Like any other business, subscription website publishing relies on getting your website taxonomy exactly right. Information architecture isn’t easy to understand – people earn special college degrees in order to grasp it! But subscription websites are different from ecommerce, event, retail, or a dozen other kinds of websites. And you simply can’t learn about subscription website taxonomy from those. Continue
New changes are coming globally for subscription websites using ad blockers
Ad blocking has become a big topic for subscription websites building audiences, as well as other digital media brands.
As this topic continues to be popular, we’re seeing new changes coming forth.
To start, Forbes is reporting on a decision made in the European Union regarding ad Continue
Because we quantify everything, Mequoda has identified nine (coincidentally) deadly subscription website mistakes that are commonly made when publishers build their online presence. Continue
The sphere of publishing events is expanding every week, and we’re happy to see it, since they’re a crucial component of the Mequoda Method for multiplatform strategy. But few events can compare to the one happening next week in Berlin when it comes to digital publishing innovation.
Among the organizers of the Digital Innovators’ Summit are our friends at FIPP, the Worldwide Magazine Media Association, so you know it’s the real deal.
If you can’t make it, don’t worry: The Digital Innovators’ Summit blog continues to be generous when it comes to sharing interviews with publishing executives who are attending, and so we’re able to present this preview, full of wisdom from some of the best minds in the new media industry. Continue
Claim your FREE digital copy of Subscription Website Publishing: The Most Profitable Subscription Website Models now. Continue
When it comes to experimentation, digital magazine subscription models are made for trying new things and fiddling with formulas until you find the right fit. Integrating events into your mix and layering in additional ways to monetize content can also rejuvenate your company. Of course, there’s also staffing changes and acquisitions to jumpstart your operation, if you have the means. Luckily, we’ve found five recent articles in Folio: that address all of these strategies. Continue
Citing NewBay Media as an example of publishers doing it the right way, Mickey reports that the B2B and niche outfit has invested in in-house customer service reps and explanatory display ads, and is even building out a YouTube channel with demo videos to address customer queries. Continue
Back to the basics, that’s what Jeff Bezos has in store for The Washington Post. Speaking by phone Bezo told The Post,”We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient,” he said. “If you replace ‘customer’ with ‘reader,’ that approach, that point of view, can be successful at The Post, too.” Continue
Publishers are jumping on board the sponsored Tweet bandwagon, reports Digiday. “In addition to the AP, publishers as diverse as People Magazine, Entertainment Weekly, Women’s Wear Daily and Slate have given sponsored social content a whirl in the interest of scratching up new revenue. It makes sense. With millions of followers, Twitter is a powerful distribution platform for them. Every little bit helps. The risk, of course, is user backlash.” Continue
And it’s currently free
Another major publication stepped into the digital age of the iPad recently.
The Washington Post has become the newest member of major publications to offer an iPad edition. For readers of the magazine, the iPad edition is currently free. Continue
This free podcast from Mequoda Group discusses the various types of websites that publishers can build, which includes subscription websites.
(Nationwide)—There are a variety of website archetypes that can be utilized by online publishers to generate revenue.
In some of these website archetypes, the audience pays for the content. The audience members that end up paying for this content may be purchasing specific products, services or subscriptions to content that can be printed out and kept in the physical form. Continue
Adapt to changing subscription models Continue
Make 2.0 Work for You Continue
Optimize Your Marketing Mix Continue
Defend Against Economic Downturn Continue