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Tag: variety

Digital Publishers Continuing Acquisitions as Lending Grows

Last week we reported on one of the biggest media acquisitions we’ve seen in awhile as Meredith Corp. bought Time Inc. for $2.8bn including debt. Today we’re visiting some other recent moves by media companies and digital publishers since.

What Does ACEM Mean, and How Are Other Publishers Following It?

ACEM doesn’t exactly roll off the tongue, but if you’ve been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.

Digital Subscribers are a Focus for Changing Publishers

New offerings and products are often utilized by publishers working to increase numbers of digital subscribers. Today we’re looking at two publishing that have been placing added focus on their digital audience.

Multiplatform Publishing Organizations Reel In New Talent

Hearst, Vanity Fair, and Porter Magazine are multiplatform publishing organizations bringing in new employees for focused change
One of the most consistent changes we’ve seen throughout the digital landscape is the presence of multiplatform publishing organizations hiring new talent for greater expansion and success. Today we’re reporting on some of the latest industry personnel changes.

Our first

Multiplatform Publishing Options Expand Through Partnerships, Products and Services

Multiplatform publishing options continue to grow for digital publishers. Today we’re looking new strategies being used by publishers for tapping into new revenue streams and audiences.

How IMDb Uses CPA Advertising To Make Money Online

The first rule of choosing a business model that’s ad-driven is being sure that you can make more money from advertisers than from your own products. Clay Hall once said to me that the great thing about having your own products is knowing what your ad space is worth. Because why would you let an advertiser buy a space on your site for $12 per M when you can make $15-$20 selling space to yourself?

Ad-driven websites generate value from users and sponsors. Consumer-focused websites ask users to pay—not with money, but with time and information. They spend time viewing web pages, emails and RSS feeds, thus creating advertising inventory that can be used to sell the publisher’s products (internal advertising) and/or sold to third party sponsors (external advertising) on a CPM, CPC or CPA basis.

Publishers Driving Website Traffic Through Social Are Making Changes

Driving website traffic happens beyond Facebook in the world of social; Meredith launches brand for Facebook and hubs; Google outlines Flexible Sampling for publishers 
Driving website traffic is always on the mind of audience development managers. We’re seeing publishers acting in accordance with this notion, as they dive deeper into a variety of locations, including Facebook,

The Best Digital Magazine Software Isn’t What You Think

How you think about digital magazine software needs to change if you want your subscriber base to grow
“Eventually, they’ll become like sailboats. They don’t need to exist anymore. But people will still love them, and make them and buy them.” – Kurt Andersen, a former editor of New York and co-founder of Spy, on the future

6 Tools to Create Data-Driven Content Ideas

Consider the rise of talent shows on TV like America’s Got Talent and American Idol. When it comes down to it, they’re simply performing good old-fashioned market research. Why sign an unknown singer to a record label, or sign a new act to a Vegas casino, when you can see how the world responds to them first? The same method applies to content. Developing data-driven content ideas can be the difference between a homepage full of stimulating ideas, and a page full of templated headlines on the same topic.

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Magazine Clubs are on the Rise and Here’s Why

There’s a new trend happening in the magazine world, and it’s the magazine club model. Publishers everywhere are adopting magazine clubs, an all-inclusive membership model that can offer everything from total access to magazines, to video archives, to VIP event access. The 160-year old Atlantic, for example, is just one publisher who has recently joined the magazine clubs party. Beyond their print and digital products, they launched The Masthead. Subscribers get access to exclusive content, and their mission, which is being “sold” to subscribers, is to “fund the future of sustainable journalism.” The introductory price? $12 per month, versus their annual print + digital price of $34.50.

Digital Magazine Content and the Impact of Social Networks

Digital magazine content can find great homes online, especially when it’s offered throughout a variety of popular channels.

Today we’re looking at some offerings for digital publishers that are coming from Facebook and Google, as these major social networks continue to work on its relationship and revenue strategy with content.

How to Create a Bulletproof Magazine Business Plan

Are you in the process of writing a magazine business plan for a new venture, or an extension of an existing publishing business? I won’t beat around the bush here. If you’re looking to develop a magazine business plan, we should chat.

5 Most Recent Google Changes That Have Affected Publishers

In the words of Heraclitus, “the only thing that is constant is change.” And working in publishing, you probably find this especially true. Google changes every day, and so do we. Certainly other professions have their own versions of change to deal with: mechanics had to cope with the switch to electric cars, and environmentalists have to hear climate change is fake news. We all have our struggles.

5 Hugely Profitable Multiplatform Sponsorship Advertising Models

Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They spend time viewing web pages and signing up for email feeds, thus creating advertising inventory that can be used to sell the publisher’s products (internal advertising) and/or sold to third-party sponsors (external advertising) on a CPM, CPC, CPA, or SEA basis.

Digital Media Companies Focus on Audience Content, Company Structure

Change is the only constant the digital publishing industry knows. Beyond the evolution of content online, we’re seeing a variety of changes coming to the digital advertising side of digital publishing. Today we’re looking at some digital media companies that are entering new territories.

Updates on Facebook as an Audience Development Tool

Many online business professionals have a love/hate relationship with Facebook. Some love the audience development opportunities from the social giant. Others are discouraged by the marketing response from it. Today we’re looking at a variety of news stories involving Facebook and how these may impact digital publishers.

Our first story looks at the expansion of Facebook’s Marketplace categories, an act that appears to be an appeal to content publishers. Search Engine Land reports, “Facebook launched its classifieds site Marketplace in October of last year. Now the company is rolling it out to more countries and adding new categories and content from (local) business owners.”

The Paywall Model vs SEO: How to Win at Both

This week, a friend of mine referred to the paywall model as a “marketing method Trump would support.” I got a good chuckle out of it, but it seemed like an appropriate segway to the pros and cons of gating content, but also, how you can obtain the benefits of both – notably, SEO. Not the wall.

The paywall model isn’t an SEO-killer, even though it’s been billed as one. Technology has advanced a long way since the days when content was either locked, or unlocked. Firstly, there are two types, a hard paywall, and a soft paywall (and varying degrees in between).

Personnel Changes Come to Multiplatform Publishers

We’re seeing changes come to multiplatform publishers, particularly as they work on alignment of digital properties.

Our first story looks at Hearst’s new CTO Michael Dugan, who is coming from Forbes to help the publication’s digital unit. Variety reports, “In the newly created position, Dugan will manage all aspects of Hearst Magazines Digital Media technical organization around the world. He reports to HMDM global president Troy Young.”

Website Updates to Meet Audience, Technology Needs for Publishers

Website updates tend to be commonplace in the rapidly-changing digital landscape. Today we’re looking at three websites making changes for a variety of reasons.

Our first story involves Meredith Corp.’s Parents magazine and the redesign taking place. MediaPost reports, “The Meredith Corp. magazine’s new design includes a modern logo with a new typeface, the “Parents Stencil.” There are also new layouts, photography and additional coverage.”

IAB’s New Guidelines for Multiplatform Publishers Using Online Ads

The new version of the IAB Standard Ad Unit Portfolio is a must-know for multiplatform publishers using online ads as part of their audience strategy
The Interactive Advertising Bureau (IAB) has a major impact on the characteristics of online ads that many multiplatform publishers use to sell products and build a larger audience. Today we’ll take a

Create Better Vanity URLs: 8 Dos and 8 Don’ts

Follow these landing page guidelines for your vanity URLs so that people can both remember you and find you organically

You know the importance of landing pages, but it’s completely possible that you don’t know how important your vanity URLs are. Vanity URLs that are too long, don’t make sense, or are hard to read can actually turn someone away, rather than attracting them to your site.

The most popular places to use a vanity URL are:

Should You Publish a Magazine in Print? Digital? Or Both?

At a recent networking event amongst publishers, the owner of a publication for teen health asked a Mequoda team member if it was worth launching a print magazine to go with her ad-driven online presence. She already had other print publications, but this niche, teen health, geared towards a younger generation—would it be too passe’?

The short answer is that we’ve seen it work, but testing is worth the investment. One of our clients launched a new print magazine from their popular online portal last year and is now generating thousands of new subscribers every month.

The 17 Best Email Subject Lines for Increasing Open Rates [+ Video]

Discover the carefully guarded source of the world’s most effective email subject lines that most professional copywriters don’t like to share

The Pros and Cons of Audio Conferences & Webinars

There are dozens of multi-media platforms we can distribute content on, but audio conferences and webinars have been the key to success for some publishers

Subscription Websites: Offerings and Requirements are Getting More Complex

Condé Nast U.S. expands subscription business; Amazon’s subscription service becomes an option; Subscription websites need to utilize ads that don’t violate rules
Subscription websites expand in a multitude of ways. Of course, as expansion takes places, there are always other issues to address. However, sometimes the levels of expansion are significant, and major multiplatform publishers can

New Hires for Publishers with a Focus on Digital Initiatives

Digital publishers Hearst and Condé Nast add important pieces

We’re seeing some digital-focused personnel changes from major digital publishers.

We begin today with a story on Hearst’s new VP/Global Chief licensing director. Deadline reports, “Steve Ross, a top licensing exec who held positions at Fox Networks Group, News Corp, 20th Century Fox Film Corp and Mattel, has just been hired at Hearst Magazines as VP/Global Chief licensing director. He starts immediately and is responsible for the licensing of new consumer products initiatives, retail merchandising and e-commerce; brand migration including location-based and live events; and franchise development for Hearst’s portfolio.”

Publishing Websites Evolve with More Products, Digital Videos, and More Ad Exposure

Christian Science Monitor pushing new digital product; Time Inc. to launch new digital video service for publishing websites; Vice benefits in ad exposure with redesign

Many changes come to publishing websites through redesigns and rethinking of strategy.

We see this in a variety of ways and begin today’s news with a new subscription product from Christian Science Monitor and the high expectations for it. Nieman Lab reports, “…The Monitor launched Monitor Daily, a daily news digest of five pieces of content (stories, videos, graphics), plus one editorial and “one clearly labeled religious article offering spiritual insight often related to the news,” that will be emailed to subscribers each weekday at 6 p.m. Boston time. Each article can either be read in “30 Sec. Read” form — a summary that still has a clear beginning, middle, and end — or expanded to a full edition that is estimated to take about 50 minutes to read. The Daily is also on the Monitor’s website and available as audio (read by Monitor staff) to stream or download.”

The Kind of Apps People Want: How to Get a 5-Star Rating on Your Magazine App

As tech industry observers like to note, the world of apps is wild and wacky. There are almost two million apps in the Apple and Google app stores. If you pick up or click to pretty much any tech publication these days, you’re guaranteed to see at least one app review, to help bewildered consumers navigate this crowded field.

Of course when you read those articles, you’re getting a lot of personal opinion, and in tech land, much of that turns out to be excitement over flashy technology – no surprise there. So what kind of apps do people want, really? For magazine publishers, the answers are fairly simple.

Digital Publishing Transformation Involves Expansion, Acquisition, and Shifts of Priority

MPP expanding American market; TNG acquires Ingram Periodicals; Digital publishing becoming a priority for Reader’s Digest
Digital publishing transforms in a variety of ways, from new technology in the digital age, to different management and ownership of media brands.

We begin today’s news with news of expansion for MPP. MediaPost reports, “UK-based tech company MPP Global has

Are Digital Advertisements Becoming More Popular for Audience Development?

Today we’re seeing increases in a variety of digital advertisements that some publishers have been using as part of their audience development strategy.

We begin at Media Post, which is reporting on native ad data from AdsNative. “More than half of publishers don’t believe that Google and Facebook “own” the digital advertising market. That’s one of the findings of a recent survey conducted by AdsNative, which polled its customer base of 7,500 Web and mobile publishers on the state of native advertising in Q1. The survey found that 53.9% of publishers don’t believe ad budgets are going to just a handful of players.”

9 Creative Ways to Bring in New Revenue

Because multiplatform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to creating new revenue streams. It’s manifest destiny in the digital age.

Creating a Magazine Business Plan: The First Step

Dwight D. Eisenhower said, “In preparing for battle I have always found that plans are useless, but planning is indispensable.” Have you ever felt in your personal life, like plans are useless? Many people feel this way, and in fact I’ve heard the best advice you can give a bride before her wedding is to plan that not everything will go as planned. Just knowing that imperfection is part of the plan can be a soothing anecdote.

Quality Over Quantity: Why Magazine SEO Matters

There are 201,000 people searching for the term “apple pie recipes” every month, but that doesn’t mean you should break out the measuring cups and write about it, if your magazine is for car enthusiasts. But if you’re a magazine for diabetics, you could certainly write about “diabetic apple pie recipes” of which there are 140 people searching for the term every month. But why would you write to an audience of 140 when you could possibly collect the eyes of over two-hundred thousand?

Audience Development in the Age of Digital Video

Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases. Today we’re taking a look at the use of digital video as an audience development tool, and media brands that are engaging with it.

CMS Development Services: 3 Things to Consider

It’s not just magazine, newsletter and newspaper publishers who seek custom CMS development services. Content management systems are built for most media businesses, even those who may not consider themselves in media but produce digital content regularly. The trouble with finding a content management system is that despite the word “content” in the title, rarely do out-of-the box solutions work for publishers, and rarely do even the most talented custom CMS developers understand publishing business models enough to build a system that is built to attract, capture, engage, and monetize all in the same place.

What Is a Mequoda Subscription Website Portal?

A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.

When you charge

Digital Growth Experienced by Digital Publishers and Marketers

Time Inc. digital revenue grows; TEN focuses on building content strategy; Mobile header ads experience growth for digital publishers
Digital publishers experiencing growth is a topic we love to discuss, and today we’ll start with a look at Time Inc., which has experienced a variety of growth as of late.

New York Post has the story, which

8 Things to Do In Boston When You Join Us at the Digital Revenue Summit This Spring

Learn how to increase your digital publishing revenues while riding the duck boats, or taking in a show, shopping in Quincy Market, and eating at world-class restaurants in Boston, Massachusetts.
Spring is one of the most beautiful times of the year in the historic city of Boston Massachusetts. It’s after all the snow is gone, and

Expert White Paper Design Explained

The web lets publishers create a wide variety of products more affordably than ever. That is good news, but it carries a downside: we aren’t experts in creating every digital product.

The term “white paper” means a lot of things to a lot of different people. When you hear white paper, you may think of a paid medical report. Or, you might think of a free marketing report. The tips that we’ll run through below can apply to either/or.

A Major Possible Merger, Launches, and Acquisitions for Multiplatform Publishers

Multiplatform publishers Meredith Corp. and Time Inc. talk merger; Variety launches content studio
We’re seeing movement with some major multiplatform publishers recently.

We begin by looking at a possible merger between Meredith Corp. and Time Inc.. MediaPost is reporting on this story. “After dating a few years ago, then taking some time off and seeing other companies, publishers

Digital Media Companies Launch New Product and Data Initiatives

In order to succeed in a changing landscape, savvy digital media companies understand the need to evolve
Whether it’s a new subscription website, an updated website, or a new digital product offering, digital media companies are bringing new experiences to audiences with the desire to evolve brands.

Hearst is one digital media company doing this with its

How Amazon Is Helping Publishers Make Money with Video

How to make money with video on your own subscription website and beyond
Many multiplatform publishers have turned to e-learning platforms to make money with video and help subscribers either increase their skills or improve their lives. Publishers, along with many other organizations, such as universities and corporations, have found that text-heavy explanations of complex subject matter can

New Digital Subscriptions Offered by WIRED, School Zone, and The Telegraph

These new digital subscriptions are focused on building engagement with readers through different strategies
We continue to see new digital subscriptions arise among subscription websites. Some of these new subscriptions are focuses on changes made by existing publications, while others are completely new ventures being offered to audiences.

The Telegraph, for instance, is one digital subscription getting

Specialization Comes to Multiplatform Publishers & Brands

Multiplatform publishers like Coursera are offering specializations for their audience; McDonald’s brings a multiplatform approach to app marketing; WPP and Spotify form partnership
Multiplatform publishers can do amazing things by adding to a variety of offerings. Some of these publishers are experienced in the digital world, while others are starting to get their feet wet with

Economist Decides Which Social Platforms Work for Them

Economist tests social platforms and axes Pinterest and Tumblr, hones Twitter, and dives in LinkedIn.
According to Digiday, The Economist recently “axed its ailing Pinterest and Tumblr accounts while ramping up its commitment to LinkedIn.” We’ve all been there right. For a lot of publishers, especially those in B2B, it’s Facebook that they’re questioning. Beyond limited reach to

Choosing the Best Learning Management System for Publishers

What to look for in a learning management system, from Haven Classroom, to Edmodo, Moodle, Teachery and Blackboard.
Many multiplatform publishers have turned to e-learning platforms to help subscribers either increase their skills or improve their lives. Publishers, along with many other organizations, such as universities and corporations, have found that text heavy explanations of complex subject

11 Profitable Content Business Models Publishers Are Using to Boost Online Revenues

Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with multiplatform publishing. However, more serious than the focus on content, is the business

Digital Ad Trends: DCN, Amazon, New York Times

Monitoring the latest digital ad trends finds an effort for more transparency, an elephant in the room, and a major player making a major move
Digital ad trends are as volatile as any in the industry, with highs and lows aplenty. Ad blocking, viewability, tech concerns, juggernauts like Google and Facebook, programmatic, native … the list

Publishing Business News: Major Reorganizations for Major Players

The media companies making the latest publishing business news include Conde Nast, Time Inc., and IAB
The watch word in recent weeks has been “reorg” when it comes to the publishing business news we’re following. Top-tier personnel changes, the elimination of the staff title “publisher,” and big waves being made in the advertising world are signalling