Tag: sponsored content

Keith J. Kelly reports in a recent New York Post Media Ink column that two-thirds of online readers are looking for advertising that tells a story rather than pushing a  

Magazines like Entertainment Weekly, Money, Food & Wine, and Real Simple will get a boost from parent Time Inc.'s new native ads unit. The eight-person team will handle sponsored content  

In a recent report, Digiday examines whether native ads are truly performing as well as editorial, as some publishers have claimed.  

Esquire, just as it preaches when it comes to style, keeps it simple in its multiplatform approach.  

In the weeks leading up to its Publishing Summit Europe, Digiday interviewed Audra Martin, vice president of advertising at The Economist Group in London, to learn more about the staunch  

The Nieman Journalism Lab reports that Trib Talk, the Texas Tribune's try at sponsored content, debuted yesterday.  

Multiplatform publishing focuses on three main types of content: online, offline and live. More specifically, websites, email, magazines, video, books and events. Our most popular multiplatform publishing articles covered the spectrum  

Knowing your audience is everything when it comes to magazine branding, and InStyle editor Ariel Foxman definitely knows his audience.  

The price of must-read news about New York State and the city will cost you $5,990 per year. Lucia Moses from Ad Week writes, "Capital next month will start asking  

Direct Marketing News is reporting on how Hearst is using email insights to boost their subscriber base in both the print and digital worlds. Hearst has been using a massive  

American Society of Magazine Editors (ASME) has released new guidelines for native advertisements. Ad Age's Michael Sebastian reports, "New language suggests magazines use the term "sponsored content" to help set  

The next step for native advertising is interactive. ClickZ is reporting that the next generation of native advertising will be interactive. The new ad units use featured stories, video and  

There’s a clear connection between print and digital these days. Altercations in print design can lead to more website traffic, as we see in this example of DiscoverMagazine.com. Steve Smith  

Native advertisements have become very popular with all kind of publishers. Below is a quick look at this recent digital publishing trend.  

The New York Times is reporting that People is changing its subscription model. Christine Haughney reports,"On Monday, the magazine is introducing four new subscription packages. It is trying to attract  

Ad Age has a new report on the relationship of editorial staff and advertisers. Michael Sebastian reports, "Many publishers embracing sponsored content defend the integrity of their ad/edit walls by  

Campaign Magazine has the details on a new study released by Conde Nast comparing the dwell times between print and digital content.  

Even though Jeff Bezos' purchase this week knocked them out of the spotlight, a relatively unknown company, IBT, publisher of IBTimes.com bought Newsweek. What nobody is failing to mention in  

The Washington Post Company has agreed to sell its namesake newspaper and affiliated publications to Jeff Bezos, founder and CEO of Amazon.com for 250 million in cash. Bezos will be  

The New York Times is reporting that Jet Magazine will be receiving a print and website redesign. This will be the first print redesign for Jet in 62 years. "The  

Google recently let publishers know that they'll be scrutinizing advertorial content more closely in the future. Publishers need to make it abundantly clear to readers as to which pieces of  

10 email marketing template best practices for success With email being one of the most effective ways of marketing our products, it’s always a good time to review Best Practice email  

Tom Gale, President, Gale Media, Boulder, Colo. and Publisher, Modern Distribution Management What takes up most of your time these days? I’ve spent most of the past year and a half integrating  

Tips from top bloggers on how to get them to write about you This week I was in Las Vegas for Affiliate Summit West, just to simply learn a few tricks  

"Every online publisher takes advertising, the question is 'from whom'"? - Ed Coburn, Publishing Director at Harvard Medical School  

How Mono Topic, Multi Topic and Promo Email Newsletter Templates are used in online publishing  

Whether you're product-driven or ad-driven, you can benefit from building your own vertical search engine. Vertical search engines, in short, are search engines created by publishers, that feature search results  

There's a new advertising train coming to town, and guess who isn't on it? Google! We're not sure if Google hasn't discovered this method (unlikely) or just preemptively decided that  

I’ve had spinal meningitis, cancer, diabetes and attention deficit disorder. OK, not really. But I think I might qualify as a hypochondriac, along with a certain percent of the WebMD  

The folks at Red 7 Media understand that readers consume information in a variety of ways—in print, online, and in person. "Therefore," says Editor and Publisher Tony Silber, "it’s our