How does a book make our list of “Top 20 Online Publishing Books”?
Over the past couple of months, we’ve been busily scouring Amazon.com for books on the topic of online publishing. There are 5,000+ books on Amazon that one could read to better their online publishing business. … Continue Reading »
Finding a Balance with Online Publishing – The Free vs. Paid Conundrum.
Your book is done. Your website is up. How do you build book sales and web traffic simultaneously? How do you determine how much of your book is available online without purchasing it? After all, this is a business … Continue Reading »
Once you have identified your target audience or demographic, you must streamline your online marketing strategy. Understanding Search Engine Optimization (SEO) is vital. For a basic overview and useful tips, … Continue Reading »
Remember those “hit counters” you used to see on the bottom of websites (I’m digging back to 1999 here) that told the site owner how many people visited their website? Back then, it was exciting just to know that people did visit your website, but it’s 2008 now and there … Continue Reading »
Put this list of no-no’s next to your desk and check it often … Continue Reading »
Join Don and Kim at the SiPA conference in DC and learn all the latest trends and best practices in this new publishing environment … Continue Reading »
Why settle for one million subscribers, when the revised online publishing strategy by the News Corp. Chairman expects 10-15 million?
When you pay $5.2 billion for the leading financial daily and one of the most widely read U.S. newspapers with a circulation of more than 1.7 million, you’d better have an … Continue Reading »
Branding, Convergence and Digital Growth, Dubbed “The MagaBrand Revolution,” were the Big Themes at this Year’s American Magazine Conference in Boca Raton
New Media Trends – Ok, so maybe not every editor attending the 2007 American Magazine Conference is now willing to call what they print each month a “MagaBrand,” but … Continue Reading »
Use this tool to see what is on searchers’ minds
Blogging works best when it’s done daily, and that takes a lot of information. One endless source of info—the news—is a great way to excite your readers while educating yourself. But how do you know which types of news excite and … Continue Reading »
Today we bring you a job posting from the Eating Well Media Group. They are a fast-growing, independent communications company that produces an award-winning national consumer magazine, high-quality food and nutrition-related books, a content-rich website, e-mail newsletters, and serves content to strategic partners with other electronic media. … Continue Reading »
I’m writing live from the American Magazine Conference, hosted by the Magazine Publishers of America in Phoenix, Arizona. The conference kicked off on Sunday with an MPA-IMAG meeting where, similar to their May conference in NYC, staffing remains a concern. … Continue Reading »
Launching a co-registration campaign is not difficult. The publisher supplies their co-registration partner with his company’s logotype (60 x 120 pixels) and about 10-20 words of concisely written web advertising copy. … Continue Reading »
Pepsi.com, a Very Successful Brand Site, Chose a Target Audience, Explored the Audience’s Needs, Determined Their Own Business Goals, and Designed a Smash Hit of a Site
The first question everyone asks: “Why would anyone go to Pepsi.com?” This is because we mostly think of the Web as a distribution vehicle. … Continue Reading »
With a few judicious tweaks to this sales letter landing page, he might sell even more.
Perry Marshall is something of a Renaissance man—engineer, advertising copywriter, technical writer, marketer and philosopher.
Among Internet marketers, he has ascended to the rank of high priest of Google AdWords. As one of the world’s leading … Continue Reading »
Venerable guidebook publisher, an early adopter of the Web, continues to refine its Internet strategy. Fodor’s Travel, a division of Random House, Inc., has been recognized as the premier guidebook publisher for more than 70 years. Today, the Fodor’s Travel brand exists firmly in print, online, and on mobile … Continue Reading »
