one thing that hasn’t changed since the social media … Continue
Join our Twitter for Editors webinar today and discover what the most successful publishers on Twitter have in common
In yesterday’s Mequoda Daily, we discussed the seven Twitter goals online editors should be focusing on daily.
According to Don Nicholas, about 10% of an online editor’s time should be devoted to Twitter. In an eight-hour work day, … Continue
Group Buying Deals May Be Worth a Try
A SIPA Marketing Listserve post earlier this year referred to a Groupon “Daily Deal” in the Boston area that day: “$39 for a One-Year Subscription to the “Wall St. Cheat Sheet Premium Newsletter.” It listed the value as $149. It’s curious though that the sales writer attempted to … Continue
6 tips why Twitter Lists are valuable to social network users
Creating lists on Twitter helps users become more focused with their activities on the social network.
Have you started using Twitter Lists yet? A lot of online editors using Twitter have responded to that question with a semi-confused “no”. … Continue
A couple of tips for enhancing your social media strategy with Twitter lists
One of the most-used features of Twitter is the Twitter list; except sometimes people forget that they’re even using them.
When I was at the Mequoda Summit talking about social media strategy last week, I found that Twitter lists were one of the hardest … Continue
Providing great, shareable content leads to developing readers as online business partners
The evolution of the Internet has led to emergence of many types of marketing.
Content marketing is a popular topic of discussion for us as it’s helped drastically improve results for online content-based businesses. … Continue
In 2011, we’re no longer asking if social media is a platform we want to use. Instead, we’re deciding which social media strategy we want to use. If we’re servicing businesses (B2B), then maybe we’re putting more emphasis on LinkedIn. If we’re trying to attract a mass of consumers, perhaps we’re using Facebook as our … Continue
The social media impact of this tweet was an ROI of $35 bucks
For the first time in my adult life, I found myself watching QVC on a Sunday afternoon.
I had discovered Peanut Butter & Co. months ago through a mention on the Travel Channel’s twitter feed and a YouTube video of their visit to New … Continue
Discover three popular types of social network subscription website models
A social network subscription website is a powerful networking tool that relies primarily on user-generated content.
Social network subscription websites are used to create a setting where people with similar interests can use the virtual world to make real connections—whether purely social relationships or specifically BtoB networks. … Continue
Facebook gives companies a few updates to their social media strategy
Late last week, Facebook rolled out a number of changes across their social network. Most importantly, they rolled out some changes to Facebook Fan Pages. If you’re not a regular checker of your social media communities, hopefully you already know that they changed the width … Continue
Increasing website traffic by wasting less time on social networks that aren’t right for your business model
LinkedIn Groups are essential to any B2B social audience development strategy. While the B2C companies are yelling “Facebook!” from the rooftops, B2B companies would be more wise to head in their own business-oriented direction.
This isn’t to say the B2B … Continue
Why StumbleUpon might be just as important to content marketing as Facebook and Twitter
Late last night, Garrett Camp, Founder and CEO of the bookmark-sharing social network StumbleUpon announced on Twitter that they “just surpassed Facebook as the #1 source of social media traffic in the US”.
StumbleUpon has been around just about as long as … Continue
Tips for scheduling tweets and keeping up with your social media strategy during the holidays
Many offices shut down for the holidays, sometimes for an entire week. Unfortunately, the world still turns when you’re on vacation and leaving a big gaping hole in your social media calendar may cost you followers and fans in the long … Continue
Playboy gets a social media strategy with Facebook
As button-up and straight-laced as we like to be, this won’t be the first time we’ve written about Playboy. Hey, they’re a publisher just like the rest of us right?
Back in 2008 at an MPA-IMAG conference we attended, Scott G. Stephen, General Manager of Playboy Enterprises had just … Continue
LinkedIn has made a number of changes to improve your experience
Earlier this year, LinkedIn purchased the recommendation technology company mSpoke and ChoiceVendor, a startup that provides ratings and reviews of B2B service providers. It looks like they have finally put it to good use.
Create your showcase of recommendations … Continue
According to a new Nielsen study, women like sharing online video, especially funny or entertaining ones
Apparently, women between 25 and 44 have very similar priorities. We are viewing and sharing digital information in the following categories throughout the day: … Continue
Will the new MySpace help users forget the old MySpace
MySpace will now focus on social entertainment for Generation Y. They want to expand to include music, celebrities, movies, television and games that will be available through multiple platforms, including online, mobile devices and offline events.
This has been a long time coming. It’s … Continue
If you’re an online publisher, Google should be driving over 50% of your traffic
It’s a love hate relationship with Google. On one hand, you need Google to like your website to drive traffic. On the other hand, it seems no matter how hard you try your website is not moving to page one … Continue
What companies need to know about a social media strategy
It isn’t news that social media is popular. But what do companies actually know about social media?
Sure, it’s a great way to stay in direct contact with consumers that appreciate your brand. It’s always positive to do so, and since sharing is so popular among social … Continue
What is Gen C and how do they fit within your social media strategy?
Yes, there is a new generation that we must recognize – Gen C. This group represents social natives, teens and 20-somethings that needs to share their lives through social media.
The C has many meanings: connected, content, communicate, change, chameleons, collaboration. … Continue
Communication for success
I recalled my college days today while reading an article from Mashable that discussed AIDA. This acronym, which stands for Awareness, Interest, Desire and Action, has been used as a starting point for basic marketing for over a hundred years.
This method has its flaws, like any other theory, and adaptations have been made … Continue
Top 5 ways to drive traffic to your website using LinkedIn
Since LinkedIn is known as the professional network, you may not be utilizing it fully as part of your social media strategy. Here’s why you should – LinkedIn will generate free, organic traffic to your website.
Here are a few simple ways to improve … Continue
For mobile device users it is
Online publishers place a great deal of focus on email with good reason. It’s a direct way to stay in contact with consumers.
Consumers in the US using personal computers still spend time each week, about 5.1 hours, on their email, according to a new study. However, when it comes to … Continue
Statistics on sharing articles on Facebook
If you are using Facebook as part of your social media strategy, the information in this article will hopefully improve your social media reach.
As an editor or content producer, you obviously want your pieces to be experienced by as many users as possible. … Continue
goo.gl another amazing tool from Google
Last December, Google introduced the Google URL Shortener (goo.gl) but only as part of Google Toolbar and Feedburner. Gradually, they have added it to many other Google products. Finally, as of September 30, 2010, it has a stand alone website – http://goo.gl/. Now it’s easier to incorporate … Continue