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Tag: subscription models

Website Redesigns and Product Launches for Subscription Publishers

We constantly pay attention to the changes subscription publishers are making to gain ground in the digital landscape. Today we’re sharing stories of three publishers and their methods for expanding and evolving content streams.

Digital Magazine Content and the Impact of Social Networks

Digital magazine content can find great homes online, especially when it’s offered throughout a variety of popular channels.

Today we’re looking at some offerings for digital publishers that are coming from Facebook and Google, as these major social networks continue to work on its relationship and revenue strategy with content.

Subscription Websites Increase Renewal Rates and Product Offerings

Subscription websites offer publishers the opportunity to generate renewable revenue consistently. That’s why we are big supporters of digital subscription models. Today we’re looking at some additional subscription and content offerings by major content purveyors.

Your Guide to Building a Profitable Subscription Website

Like any other business, subscription website publishing relies on getting your website taxonomy exactly right. Information architecture isn’t easy to understand – people earn special college degrees in order to grasp it! But subscription websites are different from ecommerce, event, retail, or a dozen other kinds of websites. And you simply can’t learn about subscription website taxonomy from those.

Subscription Models Evolve for Multiplatform Publishers

Subscription models are always evolving with technology and audience interests. Today we’re looking at some subscription models and strategies, including successes and failures of them.

The Ad Blocking Conversation Continues for Subscription Websites in 2017

New changes are coming globally for subscription websites using ad blockers
Ad blocking has become a big topic for subscription websites building audiences, as well as other digital media brands.

As this topic continues to be popular, we’re seeing new changes coming forth.

Learn how to create sales letter landing pages that sell when you download our FREE Landing Page Handbook.

To start, Forbes is reporting on a decision made in the European Union regarding ad

9 Subscription Website Mistakes That Could Ground You

Because we quantify everything, Mequoda has identified nine (coincidentally) deadly subscription website mistakes that are commonly made when publishers build their online presence.

Want to Create a Magazine Online? Think Video and Subscriptions.

If you came to this website for help on how to create a magazine online, congratulations: You couldn’t have picked a better place. That’s just one goal the Mequoda System will help you reach, and it’s just the beginning of new growth for your company.

Imagine a world-class chef going through your leftovers and digging through your pantry to make you a dinner. If you threw together a bunch of ingredients with everything else you have going on, chances are that meal leaves a bit to be desired. When the chef does it, what results is a mouthwatering feast you never thought possible.

We are that chef. The ingredients are nearly limitless – they include everything from your portal to your email newsletter to your social media strategy to video and subscriptions. When we say multiplatform strategy, we mean it.

Digital Publishing Innovation Conference Boasts Impressive Lineup

The sphere of publishing events is expanding every week, and we’re happy to see it, since they’re a crucial component of the Mequoda Method for multiplatform strategy. But few events can compare to the one happening next week in Berlin when it comes to digital publishing innovation.

Among the organizers of the Digital Innovators’ Summit are our friends at FIPP, the Worldwide Magazine Media Association, so you know it’s the real deal.

If you can’t make it, don’t worry: The Digital Innovators’ Summit blog continues to be generous when it comes to sharing interviews with publishing executives who are attending, and so we’re able to present this preview, full of wisdom from some of the best minds in the new media industry.

10 Top Subscription Website Publishing Posts of 2015

Our most-read subscription website publishing posts of 2015 reveal a desire for better understanding of building, publishing and pricing subscription websites
This year in our Subscription Website Publishing articles we’ve tackled everything from choosing profitable subscription models, to choosing the best colors and fonts for your redesign, and pricing your subscription websites appropriately. However, there are a

The Subscription Website Publishing Handbook

Claim your FREE digital copy of Subscription Website Publishing: The Most Profitable Subscription Website Models now.

TheStreet Experiments With Digital Magazine Subscription Tactics

When it comes to experimentation, digital magazine subscription models are made for trying new things and fiddling with formulas until you find the right fit. Integrating events into your mix and layering in additional ways to monetize content can also rejuvenate your company. Of course, there’s also staffing changes and acquisitions to jumpstart your operation, if you have the means. Luckily, we’ve found five recent articles in Folio: that address all of these strategies.

With New Subscription Models Comes New Customer Service

Citing NewBay Media as an example of publishers doing it the right way, Mickey reports that the B2B and niche outfit has invested in in-house customer service reps and explanatory display ads, and is even building out a YouTube channel with demo videos to address customer queries.

Bezos Keeps the Reader in Mind

Back to the basics, that’s what Jeff Bezos has in store for The Washington Post. Speaking by phone Bezo told The Post,”We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient,” he said. “If you replace ‘customer’ with ‘reader,’ that approach, that point of view, can be successful at The Post, too.”

Publishers Add Sponsored Tweets into Ad Packages

Publishers are jumping on board the sponsored Tweet bandwagon, reports Digiday. “In addition to the AP, publishers as diverse as People Magazine, Entertainment Weekly, Women’s Wear Daily and Slate have given sponsored social content a whirl in the interest of scratching up new revenue. It makes sense. With millions of followers, Twitter is a powerful distribution platform for them. Every little bit helps. The risk, of course, is user backlash.”

The Washington Post Hits the iPad

And it’s currently free

Another major publication stepped into the digital age of the iPad recently.

The Washington Post has become the newest member of major publications to offer an iPad edition. For readers of the magazine, the iPad edition is currently free.

Free Podcast: An Introduction to Subscription Websites Released

This free podcast from Mequoda Group discusses the various types of websites that publishers can build, which includes subscription websites.

(Nationwide)—There are a variety of website archetypes that can be utilized by online publishers to generate revenue.

In some of these website archetypes, the audience pays for the content. The audience members that end up paying for this content may be purchasing specific products, services or subscriptions to content that can be printed out and kept in the physical form.

MarketingSherpa’s Selling Online Subscriptions Summit Take-Away #1

Adapt to changing subscription models

MarketingSherpa’s Selling Online Subscriptions Summit Take-Away #3

Optimize Your Marketing Mix

MarketingSherpa’s Selling Online Subscriptions Summit Take-Away #2

Make 2.0 Work for You

MarketingSherpa’s Selling Online Subscriptions Summit Take-Away #4

Defend Against Economic Downturn