A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.
When you charge Continue
These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some of us are old-time journalists here at Mequoda, we also think fondly of paid newsletters, a classic journalistic form that survives today in the digital era. Continue
Why “free” is a subscription business model of its own and why every magazine should have one
Since the beginning of time, or at least the beginning of consumerism, businesses have been giving things away for free. You’ve probably received free samples in the food court, or free issues of the local newspaper when you first Continue
Before any Mequoda client will build a subscription website, they first identify the most fundamental content their users will digest
At Mequoda, we talk a lot about your minimum information unit, and that’s because you should never build a subscription website without identifying what yours is, and how many you have.
A minimum information unit, or MIU, Continue
As we always say, a publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand and identify his MIU cannot choose the appropriate subscription website archetype, and, in turn, will be simply guessing at how to be a publishing success.
Why do we say this? Because of all the website business models we’ve identified, the single characteristic which determines how you run your business is that MIU. Continue
Catch up on the Mequoda Daily’s blog posts for this past week Continue