The lines between SEO professional and SEO blogger are becoming thinner - but not too thin
I love to look through Quora.com, a Q&A site mostly geared towards professionals and technology
Discover how to track competitors and the tools that make it a little bit easier
Amazon.com bought IMDB.com simply because they had been a great affiliate that they were starting to
The popularity contest on Facebook just got a little more niche
It's quickly becoming a popular habit to generalize people according to different social media platforms. Twitter is for “famous” people,
We love when people comment on the blog posts we write, which is why we generally end every blog post with an introduction to discuss the article in the comments
Free tools that will immediately help you find new keyword phrases
Keyword research should be done consistently because change is constantly taking place.
Some keywords you focus on will lose popularity and
Helmut Graf, CEO, VNR Verlag für die Deutsche Wirtschaft AG, Bonn, Germany
What was your first job out of college and how did you get into this business?
After my graduation in
Stats on the promotional methods that content marketers use as part of a content marketing strategy
In 2011, it’s fair to say that content marketing has caught on.
The concept has been
PBS Report Helps With Ways to Use Twitter
The “PBS NewsHour” ran an interesting story about Twitter last night. The five year-old company has gone from eight employees when it started
Internet strategies evolve quickly; keep up to date with informative free reports
Think about last year’s Internet strategy…what were you doing to build audiences and sell products?
Were you heavily using micropublishing
7 sources that marketers, social media experts and digital strategy personnel monitor on a daily basis
Social media is effortlessly expanding. People of all ages have flocked to social networks so
Phil Binkow, CEO, Financial Operations Networks, Atlanta
What was your first job out of college and how did you get into this business?
Computer sales. After graduation I went to work for
Nancy Becker, President, UCG, Gaithersburg, Md.
(Editor’s note: SIPA congratulates Nancy for being named president of UCG on April 25.)
What was your first job out of college and how did you
Good email copywriting still needs to persuade the reader with the lingo they use internally
I know what you're thinking: Keyword research and SEO has no place in email marketing, where
4 ways the online editor position has changed in the digital realm
If you told journalists ten years ago that in 2011 they would be writing, editing, engaging on social media,
Not Your Older Brother’s Online Advertising
A recently designed SIPA banner ad (above) for the U.K. market led me to the website of InPublishing. It's a massive all-media home base and
The Mequoda Summit West 2011 kicks off Tuesday, April 5th – Will you be there?
Register now for the Mequoda Summit West 2011 or miss out on a multi-day conference
Capitalize off trending topics with an SEO press release
Editors, bloggers and PR professionals should rejoice! The Internet allows us to spread newsworthy information quite easily.
Now that PR is more social
In 2011, we're no longer asking if social media is a platform we want to use. Instead, we're deciding which social media strategy we want to use. If we're servicing
Google Loses in Court; Expert Weighs in
Google’s plan to make millions of books available on the information highway hit a major roadblock yesterday. A federal judge in New York rejected
6 tips from Byron White, Chief Idea Officer at ideaLaunch
In a world where online publishers are looking to Google for larger audiences, it’s important to understand how the search engine
The registration deadline for the Mequoda Summit West 2011 is quickly approaching - Register today
Sign up right now for the Mequoda Summit West 2011
By looking at the sheet of registered
Content is getting extended further to develop more revenue opportunities
The Pew Research Center’s Project for Excellence in Journalism recently released its State of the Media Report for 2011.
This report discussed
Content marketing is designed to create stronger relationships, but only if you’re doing it correctly
Content marketing is the most successful method for creating a devout online audience.
That is my honest
Some job responsibilities are “non-negotiable”, especially when it comes to audience development
The job of modern online editors is constantly evolving.
Today, companies are focusing on metrics to inform editors on how
Tips From Speakers Coming to SIPA Munich
In just over a month, SIPA Munich 2011 takes center stage. Set for April 6-8, the conference celebrates and delves into the international strands
Torry Burdick, Senior VP, Marketing, Mortgage Success Source, LLC, Holmdel, N.J.
What was your first job out of college and how did you get into this business?
After unsuccessfully trying to find
Online publishing tips for forward-thinking editors and marketers
It's 2011 and most colleges are only beginning to teach their marketing students social media. If you're an editor who went to school
Personalizing the Message
I’m talking to you today about marketing. Groupon, step aside, Facebook Deals has arrived—in the U.K. at least.
Starbucks, O2 and Mazda are among the first participants. Mazda is
It Pays to Listen to Those Selling Online Ads
“We’ve got to constantly be on the forefront, delivering what our advertisers need,” says Rob Nance, publisher of the newly minted Sift
Trends That Publishers See Coming Your Way
Here is our quarterly review of trends or paths that your fellow publishers and colleagues want to lock onto in the coming months.
1. Rick
Hours of live commentary and actionable strategies for Content Marketing
In the Mequoda Daily yesterday, we continued our coverage of content marketing, the most important marketing concept for online publishers and
'Trendwatching' Sets Table for 2011 Main Courses
Trendwatching.com, the “independent and opinionated” website of world trends, has issued their “11 Crucial Consumer Trends for 2011,” and they are thought-provoking and well-researched.
Greg Krehbiel, Director of Marketing Operations, The Kiplinger Washington Editors, Washington, D.C.
SIPA: What was your first job out of college and how did you get into this business?
KREHBIEL: In college
As we head into 2011, what will be important to content marketers?
In an industry that is constantly changing, it’s important to keep an eye out for new trends and developing
Search engine optimization hints from Google
Last week, Google came out with Google Zeitgeist 2010, which is a visual representation of how the world searched this past year. This tool is
The “iPadification” of mobile apps
We have been talking about the impact devices like the iPad will have on the online publishing industry since the tablet device was released.
These changes won’t
The use of video online is increasing
Those among us with dreams of being film directors and documentary producers can rejoice. Well, maybe not, but the popularity behind online video content
Excitement Over Miami. Marketing Conference Delivers!
Here’s what’s so great with being at a SIPA Conference in person. During his insightful keynote—where he pledged that you should not be pressured by
Will the new MySpace help users forget the old MySpace
MySpace will now focus on social entertainment for Generation Y. They want to expand to include music, celebrities, movies,
2011 Industry Outlook Offers Insightful Data
“It has to be easy [for customers]; nobody wants speed bumps on the information highway,” Anthea Stratigos, co-founder & CEO of Outsell, Inc., told a
You may be surprised at which magazines are making their digital mark with iPad editions
A new report from AdAge, sums up the first six months of sales data for iPad
Boost your email marketing list by creating niche free products to give away
PPC (or Pay-Per-Click) isn’t a huge part of our marketing strategy. We rely heavier on organic forms of
On any Level, Networking and Involvement Work Wonders
The scale that Hollywood people work on is obviously glitzier and more grandiose than what we’re used to, but it can serve valuable
