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Tag: subscription based websites

5 Ways Top Subscription Websites Optimize for Search

Magazine publishers have been giving away their content for decades in an effort to attract new subscribers. In online publishing, ad-driven subscription websites have an additional incentive: Increasing the eyeballs that see their sponsors’ ads.

Publications like Mother Earth News put all their magazine content on their subscription website. They believe it hasn’t hurt their circulation, and at the same time, says General Manager Bill Uhler, it helps them cast a wider SEO net.

The Art of Writing Killer Inline Text Ads to Build Email Circulation

Although a text ad could refer to any ad consisting of text, we’re currently referring to those that are part of your conversion architecture. These ads are placed in the dead center of all your articles and invite your website visitors to download a free product that will get them on your email list.

Your Guide to Building a Profitable Subscription Website

Like any other business, subscription website publishing relies on getting your website taxonomy exactly right. Information architecture isn’t easy to understand – people earn special college degrees in order to grasp it! But subscription websites are different from ecommerce, event, retail, or a dozen other kinds of websites. And you simply can’t learn about subscription website taxonomy from those.

How Successful Subscription Based Websites Do Marketing

No publisher can hope to have a successful subscription based website without getting the marketing right. So if you have, or plan to launch, one of our three subscription website business models – a portal, magazine website or newsletter website – it’s worth studying the winning strategies used by savvy publishers, including, of course, our own clients.

How to Launch a Magazine Subscription Website and Increase Digital Sales

If you are a legacy magazine publisher, guarantee success by learning how to launch a magazine subscription website, which is often misunderstood.
A magazine subscription website model is set up to sell subscriptions for a related print or digital magazine and to provide access to issues of the magazine.

For the past 20 years, our team has been

10 Top Subscription Website Publishing Posts of 2015

Our most-read subscription website publishing posts of 2015 reveal a desire for better understanding of building, publishing and pricing subscription websites
This year in our Subscription Website Publishing articles we’ve tackled everything from choosing profitable subscription models, to choosing the best colors and fonts for your redesign, and pricing your subscription websites appropriately. However, there are a

The Subscription Website Publishing Handbook

Claim your FREE digital copy of Subscription Website Publishing: The Most Profitable Subscription Website Models now.

SIPA Member Profile: Biehl Writes His Own ‘Classic’ Story

Rick Biehl, President and Publisher, Atlantic Information Services, Inc., Washington, D.C.

SIPA: What was your first job out of college and how did you get into this business?
BIEHL: In the early 1970s, I graduated from Columbia with a master’s in Chinese studies, and the timing should have been perfect since Richard Nixon had just “opened the door to China.” But at the time, the State Department was not looking for someone who aspired to be a communist and wanted Nixon forcibly removed from the White House. So … in the worst recession since the Depression (until this one), I hung out my shingle as a temporary typist … and two years later I was running the information/publications division of a 25-person higher education association, where I wrote lots of things, including books on nondiscrimination. In the late 1970s, I wrote a book on disability law compliance for Dick Thompson of the Revenue Sharing Advisory Service (which morphed into Thompson Publishing Group), who then hired me to launch a new company and develop dozens of new products. I started AIS seven years later.

New Free Podcast Released on Website Archetypes Including Subscription Websites

Subscription websites are gaining in popularity and this free podcast goes over different subscription website archetypes

Download a free digital copy of the Mequoda Digital Media Podcast: An Introduction to Subscription Websites now

Our Mequoda Pro members had the opportunity to experience our Building Subscription Websites webinar this week. The webinar included experienced publishers Don Nicholas and Phil Ash as they went through the process of building subscription websites.

Our new Digital Media Podcast: An Introduction to Subscription Websites was inspired by this webinar. We see the tremendous value that subscription websites can have for online publishers. They create an environment where their content can continuously be updated while utilizing a model that can operate a renewal process and keep overhead costs down.

Interview with Larry Pike, who with his wife, Holly, discovered an under-addressed niche market and responded by building a very successful business around a subscription website

Over the years, Holly and Larry Pike have each had numerous careers, but they eventually quit their jobs to become full-time online entrepreneurs. Today, as husband and wife, they own and operate a subscription website for needlework hobbyists that ought to be the envy of every membership website publisher.

Interview with Steve Sztopek, whose membership website for professional picture framers and gallery owners is a model of decorum

Steve Sztopek says that, metaphysically, you have to be out of your mind to be successful. Whatever he is doing, it seems to be working.

In the following inspiring interview, he tells us how he followed his bliss, learned picture framing, marketing, and finally, online publishing.

Interview with Jerry Minchey, an engineer, computer designer, speaker, marketer, search engine optimization expert, and membership website publisher

Mequoda has waited a long time to pin down our good friend Jerry Minchey for an in-depth interview about his online businesses. Jerry has a number of successful Internet enterprises that he wisely chooses not to discuss in a public forum. But fortunately for Mequoda members, he is very candid here about his very popular and successful subscription website, SearchEngineU.com.

Interview with Kathy McCabe, whose travel and culture newsletter can help make your dreams of la dolce vita come true

A $79 subscription to Dream of Italy is a small price to pay to make sure your next trip (likely to cost thousands of dollars) is picture perfect. And that’s a strong motivation to subscribe, just as it is with any newsletter that provides expert advice and product or service reviews.

Interview with Bob Chambers: This experienced membership website publisher has seen the future and it is spelled M-U-L-T-I-M-E-D-I-A.

Bob Chambers has established a hard-earned reputation for himself as the Multimedia Guy. In this exclusive Mequoda interview, he reveals how he got started in the video business, grew with the many changes in technology, and how he shares his knowledge on the very informative and authoritative member site FlashPublishers.com.

Interview with Jessica Hostler de Sanchez, whose membership website is a treasure trove of helpful hints for overworked mothers

Her vision is to create a tool that will guide women, encourage them, help them balance. To help accomplish her vision, Jessica Hostler de Sanchez formed a partnership with her sister, Brandee Hostler; her mother, Sharon Green; and her aunt, Vonnie Corsini. Together, they have come up with a subscription website that is brimming with important, useful, and interesting information that is intellectually, physically and emotionally stimulating.

Interview with Dr. Joanne Fritz, a marketer whose interest in the senior market has spawned a new membership website for companies that want to sell to seniors

America is getting older. The immediate post World War II generation—Baby Boomers—are approaching retirement age. Smart companies are creating and marketing products to this affluent group. Her subscription website helps show them how.

Interview with David and Jill Stowell who provide online advice for tutors and learning center owners at a membership website

David and Jill Stowell took their experience as special education teachers and created a training and coaching program for others in educational private practice. In this exclusive Mequoda interview, they explain how they also created a membership website around their special expertise.

Interview: Steve Yankee of VideoBusinessAdvisor.com

In this exclusive Mequoda interview, this former advertising executive, nee journalist, tells us how he draws on a lifetime of experience in marketing to create an online community for independent videographers and others in the video production business.

Interview: Sam Knoll of MyVitaminGuide.com

Sam Knoll knows his way around the business world. He has had a number of successful careers including in manufacturing, mail order, and retail. His latest enterprise is an online newsletter devoted to health and dietary supplements.

Interview: Reg Hardy of BilliardsCrossing.com

Reg Hardy brings a background as a print journalist, editor and publisher to his paid subscription online newsletter and uses his Palm Pilot to create volumes of content for four websites. In this exclusive Mequoda interview, he reveals how he gets it all done and reminds us of the importance of customer service.

Interview: Dan McCormick of photographytips.com

Interview with Dan McCormick, publisher of a subscription website for photographers. A Canadian with a diversified business background, Dan McCormick has taken his love for photography and turned it into a popular membership website for both amateurs and professionals.

Interview: Chris Parker, Co-Publisher of an Online Newsletter for Innkeepers

Interview with Chris Parkin, co-publisher of an online newsletter for innkeepers and others in the hospitality industry. He began as an apprentice in the Savoy in London, and 36 years later has his own country inn—plus a subscription website directed to helping others run a successful bed and breakfast.

Interview: LeaRae Keyes of The Nurse Entrepreneur Network

Interview with LeaRae Keyes, RN, publisher of a membership website designed to help nurse entrepreneurs develop and expand their businesses.

The Nurse Entrepreneur Network exists to help nurses who are or want to be entrepreneurs succeed. Its founder, LeaRae Keyes, has more than 25 years of experience coaching people to make life-style changes, alleviate their caregiving stresses, have more fulfilling lives, explore career alternatives, and achieve their goals.