We classify website visitors into two categories: known and unknown. An unknown user is someone who has never visited your site before or who has never signed up for your free email newsletter. It is imperative that your content management system has the capability to differentiate between known users and unknown users.
What your ecommerce website design should look like from the first page to the thank-you page
Publishers sometimes forget that they are retailers; publishers do sell subscriptions, memberships, books, ancillary products, events, etc.
It’s smart for a publisher to think like a retailer: Get people into your store, where they can become your customers. And when they … Continue
Three quick tips for online editors who manage email marketing campaigns
As an online editor, your primary responsibility is to create reusable editorial content, recycling it in numerous media. Your core job is to reuse, recycle and repurpose premium information product content as free email newsletters and website posts. If you’re a Mequoda System editor, your … Continue
Email Newsletters Build Relationships and Communities
Website success depends largely on providing incentives that encourage visitor email registration. Email registration, in turn, permits the site owner to follow up with those individuals at a later date through alerts, blogs or email newsletters—i.e., building a relationship. If a website does not attempt to capture the visitor’s email … Continue
Computerworld.com has overcome the hurdle of letting their print roots go … Continue
Due to limited time or budget, the landing page is often given the least priority in a marketing campaign.
Some marketers feel that a great external campaign is more important than a good landing page. Our research has found the opposite to be true. Even a great campaign needs the correct conversion architecture, landing … Continue
Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived? … Continue
Create an email newsletter that aligns your editorial content with your promotional message while serving the needs of your readers … Continue
Being content-driven, google-friendly, email-centric and profit-minded makes for a best-practice website … Continue
We classify website visitors into two categories: known and unknown. An unknown user is someone who has never visited your site before or who has never signed up for your free email newsletter. It is imperative that your content management system has the capability to differentiate between known users and unknown users. … Continue
A Mequoda Website Satellite Archetype that generates revenue from sales of an offline, subscription product sale. Typical tasks for an unknown user on a Subscription Marketing website are usually to understand the benefits of subscribing to the offline publication, understand what content is available, research the publisher and sign up for a subscription. … Continue
We classify website visitors into two categories: known and unknown. A known user is someone who has visited your site before and who has signed up for a free report or email newsletter, or who has otherwise provided you with their email address. It is imperative that your content management system has the capability to … Continue
The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of core functions that make it efficient for completing a limited group of user tasks that are key to the success of an online publishing operation … Continue
Glossary and directory landing pages succeed when they provide users the information they seek—either a definition or a link to an article or product.
A glossary landing page, as the name suggests, is a glossary on a website that lists dictionary-like definitions of words, phrases or concepts.
Glossary landing pages attract traffic and include conversion architecture that … Continue
A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book club, professional association or user group that accepts little or no advertising, relying primarily on user support. … Continue
The Site that Earned a Top Score in 2004 Hasn’t Lost Too Much Ground. The Lesson Here is Simply a Wake-Up Call—for Online Publishers, Continuous Improvement is a Requirement Just to Keep Up.
Readers familiar with Mequoda as Internet Media Review (IMR), might remember that Discover.com was given the number one Best Practice Ranking for Consumer … Continue
With A’s in Strategic Intent, Relationship Building and Brand Preference, it’s Hardly Surprising that this Non-Profit is an Online Leader in the Paid Membership Website Category.
Consumer Reports’ successful membership website strategy has earned them over two million online subscribers (as of November, 2005). Averaging well over 20,000 new online subscribers per month, it’s obvious this … Continue
The Hub for Internal Communicators is a membership website with research, information and tools for communication professionals. The product and the audience are identified in the tagline: The most comprehensive resource available for employee communication professionals.
Produced by Melcrum, an information and research company with offices in the UK, North America and Australia, The Hub for … Continue
An Online-Only Membership Website is a Good Idea for Melcrum, and The Hub is Taking the Right Steps to Bring the Promised Value to Both the Company and to the Audience.
The Hub for Internal Communicators is a membership website with research, information and tools for communication professionals. The product and the audience are identified in … Continue
The Wall Street Journal’s website, WSJ.com, has achieved incredible success by selling print subscriptions online while simultaneously selling subscriptions to their online product. As a result, they are a great example of how to sell millions of dollars in subscriptions from one website. After perusing their site, we have identified seven marketing lessons to be … Continue
After 11 years of website design testing, I’m still amazed at the long list of simple website design changes that can increase click-through rates overnight. With a simple advertising design change, one publisher I know recently doubled his information product sales by implementing a design change to increase click-through rates. … Continue
We are still in the dawn of the Internet age and Morningstar.com is one of the early lights in the crowded online investment information sky. A well-designed site with a Milky Way of investment tools, Morningstar.com earns a glowing A on the Mequoda Website Scorecard. … Continue
Reviewing WSJ.com, the “largest paid subscription news site on the Web,” feels a little like the being the kid in the children’s story “The Emperor’s New Clothes.” In the story, the proud Emperor had fallen for a sly tailor’s flattery. He was sold imaginary fabric: fabric that was so soft you couldn’t feel it, so … Continue
Winespectator.com is a great example of a successful Mequoda Membership Website Publishing Model™. The website, while similar to the print magazine, offers more functionality and added features than their print counterpart. Wine ratings and tasting notes on the website are sortable by score, price and vintage and there is web-exclusive content and commentary. A website … Continue