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Tag: sponsored content

Content Business Models: How Will Content Make Money in the Future?

How will publishers make money in the future? Consumers will pay for content. And sponsors will pay for us to create it. At least, that’s what Grzegorz Piechota pitched in a recent session of FIPP’s recent Digital Innovator’s Summit. And if you’ve been reading here for a while, you know I agree.

9 Creative Ways to Bring in New Revenue

Because multiplatform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to creating new revenue streams. It’s manifest destiny in the digital age.

8 Fundamental Internet Revenue Models Publishers Use to Generate Online Advertising Dollars

Some helpful hints on generating revenue through online advertising

What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed specifically for the Internet? Or do you think of traditional business models that have transformed from the physical world to the digital world?

That may have been a trick question, but if you answered “both”, you are correct. The Internet offers an array of revenue models, which in turn have their own subsets of revenue-generating models. If this sounds complex now, just keep in mind that this all means revenue can be generated in many ways. As you read on the intricacies should become more understandable.

One Magazine Gets Scolded for Unlabeled Sponsored Content

Star magazine shows us how NOT to publish sponsored content in a print magazine (or anywhere)
Although it might seem like we ignore the trends of print magazines unless they’ve fallen off the map and decided to go digital, we’re still paying attention. One recently interesting bit of news about Star magazine and a complaint from

Mequoda’s Top Multiplatform Publishing Posts of 2016

Our top-read multiplatform publishing posts of last year show an interest in native advertising and publishing expansion

This year has been a huge time of change in publishing, and we’re excited to see that much of that change comes in the form of multiplatform publishing. Even the most hesitant publishers have started to adopt new subscription

How Publishers Inflate & Deflate Numbers for Ad Sales

How to boost ad sales by building more benefit into your ad packages, rather than inflating single-platform circulation numbers

Maybe you’ve never lied on a resume, but according to CareerBuilder, 56% of hiring managers have caught applicants in lies. Maybe you’ve never cheated on a test, but according to U.S. News and World Report, 80% of “high-achieving” high

How Do Online Magazines Generate Revenue?

So you want to know, how do online magazines generate revenue? The answer is clear: they go multiplatform.
If you’ve considered starting an online magazine, or are a legacy print magazine considering going digital, you’ve asked this question: How do online magazines generate revenue? And the answer is that the successful ones use a multiplatform approach.

Should You Start Selling Sponsored Content?

If you’re not selling sponsored content yet, consider these success metrics and how you can incorporate the process into your editorial model.
In 2016, sponsored content, branded content, and native content (all the same, by the way) have been the hottest buzzwords of the year. In fact, part of the reason our Mequoda Hall of Fame

4 Extra Ways Smart Magazines Can Sell Space on Their Website

A few good ways smart magazines get “small checks” in between all of the big ones from major sponsorships.
The more space you have on your website, the better. You already know about bundling multiplatform sponsorships and selling banner ads on your site and promotions in your email newsletters. But do you know which content business models can

Alexis Bourkoulas and Julia Elliott Join the Mequoda Hall of Fame

This dynamic duo is turning a regional parenting publication into a booming multiplatform publishing company
The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the top of their game, has now expanded to 15 members, with the induction of two new Mequoda Masters at the annual Gold Member Summit last month.

With

Countryside Network’s Alicia Soper on Digital Native Advertising

Part of Countryside Magazine Network’s success can be attributed to the rise of conscious and sustainable living in recent years, but an even larger part is due to their ability to change with the times in terms of both expertly deployed content and their approach to internet revenue models. Take their recent digital native advertising partnership with Purina, which features a niche magazine joining powers with a mega-coporation: Sponsored content is on the rise, and Countryside is right there with it, showing us all how it’s done.

The 6 Organizational Teams Multiplatform Publishers Need to Grow Faster

These organizational teams are key components for building a highly effective and efficient multiplatform publishing business

Building a multiplatform publishing business is never easy, but it is practically impossible without the right personnel. Having the right people in the right jobs has been an endless source of thinking and discussion for organizations of all types, and

From Time to … Coca-Cola (!), the Latest News From Publishing Sites

What Coke has soaked up from publishing sites; plus, Joe Ripp steps down, and The Daily Beast drives website traffic
In digital publishing, sites are where it all starts. But they can’t be where the consumer experience and audience development end. Far from it. As multiplatform magazines, Mequoda Members know that the homepage is a portal.

What Magazine Advertisers Want

Convince magazine advertisers to “invest” in your ads and native content, then show them the numbers.
If you’re a new magazine, or even just new to digital magazines, you already know if you’re primarily subscription-driven (subscribers pay you) or ad-driven (advertisers pay you), but we find that many publishers generate revenue from both sources.

In either case,

Native, Publishing Partnership Still a Work in Progess

By now, you know that native publishing is sweeping the industry, as digital magazines continue to cultivate additional revenue generators and provide more elegant options for both marketers and audience. But is it growing too fast to really take hold?

Two New Advertising Revenue Models Publishers Are Using to Make Money

There are two new advertising revenue models in town – and you probably didn’t even know they existed

Since magazine, newspaper, and newsletter publishers turned to the web, there have been a series of advertising revenue models deemed fit to secure the futures of those publishers. The good ol’ CPM (cost per thousand impressions) model fits

How a Multiplatform Magazine Revenue Team Boosts Profits

Don’t leave money on the table by skipping over new multiplatform magazine revenue models

You probably know that ad-driven magazines have someone in charge of driving more revenue, usually someone with the title of Publisher or Chief Revenue Officer. This person is charged with overseeing the team that sells ad space in the magazine (and online).

But

When to Sell Sponsored Content As a Revenue Stream

Sponsored content should provide value for the reader at the same time as it creates a positive perception of the sponsor

There’s 23 Stories (Conde Nast), Courageous (CNN), Catapult Creative Labs (Active Interest Media), and so many more. Content studios built by publishers and media producers who have learned that advertising can be sold in abundance and

Two Types of Magazine Ads You Should Bundle

Audited magazine ads and native magazine ads should be sold as a pair in modern rate cards

There are two types of magazine ads that successful multiplatform publishers bundle into their multiplatform rate cards. Each item on the rate card has a value associated with it. Bought separately, they would add up and be quite expensive,

How to Build a Modern Multiplatform Magazine Content Team

A successful multiplatform magazine requires a capable content team

What makes a legacy publishing company a unique and challenging organization is that many of the traditional divisions among different parts of the organizations have faded, or just plain disappeared. For example, traditionally, editors were never involved in ad sales programs.

But the emergence of multiplatform magazines and sponsored

Native Ads Network Launched by None Other Than AP

While it might have blindsided some industry observers and rubbed some old-school publishers the wrong way, the recent news that the Associated Press is launching a native ads network shouldn’t come as all that big a surprise. While the ubiquitous press organization itself doesn’t depend directly on an advertising revenue model, its member newspapers certainly do, and as the International Business Times reports, their ranks are decreasing.

Swiftype Aims to Be Publisher Technology Choice

To paraphrase Steve Miller, publisher technology keeps on slippin’, slippin’, slippin’ into the future. Could be your content management system, your app, your digital advertising: There’s little time to rest on your laurels after each and every advance.

Anytime a vendor or service exec has some free advice to share with publishers, even if they have a marketing strategy in mind, we pay attention. Today, it’s a search engine CEO. We also have some news to relay on ad blocking, Google AMP, Medium’s latest move, and more, all from our friends at MediaPost.com. Let’s take a look!

Adjusting Your Multiplatform Advertising Revenue Model for the Digital Age

Does your advertising revenue model include content that delights and informs users, while similarly rewarding your advertisers?
As the digital publishing market has grown and changed, selling ad space has only become more difficult. The market is saturated. Sponsors aren’t happy with websites crowded with ads as publishers try to grow revenue (and users aren’t happy with

How to Use Multi-Screen Advertising Psychology to Improve Ad Sales

Three years ago, Nielsen published an article that predicted “multi-screen [advertising] campaigns will be very important in three years.” Multi-screen advertising, which a more common term in television advertising, refers to delivering the same, or a similar ad, on many devices around the same time.

How to Launch a Magazine Subscription Website and Increase Digital Sales

If you are a legacy magazine publisher, guarantee success by learning how to launch a magazine subscription website, which is often misunderstood.
A magazine subscription website model is set up to sell subscriptions for a related print or digital magazine and to provide access to issues of the magazine.

For the past 20 years, our team has been

Native Advertising News: Mistakes, Best Practices, and More

Looking for the latest in native advertising news? PubExec.com has been a bonanza lately for industry activity when it comes to sponsored content, not least because of its recent Native Advertising Summit.

Let’s dig right in today – there’s a lot to share.

How to Leverage and Sell Multi-Channel Marketing for Your Publication

How to leverage multi-channel marketing both internally and also to sell out your advertising packages

The human race doesn’t all live in one house, or all work at one business. We don’t drink our coffee the same way, and we all definitely do not save our pennies for the same exact vacation.

When a mother and daughter

When Multi-Platform Advertising Isn’t Enough

Stop trying to sell multi-platform ads and start selling marketing partnerships as sponsorships

“[Publishers] are not selling ads — they are selling desired outcomes,” David Leskusky, NAPCO Media president wrote in an article for Publishing Executive. The message: advertisers aren’t looking to see their ads in lights anymore, on a webpage, as a full-page four-color ad, unless they’re seeing

Tips for Boosting Your Subscription Revenue Model

For digital publishers not fully reliant on ads – which hopefully is you if you’re aiming for high multiplatform performance – few components are as crucial as your subscription revenue model.

At Mequoda, we’ve spent a ton of time studying and writing about digital subscriptions, because we believe they’re a big part of the future of digital magazines.

FTC Guidance on Native Advertising Provides Clear Boundaries for Publishers

FTC provides sponsored content labeling guidelines in ‘Native Advertising: A Guide for Business’
The Federal Trade Commission (FTC) guidance on native advertising for publishers, released late last year, greatly helps publishers by defining the boundaries of what is acceptable in their eyes.

Why is the FTC involved? In general, under the FTC Act, an act or practice

Advertorial Design Best Practices

How to sail the winds of advertorial design, or sponsored content design – our favorite stream of publishing revenue

Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it’s all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it, we’ve been doing it since publishers started selling

Native Digital Advertising: Will New FTC Rules Restrict Revenue?

F0r some publishers, native digital advertising is the next big thing, while others have been perfecting it for years. Still, many have steered clear altogether, and there are more who aren’t sure how to best pull it off to begin with.

Regardless, the native digital advertising backlash has already begun after 2015 saw a huge spike in sponsored content and the early headlines in 2016 are pointing to possibly an even bigger year. But with the FTC’s recent update to native advertising rules and regulations and studies that show many consumers can be easily confused by branded content, some observers – Digiday among them – are saying the ad medium may have peaked.

But should native’s success be sustainable – and in some form or another, we believe it will be, since it’s just another phase in the evolution of advertorial – digital publishers will still have to clean up their acts when it comes to presentation. However, it’s the self-same Digiday that sings the praises of Time Out’s native strategy and successful monetization.

Examining the MMA’s Mobile Native Ads Guidance Report

We’re not even through the first week of 2016, and this is already our second digital publishing trends post on native advertising. That should tell all of us in the industry something about the direction digital advertising revenue is moving in! Today, it’s mobile native ads, specifically.

After Monday’s post on the Federal Trade Commission’s new native policies, today we’re taking a look at the Mobile Marketing Association’s guidance report on mobile native ads, via MediaPost, which also has articles on the NYT’s and WaPo’s branded content adventures and more.

Native Advertising Trends: FTC, HuffPo, Scripps, and More

Native advertising trends will shape the digital publishing industry in 2016. For one, they represent a more elegant and modernized option for online magazines looking to generate revenue the old-fashioned way — that is, via marketing dollars — while flying relatively under the radar of those big, bad ad blocking defense systems.

Branded content has been gaining steam for a while, even if it just has a fancier name for advertorial. We’ve been watching closely, and so, too, has the Federal Trade Commission, of course. Now, finally, we have official guidelines from the FTC, just as the demand for native ad campaigns is reaching unprecedented levels.

AdAge covers that development and much more in several recent articles about native advertising trends.

Digital Media Industry Trends: Tablet Magazines, Ad Blocking, Mobile-First Design

The digital media industry trends dominating the headlines at the end of 2015 share some overlap with the digital media industry trends we started the year with — monetizing mobile and video, for instance — but there are some that came out of nowhere and now have the business scrambling around somewhere between casual concern and crisis mode.

You guessed that one, all right … ad blocking.

Meanwhile, multiplatform publishing — our focus since we started Mequoda — has gone from optional strategy to absolute necessity for digital magazines making any sort of serious bid for success.

Magazine Content Monetization: How Smart Publishers Turn Content into Cash

How magazine content monetization has gotten more profitable, if you publish it in the right places

Something we know from talking to niche publishers at the industry events we speak at, and during our own CEO Institute, is 99% of magazine publishers are giving away 100% of their content and not separating their free portal content

Coming Soon to Digital Advertising Metrics: RFT

The benefits of online advertising are undeniable, but for better or worse, realizing them can be an exercise in patience and persistence because of the wide-open state of affairs in the industry. The money is there, but so are the targeting challenges shaky digital advertising metrics.

What’s more, when publishers do establish good relations with marketers, or when programmatic ads are maximized, ad blockers live up to their name and cost both parties.

But the future is bright for digital advertising revenue opportunities and efficacy, especially with companies like Telmar trying to perfect measurement.

What is Sponsored Content?

These six publishers are nailing sponsored content, but all in very different ways
Last week we talked about the guidelines for writing native content advertising, also known as sponsored content. Now let’s take a look at some great examples of publishers who create this sponsored content for their advertising clients.

These particular examples of sponsored content were

How to Write Native Content Advertising for a Magazine Sponsor

Learn how to write more effective native content advertising for a sponsor and start getting paid more for content

According to Business Insider data, the amount advertisers are spending on native advertisements has risen from $4.7 billion in 2013 to $7.9 billion this year, and is projected to grow to $21 billion by 2018.

Consumers have always disliked

Native Advertising Trends: AskMen’s Events and News UK’s Time Spent

Does it seem like there’s been more news about native advertising trends lately? Well, that’s because there has been. Sponsored content has skyrocketed in popularity, and the execution of these ads has gotten stronger and stronger. What’s more, publishers and marketers prefer them because they’re less disruptive to reader experience, which is a big part of why ad blocking programs aren’t nearly as successful deterring them as they are with traditional banners and other types of ads.

19 Facets of the Best Content Management System for Publishers

The best content management system for publishers doesn’t stop at content or management
If you’re a publisher in business today – congratulations!

You’ve already navigated some stormy times and maybe even stabilized your core business. But the environment keeps changing. How can you respond to that change so that you not only survive, but actually thrive? What’s

12 Features of Great Magazine Subscription Websites

TIME almost hits the mark with their magazine subscription website, but niche publishers hit the bullseye
One of the most profitable subscription websites is a magazine subscription website.

It’s not because it’s cheaper to build, or brings in substantially more revenue than other business models, it’s more profitable because once your platform is up and running, you

What Are Native Ads’ Status Among Publishers?

First things first: What are native ads, as we know them today? Native advertising is sponsored content crafted by marketers, often in collaboration with in-house studios at digital magazines, that’s intended to “fit in” with articles and videos on a publisher’s site, without misleading readers.

Sound like a fancy way of saying advertorial? Well, sure, but we’ve come a long since the early days of advertorial. How far, and where does the evolution find us? Well, that’s what Digiday asked several publishing executives. Let’s start there today!

How to Transform Your Magazine Rate Card into a Multiplatform Rate Card and Grow Your Publishing Revenue

When your magazine rate card focuses on custom content, everyone wins
Print advertising rates have always been robust. After all, magazine ads have always been superior to broadcast ads in several ways: They offer a targeted environment, they offer adjacency, and they’re self-paced, giving readers as much time as they want, not just 15 or 30

Online Magazine Advertising News: Mobile, Branded, Programmatic

Online magazine advertising is growing exponentially, especially on mobile, but there’s much to be sorted out before it can truly serve as a cornerstone revenue generator for all digital publishers. Ad blocking programs, ad viewability issues, and cross-device targeting pose problems for many publishers.

On the flip side, even all of the options and advertising methods available to digital magazines can be daunting. We can help with that by providing case studies and best practices.

And AdExchanger can help by filling us in on industry news and trends. Let’s take a look at what they have this week!

Internet Advertising Revenue Drives Local Ad Boom

Internet advertising revenue isn’t all the way there quite yet as the sole source of profit for the majority of publishers, but it continues to grow at a rate that makes it more and more attractive to digital magazines, on both the local and national level. As publishers get closer to cracking the code on mobile advertising trends and perfect the art of sponsored content – not to mention they’re able to fully realize the benefits of online advertising as part of a multiplatform strategy.

MediaPost covers the growth of Internet advertising revenue from all angles – let’s take a look at what they have for us this week.

How Men’s Health Overcomes Digital Advertising Revenue Challenges

Are you generating all of the digital advertising revenue you’re capable of? If so, what’s your secret? If not, join the club.

Mequoda Members know that relying solely on digital magazine advertising to pay the bills and try to turn a profit isn’t the wisest move. But as one plank of a multi-platform strategy – functioning as a team alongside with subscriptions, events, products, and even an ecommerce content strategy – the benefits of online advertising can be integral to your success.

Most Publishers Choose the Wrong Magazine Publishing Software

Keep more revenue while offering a better customer experience by ditching the app and launching a web magazine
In our eyes, there are two digital magazine publishing software giants: Adobe and Mag+. When we work with publishers developing digital magazine apps for tablets, we recommend Mag+, a spin-out company that sprung from Bonnier Corp.’s very early Popular Science app.

We

5 Keys to Starting an Online Magazine Business

Starting an online magazine business brings one platform that offers advertisers the visibility and tracking accountability they desire

Meet the the Moment’s Hottest New Digital Magazine Platform

One of the most significant advantages of a multiplatform strategy is that new digital magazine platform options pop up frequently: They make for a renewable resource that will likely never run out. If you’re willing to put in the work and climb the learning curve as quickly as possible, you can integrate new Internet revenue models at your own pace!

The latest digital magazine platform to gain momentum in the publishing industry is ecommerce content strategy.

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