Tag: unknown user

We classify website visitors into two categories: known and unknown. An unknown user is someone who has never visited your site before or who has never signed up for your free email newsletter. It is imperative that your content management system has the capability to differentiate between known users and unknown users.

Effective Call-to-Action Examples for Selling Subscription Website Memberships

Don Nicholas • January 12, 2022

Our primary goal at Mequoda is to build the best subscription website marketing systems for publishers. We want publishers to have a system that attracts visitors, captures their email address,

How to Build a Subscription Management System

Don Nicholas • March 3, 2021

If you’re a publisher who maintains multiple websites, making the correct choice of a subscription management system is one of the most important decisions you'll make, because doing it over

The Mequoda Subscription Marketing Toolbox 2018

Don Nicholas • June 26, 2018

If you're going to be an online subscription marketer, there are three things you're going to need, in no particular order: A content management system (CMS). Not only should it be

What is a Content Management System (CMS) vs CXMS?

Don Nicholas • June 18, 2018

As you surely understand, your website is made up a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to

Multiplatform Marketing: The Value in “Free” for Publishers

Don Nicholas • March 28, 2017

In multiplatform marketing and social media, do you ever feel like the content you produce is making more money for other people, than for you? Think about it. 100 years

Ecommerce Website Design: Top Components of Your Online Store

Don Nicholas • November 21, 2012

What your ecommerce website design should look like from the first page to the thank-you page Publishers sometimes forget that they are retailers; publishers do sell subscriptions, memberships, books, ancillary products,

Focus on Relationship Building with Customization

Amanda MacArthur • September 20, 2010

Email Newsletters Build Relationships and Communities Website success depends largely on providing incentives that encourage visitor email registration. Email registration, in turn, permits the site owner to follow up with those

Computerworld.com Website Design Review 2010

Don Nicholas • March 11, 2010

Computerworld.com has overcome the hurdle of letting their print roots go

Wall Street Journal Media Pyramid Case Study

Amanda MacArthur • September 4, 2009

Does this legacy publisher translate from print to online? With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived?

8 Best Practices for Email Newsletter Publishers

Amanda MacArthur • August 31, 2009

Create an email newsletter that aligns your editorial content with your promotional message while serving the needs of your readers

Mequoda Summit Boston 2008 Coverage: 4 Keys to a Best-Practice Website

Amanda MacArthur • October 14, 2008

Being content-driven, google-friendly, email-centric and profit-minded makes for a best-practice website

Unknown User

Amanda MacArthur • September 12, 2008

We classify website visitors into two categories: known and unknown. An unknown user is someone who has never visited your site before or who has never signed up for your

Subscription Marketing Archetype

Amanda MacArthur • September 12, 2008

A Mequoda Website Satellite Archetype that generates revenue from sales of an offline, subscription product sale. Typical tasks for an unknown user on a Subscription Marketing website are usually to

Setting Up a Mequoda Marketing System – Phase 1

Don Nicholas • December 27, 2007

The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of

Attracting and Converting Traffic with Glossary and Directory Landing Pages

Don Nicholas • October 29, 2007

Glossary and directory landing pages succeed when they provide users the information they seek—either a definition or a link to an article or product. A glossary landing page, as the name

The Membership Website Archetype

Don Nicholas • December 26, 2006

A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book

ConsumerReports.org Website Design Review

Don Nicholas • June 6, 2006

With A's in Strategic Intent, Relationship Building and Brand Preference, it's Hardly Surprising that this Non-Profit is an Online Leader in the Paid Membership Website Category. Consumer Reports' successful membership website

Five Website Design Tips from The Hub for Internal Communicators

Don Nicholas • May 15, 2006

The Hub for Internal Communicators is a membership website with research, information and tools for communication professionals. The product and the audience are identified in the tagline: The most comprehensive

The Hub for Internal Communicators Website Design Review

Don Nicholas • May 2, 2006

An Online-Only Membership Website is a Good Idea for Melcrum, and The Hub is Taking the Right Steps to Bring the Promised Value to Both the Company and to the

The Wall Street Journal’s Publishing Case Study

Don Nicholas • May 1, 2006

The Wall Street Journal's website, WSJ.com, has achieved incredible success by selling print subscriptions online while simultaneously selling subscriptions to their online product. As a result, they are a great

Morningstar.com Website Design Review

Don Nicholas • June 24, 2005

We are still in the dawn of the Internet age and Morningstar.com is one of the early lights in the crowded online investment information sky. A well-designed site with a

WSJ.com Website Design Review

Don Nicholas • March 23, 2005

Reviewing WSJ.com, the “largest paid subscription news site on the Web," feels a little like the being the kid in the children’s story "The Emperor’s New Clothes." In the story,

WineSpectator.com Website Design Review

Don Nicholas • February 21, 2005

Winespectator.com is a great example of a successful Mequoda Membership Website Publishing Model™. The website, while similar to the print magazine, offers more functionality and added features than their print

Tag: unknown user

Enter Your Log In Credentials