Text Links are links in editorial or navigation that lead to a Rapid Conversion Landing Page and are the best form of persistent conversion architecture. They are subtle, yet very effective ways to drive traffic to your Rapid Conversion Landing Pages with the ultimate goal of increasing your email database circulation. They can also be used to direct traffic to an advertiser's landing page.
One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site
“Email Conversion Rate (ECR) is a direct driver of email circulation,” said Don Nicholas, explaining the importance of collecting email addresses from … Continue Reading »
Discover the value of using email newsletter templates to create single-topic email newsletters in which every component is aligned around the same theme.
Maximize revenue by using email newsletter templates to help focus on a single topic.
… Continue Reading »
Have you ever wondered why some publications — both print and online — enjoy a wealth of advertising support, while others — perhaps yours — barely show a respectable profit? … Continue Reading »
Keyword rankings and search optimization result from deliberate website architecture
The simple website architecture requirement that virtually guarantees your offer will be found and indexed highly by Google
… Continue Reading »
Acting on the results of these five online publishing metrics will boost SEO, email conversion rates, and email revenue
… Continue Reading »
Glossary Index landing pages capture user’s interest with specific terminology
A landing page is the first page a user sees when entering your site, and a user can enter and “land” almost anywhere. Therefore, every page on your website is a potential landing page, even the glossary index.
The glossary index … Continue Reading »
Rapid Conversion landing pages drive website traffic 24/7/365
When you think of a landing page, what do you picture? A single page, long copy, highlighted text, lots of bolding and italicizing, strong headline?
That’s one design for a landing page, most likely a rapid conversion landing page or email capture page. … Continue Reading »
Use Author Index landing pages to create a directory of your author landing pages
Looking for keyword phrases to boost your results in search engines? How about a name?
If you’re looking for quick ways to build your page count and add content that is easily indexed by search engines, don’t forget … Continue Reading »
Three steps for turning a print advertiser into an actively engaged and enthusiastic component of your marketing campaigns. … Continue Reading »
Think about every page on your site as a landing page and start converting all of your visitors into subscribers or buyers.
Many people think that a landing page is just one type of page. When you think of a landing page, what do you picture? A single page, … Continue Reading »
Our list of the best PR websites to submit your press releases for maximum SEO and traffic opportunities … Continue Reading »
Upsell Landing Pages are specialized landing pages that offer the user an additional product or service as part of the process that acknowledges a prior transaction. They are highly effective when properly executed delivering conversion rates as high as 20 to 30 percent, depending on the offer. … Continue Reading »
Text Links are links in editorial or navigation that lead to a Rapid Conversion Landing Page and are the best form of persistent conversion architecture. They are subtle, yet very effective ways to drive traffic to your Rapid Conversion Landing Pages with the ultimate goal of increasing your email database … Continue Reading »
Sales Letter Landing Pages are traditional direct response sales letters that are used to maximize the conversion rate for a paid, usually credit-card-required offer for a paid information product. These same letters are often used in email and postal direct marketing programs. … Continue Reading »
Rapid Conversion Landing Pages are used to entice a user to enter into a low-risk (AKA low-friction) transaction. This type of landing page is used when there is no cost to the user (a free offer) or when payment is delayed and includes options (a bill-me later offer). … Continue Reading »
Glossary Landing Pages are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm … Continue Reading »
Dedicated Landing Pages: Rapid Conversion, Sales Letter, Upsell, Access Challenge, and Priority Code. Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They can coincidentally attract organic traffic, but are dedicated to converting traffic, regardless of the source. … Continue Reading »
A directory landing page is an organic landing page. These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic … Continue Reading »
These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm or operator … Continue Reading »
Access Challenge Landing Pages are the landing pages that a user encounters when trying to access premium (member-only) content from a site for which they are not a member, or for which they are not signed-in. … Continue Reading »
Learn the 12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize Website Traffic … Continue Reading »
How to build top level conversion architecture that will increase conversion rates and boost sales … Continue Reading »
Convert more website visitors into buyers or subscribers from any page on your site by using these 6 methods … Continue Reading »
LinkedIn’s solid demographic targeting makes advertising B2B publications a no-brainer … Continue Reading »
Increase your site’s search engine ranking with incoming links from press releases … Continue Reading »
Should your internet marketing system include earned media?
Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators is building email circulation. The goal is to attract as many subscribers as possible to the free email newsletter and … Continue Reading »
The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of core functions that make it efficient for completing a limited group of user tasks that are key to the success … Continue Reading »
Sales letter landing pages pre-date the Internet in that they resemble traditional direct response sales letters.
A sales letter landing page is a conversion landing page. Its objective is to convert the casual visitor into a paid customer.
Sales letter landing pages are traditional direct response sales letters designed to maximize the … Continue Reading »
Your online marketing campaign is worthless if you don’t secure the email addresses of visitors to your website and get their permission to follow up with them.
We’ve all heard the phrase a thousand times, since the dawn of postal direct response marketing, “the money is in the list.”
Make no mistake … Continue Reading »
Requesting an email address in exchange for permission to send additional offers
Dedicated landing pages are hardcore, direct response pages. Their only goal is to get the user to complete a transaction.
Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They can coincidentally … Continue Reading »
Glossary and directory landing pages succeed when they provide users the information they seek—either a definition or a link to an article or product.
A glossary landing page, as the name suggests, is a glossary on a website that lists dictionary-like definitions of words, phrases or concepts.
Glossary landing pages attract traffic … Continue Reading »
All online direct response transactions begin on landing pages
Mequoda research indicates that on most websites, a maximum of 20 percent of the traffic arrives at the home page. In fact, on many sites, as little as four or five percent of website traffic arrives at the site’s home page, with … Continue Reading »
The newest free report from the Mequoda Group
Looking for a crash course in landing pages? How about for free?
Well you’re in luck, Mequoda has a new free special report: 8 Master Landing Page Templates and When to Use Them. Just follow the link, submit your email address and the report … Continue Reading »
Use this simple process to make your Internet marketing system a continuous improvement machine that produces ever-increasing revenue and profit
About 80 to 100 times a year, I get hired to audit or review the Internet marketing strategy for a publisher who has a website that is making money. The goal … Continue Reading »
Is this new system heaven for publishers or hell for users?
Advertising online is an unsettled business. New ways to spread your name online and monetize your website traffic are still emerging.
Online advertising systems developer Kontera has created a new form of keyword-based advertising that is embedded in publishers’ paragraphs of … Continue Reading »
The Motley Fool uses its powerful brand to launch seven successful print newsletters for personal investors that will generate $22M in 2005 revenues. Traditional advertising-driven Internet business model takes a back seat.
After the 2001 dot-com stock market crash occurred, The Motley Fool was forced to change its online business model. … Continue Reading »
If you’re promoting your online newsletter or membership website in person at a trade show or seminar, you might want to hand out CD-ROMs to potential members.
CD-ROMs are not expensive to duplicate. And they can enable a prospective membership website subscriber to experience a portion of your site’s content without … Continue Reading »
Wanted: Motivated, star sales person with online experience for established, fast growing home tech publishing group. This is a high-potential sales position for a high-potential sales professional.
EH Publishing, Inc. is the information leader for the connected home industry. Serving the technology and construction markets, EH Publishing, Inc. reaches more than … Continue Reading »
If there’s a new blog born every half second, how will yours get noticed?
The average blog reader views 77% more pages than an average user, and believe it or not, those blog readers are 11% more likely to have an average income of $75,000 or more, according to Clickz. Well … Continue Reading »
House of White Birches, a division of the Dynamic Resource Group, is an experienced print publisher. It has an enviable collection of magazines and book titles. It has carved out several profitable special-interest niches that it addresses with excellent products. But like many other successful print publishers, its Internet marketing … Continue Reading »
Online marketers have four powerful tools for converting website visitors to email newsletter subscribers:
All of the above are entry points into the conversion flow. They may link to the Rapid Conversion Landing Page or to the first data collection page in your order flow—depending on the amount of information the … Continue Reading »
“Executive Travel Guide”, or is it “eSkyGuide,” or maybe just “Executive Travel”?
Owned by American Express Publishing, eSkyGuide should have the backing to do this website design right. But upon analyzing their site, we realize we don’t even know what to call it.
Should we go by the URL? By the nameplate? … Continue Reading »
The Writer’s Store is an extremely competent site serving a tightly-focused niche market.
Although competent in most areas, a few, relatively easily-implemented changes—described in the Recommendations section at the end of this review—could increase sales by building a stronger emotional bond between the store and its customers. … Continue Reading »
The average user expects professional websites to be clean in appearance, rich with information, and intuitive in terms of navigation. In Mequoda terms, the aesthetics of a site should support its purpose and match the user mental model—or be appropriate for the people that the website serves. … Continue Reading »
Every website we review seems to have the inevitable Achilles’ heel. And on most sites, no matter how successful their website design is otherwise, it tends to be their inconsistent use of blue hypertext links.
TechRepublic.com is an example of this. This is a bit of a disappointment for a site … Continue Reading »
We were first introduced to InvestmentU.com when we interviewed John Phillips, who heads up search marketing for the website. He and his team have done a very impressive job of bringing visitors to the InvestmentU.com site with a combination of organic and paid search. In this review, we look at … Continue Reading »
Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network
The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006 of $55 million, with $41 million being generated online. This makes each of its 500,000 domestic subscribers worth about $82. … Continue Reading »
If the user is expected to execute an action, use a button with a clear, unambiguous label, placed in a logical location for the desired outcome. Text links should be underlined and change in appearance once the user has visited that page. … Continue Reading »
Landing Page Scorecard: Rose-Growing-Secrets.com
Internet Explorer, the pundits tell us, accounts for up to 95 percent of all Web browser traffic. So why should we care about that small minority of surfers who prefer alternative browsers such as Netscape Communicator, Mozilla Firefox, Opera and Safari?
And why waste time with those non-conformist … Continue Reading »
With a few judicious tweaks to this sales letter landing page, he might sell even more.
Perry Marshall is something of a Renaissance man—engineer, advertising copywriter, technical writer, marketer and philosopher.
Among Internet marketers, he has ascended to the rank of high priest of Google AdWords. As one of the world’s leading … Continue Reading »
