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Tag: subscription website

At a subscription website, whether someone pays for the content or not, users subscribe in order to have content pushed (delivered) to them – by email, website, app or the U.S. mail – on a set schedule via their subscription.

A magazine subscription website and newsletter subscription website are, of course, familiar subscription products from far back in the print era, and portal subscription websites are Internet creations that share the same characteristic. In all three types of subscription websites, content is continually published and pushed to subscribers on a regular schedule.

In order to be a premium subscription website, the content being sold must stand out in the crowd to get customers to pay for it. By its very nature, the word premium means that the information product you’re creating is better than most of the products already available. It must meet an unmet customer need that’s compelling, valuable and easy to communicate.

Magazine and newsletter sites are usually premium (paid), and portals are free. Their purpose of a portal is to attract visitors with free content, convert them into email subscribers, and then push them to the magazine and newsletter subscription websites. They’re all valid and quite profitable website business models for publishers and are supported by Mequoda and our Haven Nexus CXMS.

One of the best things about subscription website publishing is that unlike a magazine, the website allows an observer to study all aspects of the publisher’s operation: content, design, curation, frequency, advertising and marketing. 

While many magazine and newsletter publishers have avoided building subscription websites, the rapid growth of tablet computers and the sale of tablet-based app subscriptions are convincing them to include digital subscription marketing in their core long-term publishing strategy.

However, as publishers begin to include website access in their long-term publishing strategy, they’re beginning to discover other ways of bundling web access into print and digital packages. The first, Universal Pricing, bundles platforms at a discount, but the second, Contrast Pricing, we’re finding is more profitable and gets consumers to pick higher priced bundles.

Success in subscription website publishing takes mastery. And no matter whether you’re just starting a subscription website or you already have one of the Internet’s successful subscription websites, you can learn and do more with your subscription website after you read our new FREE 130-page handbook, Subscription Website Publishing.

Give it Away to Make More Money? You Don’t Say!

Why would you give away content for free, in order to make money? Sounds crazy, but that’s how the smartest publishers we know have grown at an exponential speed.

In this week’s strategy spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains three secrets on the why and how of using audience development to build a

More Subscription Website Growth Leads to More Model Offerings

Growth in subscription website publishing continues in the digital landscape because of its success as a revenue stream. Today we’re looking at the evolution of subscription offerings and how digital publishers are being impacted by their decisions to provide subscriptions.

More Subscription Website Growth Leads to More Model Offerings

Growth in subscription website publishing continues in the digital landscape because of its success as a revenue stream. Today we’re looking at the evolution of subscription offerings and how digital publishers are being impacted by their decisions to provide subscriptions.

8 Ways to Sell Digital Magazine Subscriptions

It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon create a digital version of their product if they haven’t already.

10 Digital Publishing Tips and Strategies for Multiplatform Magazine Publishers

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we’re all about documenting these things so digital publishers don’t have to re-invent the wheel.

Here are 10 things you must do if you want to join the ranks of millionaire publishers … a goal we think is worthy of all digital publishers today.

9 Guidelines for Content Aggregators Who Recycle the News

Aggregating great content is just as valuable as creating great content

Content aggregation is often given a bad name, because it’s often done incorrectly.

The best content aggregators approach the process as the valuable art form that it is. Content aggregators recognize the web is all about content aggregation, and their work allows users to reach new depths on the subject matter they care about.

We first wrote about content aggregation in 2011. At that time, he had been researching best practices for content aggregation and strategies content aggregators should avoid.

Do You Have These Four Goals in Mind?

You don’t get from point A to point B without goals and milestones. This applies to most situations in life, from a cross-country road trip, to training for a marathon, to a career in publishing.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains the four most important goals a publisher should hold close to their heart, in order to thrive as a multiplatform subscription publisher.

Digital Subscribers are a Focus for Changing Publishers

New offerings and products are often utilized by publishers working to increase numbers of digital subscribers. Today we’re looking at two publishing that have been placing added focus on their digital audience.

5 Ways Top Subscription Websites Optimize for Search

Magazine publishers have been giving away their content for decades in an effort to attract new subscribers. In online publishing, ad-driven subscription websites have an additional incentive: Increasing the eyeballs that see their sponsors’ ads.

Publications like Mother Earth News put all their magazine content on their subscription website. They believe it hasn’t hurt their circulation, and at the same time, says General Manager Bill Uhler, it helps them cast a wider SEO net.

The 3 Best Subscription Website Systems That Make Money Online

When you charge a fee to access the content within a subscription website, the site needs to provide specific and immediate benefits to your subscribers. Are you doing that?

10 Facts About Digital Magazine Publishing and One Very Important Piece of Advice

Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content, native advertising and so much more.

Mequoda 3C Zone Architecture Increases Email Capture Rates by 21X

Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or portal topic) consistently aligns with a product that converts the user into a subscriber or paid user of your website. Together, they create what we call a zone. Using this zone to increase website to email conversion rates can be easy, if you let it. This metric is called your email capture rate.

Subscription Website Publishers Start New Membership Initiatives

Major subscription website publishers at The Atlantic, New York Times Co., and CNN are putting more attention into subscribers
We’re seeing some of the biggest subscription website publishers reaping the benefits of new memberships and growing circulations. In fact, we even have a story to share today that involves a new paywall being utilized by one

5 Subscription Management Software Requirements

For every publisher who dreams of creating a subscription website, choosing the right subscription management software can be a daunting task

When we set out to launch the I Like Crochet digital magazine website (the first of its kind) and tablet edition, we knew we wanted to build a state-of-the-art publication management system. We needed subscription

How to Get a $35,000 Strategic Business Plan for Just $10,000

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

5 Best Practices in Digital Magazine App Publishing

Now that so many publishers are issuing digital editions, it’s time to take a look around and quantify some best practices that we’ve noted in researching apps and digital magazines.

First, let’s do some definitions. Terminology is changing daily, as it always does with new technology and new products, but for now we should at least attempt to clarify a few things. Some of these definitions come from outside Mequoda, but others are our own preferred definitions that serve to clarify some of the confusion in the industry right now. Your mileage may vary!

How Free Newsletters or Advisory Services Are Using Haven CXMS

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

The Best Subscription Websites Already Know This One Thing

A publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand and identify their MIU will fumble trying to build a successful subscription website.

In this week’s Freebie Friday spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains why using monthly pricing to accommodate a user’s desire to sample, is just one key to selling more subscriptions. From there you can download How to Use Contrast Pricing to Increase Subscription Revenue to learn more about pricing your print and digital magazine subscriptions.

Subscription Websites Testing New Grounds with Targeted Membership, Social Options

Publishers of subscription websites are warriors. They constantly work to improve their standings, even when there are forces working against them. Up until recently, social networks and search engines were problematic areas. However, there may be some changes coming to fruition that will help subscription website publishers.

How Free and Controlled-Circulation Magazines Are Using Haven CXMS

If your goal is to generate subscriptions and advertiser and sponsorship revenue from a free or controlled-circulation magazine with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

Decoy Pricing: The Biggest Little Secret in the Publishing World

How would you like to increase your subscription revenues by almost 60%?

It can be done, and it’s not magic. All you need are a paid subscription website, a couple of other great products to sell and one secret: Decoy pricing.

More and more publishers are discovering this secret. And it’s not a new concept. You might know of it as the “contrast effect.”

Email, Web or Social – Which Should You Focus on Most?

If you think that your website should be the main driver of your revenue, think again.

In this week’s strategy spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains why email subscribers are responsible for between 60 and 80% of all digital revenue generation, while passing website visitors and social followers make up the balance. From there

Strategy Spotlight with Don: Build a “Smart Website” Smarter Than Your TV

When you think of a Smart TV, you think of one that’s connected to YouTube and Netflix and HBOGo all in one interface. If a TV can be so smart, why are so many websites, so dumb?

Our Mequoda Haven CXMS, is a “smart website” that is fully integrated. It knows when someone is a registered user and/or a paid subscriber. And something different will happen if you’re logged in, and if you’re not, and based on what you’ve purchased, it will try to sell you different products or upsell you. A smart website should only message you with ads that are based on data in your profile, and this is fundamental to maximizing advertising inventory.

How Premium Newsletters and Advisory Services Are Using Haven CXMS

If your goal is to generate revenue and engagement for a business trade magazine or for paid subscriptions to a premium B2B newsletter or advisory service with a robust subscription website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

When Web Magazines Go Wrong

When most people think of digital magazines, they narrow their focus on digital magazine apps that can be found in a digital newsstand or app store, but data shows that apps aren’t where users want to digest premium magazine content.

3 Subscription Websites Seeing Major Growth

Subscription websites can be a major revenue stream for savvy digital publishers. Today we’re looking at some examples of this from major publishers.

We begin with The Atlantic, a subscription website publisher who is experiencing significant growth with its membership program. Digiday reports, “The Masthead has grown the program gradually, testing it with a small beta group of 250 before opening it up to subscribers for $100 a year. This week, membership was opened to everyone, at a price of $120 a year. Starting narrow has enabled The Atlantic to isolate the feedback of its most devoted readers. It’s been testing different content formats in email to the group and asked recipients to grade them on a scale of one to five.”

How 3 B2C Newsletter Publishers are Seeing Growth with Haven CXMS

If your goal is to generate paid subscriptions and revenue for a premium B2C newsletter or advisory service with a robust subscription website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how other publishers like Cabot Wealth

5 Ways a Web Magazine Library Will Save Money While Generating More

Recently Google publicly told publishers that they strongly encourage flexible sampling with their paywalls, through the use of metered paywalls and lead-in. You’re likely familiar with metered paywalls where the user gets to access a certain number of articles before being asked to subscribe, and the lead-in paywall shows some content of an article but not all.

The Art of Writing Killer Inline Text Ads to Build Email Circulation

Although a text ad could refer to any ad consisting of text, we’re currently referring to those that are part of your conversion architecture. These ads are placed in the dead center of all your articles and invite your website visitors to download a free product that will get them on your email list.

How Premium Magazines Thrive With Haven CXMS

If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how other publishers have used Haven CXMS to do just that.

Encourage Sampling to Improve Subscriptions

The most effective blow-in cards of the 21st century aren’t made of cardstock, they’re digital. And since offering a sample of your magazine is less effort for the user when it’s done online, you have more opportunities.

In this week’s Freebie Friday spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains why using monthly pricing to accommodate a user’s desire to sample, is just one key to selling more subscriptions. From there you can download How to Use Contrast Pricing to Increase Subscription Revenue to learn more about pricing your print and digital magazine subscriptions.

A Newsletter Platform Worth Investing In

The newsletter platforms you may be familiar with are often print and PDF formats, as most newsletter publishers haven’t gotten hip to the newsletter app format, and neither have their consumers.

The Most Profitable Websites Have Mastered this Simple Advertising Strategy

Forbes contributor Benjy Boxer recently warned, “The combination of free publishing, social distribution, and the commoditization of advertising will eventually wipe out almost all of the advantages of a large media company.”

Further, he advised that “scarcity” is the only advantage left to media companies, and they’ll have to create that with their unique content or unique services to advertisers. Luckily for the niche subscription website publishers we advise, scarcity comes right along with being “niche,” unlike larger publishers competing with Yahoo and CNN for cost-per-click (CPC) dollars.

The Best Digital Magazine Software Isn’t What You Think

How you think about digital magazine software needs to change if you want your subscriber base to grow
“Eventually, they’ll become like sailboats. They don’t need to exist anymore. But people will still love them, and make them and buy them.” – Kurt Andersen, a former editor of New York and co-founder of Spy, on the future

The Mequoda Newsletter Content Business Model

The newsletter subscription website model is simple, clean and editorially-focused

Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were among the first to embrace subscription websites. Perhaps that’s because the newsletter subscription website archetype is the easiest type of subscription website to build. The file size of newsletters is generally manageable, whether the newsletter is 8, 12, 16, 32, or more pages, since it is mostly text and often limited to black-and-white or two-color.

How to Create a Bulletproof Magazine Business Plan

Are you in the process of writing a magazine business plan for a new venture, or an extension of an existing publishing business? I won’t beat around the bush here. If you’re looking to develop a magazine business plan, we should chat.

The Publishing Revenue Secrets of Multiplatform Wizards

The secret behind increasing publishing revenue is in the power of three
In the Harry Potter books and movies, a man named Xenophilius Lovegood wore a necklace with the symbol of the Deathly Hallows. When Harry asks Lovegood about the symbol—which appears as a circle inside of a triangle and a straight line down the middle—he explains that

5 Hugely Profitable Multiplatform Sponsorship Advertising Models

Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They spend time viewing web pages and signing up for email feeds, thus creating advertising inventory that can be used to sell the publisher’s products (internal advertising) and/or sold to third-party sponsors (external advertising) on a CPM, CPC, CPA, or SEA basis.

The Paywall Model vs SEO: How to Win at Both

This week, a friend of mine referred to the paywall model as a “marketing method Trump would support.” I got a good chuckle out of it, but it seemed like an appropriate segway to the pros and cons of gating content, but also, how you can obtain the benefits of both – notably, SEO. Not the wall.

The paywall model isn’t an SEO-killer, even though it’s been billed as one. Technology has advanced a long way since the days when content was either locked, or unlocked. Firstly, there are two types, a hard paywall, and a soft paywall (and varying degrees in between).

Subscription Websites Increase Renewal Rates and Product Offerings

Subscription websites offer publishers the opportunity to generate renewable revenue consistently. That’s why we are big supporters of digital subscription models. Today we’re looking at some additional subscription and content offerings by major content purveyors.

5 Expectations of Web Magazine Consumers

Web magazine consumers like to read their magazines like they read their news – online.
Users are becoming more accustomed to viewing magazine content in the form of web magazines. Web editions can be displayed on any mobile or desktop device, so users are as familiar with the interface as they are with a web browser,

The Future of Magazines is Bright And Here’s Why

The essential core characteristics of a magazine are those that define the user experience.

In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how the attributes that define a magazine are not necessarily better or worse than those that define other media — movies, books, etc. They are simply different in terms of the user experience.

Subject Line Spam Trigger Words

Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, content, and reputation. In some cases, engagement is even applied to this filter.

8 Good Reasons to Offer a Web Magazine Library

Do you think offering your readers a 24/7 online encyclopedia of information is a product they might subscribe to? Would they be willing to pay more for a print subscription if they could receive both for one price? The latter is usually the reason why publishers decide to create a digital archive of their back issues, and the revenue numbers we see from this upsell tells us it’s worth the investment.

If you’ve already decided to make a digital magazine library part of your online publishing strategy: that’s great. But before you move on, take a moment to finish this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, who will elaborate on the most beneficial reasons for investing the capital to organize this not-so-small endeavor.

An Encyclopedic Collection of Digital Publishing Strategy

If you’re a publishing professional, don’t wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on the four most important digital publishing topics:

Strategy Spotlight with Don: 10 Things to Consider Before Your Next Magazine Website Redesign

very experience you’ve ever had building and rebuilding a magazine website typically begins with you explaining what you want, and then you telling a group of developers and designers what to fix. But when did you become an expert in digital publishing strategy and conversion architecture?

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains why most custom CMS development companies aren’t a good fit for publishers who need strategic help.

Your Guide to Building a Profitable Subscription Website

Like any other business, subscription website publishing relies on getting your website taxonomy exactly right. Information architecture isn’t easy to understand – people earn special college degrees in order to grasp it! But subscription websites are different from ecommerce, event, retail, or a dozen other kinds of websites. And you simply can’t learn about subscription website taxonomy from those.

A Magazine Platform Worth Investing In

When you think of a magazine platform, you probably think print and digital. They seem like black and white, but there’s actually a whole lot of grey on the digital side of things. A digital magazine, as defined by the Alliance for Audited Media (formerly ABC) defines a digital edition as distribution of a magazine’s content via electronic means. The digital edition must maintain the same identity of the host publication by maintaining the same brand characteristics.
 Mequoda agrees with this definition.

Website Changes Benefit Traffic, Audience Numbers for Subscription Publishers

Subscription publishers need to be open to constant changes in order to find the best way to drive more traffic and build a bigger audience. Today we look at three publishers who are experiencing growth and how they’ve done it.

We begin with Bloomberg, which has started driving more traffic by increasing its page load time. Digiday reports, “Between October and December, Bloomberg Media shifted all of its verticals to its proprietary article-template platform called Javelin. The move helped its articles load faster because Javelin utilizes a newer and more efficient internet protocol, and it allows web developers to more easily isolate problem areas and make more frequent alterations.”

Subscription Publishers Evolving Products and Offerings

Subscription publishers New York Times and others make changes to their subscription products; “Trump bump” subscriptions leveling out for publishers
Subscription publishers will make changes to products or evolve their subscription offerings as ways to determine the most effective ways to meet audience members where they are shopping.

Our first story today looks at Mashable and how the