Tag: text ad

In the book The Giving Tree, a young boy visits a tree and forms a relationship with it. At first he simply wants to swing on it's branches, but as  

Many online business professionals have a love/hate relationship with Facebook. Some love the audience development opportunities from the social giant. Others are discouraged by the marketing response from it. Today  

It's in our nature to try to classify, catalog, and organize any type of information that would help you make more informed business decisions. Defining publishing niches is a part  

We're seeing changes come to multiplatform publishers, particularly as they work on alignment of digital properties. Our first story looks at Hearst's new CTO Michael Dugan, who is coming from Forbes  

Subscription websites offer publishers the opportunity to generate renewable revenue consistently. That's why we are big supporters of digital subscription models. Today we're looking at some additional subscription and content  

What to look for in online directory software, from Haven, to Wordpress, Joomla, and third-party products The directory website business model still has a lot of upside for multiplatform publishers. When  

As digital publishers continue to iron out their audience and product strategies, the ones doing it the best are seeing growth in areas that matter: digital subscriptions and sales. Our first  

It's no surprise that fast loading websites are necessary components to a strong online presence. We're seeing search engines and social media sites respond to users' desire to engage with  

These multiplatform publishing business models can be incorporated into your business at little extra cost, but with huge revenue potential At the beginning of the year we highlighted three resolutions multiplatform publishers  

Website updates tend to be commonplace in the rapidly-changing digital landscape. Today we're looking at three websites making changes for a variety of reasons. Our first story involves Meredith Corp.'s Parents  

Procter & Gamble Co. cuts digital ad spend; Customers reportedly more trusting of marketers than many imagine; Condé Nast uses neuroscience for better digital ads  Publishers using digital ads have a lot to think  

Even though you might associate usability with website design, it's been an important factor in our everyday life for at least a century. Frederick Taylor's Principles of Scientific Management,  

Digital publishers are connecting various parts of their businesses to develop new revenue streams, and generating more traffic and a bigger audience at the same time. Today we're looking at  

We talk a lot about how to convert website visitors into subscribers when we discuss email marketing for publishers, but once someone is on your email list, what should you  

Facebook, Amazon and Instagram are expanding audience development options for content publishers Social media can be a major traffic generator when they approach the right platforms properly. Today we're looking at  

When you think of a magazine platform, you probably think print and digital. They seem like black and white, but there's actually a whole lot of grey on the digital  

The new version of the IAB Standard Ad Unit Portfolio is a must-know for multiplatform publishers using online ads as part of their audience strategy The Interactive Advertising Bureau (IAB) has a  

Take this information to the bank … 2016 Mequoda American Magazine Reader Study & Handbook & Handbook polled 3,241 U.S. adults with internet access and found that nearly 42% of  

Over the last five to seven years, a big gripe of many publishers is that they want to get more comments on their digital articles, but they're getting fewer than  

Subscription publishers need to be open to constant changes in order to find the best way to drive more traffic and build a bigger audience. Today we look at three  

At a recent networking event amongst publishers, the owner of a publication for teen health asked a Mequoda team member if it was worth launching a print magazine to go  

Today we're reporting on digital publishers bringing in new talent to strengthen their organizations. We begin with New Yorker, which has brought in a superstar from BuzzFeed to be the director  

This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the  

When building email circulation, by most accounts, email capture rate is a proxy metric. You'd be mistaken to say that it's an exact metric because when we talk about email  

Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity Audience development is a major factor in the  

Are you following the Google rules that have been set out for all publishers? Google has been very aggressive in setting standards lately that will affect search engine rankings and visibility.  

Our news of digital publishers acquiring new media entities continues, but with a few different looks today. We start with American Media, which has acquired another magazine title from Wenner Media.  

If we knew of a tool that doubled ad revenue for a client, you'd want to know about it right? If you read Mequoda Daily often, you may know about our  

Subscription publishers New York Times and others make changes to their subscription products; "Trump bump" subscriptions leveling out for publishers Subscription publishers will make changes to products or evolve their subscription offerings  

A recent copy of National Geographic featured a story that showed a man, hanging off the side of a mountain, dangling from a several hundred foot rope ladder. You couldn't  

Study shows trust in branded content; Bloomberg proves value of branded content; Digital magazines aided by branded content from major publisher Content marketers, digital magazines and publishers are turning towards branded  

Content recycling—it's all around us! At some point you've probably had dinner, maybe watched the news, and watched an early-evening episode of Big Bang Theory, or Two and a Half  

Audience development growing with faster ads, custom software and more social media usage Audience development continues to be a wide area for publishers to explore. The best strategies show consistent results  

A quick conversion optimization hack that will eliminate abandons in your email capture flow It's not often we can tell you about a conversion optimization tip that will offer you an  

Subscription models are always evolving with technology and audience interests. Today we're looking at some subscription models and strategies, including successes and failures of them.  

There's very little consistency when it comes to pricing magazines on the internet, and even less when it comes to bundling magazine subscription offers. We're all familiar with the $12  

Media company acquisitions from Hearst and BrideClick; Access Intelligence acquires digital advertising and events company Today's news focuses on media company acquisitions, including some interesting ones that expand the current business  

The one advantage magazines have over the majority of information on the internet is legitimacy due to credentials and facts. Let us not forget that nobody trusts what they read  

Search Engine Land releases report on worthy SEO factors; Google reminds us of rules for putting links in large-scale audience development campaigns; Publisher fades in Google results after blocking Google users It's  

There's a quote out there from Jonathan MacDonald I heard recently at an IMAG event that says, the rate of change you're experiencing now represents the slowest rate of technological  

The MPA releases its Magazine Media Factbook 2017/18, sharing multiplatform publishing data you can use You may be surprised by some of the data we have to share about multiplatform publishing. But we're  

Over the last 3-6 months desktop and mobile conversion best practices have changed in response to Google, who continues to challenge us in an effort to make the web a  

Time Inc. adds to its subscription website offering; SNEWS and Smore launch new sites A brand can enhance its value through its subscription website offering, in addition to the overall design  

It's not often we can tell you about an available enhancement to your Mequoda System that will offer you an immediate improvement in your email capture rates, but there is  

Ask yourself these seven questions before starting your journey towards digital magazine transformation I'm going to go ahead and assume if you're reading this, you have a print publication who is  

Future reports recent acquisitions as profitable; Digital publishers High Times acquired by investors; The Economist and Bloomberg strike licensing deal Digital publishers acquire new media properties to fill gaps they see  

Ultimately the goal of social media is to improve your search scores and drive traffic to your website. But social can be used to build an email list, and vice  

Apple hires its first editor-in-chief; Multiplatform publishers Real Simple and Condé Nast add strength to their teams Our reporting on multiplatform publishers leveraging new personnel for success continues today with news on Apple,  

This week we'll review our mobile best practices for collecting email addresses without ticking off the Google gods. Most of the adjustments we make to mobile conversion architecture is for  

Mequoda Masters). In fact, this council of elders in Mequodaland convinced us to come up with a set of four relatively simple principles you need in order to build a multiplatform