Coming up with the right topic for a successful subscription website is usually the biggest stumbling block for those wanting to get into this business.
Choosing your site topic is a serious issue, as the topic you choose pretty much dictates your chances of success with a subscription website. However, more serious than the topic of … Continue
Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics will support higher revenue, lower operating costs and happier customers. … Continue
13 event websites that can get you listed in Google and extend your reach to the conference-going community
In person live events are a preferred medium. When a passionate user is committed to a topic, they want to go to the source; the author, guru exert that really knows the content. They want an interactive presentation. … Continue
It’s been stated before that adding social components to email marketing campaigns have led to higher engagement levels. Many publishers are now wondering what exactly constitutes as social email marketing campaigns.
For those wondering, combining social networking with email marketing is about more than including social icons in emails (although that is a good starting point). … Continue
Four ways to provide quality content and increase digital advertising potential
Digital advertising success depends heavily on the quality of your content. Sure, getting thousands of visitors to your website is a great start, but providing quality content will entice audience members to return again.
Although engagement levels often drop after a few months, consistently providing great … Continue
More is better, but only when it benefits publisher and audience member
Earlier this year, social media integration in email was only used in about a third of small and medium-sized companies, according to GetResponse. Can you imagine that? Two thirds of those businesses were not taking advantage of cross promotion opportunities. Many of these companies … Continue
There has certainly been scrutiny of Facebook ever since the social media giant went public. A further look at Facebook comes as they recently released second quarter earnings.
According to ClickZ, Facebook “reported $992 million in ad revenue in Q2 – 84 percent of total revenue and a boost of 28 percent since Q2 2011.” … Continue
Audience development efforts should focus on popular activities
A recent article from Gartner uncovers five daily activities popular with tablet users. The survey shows that on average, more people are using tablets to read books (33%) than mobile PCs (13%) and mobile phones (7%).
The survey also shares an interesting take on consuming digital content over print … Continue
Today’s we have some tips and advice from top bloggers on how to improve your company’s SMO. … Continue
What will digital magazine publishing apps look like in the future?
What comes to mind when thinking about the first generation of apps? Over the past four years, we’ve seen this technology change the way mobile devices are used. Digital magazine publishers and brands have developed apps and placed them in digital app stores for the … Continue
Digital magazine publishing can succeed with the help of well-designed apps
Digital magazine publishing relies on app and tablet success. Fortunately, these two markets are growing quickly; global tablets are predicted to reach 760 million by 2016 and digital publishing apps are expected to account for 80% of app downloads in 2016, alongside games, social networking, … Continue
A look at quickly growing app categories
Not every medium will work for every digital publisher. Some digital publishers focus solely on their written content – be long-form editorial or fiction.
Other publishers have the digital revolution to thank for their expansion into becoming a more complex media company. This type of digital publisher is already transitioning … Continue
Digital publishing is a main category for tablet app buyers, reports ABI Research
When digital publishers started targeting smartphone users, there was an opportunity to bring digital content to a highly portable environment. However, digital magazine publishing has not flourished on smartphones. The size of the devices and the digital content itself don’t seem to be … Continue
At the Digital Publishing Bootcamp, we will be discussing Twitter and publishers’ interactions with the social networking tool.
The workshop is designed to show how Twitter can be a phenomenal tool for driving website traffic, engaging in conversations, and establishing credibility within your market. … Continue
A look at ways to advance the email marketing process
I recently took a look through GetResponse’s new free report entitled “The State of Email Marketing in SMBs”.
The data was conducted throughout two weeks in November 2011, and focused on responses from 600 respondents.
Right off the bat there was some interesting finds, like these four … Continue
How Wary of Your Social Media Life Should You Be?
So you think that your next prospective employer or business associate won’t notice your Facebook posting of a “funny” picture on a family vacation or an unruly comment after one of your teams lost, or a tweet you sent after a political debate? Think again. A … Continue
For online business owners, 2011 brought many new operational considerations.
As an industry, publishers cannot wait to see what the next “big thing” will be in 2012.
Instead of waiting for it, we need to continue moving upon the momentum from 2011 and the lessons learned during this time period. … Continue
How to get your readers to act with buttons and text
The best emails are fully engaging; the content interests the reader enough to go through the entire email while the relevant calls to actions persuade the reader to get more involved with a brand. This can equate to purchasing a product, signing up for a … Continue
Don’t let the name fool you – SexyBookmarks has proven to be an extremely useful plug-in for sharing content.
This plug-in works by displaying a series of customizable social media buttons that link to approximately 50 different options, including the major social networks like Twitter, Facebook and LinkedIn.
These buttons adequately depict the desired social … Continue
New Survey Finds Word of Mouth Stronger Than Ever
It’s no wonder that Facebook wants to add all these features so that you’ll see what your “friends” are watching, doing and, yes, even thinking. And the “circles” and “hangouts” of Google+ seem to be taking us in the same direction: “You share different things with different … Continue
Tagging Has Come a Long Way
It used to be so simple, “Tag, you’re it.” Run around a little more and tag the next boy or girl. But to paraphrase from “The Wizard of Oz,” Toto, I’ve a feeling we’re not just playing tag anymore.
The “tag” feature on Facebook has always had its detractors, some of … Continue
Discover how professionals are using the popular social networking site
Are you using LinkedIn for professional reasons?
Are you using it to find employees to hire? Have you used it to look for jobs in the past?
According to its website, LinkedIn was started in 2002 in the living room of co-founder Reid Hoffman. The site officially launched … Continue
Touring websites for valuable information
I was waiting in a long line (or queue) last week for a special sneak preview of a science fiction film called “Another Earth” that opens later this month. When another film let out next to us, many of the passers-by inquired to what we were waiting in line for. When … Continue
Blogging advice for new bloggers looking to drive traffic and build larger commnunities
When we interviewed professional bloggers for our Blogging for Profit whitepaper, we couldn’t have been happier with the in-depth case studies that developed. Even more, these insightful bloggers were happy to offer their best advice to new bloggers just getting started, which I’ve … Continue
5 tips from PR Newswire that will help you get the most from social media
It’s hard to fathom the impact social media has had on the publishing and marketing worlds.
Seriously…think about how big social networking has become throughout all age groups. It was reported recently that Facebook has 750 million users and Twitter experiences 350 … Continue
Social Networks for the Workplace
We’ve discussed the topic before in this space about how social networks might work for businesses. One of the answers appeared in a New York Times article Sunday about companies using social networks that are specifically being built for that function.
“Although it is difficult to quantify how many companies use internal … Continue
Social Media Also Means Potential New Litigation
According to a recent survey, “about 42 percent of network administrators are ‘moderately concerned’ to ‘extremely concerned’ about the security threats associated with employees using social media in the workplace. Social media was defined in the survey as social networking sites, blogs, online video services, micro-sharing and widgets.”
In the … Continue
How to avoid black hat SEO practices while embracing a respectable standard of journalism
There is a growing trend where media reporters are investigating why certain websites rank so well.
If foul play is afoot, these reporters expose the black hat SEO practices and the offending websites typically feel the consequences. Google has penalized JCPenny, Overstock and, … Continue
Discover three popular types of social network subscription website models
A social network subscription website is a powerful networking tool that relies primarily on user-generated content.
Social network subscription websites are used to create a setting where people with similar interests can use the virtual world to make real connections—whether purely social relationships or specifically BtoB networks. … Continue
Stand above the blogging competition in your market with an expansive editorial calendar utilizing three master blog types
A revolution in blogging has taken place during the last decade.
Individuals sharing their personal commentary originally made the platform popular. Nowadays, blogging has become not only a method for organically marketing for publications, but a destination for trustworthy, … Continue
SIPA Munich Spans Globe for Latest Ideas
It’s less than two months until the SIPA Munich 2011 Conference, April 6-8, in Munich, Germany. The Conference features an array of interesting speakers and topics, celebrating the international strands and insights of SIPA and the specialized publishing industry. Here are some highlights.
1. Annabel Koffman, group publisher, Fleet Street … Continue
Social Networks Are for More Than Being Social
Networked individualism. What does that mean for businesses in search of keeping and attracting customers? As more and more people become social networkers, the rules have changed for marketing to them. While you’re still marketing to individuals, they’re different types of individuals now. They’re plugged in. They’re listening … Continue
How Guideposts has built website traffic, increased brand recognition and revenue by leveraging existing content
Online publishers have the valuable opportunity to leverage existing content to build website traffic and brand recognition while realizing new revenue streams.
Leveraging digital content through multiple channels is an effective way of spreading great content throughout the Internet. … Continue
Experience SEO Campaign Management 2011 live today and learn how to create, execute and track campaign results
In the Mequoda Daily yesterday, we discussed five main ways to promote your freemiums.
Following the tips we outlined will help you increase website traffic and build your email marketing lists – two actions necessary for online business growth. … Continue
With the New Year here, let’s all prepare accordingly
Now that the holidays and over and most of us are back to work, it’s time to get situated for 2011.
Let’s face it, just because it’s a new year, it doesn’t mean things have abruptly changed for the online publishing and Internet marketing industries. … Continue
Rob Lawson, Credit Today, LLC, Roanoke, Va.
SIPA: What was your first job out of college and how did you get into this business?
LAWSON: Swim team coach at the Wooster, Ohio, YMCA. First “real” job: credit manager at The J.M. Smucker Company. I decided to start a newsletter after being a white collar fraud investigator for … Continue
A social media team-up
Don’t you love it when the world of social networking gets that much more interesting?
Mashable received a special notification about the press conference held by MySpace and Facebook and announced to the community prior to the big news being released. … Continue
2011 Industry Outlook Offers Insightful Data
“It has to be easy [for customers]; nobody wants speed bumps on the information highway,” Anthea Stratigos, co-founder & CEO of Outsell, Inc., told a Capital Content breakfast audience in Washington, D.C., last month. The well-attended event was co-sponsored by SIPA and the Software & Information Industry Association.
Her presentation was … Continue
What is Gen C and how do they fit within your social media strategy?
Yes, there is a new generation that we must recognize – Gen C. This group represents social natives, teens and 20-somethings that needs to share their lives through social media.
The C has many meanings: connected, content, communicate, change, chameleons, collaboration. … Continue
Communication for success
I recalled my college days today while reading an article from Mashable that discussed AIDA. This acronym, which stands for Awareness, Interest, Desire and Action, has been used as a starting point for basic marketing for over a hundred years.
This method has its flaws, like any other theory, and adaptations have been made … Continue
Our 10 Email Design Best Practices is a free white paper with 40 email newsletter tips
Download a free digital copy of our 10 Email Design Best Practices white paper
Email is still an important component to the success of online publishers, content marketers and Internet-based business.
In fact, it may be more so now that mobile devices … Continue
For mobile device users it is
Online publishers place a great deal of focus on email with good reason. It’s a direct way to stay in contact with consumers.
Consumers in the US using personal computers still spend time each week, about 5.1 hours, on their email, according to a new study. However, when it comes to … Continue
Cellphone Signups, Inside Tips and Best of Best Fuel ‘Miami’
With the Miami Marketing Conference coming up in just about a month—amazing how these things sneak up on you (the early-bird rate expires tomorrow!)—we want to spotlight some of the accomplished speakers who are on the agenda along with a sneak peek into their knowledge.
1. Two … Continue
goo.gl another amazing tool from Google
Last December, Google introduced the Google URL Shortener (goo.gl) but only as part of Google Toolbar and Feedburner. Gradually, they have added it to many other Google products. Finally, as of September 30, 2010, it has a stand alone website – http://goo.gl/. Now it’s easier to incorporate … Continue
20 tips for creating a senior-friendly landing page
The number of users over 65 is continuing to rise. In addition to social networking and emailing, a good percentage of them are spending time with age-appropriate pursuits such as leisure travel, personal health care and financial concerns.
If the over 60 crowd is your target audience, here are … Continue
Eight Steps for Growing Email Circulation with PDFs
To get more incoming links, publish lots of great content. To grow your subscriber file, promote free reports to your list.
The best use of the first 10 to 20 percent of your advertising inventory is to promote your own free email newsletter and the white papers described n … Continue
What search engines are doing to capture your attention; and how it benefits you
What activity do you engage in the most online? For many the answer is along the lines of “I use search engines to find info on topics that interest me”. Since Google is the most trafficked web entity today, it’s easy … Continue
Successful website homepage design allows visitors to achieve their goals
Is your website properly designed to meet the expectations of your visitors? Often times websites encourage visitors to take an additional step, be it a request for more information, a visit to a different web page found at the website, or the step of making a … Continue
Karen Piontkowski, Founder and President, Direct Answer, Inc.
Katie Rogers, Vice President, Direct Answer, Inc.
Editor’s Note: We give you a pre-Labor Day special today of two-for-the-price-of-one.
SIPA: What was your first job out of college and how did you get into this business?
Karen Piontkowski: Printing broker…doesn’t everyone in direct marketing start in printing? Once the ink is … Continue
Catch up on the Mequoda Daily’s blog posts for this past week … Continue