Subscription Website

Last chance to sign up for our Developing Successful Subscription Websites webinar … Continue Reading »

The Holy Grail of Revenue Generation for many successful online content marketers, producers and publishers. … Continue Reading »

Do you know what to do about user registration?
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A simple model for subscription websites
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Complimentary Guidelines and Case Studies for Designing Subscription Websites
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Specific colors and an engaging design will help in building a community … Continue Reading »

Gain immediate access to our free report Subscription Website Design: 14 Guidelines and 13 Case Studies for Designing Subscription Websites … Continue Reading »

Gain access to our free report Subscription Website Design: 14 Guidelines and 13 Case Studies for Designing Subscription Websites … Continue Reading »

Take part in our Email Subject Line Smackdown and test your email subject line prowess against 3 of America’s top copywriters … Continue Reading »

This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue Reading »

Take a minute to add these 90-minute live and interactive webinars to your 2010 calendar!
Travel budgets have been cut significantly, but your employees still need education and training. Webinars are a great way to provide training to your entire staff for one low price, without the added travel costs or … Continue Reading »

Now you can ask any question about online publishing and marketing and receive a detailed answer from the Mequoda Pro Research Team and me for a little over 81 cents per day.
Introducing Mequoda Pro — the ultimate publishing support program — designed exclusively for experienced professionals who want to … Continue Reading »

A Mequoda Website Satellite Archetype that generates the majority of its revenues from user access fees. This website business model is similar to a print newsletter or magazine that accepts little or no advertising, relying primarily on user support. These websites often sell other branded information products that might include … Continue Reading »

Building or looking to improve a newsletter website? Learn these 8 best practices for building profitable newsletter website templates. … Continue Reading »

A special-interest user experience includes multiple platforms: online, offline, and in person; using all three guarantees you the most visibility and the best user satisfaction. … Continue Reading »

Get unlimited LIVE and ON-DEMAND access to the next 17 SiPA/Mequoda Webinars.
Login and phone instructions for the LIVE webinars will be sent separately, closer to the live date. Please call 866-713-1005 or email customercare@mequoda.com with questions.
With your ON-DEMAND access, you’ll also get
dozens of spreadsheet calculators, tools and white … Continue Reading »

Many publishers refer to a Newsletter Website as a Membership Website, but the truth is that Newsletter Websites stand on their own. … Continue Reading »

The casual visitor makes an impression of your subscription website based on numerous factors. Whether consciously to unconsciously, most potential members are looking for certain elements that indicate to them that you and your business are legitimate. … Continue Reading »

One of the biggest problems a Membership Website can have is that it’s not a Membership Website

Membership Websites are as commonly used as they are misunderstood.

Hiding information behind a firewall with a username and password gate and charging for access does not automatically make a Membership Website.

A Membership Website should … Continue Reading »

Great testimonials can be very persuasive. The value of member corroboration and its ability to get new subscribers to your membership website cannot be under-estimated.

Know this about the buying process: Whether they know it or not, everybody has a personal strategy for rationalizing his purchase decisions.

All purchase decisions are emotional, … Continue Reading »

Most printer-friendly pages are not really reader-friendly, but they could be.

We all know that web surfers skim and scan; they generally don’t read carefully. So, consider this online publishing strategy: When you publish a lengthy article that requires concentration and serious consideration, make is easy for your readers to print … Continue Reading »

Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers that will lead to future sales. … Continue Reading »

A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book club, professional association or user group that accepts little or no advertising, relying primarily on user support. … Continue Reading »

The most succinct copywriting tip we’ve heard in a long time came from Fred Gleeck at a product development seminar. Fred cited this maxim in a discussion of how to title your book. But the adage is just as valid whether you’re writing a headline for an advertisement or a … Continue Reading »

Selling Goal-Setting and Motivational Information to a Niche Market of Nascent Planners and High Achievers: The Goals Guy Thrives with Laser-like Focus on Creating Quality Digital Products, Superior Search Engine Optimization and Smart Strategic Alliances

Gary Ryan Blair is a serious strategic planner. His personal philosophy can be summarized in two … Continue Reading »

When a customer agrees to have a specific charge card billed a certain amount for a pre-determined (or sometimes open-ended) period of time, that’s recurring billing. It’s sometimes called recurring payment or subscription billing. Bank accounts and debit cards can also be billed recurrently. Common time frames are monthly and … Continue Reading »

The Wall Street Journal’s website, WSJ.com, has achieved incredible success by selling print subscriptions online while simultaneously selling subscriptions to their online product. As a result, they are a great example of how to sell millions of dollars in subscriptions from one website. After perusing their site, we have identified … Continue Reading »

Week after week, our editorial staff gets together to forage through the Internet looking for ideas and examples that could help our readers make their subscription websites more effective. In the process we often find ourselves getting on one soapbox or another, proving, once again, that there’s a lot of … Continue Reading »

These pithy statements about the psychology of buying and selling did not originate with me. Most were gleaned over the years from my various teachers—from their books, seminars and audiotapes.

I owe a debt to many, and at this juncture, it’s almost impossible to know accurately which of these “truths” to … Continue Reading »

Coming up with the right topic for a successful subscription website is usually the biggest stumbling block for those wanting to get into this business.

Choosing your site topic is a serious issue, as the topic you choose pretty much dictates your chances of success with a subscription website.

Our research shows … Continue Reading »

The idea behind affiliate marketing is simple.

The concept is basic “pay for performance.” You recruit other Internet marketers to help you sell your website’s products or services in return for a portion of the gross.

When an affiliate enrolls in your program, you give her an affiliate identification (name or number) … Continue Reading »

The fundamental mistake made by many entrepreneurs is the classic chicken-and-egg scenario in which the inventor first creates a new product and then seeks a market for it.

Experienced product developers do the opposite. They anticipate the changes in society. They assess the evolving problems, requirements and desires of consumers, and … Continue Reading »

Here’s a shortcut to membership website success: find online businesses that are working for other people and model them. Study what they are doing correctly and do likewise. To help build and maintain your own successful site, make a habit of analyzing other sites for form, function and design. … Continue Reading »

Why do all the top websites seem to use the same four colors?

There is a really good reason—one that can affect your membership website success if you don’t follow their lead. If you take a close look at the most visited sites on the Internet, you’ll see an interesting phenomenon. … Continue Reading »

RealSimple.com Epitomizes Great Website Graphic Design and is a Perfect Partner to Real Simple Magazine. So is it a Brand Site or a Membership Website? Is its Objective Lead Generation or Customer Service?

The Big Lie of the 1950s was the forecast that life in the future would be easier—even effortless—leaving … Continue Reading »

At Harvard Health Publications, the bottom line isn’t profits. It’s serving its public health mission and, most important, protecting the university’s credibility and reputation.

When you publish under the aegis of Harvard University, your primary objective is not simply to make money; it’s to improve the health and quality of life … Continue Reading »

Is Jean Chatzky, the Latest Pop Personal Financial Adviser, Well Served by a Website that Confuses Visitors with Too Many Options and Stale Content? Jean Chatzky is the latest in a series of popular, photogenic (and telegenic) female financial advisors that includes Jane Bryant Quinn, Suze Orman and the … Continue Reading »

SSWUG.org, a subscription website that provides an astonishing amount of technical information for database administrators, uses three levels of membership to secure loyal, paying customers. … Continue Reading »

Advertising-driven Entrepreneur.com makes the crucial mistake of forgetting that readers must first find the content they seek, or they won’t hang around long enough to maximize the valuable advertising inventory that publishers crave … Continue Reading »

Giving credit where it is due: a cornucopia of useful information for industry professionals and an exemplary business-to-business website. … Continue Reading »

Two of the publishing industry’s leading membership websites, Internet Media Review and SWEPA (Subscription Website Publishers Association), have merged to create the Mequoda Library, the interactive resource for building better websites. The Mequoda Library (www.Mequoda.com) went live on June 3, 2005. (Jump to FAQs) … Continue Reading »

BabyCenter LLC, is just what it sounds like. Much like the community center in the local church, this site helps anxious parents and parents-to-be find answers to everything they need. This well-designed, interactive website brings reliable advice to a consumer audience, along with peer-support for the most anxiety producing experience … Continue Reading »

Providing news and information on how to comply with Federal laws and international banking regulations is the niche addressed by this subscription website … Continue Reading »

TheBookStandard.com describes itself as “the all-inclusive online destination for publishers, retailers, librarians, agents, authors, distributors, studio executives, screenwriters, publicists, book groups and more!” It’s an accurate description.

VNU Business Media, publisher of The Hollywood Reporter, Billboard, Computing, and other trade titles, launched TheBookStandard.com, its first solely online publication, in January of … Continue Reading »

In this exclusive Mequoda interview, Satch Reed explains his popular subscription website that’s dedicated to antique car restoration. It’s also dedicated to making money for its publishers. … Continue Reading »

Over the years, Holly and Larry Pike have each had numerous careers, but they eventually quit their jobs to become full-time online entrepreneurs. Today, as husband and wife, they own and operate a subscription website for needlework hobbyists that ought to be the envy of every membership website publisher. … Continue Reading »

The Accounts Payable Network serves its members very well. There is an enormous amount of content here, creating an invaluable resource. It’s hard to imagine an AP professional not wanting to join this member site or objecting to its $695 initial one-year membership fee. … Continue Reading »

A Harvard Business School (HBS) education doesn’t come cheap. But if you are willing to do a bit of detective work, and forgo the actual “sheepskin” of a diploma, there are a few lessons you can learn from HBS—absolutely free. We spent the past few weeks wandering the pages of … Continue Reading »

Member sites are hot! As more subject matter experts and information entrepreneurs begin online publishing ventures, the demand for automated content management software continues to grow. For the second time in a month, a Mequoda member has introduced a product to help membership website publishers manage their online content. … Continue Reading »

Veteran Comedian John Cleese—best know as the creator of silly walks, The Ministry of Silly Names, Fawlty Towers, and innumerable Monty Python sketches—has launched a very silly subscription website for his fans. … Continue Reading »