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Making Money Online in 2010

Friday, October 30th, 2009

The Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now from the Mequoda Group is full of advertising tips online publishers can use to generate online advertising revenue and sell premium information products.

The Mequoda Group interviewed dozens of online publishers and content marketers with robust digital … Continue Reading »

Notes & Quotes from Mequoda Summit Boston 2009: Website Conversion Architecture

Wednesday, October 7th, 2009

One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site
“Email Conversion Rate (ECR) is a direct driver of email circulation,” said Don Nicholas, explaining the importance of collecting email addresses from … Continue Reading »

8 MORE Best Practices for Email Newsletter Publishers

Wednesday, September 2nd, 2009

Part two of our best practice collection for publishers who want to create great email newsletters … Continue Reading »

8 Best Practices for Email Newsletter Publishers

Monday, August 31st, 2009

Create an email newsletter that aligns your editorial content with your promotional message while serving the needs of your readers … Continue Reading »

Email Newsletter Templates that Maximize Revenue

Wednesday, August 26th, 2009

Discover the value of using email newsletter templates to create single-topic email newsletters in which every component is aligned around the same theme.

Maximize revenue by using email newsletter templates to help focus on a single topic.
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The Wall Street Journal Embraces Podcasting

Friday, August 7th, 2009

How The Wall Street Journal has incorporated podcasting into its long list of media platforms, and the lessons for other publishers who want to make money podcasting
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12 Tips for Making a Good First Impression with Your Email Newsletter

Thursday, July 2nd, 2009

Aim to impress and engage your email newsletter subscribers every time you arrive in their inbox
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Web Advertising Tips for Google Adsense

Friday, June 26th, 2009

Optimize Your Web Advertising Strategy with Google Adsense Best Practices when you claim your FREE copy of Web Advertising Tips for Google Adsense today! … Continue Reading »

A Few Ideas for Turning One Product into Ten

Monday, June 22nd, 2009

Ideas for an editorial strategy that re-purposes content for additional revenue streams
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Achieve Higher Click-Through Rates by Testing Templates

Friday, June 12th, 2009

How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit
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5 Ratios All Online Publishers Must Measure

Monday, May 11th, 2009

Acting on the results of these five online publishing metrics will boost SEO, email conversion rates, and email revenue
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A Style Guide for Posting Repurposed Content

Monday, April 20th, 2009

Titling, categorization and tagging rules for online publishing with Wordpress blogs

When publishers pull apart their archived content and start putting it up on their blog, they have a variety of style options to choose from when posting.
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Organic Landing Pages: The Author Index Landing Page

Friday, April 17th, 2009

Use Author Index landing pages to create a directory of your author landing pages

Looking for keyword phrases to boost your results in search engines? How about a name?

If you’re looking for quick ways to build your page count and add content that is easily indexed by search engines, don’t forget … Continue Reading »

Organic Landing Pages: The Article Landing Page

Thursday, April 16th, 2009

Article landing pages are search engine superstars

Article landing pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic. This would include any text link given by a webmaster or editor who is referencing one of your webpages as a … Continue Reading »

What’s the Value of an Inbound Link?

Friday, April 10th, 2009

You know the drill: put on your link-building hat and drive website traffic! But why? … Continue Reading »

Is Daily Email Newsletter Frequency Right For You?

Monday, April 6th, 2009

I suspect that 50 percent of Mequoda Daily readers should not be launching their own Mequoda System periodical website and daily email newsletter…
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Blogging for Marketing 101

Friday, March 13th, 2009

If you’re an online editor or website designer, Blogging for Marketing 101 will show you how to monetize a blog with social media, web 2.0 strategies, and good old fashioned networking. Claim your FREE copy of Blogging for Marketing 101: Blogging Advice for Publishers Who Want to Learn How to … Continue Reading »

Variety Headline News: Email Newsletter Review

Friday, December 26th, 2008

This daily entertainment news update has a great footer and from line, but it’s first and preview screens aren’t exactly star studded … Continue Reading »

3 Ways Google Keeps Newspapers in Business

Sunday, December 14th, 2008

“Search engines don’t create content, it’s really about helping people find content,” says Josh Cohen, Business Product Manager for Google News
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9 Online Video Advertising Solutions

Friday, October 31st, 2008

Looking to monetize your video-viewing audience? Check out these 9 popular online video advertising solutions. … Continue Reading »

Use Internal Links to Increase Google PageRank

Monday, September 15th, 2008

Building an internal linking strategy with your downloadable products will increase visibility and conversions … Continue Reading »

Glossary Landing Pages

Saturday, September 6th, 2008

Glossary Landing Pages are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm … Continue Reading »

Directory Landing Pages

Saturday, September 6th, 2008

A directory landing page is an organic landing page. These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic … Continue Reading »

Article Landing Pages

Monday, September 1st, 2008

These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm or operator … Continue Reading »

SEO Research & Reporting

Friday, August 22nd, 2008

Choosing the Right Keyword Phrases to Attract Targeted Website Traffic and Using the Google Visibility Index to Track SEO Success … Continue Reading »

How to Calculate Your Site-wide Conversion Rates

Wednesday, July 9th, 2008

How to build top level conversion architecture that will increase conversion rates and boost sales … Continue Reading »

6 Ways to Improve your Website Conversion Rates

Wednesday, June 25th, 2008

Convert more website visitors into buyers or subscribers from any page on your site by using these 6 methods … Continue Reading »

Live Coverage: Mequoda Summit Session 5 – SEO Copywriting and Campaign Management

Thursday, April 10th, 2008

Leveraging Content and Keywords to Drive Targeted Website Traffic, Build Email Circulation and Sell Information Products … Continue Reading »

Tweak the Placement of Your Ads To Make Them “Click”

Thursday, February 21st, 2008

AdSense guru Joel Comm explains where ads should go on your site. There are a few different types of text ads that Joel Comm mentions in his book The AdSense Code. He claims that the most popular is the leaderboard. At 728 x 90, it stretches across the screen … Continue Reading »

Google AdSense Design Tips

Wednesday, January 23rd, 2008

Tips and tricks for increasing click-through rate on Google AdSense. One of Google’s corporate missions is to promote the creation of original content on the Internet, so finding a revenue model for quality content was a completely aligned goal. In June 2003, Google launched its AdSense program, through which … Continue Reading »

6 Ways to Enhance, Promote and Monetize Your RSS Feed

Monday, November 19th, 2007

Using RSS as a way to attract new visitors, create an open revenue stream, and retain your email newsletter unsubscribers

Many publishers view their RSS feed as a self-sustaining journal, a part of their blog that is great because of the low-key and hands-off approach that it was designed for. Well … Continue Reading »

Understanding the Architectural Elements of a Web Page

Wednesday, October 24th, 2007

All online direct response transactions begin on landing pages

Mequoda research indicates that on most websites, a maximum of 20 percent of the traffic arrives at the home page. In fact, on many sites, as little as four or five percent of website traffic arrives at the site’s home page, with … Continue Reading »

New Way to Monetize Traffic

Thursday, September 20th, 2007

Get ready for a new way to make money online.Google launched AdSense for mobile websites earlier this week, an advertising program similar to the popular contextual ads served on hundreds of thousands of websites across the globe.Any website specifically designed for mobile browsers can now have Google Adsense, opening up … Continue Reading »

New Online Advertising Breakthrough

Friday, July 13th, 2007

Is this new system heaven for publishers or hell for users?

Advertising online is an unsettled business. New ways to spread your name online and monetize your website traffic are still emerging.

Online advertising systems developer Kontera has created a new form of keyword-based advertising that is embedded in publishers’ paragraphs of … Continue Reading »

The South Beach Diet Online’s Daily Dish: Email Newsletter Review

Thursday, March 1st, 2007

Atkins, Jenny Craig, Weight Watchers, The Zone – diets are big business these days, a trend The South Beach Diet is looking to leverage online. But does their free email newsletter deliver a well-balanced menu of information or does it need to cut the fat? This month’s email newsletter review … Continue Reading »

FDAnews Daily International Pharma Alert: Email Newsletter Review

Thursday, February 15th, 2007

This Email Newsletter is a Study in Extremes. With Four A’s, an F and a D, a Little More Attention to Small Details Would Improve the Reader Experience and Should Lift Response. … Continue Reading »

The Internet Hub Archetype

Tuesday, December 26th, 2006

Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on other websites and other media to drive targeted website traffic. … Continue Reading »

Integrated Online Publishing for 2007

Friday, December 1st, 2006

Creating a Flexible and Adaptable Business Plan that Will Maximize Your 2007 Online Revenues & Profits

Perhaps the thing I like most about the Mequoda Marketing System is its flexibility.

This online publishing system is all about maximizing the value of online advertising inventory (website space, email newsletters and email promotions). This … Continue Reading »

Seven Types of Landing Pages and Knowing When to Use Them

Tuesday, April 11th, 2006

The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that in mind, we think your odds of increasing landing page conversion rates will definitely improve. … Continue Reading »

Google AdSense: Easy Money for Publishers

Monday, April 10th, 2006

One of Google’s corporate missions is to promote the creation of original content on the Internet, so finding a revenue model for quality content was a completely aligned goal. In June 2003, Google launched its AdSense program, through which a network of online publishers makes money directly off their content. … Continue Reading »

FDAnews Mequoda Case Study

Sunday, March 12th, 2006

By refocusing on its core business, this special interest B-to-B publisher has increased revenues four fold since 2000, deriving 80 percent of its new business from online marketing.

FDAnews is the premier provider of domestic and international regulatory, legislative and business news and information for executives in industries regulated by the … Continue Reading »

Website Design Guideline #10: Organizing Homepage Real Estate Logically and Profitably

Saturday, February 4th, 2006

Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they’re looking for, difficult for you to get users to do what you … Continue Reading »

Mequoda Landing Page Headline Contest Call for Entries

Tuesday, December 6th, 2005

Try your hand at creating a landing page headline that excels at the four Mequoda landing page guidelines for writing brilliant, clear, engaging and truthful headlines that increase landing page conversion rates, sell more stuff and will make you a happier person. … Continue Reading »

How to Increase Click-Through Rates (CTR) Overnight

Friday, September 9th, 2005

After 11 years of website design testing, I’m still amazed at the long list of simple website design changes that can increase click-through rates overnight. With a simple advertising design change, one publisher I know recently doubled his information product sales by implementing a design change to increase click-through rates. … Continue Reading »

How Much to Spend on a Website Search Engine Optimization Specialist

Wednesday, August 17th, 2005

While chatting recently with the publisher of a large, circulation-driven consumer magazine, I was surprised to hear that until about 18 months ago, they had made no effort to generate organic search engine traffic for their very successful free companion website. … Continue Reading »

Computerworld.com Website Design Review

Thursday, May 12th, 2005

Established print publications, especially trade publications, typically have a hard time letting go of their print roots and embracing all the new functionality and usability features that are required for a great content website. This is why we use a tool like the Mequoda Website Scorecard, to give us unbiased … Continue Reading »

TheBookStandard.com Website Design Review

Wednesday, May 11th, 2005

TheBookStandard.com describes itself as “the all-inclusive online destination for publishers, retailers, librarians, agents, authors, distributors, studio executives, screenwriters, publicists, book groups and more!” It’s an accurate description.

VNU Business Media, publisher of The Hollywood Reporter, Billboard, Computing, and other trade titles, launched TheBookStandard.com, its first solely online publication, in January of … Continue Reading »

WebMD.com Website Design Review

Saturday, April 23rd, 2005

I’ve had spinal meningitis, cancer, diabetes and attention deficit disorder. OK, not really. But I think I might qualify as a hypochondriac, along with a certain percent of the WebMD readership. (An issue that they write about, calling it “Cyberchondria”.) So, it was with joyful anticipation of all the new … Continue Reading »