We know that there is a lot of necessary consideration before building a subscription website. Whether you publish magazines, newsletters, music pieces or eBooks, you will need to know if a subscription website model fits you.

Our Mequoda/SIPA webinar Developing Successful Subscription Websites has all of this information and more.

If you are a publisher already operating a user-driven business focused on circulation, then a subscription website could be a profitable additional to your online business model.

Publishers of all different content, research teams and software developers alike use subscription websites and have found success by doing so.

Our 90-minute Developing Successful Subscription Websites will give you in-depth information on several qualities of subscription websites including:

-Minimum Information Unit

-Product Breadth

-Update Frequency

-User Interactivity

-Content Organization

Do you know about the six most profitable subscription website types? This webinar will teach you about them and include case studies.

The six subscription website types that will be discussed in Developing Successful Subscription Websites include:

-Periodical Websites

-Reference Websites

-Newsletter Websites

-Magazine Websites

-Application Websites

-Membership Websites

Furthermore, this webinar will teach you how to utilize the pay-for-access model for subscription websites. Learn the best time intervals, membership fees, and design architecture for your premium content.

Join us for the Mequoda/SIPA Developing Successful Subscription Websites on January 26^th at 12:30 pm Eastern to learn how subscription websites can transform your content into a profitable premium-access location, and which subscription model suits your publication best.

How many types of websites are there on the world wide web of sites?

I care about the answer to this question, deeply. Like an anthropologist searching for the missing link, I believe that I can only truly understand the evolution of modern websites if I can understand how they are evolving. And as Darwin saw the earth, I see the web as an ecosystem where the strongest website archetypes will thrive and the weak will wither and die.

12 Master Website Archetypes

While the mechanics of a subscription website are most often associated with the Membership Website Archetype, all 12 Master Website Archetypes can be structured as subscriptions websites. Any of the 12 can be a subscription websites if the site requires the user to join or subscribe to gain access to the site’s primary user benefit or benefits (PUB).

For the record, we currently study the following 12 master websites archetypes: periodical websites, reference websites, magazine websites, newsletter websites, application websites, membership websites, retail websites, classified websites, directory websites, social network websites, lead generation websites and search engines.

The Seven Most Successful Subscription Website Archetypes

This is not to say that there are only seven subscription website archetypes. I suspect there are hundreds of subscription website types, if you count all the hybrid variations created by combining the 12 basic archetypes that offer one primary type of content or functionality. Like a gardener creating a new variety of orchid, subscription website publishers are constantly creating new types of Hybrid subscription websites.

Their Minimum Information Unit (MIU) defines all 12 master website archetypes. Of the seven archetypes that follow, the membership website and social network website are subscription websites by default as registration is required to create the membership community from which all value is created. The others can operate successfully without requiring user registration when sponsors underwrite the financial costs of running the site. All the examples we’ve included are for subscription websites, but not all require the user to pay.

Periodical Website: The MIU is a news post and the website content is organized by date and keyword topic (also called category). Adding photos, audio, video or other documents, may enrich the post. These sites are also called news sites, online newspapers, online magazines, online newsletters, online journals and blogs. The Wall Street Journal Online, Daily Word and The Economist are benchmark sites for the Subscription Periodical Website Archetype.  All three require registration and payment for full access.

Reference Websites: The MIU may be an article, book, report, document, lesson or episode. While simple sites may rely solely on HTML and PDF files, many more robust sites also incorporate still photos, audio and video in the MIU. For some sites, an audio or video lesson or episode may be the primary MIU. Consumer Reports, Lynda and Mequoda Pro are all benchmark sites for the Subscription Reference Website Archetype. All three require registration and payment for full access.

Newsletter Websites: The MIU is a single issue of a newsletter usually stored as a PDF or some other easily downloadable format. The Motley Fool Stock Advisor, Golf Odyssey, and First Class Flyer are benchmark sites for the Subscription Newsletter Website Archetype. All three require registration and payment for full access.

Social Network Websites: The MIU is a person or member and all the information that member shares via their member profile, forum posts, file uploads, link and other data. Registration is typically required, but most social networks do not require payment.

Magazine Websites: The MIU is a single magazine issue, which may be stored as a PDF or in a CDF (Closed Document Format) such as Texterity Cover Leaf. LEDs Magazine and Make Magazine are benchmark sites for the Subscription Magazine Website Archetype. While both require registration for full access, LEDs Magazine (PDF edition) is free to qualified subscribers.

Application Websites: The MIU is a software application that often requires access to information in a proprietary database. Morningstar, Hoovers and the BLR Job Description Manager are benchmark sites for the Subscription Application Website Archetype. All three require registration and payment for full access.

Membership Websites: The MIU, similar to the Social Network, is a person or member and all the information that member shares via their member profile, forum posts, file uploads, links and other data. This archetype is also called an Association Website or Member Website.  The Ladders, Match.com and SSWUG.org are benchmark sites for the Membership Website Archetype. All three require registration and payment for full access.

As I mentioned above, most real world subscription websites combine two or more of the above to create hybrid subscription websites, which when donned well, leverage the mix of functionality to create user benefits that are more than the sum of the parts. In 2010, we expect to see many new simple subscription new newsletter and magazine websites launch to take advantage of the rapid increase in the number of PDF compatible eReaders in the marketplace. We expect existing book, magazine, newspaper and newsletter publishers to drive reader demand for these new devices.

For an in-depth discussion of the six subscription website archetypes, check out my new webinar, Developing Successful Subscription Websites on January 26th at 12:30 pm Eastern. And for a heads up on new media trends in the eReader market, check out our Kindle for Publisher program. And if you’ve got a successful subscription website that you don’t think I’ve covered, add a comment to this post and tell me what you got. Please tell me a little about the site and include a link so I can check it out.

To require or not require registration, that is the question. To come across an acceptable answer, you should consider both options very carefully.

If you do require registration to your website, there is a chance that you will miss out on a larger audience. According to Don Nicholas, that number may be as high as 90 percent.

What publisher, or anyone who has a website for that matter, wouldn’t want want an audience that is 90 percent larger?

However, those that are requiring registration to their website may still benefit from doing so. In most cases registration to a website requires a valid email address from the visitor. This allows for more direct contact with the consumers so that the publisher can send promotional emails from time to time with the hopes of an up-sell.

When should publishers require registration to access their website?

According to Don, publishers should only require registration when they also require payment for access.

This is a good way to focus on your niche market. Those visitors who are really interested in your content will register and pay. You may be missing out on a larger audience, but at least this way you will be generating revenue from very interested parties. Users who are a true part of your niche market are the customers you want to have contact with. They will continuously come back to your website and will most likely be the biggest source of revenue for you. Download a free digital copy of our Subscription Website Design white paper for more on this topic.

On another note, registration is a smart idea when it directly impacts value creation. True subscription or membership websites will display some of their best content but then inform the reader that registration is needed to access it all.

I have always been partial to registration sites that continue interesting articles in the registered members section only. A brief feeling of frustration occasionally arises when all you want to do is finish the article, but registering has always seemed well worth it after gaining access to a large area of back issues or articles.

Every subscription website is different than all other websites. Users must register or subscribe in order to get access to content or other practical applications, such as software from internet architects. We refer to this as the website’s primary user benefit as it’s that main component that’ll work to generate subscribers.

The need for registration truly sets these websites apart.

What is your take on this? Would you require registration for a subscription website? Do you feel it is worth possibly losing out on a larger audience? If any subscription website owners out there read this, I would love to hear your story. Please include a link to your website with your comment.

Take a moment to consider the benefits behind a subscription website. In user-driven businesses where circulation is the main component driving revenue, subscription websites can become a profitable addition to your internet presence.

Many publishers already like subscription websites for a few reasons. Print publishers like it because they can create an archive of their information and sell subscriptions to these collections. Software developers like to create online programs and allow subscribers to access them for a fee. Finally, research teams collect data and offer the information for a charge as well.

Many publishers utilize a pay-for-access model.

These subscription websites offer subscriptions sold on a time interval. They can be for a day, a month or a year and allow the subscriber to access premium content. The longer the membership, the lower the fee-per-day price. So single-day subscriptions would be the highest priced and the annual subscriptions would be the lowest.

Proper design for when visitors arrive

When non-members arrive at a subscription website, there needs to be a place for the visitor to sign up. This conversion architecture will encourage becoming a registered, paying member.

In order to sweeten the deal, many subscription websites include complimentary content so that the visitor knows what is involved in the subscription. The offer should then explicitly announce that additional premium content is only available to registered users.

Treat your current subscribers well

If you want to keep your subscribers coming back annually, and continuously paying for access, then you have to treat them accordingly. One suggestion is to not waste their time. When a current subscriber arrives at your subscription website, there should be an immediate opportunity to quickly find the information they are seeking.

This properly-functioning subscription website architecture is the reason why some visitors (one to five percent depending on the price and value) will decide on paying for a subscription.

The pay-for-access model is simple, even though it consists of complex units. Let’s be honest, building a subscription website associated with digital books, magazines, email newsletters, audio or video products requires a lot of thought and evaluation before any work is actually done.

Simplicity should be found on the users end. Make it simple for them to become registered subscribers and design the website architecture  to allow for easy access of desired information. The complexity comes with the type of focus you’re looking to create.

Subscription websites that are user-friendly with topic-based navigation can become an excellent source of revenue and profit. For more on types and areas of focus for Subscription Websites, join our Developing Successful Subscription Websites webinar on January 26th at 12:30 pm EST.

Media Contact: Mequoda Group LLC
Christopher Sturk, Managing Editor
Mequoda Group
530 Wood Street Unit B
Bristol, RI 02809
(401-396-9077)
Christopher@Mequoda.com

Subscription Website Design Free Report Released

Complimentary Guidelines and Case Studies for Designing Subscription Websites

(Nationwide)—Subscription websites are very popular on the internet. Publishers, software developers, and research teams use this platform to create a community for users who are interested in the constant information they can provide. Like-minded individuals frequent subscription websites of interest to them on a normal basis to interact, gather research and discuss what’s new.

A well-designed, user friendly, and topic-based subscription website design can become an excellent source of revenue and profit. The Subscription Website Design: 14 Guidelines and 13 Case Studies for Designing Subscription Websites free report teaches specifically how to build one of these online communities successfully.

14 guidelines are used to critique subscription website designs. These techniques are in the free report and include:

-1. Strategic Intent
-2. Content Webification
-3. Email Capture
-4. Community Building
-5. Persistent Navigation
-6. User Task Depth
-7. Affordance
-8. Labeling and Language
-9. Readability
-10. Organization
-11. Content Freshness
-12. Load Time
-13. Aesthetics
-14. Brand Preference

In addition to the 14 guidelines, the free report includes 13 case studies from real subscription websites.

If you currently have an excess of content and want to utilize it to the fullest extent, visit http://www.mequoda.com/free-reports/subscription-website-design-free-report/ to receive your copy of the Subscription Website Design: 14 Guidelines and 13 Case Studies for Designing Subscription Websites free report.

The Mequoda Group constantly strives to help publishers succeed online by providing them with an array of services, including free daily tips, free reports, webinars, live events, consulting services and software services.

There are certainly a number of secrets behind developing a successful subscription website. There are different design strategies and business models to follow, depending on what you’re looking to include specifically in your subscription website.

Regardless of these factors, all subscription websites aim to attract visitors who will become long-time subscribers. To achieve this, one must take into account the aesthetics behind your subscription website’s design. You may be a fan of the way your website looks, but are your visitors? After all, they are the ones who really matter to your success.

The colors that keep subscribers coming back

Many of the top websites appear to use the same four colors. Of course there are variations in these sites and these colors, but the variations are slight shade changes at the most. Why is this? Well, these top websites are profitable companies that are able to hire outside consultants who are knowledgeable on color theory.

Most of these top websites include a color scheme of only four different colors and a lot of white space. These colors typically include two shades of blue, a shade of gray, and a shade of yellow. Do any of these colors work for your company? It would be worth taking a look into the possibilities behind changing your subscription website design. Proper color preparation of your website will help in retaining more visitors. For more on subscription website design, download of our free report Subscription Website Design now and gain immediate access.

More aesthetics behind successful subscription website design

To be appealing to visitors your website should be clean and information-rich. Take your entire website into consideration while contemplating the aesthetics of it and pay close attention to everything on the screen. Do you have images? While too many out-of-place images could be distracting, a healthy amount of well-positioned images will be attractive to viewers.

Are you headlines well-designed? And as we mentioned above, how intelligent is the use of color on your website? These components will create an alignment between all the parts of your website and make it aesthetically pleasing.

What will a well-aligned, aesthetically-pleasing subscription website do for you?

Strong aesthetics and use of a successful color scheme can produce comfort and contentment with your subscribers. This is true for all websites, but especially for content-heavy archives like subscription websites. Without a proper design, navigation through these sites can be extremely difficult.

Aesthetics, however, are just the tip of the iceberg when it comes to successfully creating a subscription website. To learn more on this intriguing topic, join our upcoming webinar Developing Successful Subscription Websites on January 26th, 2010 at 12:30 pm EST.

14 Guidelines and 13 Case Studies for Designing Subscription Websites

Gain immediate access  to our free report Subscription Website Design: 14 Guidelines and 13 Case Studies for Designing Subscription Websites

Subscription Websites are very popular on the web. Publishers, software developers, and research teams use this platform to create a community for users who are interested in the constant information they can provide. Like-minded individuals frequent Subscription Websites of interest on a normal basis to interact, gather research and discuss what’s new.

The strategy behind creating a successful subscription website design is intricate, but with our help, you’ll have the knowledge required to perform such a feat.

Knowing precisely how to build a community is critical to your success

We will show you how to invite members to interact with others. They will in turn want to return to your subscription website. Keeping your content relevant and fresh will allow your site to thrive.

If you offer exclusive content on the internet and want to generate more revenue, then you should download a complimentary digital copy of our 174-page Subscription Website Design: 14 Guidelines and 13 Case Studies for Designing Subscription Websites

We hate spam as much as you do. You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.

Fulfill the users’ and publishers’ goals

Many subscription websites directly make revenue from user fees, as little to no advertising is used. These sites are properly designed and make it easy for visitors  to browse, sample content and join. If customers can’t figure out your subscription website instantly and intuitively, they are likely to click away in frustration – never to return.

Well-designed, user friendly, and topic-based Subscription Website Designs can become an excellent sources of revenue and profit

If you have an excess of content from past publications or work that hasn’t seen the light of day, and your website is user-friendly, then you are already on the way. Do these two characteristics describe your current business? If so, please be sure to download our free report and continue reading the rest of this page to fully grasp the benefits of our free information.

If you have any interest in ways to potentially increase your revenue, download our Subscription Website Design: 14 Guidelines and 13 Case Studies for Designing Subscription Websites free report.  Our 14 guidelines will help illustrate how your site can acquire and retain customers. It’s true that users need a well-designed, clear and informative website to be happy with the experience.

Our 14 guidelines make up the Mequoda Website Scorecard. We use this method to simplify the process of showing a website’s true value. Following the guidelines on the Mequoda Website Scorecard will allow you an effective way of meeting your goals.

If you offer exclusive content on the internet and want to generate more revenue, then you should download a complimentary digital copy of our 174-page Subscription Website Design: 14 Guidelines and 13 Case Studies for Designing Subscription Websites

We hate spam as much as you do. You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.

So what are the 14 guidelines on the Mequoda Website Scorecard?

There is a lot of information held within our 14 guidelines.  Below are brief descriptions of each guideline. To receive full descriptions of each guideline, you will need to download the free report. There is just too much to include in this document alone.

The Subscription Website Designs 14 Guidelines:

Subscription Website Design Guideline #1. Strategic Intent - A website should always be trying to fulfill the users’ and publishers’ goals. Does yours? Users have questions that need to be solved or needs they want met. Find out what this really means.

Subscription Website Design Guideline #2. Content Webification - The days of paper are over. An innovative use of interactivity and multimedia technology will yield results. Pay attention to this guideline for some methods that work.

Subscription Website Design Guideline #3. Email Capture - A necessary tool in building relationships with your customers.

Subscription Website Design Guideline #4. Community Building - What percentage of your content is user generated? This guideline will tell you what works and what doesn’t while building community.

If you offer exclusive content on the internet and want to generate more revenue, then you should download a complimentary digital copy of our 174-page Subscription Website Design: 14 Guidelines and 13 Case Studies for Designing Subscription Websites

We hate spam as much as you do. You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.

Subscription Website Design Guideline #5. Persistent Navigation - Do you change your website design often? Users do not like to be confused on websites. This guideline discusses components that should stay constant.

Subscription Website Design Guideline #6. User Task Depth - Encouraging users to take the next step is vital in your relationship.

Subscription Website Design Guideline #7. Affordance - A site that has proper Affordance has links that actually look like links. Don’t make your audience work too hard!

Subscription Website Design Guideline #8. Labeling and Language - Ever wonder what type of language will resonate with your audience? Learn a simple notion to follow here.

Subscription Website Design Guideline #9. Readability - Unclutter your subscription website design and users will return. Do you know one of the fundamental keys in doing so? This guideline contains it.

Subscription Website Design Guideline #10. Organization - This guideline refers to how well a subscription website design can meet user and publisher needs.

Subscription Website Design Guideline #11. Content Freshness - Do not bore your user and do not drive them to the competition. Stay relevant and consistent with the information you post.

Subscription Website Design Guideline #12. Load Time - In the time of lightning-fast internet connections, make sure whatever features you have on your site load in a time-efficient manner. Users seem to be very impatient nowadays.

Subscription Website Design Guideline #13. Aesthetics - Do you know what the average user expects to see on your website?

Subscription Website Design Guideline #14. Brand Preference - Establish your brand correctly. This guideline elaborates on a company that has found success through its brand building preference.

If you offer exclusive content on the internet and want to generate more revenue, then you should download a complimentary digital copy of our 174-page Subscription Website Design: 14 Guidelines and 13 Case Studies for Designing Subscription Websites

We hate spam as much as you do. You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.

Two great things about our Subscription Website Design free report…

The first is simple; It’s free! Where else can you find 174 pages of valuable content for free? Anyone who has, or wants to have, a user-friendly subscription website design will learn how to from this free report.

What’s the other, you ask? Our free report includes actual examples of real websites that have been critiqued by our highly knowledgeable and highly trained staff. You will be able to see all of the 14 guidelines of the Mequoda Website Scorecard used by these websites. Then the effectiveness of them will be discussed. You will not want to miss these in depth reviews.

You may even be familiar with some of the websites critiqued and graded in Subscription Website Design. The report includes reviews of the following websites:

If you offer exclusive content on the internet and want to generate more revenue, then you should download a complimentary digital copy of our 174-page Subscription Website Design: 14 Guidelines and 13 Case Studies for Designing Subscription Websites

We hate spam as much as you do. You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.

-TheAccountsPayableNetwork.com

-BabyCenter.com

-TheBookStandard.com

-ConsumerReports.org

-CooksIllustrated.com

-CreditToday.net

-Firehouse.com

-MoneyLaundering.com

-Morningstar.com

-RichDadPoorDad.com

-RollCall.com

-WineSpectator.com

Your free report awaits!

Act now to get your complimentary digital copy of the 174-page Subscription Website Design: 14 Guidelines and 13 Case Studies for Designing Subscription Websites free report to begin exploring ways of starting, or improving, your subscription website design.

If you offer exclusive content on the internet and want to generate more revenue, then you should download a complimentary digital copy of our 174-page Subscription Website Design: 14 Guidelines and 13 Case Studies for Designing Subscription Websites

We hate spam as much as you do. You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.

If you offer exclusive content on the internet and want to generate more revenue, then a subscription website is worth considering. The strategy behind creating a successful subscription website is intricate, but with our help and the Subscription Website Design: 14 Guidelines and 13 Case Studies for Designing Subscription Websites free report, you’ll have the knowledge required to perform such a feat.

These websites are very popular on the web. Publishers, software developers, and research teams use this platform to create a community for users who are interested in the constant information they can provide. Like-minded individuals frequent subscription websites of interest on a regular basis to interact, gather research and discuss what’s new.

Gain access to our free report Subscription Website Design: 14 Guidelines and 13 Case Studies for Designing Subscription Websites

If you have any interest in ways you could potentially design a better subscription website and increase your revenue, then this complimentary report is for you. Whether you are new to the idea or currently have a subscription website in place, the information we provide will give you specific criteria to test and maintain.

Why is this free report important?

Let’s face it, audience acceptance is undoubtedly important to the success of any internet-based business. You want your users to come back, right? The guidelines we provide allow for just that. It discusses the actions many users have. If a website is confusing or unappealing to a user, chances are that user won’t be returning. Or even worse, they may become more interested in visiting the websites of your competition.

This free report will teach you how to establish your brand, keep a user-friendly website, and show you ways to experience consistent growth. After learning these tips, you will see them in use through the 13 case studies.

What’s included in the Subscription Website Design free report?

The report contains two main components. First, there are the 14 guidelines used on the Mequoda Website Scorecard. These 14 guidelines directly explain what should make up your subscription website. The scorecard is then used to give your overall website a letter grade. We hope this grade makes it easier to understand the make up and usability behind your website.

These 14 guidelines are based on extensive research from our highly-trained research team. Companies that were succeeding as subscription website providers were observed to determine what was working on their website.

14 Guidelines on the Mequoda Website Scorecard:

1. Strategic Intent

2. Content Webification

3. Email Capture

4. Community Building

5. Persistent Navigation

6. User Task Depth

7. Affordance

8. Labeling and Language

9. Readability

10. Organization

11. Content Freshness

12. Load Time

13. Aesthetics

14. Brand Preferences

The importance of each guideline is discussed. The second component of this free report includes the case studies where 12 different websites are tested on these 14 guidelines. You get all the specifics from each case study so you are able to compare your website to them, or gain the knowledge needed for creating your own subscription website.

What’s even more exciting, is that you may be familiar with some of the websites that the case studies were done on. See for yourself if by downloading our free report.

What are you waiting for?

Act now to get your copy of the Subscription Website Design: 14 Guidelines and 13 Case Studies for Designing Subscription Websites free report to begin exploring ways of starting, or improving, your subscription website.

When you register for the Email Subject Line Smackdown Webinar on November 24th, you can submit one of your best email subject lines to our panel of copywriting experts.

Each member of our copywriting panel will individually — without collaboration — write an alternative subject line that he believes has a chance of beating your control.

That’s why we’re calling it a smackdown. Each of our copywriters will submit a challenge — his best wordsmithing effort at creating an email subject line that he believes will perform better than yours.

Register now for this Email Subject Line Smackdown on November 24th

Let’s introduce our panel of experts that will be helping you craft your email subject line strategy:

Peter Fogel is a 10-year copywriting veteran specializes in writing direct mail, web, and radio copy for the alternative health, financial and self-help markets. Prior to entering the world of direct response advertising, speaker, author, and marketing consultant Peter Fogel was a TV writer in Hollywood who wrote for Tri-star International’s award-winning German sitcom, Rita’s World. During this time Peter also was also an in demand studio audience warm-up for such shows as “Married with Children”, “Chicago Sons”, “Whoopi” with Whoopi Goldberg and “The Howie Mandel Show.” Clients include Early to Rise, Agora, Strategic Profits, Vital Max Vitamins, Dr. Sears, Healthier You, Hampshire Labs, Soundview Communications to name just a few. Peter is also the author of the best selling book, “If Not Now… Then When? Stories and Strategies of People Over 40 Who Have Reinvented Themselves“. His direct response articles have appeared in Inside Direct Mail and DM News, and Mequoda.com. His websites are compellingcopynow.com and publicspeaklikeapro.com

Mark Everett Johnson is a marketing communications specialist with over 25 years of copywriting experience including 18 years freelance. His promotion for a leading consumer health newsletter is recognized as the most successful ever created for a monthly periodical with over 4 million subscriptions sold. He previously served as creative director for a major consumer magazine and book publisher, and has won multiple awards for subscriber acquistion copy. Mark is also a sought-after speaker at industry events and for in-house training.

Peter A. Schaible is Editor-at-Large for the Mequoda Group and its chief copywriter. Prior to its merger with Mequoda, he was director of the Subscription Website Publishers Association and executive editor of www.SWEPA.com, the association’s website. Peter has extensive experience in marketing communications, including stints as an editor of newsletters for the National Exchange Carrier Association, AT&T and IBM Corporation. For more than 20 years he has been president of SunDance New Media, a marketing communications consulting firm. Previously he was director of communications for the United States Golf Association. Peter began writing headlines at age 21 as a full-time reporter for a major New Jersey daily newspaper.

Hurry though, the sooner you register and submit your favorite email subject line, the better the chances are that yours will be chosen for the Email Subject Line Smackdown.

Register now for this Email Subject Line Smackdown on November 24th

The Email Subject Line Smackdown Tested 3 of America’s Top Copywriters on their Email Subject Line Prowess.

During this webinar, you’ll discover how your email open rates, click-throughs and revenue can soar by 50 percent in one year.

Additional, you’ll get insight and email subject line  consultation during 7 rounds of Email Subject Line Smackdown.

Dear publishing colleague,

Do you sort your postal mail over a trash basket?

Many people discard most of their commercial correspondence without ever opening it.

What about email?

Do you routinely delete unopened email messages after reading only the “subject line”?

Studies show that most people decide whether to open and read an email message based entirely on a quick glance at the sender’s address and the email subject line.

If you’re an email newsletter publisher or marketer, you have four tasks: You need to get your offer delivered, opened, read and converted.

If you’re adept at writing email subject lines that motivate readers to open your messages, read and click through to your order form, you need to get our Email Subject Line Smackdown webinar.

Invest 90 minutes discovering the secrets to email subject line creation and continuous improvement

Each member of our copywriting panel individually — without collaboration — wrote an alternative subject line that he believed would beat the submitted one.

That’s why we call it a smackdown. Each of our copywriters wrote a challenge — his best wordsmithing effort at creating an email subject line that he believed would perform better than the attendee’s submission.

During every round, each of our copywriters explained his “challenge”and why it should win

You and your audience can collectively determine which subject lines are most likely to have the best open rates.

Peter Fogel Prior to entering the world of direct response advertising, speaker, author, and marketing consultant Peter Fogel was a TV writer in Hollywood who wrote for Tri-star International’s award-winning German sitcom, Rita’s World. During this time Peter also was also an in demand studio audience warm-up for such shows as “Married with Children”, “Chicago Sons”, “Whoopi” with Whoopi Goldberg and “The Howie Mandel Show.”

Presently, this 10-year copywriting veteran specializes in writing direct mail, web, and radio copy for the alternative health, financial and self-help markets. Clients include Early to Rise, Agora, Strategic Profits, Vital Max Vitamins, Dr. Sears, Healthier You, Hampshire Labs, Soundview Communications to name just a few. Peter is also the author of the best selling book, “If Not Now… Then When? Stories and Strategies of People Over 40 Who Have Reinvented Themselves”

His direct response articles have appeared in Inside Direct Mail and DM News, and Mequoda.com. His website is www.compellingcopynow.com, www.publicspeaklikeapro.com

Mark Everett Johnson is a marketing communications specialist with over 25 years of copywriting experience including 18 years freelance. His promotion for a leading consumer health newsletter is recognized as the most successful ever created for a monthly periodical with over 4 million subscriptions sold. He previously served as creative director for a major consumer magazine and book publisher, and has won multiple awards for subscriber acquistion copy. Mark is also a sought-after speaker at industry events and for in-house training.

Peter A. Schaible is Editor-at-Large for the Mequoda Group and its chief copywriter. Prior to its merger with Mequoda, he was director of the Subscription Website Publishers Association and executive editor of www.SWEPA.com, the association’s website.

Peter has extensive experience in marketing communications, including stints as an editor of newsletters for the National Exchange Carrier Association, AT&T and IBM Corporation. For more than 20 years he has been president of SunDance New Media, a marketing communications consulting firm. Previously he was director of communications for the United States Golf Association.

Peter began writing headlines at age 21 as a full-time reporter for a major New Jersey daily newspaper.

During the Email Subject Line Smackdown we review the 17 most-used email subject line archetypes and explain how to do meaningful subject line continuous improvement.

The Email Subject Line Continuous Improvement Method is relatively simple — once you know the details and the logical sequence.

You’ll discover how to create an Email Performance Report that tracks mailing dates, subject line archetypes, subject lines used, and open rates.

When you sort the results with the Email Subject Line Continuous Improvement Method, you’ll see clear performance patterns.

Next you’ll learn how to interpret the patterns. Do the poorest performers indicate an archetype that doesn’t work for your audience?

Or do the poorest performers point to a copywriting technique that needs improvement, because you’re executing it poorly?

Very soon, you’ll know which archetypes perform best for your products and services.

Email Subject Line Smackdown Examples

Here are the entries from our Smackdown.

-When Elders Don’t Accept Outside Caregivers in the Home

-Share the rural life!

-One Week Only: Complete Archive Plus Bonus Gift For Only $29.95

-Character Education Made Easy!

-Everyone is Accepted for this Mastercard

-Discover How to Produce Defensible Conclusions of Value Using the Transaction Databases

-Premium CPE: Companies in Distress, Healthcare, Effect of Taxes on Value & More

Our panelists took these lines and created their own from them, siting specific reasons for each. You may be thinking that these subject lines are already strong, why change them? You will be impressed by the style and skill portrayed by our panel of copywriters.

To see the subject lines our expert panel created from these four submissions, and which lines won during the Smackdown, order the webinar today. The insightful reasons as to why each subject line was created will inspire while teaching you how to craft better headlines yourself.

Increase your online revenue by 50 percent or more

Email Subject Line Continuous Improvement is fun. Plus, it’s one of the most profitable exercises in direct marketing.

Subject line continuous improvement routinely increases results by 30-50 percent or more.

Over time, when you test, track and adjust your email subject lines, you’ll experience very gratifying results.

Publishers who follow the Email Subject Line Continuous Improvement methodology can expect to see open rates, click-through rates and revenue per thousand climb by 10-15 percent each quarter.

That can mean an annual revenue increase of 50 percent or more.

Even if you use the Email Subject Line Continuous Improvement Method only once every three months, you’re certain to reap bankable results. We call it, “Inform and go forward.”

Simply assemble all your best editors, copywriters and marketing pros for a quarterly meeting and share the results from your Email Performance Report.

Review the best and worst performing email subject lines as indicated by your Email Performance Report. Now your team has an opportunity to suggest and test their “wildest” and most creative ideas for better email subject lines — and at very little risk.

In fact, Email Subject Line Continuous Improvement is the most dynamic, lowest-risk, highest-reward activity in all of direct marketing.

That’s because if you’re sending email five times a week, or 65 times each quarter, you have ample opportunity to try a new email subject line against a previously used weak performer.

And when you beat the control, the winning email subject line can become more than 200 and even 300 percent more effective

For best results: involve, immerse and evolve.

It’s really economical to participate in the Email Subject Line Smackdown. One low price covers everybody at your location.

You’ll probably want to involve your editors, copywriters and marketing pros in the Email Subject Line Smackdown.

Immerse yourself in the details of the Email Subject Line Continuous Improvement process.

Develop and evolve your own, routine process for continuous improvement.

If you do, the Email Subject Line Continuous Improvement Method is guaranteed to pay big dividends.

Cordially,

Don Nicholas

Executive Director, Mequoda Group, LLC

Chief Architect, Mequoda Wordpress Systems

Editor-in-Chief, Mequoda Daily Network

Join Us:

Peter Fogel

Mark Johnson

Peter A. Schaible

More about our panel of experts