To put this post together, we banged together the heads of everyone on the Mequoda team to consolidate some of the mishaps that have occurred with our clients. There have been some truly talented print editors that were either let go, or left by themselves because they couldn’t weather the print to digital transitions. Ones … Continue
There’s a never-ending stream of new tools that pop up every day to help us become better web developers. We have a dashboard of tools we look to for ideas, assistance and even implementation, and it’s safe to assume that you probably do too.
Last year we discovered and shared a lot of web design tools … Continue
Discover how Harvard University uses analytics to gain Google visibility, increase website traffic and sell premium content
Google Analytics should be every online publisher’s best friend … but most don’t have a clue how to use it.
Mequoda Group, a leading consultant to online publishers including The Motley Fool, Consumer Reports, Crain Communications and International Data … Continue
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they’re looking for, difficult for you to get users to do what you want them to do and … Continue
Use these 13 best website design tools when designing a website
The most important goal when designing a website is to figure out the main funnel that gets a visitor to complete a transaction. That transaction may be monetary (a sale) or not (a subscription to your email newsletter).
Effective website design is based on efficiency, clarity, … Continue
What should your email marketing service provide?
Email is technology’s gift to marketers. For good or bad, it allows companies to send word of their products and services into the inboxes of millions more people than your average direct mail sent to households at street addresses – 3.3 billion accounts, with more than 90% of Americans … Continue
The website design process hasn’t really changed in the last ten years. You come up with a wireframe, a designer mocks it up, a developer makes a test site and after weeks of going through each agonizing detail you deploy your new design. It’s a fairly static process; however, there’s an endless supply of questions … Continue
Website architecture refers to the funnel that leads your customers from a page, to a point of interest, like a “buy now” button, or an email subscription form. It refers to the function of your website and its webpages. It does not refer to the colors on your website or your CSS stylesheet, but the … Continue
In 90-minutes, learn how to create a website for the best user experience … Continue
For those of you who are not sure what responsive web design is, it basically means designing your website so it will be able to adapt to whatever platform its opened on. Whether it’s a computer, tablet, smartphone etc. the site will adapt and fit on whatever screen is being utilized.
Below we have some articles going more … Continue
Today we will be looking at multiple articles from Marketing Land focusing on email marketing tips and techniques. If you haven’t heard of Marketing Land, they are a news and information site that covers Internet marketing. They have lots of content updated frequently that should cover all your internet marketing needs. … Continue
Today we are looking in depth at different website design tips from top bloggers. … Continue
When you’re designing a website one of the main objectives should be inducing traffic. No matter what the content of your website is, if you don’t create traffic its not going to be very successful. Not only do you want to create traffic, but also you want your users to stay for a while, rather … Continue
The number of people who own smartphones has been consistently rising for years and doesn’t look like it’s going to slow down anytime soon. Approximately 50% of people who own a cell phone have chosen a smartphone. What does this mean? That your websites need to be able to adapt for the smartphone viewer. Below … Continue
No matter what you call it, the top of your website is a strategic website design challenge
A funny thing happened on the way to today’s post. While doing keyword research to discover what you, our audience, call the top of your website, I found some disagreement. Various posts at other websites from Wikipedia to a … Continue
Author Stephen Covey is fond of pointing out how difficult it is to reach goals that you don’t have. “Begin with the end in mind” is my personal mantra for every website design project I start.
Publishing websites are like Swiss Army Knives. They can do many things well. This makes them the perfect tool for … Continue
Phrasing, lettering and style best practices for attracting seniors to your website
“I hope I die before I get old.” –The Who, My Generation
One of the most famously quoted lines in rock history, written by Pete Townshend, apparently has nothing to do with age, but rather, is speaking out on becoming rich and apathetic. So if … Continue
Do you have all the “answers”? Quora, LinkedIn and O’Reilly do.
As an online editor for a reputable magazine, newspaper or newsletter, you are already considered an expert in the niche that your in and the “beat” that you cover. Otherwise, you wouldn’t be trusted with being the voice of authority for your publication.
Fortunately, there are … Continue
The lines between SEO professional and SEO blogger are becoming thinner – but not too thin
I love to look through Quora.com, a Q&A site mostly geared towards professionals and technology although I’ve read some pretty intense personal stories of battling cancer and other real-life triggers. The other day I came across a thread called, “What … Continue
Every landing page design is not for every audience
We’re all superficial people at heart because we like things that look fancy and expensive. An ugly Coach bag on the rack will sell for $300 because it’s got a bunch of giant C’s on it and you won’t even need to publicly brag about it because … Continue
Which elements make for an easy to read landing page?
No matter how you cut it, you’re going to need to write lengthy sales letter copy for any landing page.
Even a free product requires at least 300 words to get indexed in Google and you’re not going to fill that quota without a little story and … Continue
Landing page templates for a tight budget and overworked staff
Landing pages can be the bane of some people’s existence. If you don’t have a template built into your content management system, it can be even worse. If you need different landing page templates for different products, your to-do list gets longer and longer.
If you don’t … Continue
The Mequoda Method, when run as a repeating cycle of management behaviors, creates an audience- driven, continuous-improvement media management system.
Mequoda is a term coined by Internet entrepreneur and website developer Don Nicholas to describe a method for designing and managing websites and website networks. The term is an acronym for “media quote daily,” which is … Continue
The “iPadification” of mobile apps
We have been talking about the impact devices like the iPad will have on the online publishing industry since the tablet device was released.
These changes won’t be strictly due to the iPad – other tablet devices, web trends and additional technology will play a part as well. … Continue
Identify the uniqueness of mobile apps
Mobile apps can greatly impact the way people interact digitally while on the go.
Due to the popularity of digital devices, mobile apps are a game-changing component for online publishers and content marketers. … Continue
Ways designers may use the iPad
I may have some creativity inside, but graphic and web design do not fall into the category of artistic ability I possess.
A number of the articles I have been reading about the iPad say it will not bring any added benefits to the world of graphic design and web design … Continue
Praveen Kumar shares his culture through food at AwesomeCuisine.com
Praveen Kumar started out as a web designer in 2000 and then moved in to SEO in 2004. After which, he worked with some of the top dot-com companies in India. Kumar had always wanted to be a chef but since that didn’t happen, he turned her … Continue
How to use social networking sites to create buzz, an online community, and more traffic to your website … Continue
America’s Test Kitchen Website, a Network Hub Positioned to Extend Visitors from the Television to the Web to the Printed Word, Demonstrates Extraordinary Website Architecture in Satisfying Users’ Need for Added Value and Publisher’s Desire for Additional Revenue … Continue
Member sites are hot! As more subject matter experts and information entrepreneurs begin online publishing ventures, the demand for automated content management software continues to grow. For the second time in a month, a Mequoda member has introduced a product to help membership website publishers manage their online content. … Continue
Membership website based on helping people find employment or career advancement
The Freelance Work Exchange offers its members career advice and strategies as well as hot freelance job opportunities. Its freelance and work-at-home jobs database includes opportunities in: … Continue
David and Jill Stowell took their experience as special education teachers and created a training and coaching program for others in educational private practice. In this exclusive Mequoda interview, they explain how they also created a membership website around their special expertise. … Continue
Bristol, RI – September 23, 2004 – With larger magazine publishing companies falling to the wayside, the Imagineers at Disney Publishing’s Discover.com have been awarded the IMR Usability Excellence Award 2004 for Best Consumer Magazine Website. … Continue