To put this post together, we banged together the heads of everyone on the Mequoda team to consolidate some of the mishaps that have occurred with our clients. There have been some truly talented print editors that were either let go, or left by themselves because they couldn’t weather the print to digital transitions. Ones … Continue
Organize email marketing campaigns by creating an editorial and promotional calendar that keeps editors on track and in line with email revenue goals … Continue
You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you … Continue
People concern themselves with the external factors (link-building, social media, etc.) of SEO, but those are nothing without website architecture that’s built to pass link juice through the website’s pipeline. Did you know that there are ways to build a website for great SEO that go beyond inbound links and even the words on your … Continue
Write less but create powerful headlines
Which of the following headlines do you think will perform better? … Continue
Three issues on the functionality and design of digital magazines
There’s been a tremendous amount of speculation on what the perfect digital magazine might be and where the future of digital publishing is headed.
While others pontificate, we have projects brewing. The focus is not to produce a digital magazine itself, but to produce the digital magazine … Continue
At Mequoda we get about 30,000 unique visitors every month. As a niche marketing blog for publishers, that ain’t too shabby! … Continue
Blending compelling copy with keyword strategy takes practice. Lots and lots of practice.
Online copywriting has made it necessary for us, ah, mature copywriters to update our existing skills to meet new demands. And even if you’re a digital native who learned online copywriting right off the bat, the strategies for creating copy that’s both persuasive … Continue
Reader engagement is a key metric important to all publishers. Time spent, pages per visit and return visits are all numbers that every online publisher should hold near and dear.
The problem with the information overload of the internet is that website readers get lazy. When they come in from search engines, they often click, find … Continue
Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.
Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. … Continue
Components all email newsletter templates should share
We’ve discovered that the best performing email newsletters — those with the highest value, as measured by producing the highest revenue per thousand — reflect a total alignment between the subject line, headline, subhead, body copy, embedded text ads, display ads, and the featured product. … Continue
Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media to drive qualified traffic, getting those first visitors to a new website is an interesting challenge. The tips provided below will help increase website traffic … Continue
Obvious email newsletter layout elements that publishers often forget to style
The reason you create white papers and special reports is to build a large and thriving email list. Since you’re putting so much effort into creating that list, it only makes sense that your email newsletter looks its best, right? … Continue
These things are what make a Mequoda System. Options you have when building a publishing website are somewhat resilient in the way that while we always grow to adapt the tools we’re working with and the architecture to stay modern, but the end-goals don’t waver. … Continue
The number of website visitors you convert into email subscribers is your email conversion rate (ECR). Your ECR is a simple ratio: The number of unique visitors that come to your website during a 30-day period, divided into the number of visitors who join your database by signing up to receive your free email newsletter … Continue
Website architecture refers to the funnel that leads your customers from a page, to a point of interest, like a “buy now” button, or an email subscription form. It refers to the function of your website and its webpages. It does not refer to the colors on your website or your CSS stylesheet, but the … Continue
Take a look at these three case studies to better understand how you can combine content marketing strategy and relationship marketing strategy to sell while you sleep
3 major focal points for digital publishers
Website traffic remains fundamental to digital publishers’ success, regardless of the Internet business models they utilize.
What are you doing to drive website traffic? How are you converting this traffic to more manageable relationships?
There are three major methods digital publishers are actively using to drive website visitors and convert them … Continue
Point of purchase, social media, and physical products can help you build your email marketing list
With your brand and products listed throughout the Internet, audience members may not be introduced to you through your website. Even if they are, they may avoid signing up for your email newsletter from the start, opting to close … Continue
The main point of online advertisements is to gain conversions.
Landing pages need prominent conversion architecture to successful convert casual visitors into email subscribers.
Successful conversion architecture is clearly labeled, above the fold and simplistic in nature. Whether the website is selling a product or offering a free signup for an email newsletter or a complimentary … Continue
Website landing page suggestions that will help you build a larger audience
When audience members arrive on your website, they have a few options. If they find your content relevant, they can check out other aligned articles. If they don’t find the information to be what they seek, they can bounce off your site. If they … Continue
Earlier this year eMarketer reported on the online marketing tactics being used for lead generation. For B2B marketers and agencies in the US, email was the main source for driving qualified leads. Paid search, social media, and display advertising are also being used, but not to the same extent as email.
It’s clear the goal of … Continue
Who will benefit from Google Consumer Surveys?
The major players in online business – Google, Apple, and Amazon – have two theories of thought on content. Apple and Amazon believe that premium content should come at a cost. These two retailers have developed successful online stores that have led to billions in sales.
Google on the other … Continue
According to Peter Kafka on All Things Digital, Facebook brought in 3.15 billion ad dollars last year, saying that “revenue increased, in part because it served up 42 percent more ads, and in part because it was able to charge an average of 18 percent more for each ad it served.”
And right before last week’s … Continue
As the Internet grows, more strategies for building email circulation develop.
These strategies are either internal or external, meaning they are executed on your site or away from it. All of the external strategies use your site as a focal point, as they send traffic directly back to it.
Internal strategies for building email circulation … Continue
Establishing a blog-centric URL structure creates a home for your content and establishes your content marketing system in a manner that is subscriber-centric as you’re actively asking visitors to subscribe to your email updates, social networks and RSS feed.
From the beginning, blogs have been platforms for social interaction and content sharing. These same principles … Continue
11 tips for writing holiday themed emails
The holiday season seems to start earlier each year; which gives businesses more chances to generate revenue.
If you’re retailing this holiday season, be aware that there is a lot of competition. You need to stick out in your communications or get lost in the clutter. … Continue
Since automation has become a key component of Mequoda Systems, our developers have created a special WordPress Plug-in that helps in automating the inclusion of inline text ads. We call this plug-in the Mequoda Text Include Manager and only offer it to our Mequoda Gold Members as an exclusive piece of software to help build … Continue
A Mequoda System is a complex system designed to point users towards rapid conversion landing pages
At this month’s Mequoda Summit East 2011, we debuted our latest version of SEO best practices during the Decoding Google session.
One of the tools we relied on heavily for this study was SEOmoz, who provides SEO software and strategies to … Continue
An example of how to de-clutter your rapid conversion landing page template
How many of you have a primary goal of converting casual website visitors to email recipients?
Chances are if you’re a content marketer, online publisher or author, you use this audience development strategy. … Continue
Learn how to adapt so you can accommodate digital natives when you attend the Mequoda Summit East 2011
In yesterday’s Mequoda Daily, I discussed the plight of digital immigrants, and how all media companies need to truly understand the activities of digital natives.
After all, it’s these individuals who buy our products and use technology to share … Continue
Eight in-depth guidelines for analyzing your own website homepages
As someone who’s looked at your website every day for a long time, you probably have no business reviewing your own website. There are probably things in the back of your mind that you’ve kept a mental checklist of – items that need to be optimized, altered … Continue
Without understanding and interacting with digital natives, digital immigrants may never truly ‘get it’
By the time I was 21 years old, I had already lived in 21 places.
On my 21st birthday, I was living onboard the USS Enterprise, which was based in Subic Bay, in the Philippines. By day I was a nuclear engineer running … Continue
Use the power of email to reach your audience in different ways
In yesterday’s Mequoda Daily, we discussed two methods for using email to sell products and build your audience.
The sales letter email and the circulation builder were the examples described.
Today, I’d like to continue discussing email types that online businesses use to engage audiences members … Continue
An email strategy utilizing these email types can help you sell more products and build your audience
The types of emails you send to your list have a lot of impact. Not only does the content have to be great, or people will opt-out, it has to contain real value.
To your audience, value is anything that … Continue
Discover different opportunities for increasing website traffic through unconventional methods
Multiplatform publishers have an advantage when it comes to generating website traffic.
For instance, they can use all the digital reach they have to direct traffic back to the website while promoting through non-digital products. … Continue
New content marketing modules will be taught in New York City for publishers and content marketers
In yesterday’s Mequoda Daily, I discussed the three strategies necessary for finding success with an online business while outlining the five documents used in the process.
These strategies and their associated documents aren’t assumed methods for success; they have been proven … Continue
Content Marketing – Content, Community and Commerce: 5 documents special- interest online media businesses need to consider before launching or relaunching a “website”
Over the past 15 years, I’ve helped start more than 100 successful online businesses. Without exception, all of them have properly addressed three principles that were laid out in the mid 90s as … Continue
Discover proven methods for rebuilding your brand in the digital age at the Content Marketing Strategy Workshop
In the Mequoda Daily yesterday, I discussed building out a legacy brand.
The Mequoda Content Marketing System has become a very successful product for a small group of publishers exploring how they can rebuild their brand in the age of … Continue
Discover how multiplatform furthers the reach of legacy publishers
I’ve been asked about the difference between legacy and multiplatform content many times.
At its core, multiplatform helps spread legacy content to a larger audience by allowing users to access it any way they choose. … Continue
Mequoda editors do it daily…
The Mequoda System is based on four Open Content Standards, and Mequoda Group is the organization that moderates, documents and promotes these standards.
In 2011, the Mequoda System Open Content Standards have been updated through extensive research and testing to provide a solid foundation for starting and running a successful online … Continue
Order this new, 90-minute webinar on CD and discover how to use “Topgrading” to Hire, Retain and Motivate A-Players. … Continue
The popularity contest of inbound links
Inbound links tell search engines that you’re popular. When another site of high authority links to you, it tells Google that someone whom they respect, also respects you.
In turn, Google now respects you too! It’s like a highschool clique; you can make fun of the popular kids behind their backs, … Continue
A glimpse at all our interactive sessions from September’s upcoming Summit in Boston
In yesterday’s Mequoda Daily, I provided highlights from a recent conversation with Bryan Welch, publisher and editorial director at Ogden Publishing, and mentioned how he will be a Keynote Presenter at our upcoming Mequoda Summit East 2011.
As an introduction to the four-day intensive, … Continue
Bryan Welch answers pressing questions facing online publishers in 2011
I recently had the opportunity to speak with my friend, and colleague, Bryan Welch.
Bryan is the publisher and editorial director of Ogden Publications and its flagship media brand Mother Earth News, a popular environmentally-conscience magazine on living “with little money and abundant happiness.” … Continue
The sixth principle of content marketing focuses on the need to work towards the same goal
In yesterday’s Mequoda Daily, I discussed six elements of a webmaster’s job description.
Knowing those job requirements will help you better understand the position that all of us look to fulfill while operating an online business. Whether you staff the position … Continue
The evolution of a webmaster job description continues in the digital age
In 2011, a webmaster continues to adapt to many roles for an organization.
For some companies, a webmaster is an internal employee that handles the required job duties. Other companies, in the hopes of keeping internal staffing minimal, hire webmasters on a contract basis to … Continue
Order this new, 90-minute webinar and discover the tricks and techniques that the top twenty publishers on Twitter all have in common. … Continue