4 digital publishing stories you may have missed recently
I’ve been tracking related to digital publishing for months. In late 2011, the term, and closely aligned terms, retrieved a couple of
With so much bad information in the marketplace, many publishing industry CEOs are making bad decisions about their digital magazine publishing strategies
I had the pleasure of spending the evening recently
If 18-25 year olds are a popular audience for your content, you will be happy to hear that, according to Pearson Foundation, tablet ownership is up three times among college
Diving into ebooks can be profitable with right moves
A colleague friend and I used to have a running dialogue at the last place we worked, usually after a very
Five expectations for hiring staff in a modern media company IT department
I suppose most people my age in the IT industry have a favorite character from the original Star Trek.
You may be thinking that your brand is already activated. After all, it exists, right? However, with all the changes in the digital publishing industry, there is a greater activation
Apps Give Companies Another Paywall Option
Just a month ago, the publisher of Britain's largest-selling regional newspaper, the Express & Star, altered its online payment strategy by “removing its website
With reported increases in profitability, digital publishing strategies are proving successful
Digital magazine publishing on tablet devices has turned into a weekly topic for us that continue to present new
Digital magazine publishing is taking off; where will it lead?
With the direction the digital publishing market is headed, it appears digital publications are here to stay. We will likely see
Some digital publishers discover relevant information by surveying their audience
The publishers who survey their audiences and do not experience the survey results they expect may be asking the wrong questions.
For
A clear example of the digital publishing’s profitability
Many publishers have been curious about the successes that digital publishing can create. We’ve presented you with some examples in the past, and
There is digital publishing information we’ve come across that’s made digital publishers hopeful
Millions of tablet devices are expected to ship in the coming years. The ownership of digital reading devices
Independent publishers have been struggling for more than a decade to monetize blogs, portals, and communities; digital books and magazines are changing their Internet business models from sponsor to user
Download your free copy of Digital Magazine Publishing Strategy Basics: Digital Magazine Publishing Tips and Expectations for the Digital Publishing Revolution now
Many digital magazine apps are still underperforming due to some of the following reasons
With growth in the tablet industry, digital magazine publishing offers a significant opportunity. Unfortunately, the publishers and
In less than three months, the Mequoda Summit West 2012 will take place in Lakewood, CO.
This spring’s two-day Summit incorporates Master Classes taught by the Mequoda Team, three keynote presentations
Tablet and e-reader ownership rises dramatically
Now we know what presents everyone was buying over the holidays—for family and themselves. Tablet and e-reader ownership almost doubled in the last month. And
Digital magazine shopping would be much more fun, fast, and efficient with a few simple upgrades to the Apple Newsstand app
Like any good industry analyst, I love looking at numbers.
Components that help online publishers maximize customer relationships
Through the use of multiple technology partners, online publishers have the ability to organize their customer relationships. Due to its nature, a customer
Digital publishing isn’t exactly new. However, prior to the inception of the iPad in 2010, it was a horribly basic concept.
Publishers who created digital magazines typically did so as
One of the big questions I often hear about digital publishing is the associated price: should content be free or should it have a premium price tag?
The answer to this
Online publishers find success with digital magazine content
For some online publishers, 2011 can be considered as the year digital became “solidly profitable”.
These words came from David Carey, Hearst Magazines
In 2012, the publishing industry will continue to shift manufacturing and distribution costs to the consumer, causing unit pricing to fall and publishers to introduce more premium editions
In a free
For online business owners, 2011 brought many new operational considerations.
As an industry, publishers cannot wait to see what the next “big thing” will be in 2012.
Instead of waiting for
Hundreds of millions of tablet devices are expected to be in the market within the next few years.
Those expected numbers will create a large consumer base; especially since tablet owners
Discover the media habits of digital natives uncovered by our Digital Native Survey
The Digital Native Survey was created to help publishers get a better understanding of the media consumption habits
Interweave conducts a Tablet Ownership Survey, leading to a better understanding of their digital audience
Now that we’re clear on the explosive growth of tablets, it’s time for publishers to determine
If your organization is like Interweave, busily determining how much of your audience is using tablet devices, what will you do with that knowledge in 2012?
If you expect to
The rise in mobile is increasing email usage
Email evangelists have a new reason to step up onto their soapbox and preach the good word of email.
Not to say there
Unless your website portal, subscription websites, online stores, customer lists, digital books, periodicals and videos are state-of-the-art, you probably shouldn't be doing the following three things in 2012.
Most publishers I
Retail partners are the key to selling more of your products in different locations. From the Apple store, to Barnes & Noble and now the Amazon Newsstand, there are plenty
The Niche Magazine Conference will take place in Nashville, TN this coming February. Don Nicholas, Mequoda Group’s CEO, attended a Niche Media conference earlier this year, was impressed and offered
Legacy magazine publishers are not paying close attention to whether their business is sponsor-driven or commerce driven. They are then going online with a completely different model.
In doing so,
As magazines quickly transform themselves from atoms to bits, their basic business strategies are likely to gain greater economic clarity
It is both a difficult and exciting time to be a
There are a number of proven strategies for success being used by online publishers.
One such strategy involves the use of a subscription website, for publishers with an excess of content
The digital magazine footprint increases in surprising ways
When the tablet computer first hit the market, how long did you think it would take before it made significant waves?
Before answering
Legacy publishers are required to train staff members as they shift from traditional print to digital publishing. Although some of their skills transfer, there were ones for Internet-based audience development
Will Meg Whitman challenge Apple and Amazon with her HP Tablet?
The media has been severely critical of HP's hiring of Meg Whitman. The conventional wisdom is that HP's board has
The mobile device trend is gaining speed, for tablets and smartphones alike
What do mobile devices mean for your content? For some online publishers, it’s the chance to produce premium digital
To provide the content your audience expects, there has to be compatibility
How do you envision the perfect digital magazine experience?
To start, imagine how the perfect digital magazine readers would
While the magazine industry struggles to reinvent magazines, magazine consumers are snapping up digital magazine replica editions like hotcakes at a 24/7 IHOP
This reporter has it on good authority that
One of the big questions I often hear about digital publishing is the associated price: should content be free or should it have a premium price tag?
The answer to this
More US adults have apps on their cell phones and more are willing to pay for these apps
Content consumption looks much different than it did five years ago. The mobile