Catch up on the Mequoda Daily’s blog posts for this past week … Continue
Be careful who you follow because special-interest publishers are converting print to web subscribers better than anyone
We tend to spend hours upon hours optimizing our sites and articles and rarely give a thought to who’s competing for those same keywords. Competition has gotten fierce since the last Penguin update and it’s more important than ever to check your rankings and try to capitalize on those niche keywords.
So how can you find … Continue
Similar to email, the words used in your social media communications need to resonate with your audience members. If they are too gimmicky, or filled with sales rhetoric, you may not be able to generate significant web traffic from your social media efforts.
What words get you to click? Since social media has become focused on … Continue
New data shares significant information for online publishers and content marketers
Staying current with trends helps online professionals make careful moves in their online strategy.
Walker Sands Communications, a full-service marketing and public relationships firm, tracked website data of B2B and B2C clients and compiled the information in their Q3 Web Traffic Report. … Continue
Do you have all the “answers”? Quora, LinkedIn and O’Reilly do.
As an online editor for a reputable magazine, newspaper or newsletter, you are already considered an expert in the niche that your in and the “beat” that you cover. Otherwise, you wouldn’t be trusted with being the voice of authority for your publication.
Fortunately, there are … Continue
Register now for our Web Video 101 for Publishers and discover how to launch and refine a web video strategy
Do you remember the first viral video you saw?
According to New Image Media, “viral videos are largely known for being hundreds of times more effective than traditional advertising and being one of the most effective mediums … Continue
Order this new, 90-minute webinar and discover how to produce, publish and market your online videos … Continue
Are you ditching your readers as soon as they subscribe to your email newsletter?
When someone signs up for your email newsletter, you have just one chance to make a great first impression that subscribers may hold onto for the duration of their subscription.
An email thank-you page is a page that we don’t look at very … Continue
Power words proven to get more emails opened – the rest is up to you!
Wouldn’t it be great if every article you wrote got read by every single person who subscribes to your email newsletter? What if every subject line you wrote was so powerful and gut-wrenching that every person who saw it couldn’t help … Continue
About the Chief Marketing Officer position
TSINetwork.ca is seeking a Chief Marketing Officer to lead their Direct Response marketing efforts. To fit this position, candidates must have a decade or more (or the equivalent) of hands-on experience with Direct Mail marketing techniques. These techniques will be primarily performed through online marketing, with occasional Direct (postal) Mail … Continue
Bringing back a few goodies to refresh your SEO Copywriting memories
At Mequoda Daily, we’re publishing up to four blogs every day and we know it’s not easy to keep up with everything that’s posted. That’s why for this post, I decided to put together a little recap of some of our most popular SEO Copywriting … Continue
SIPA President Quoted on New York Times Front Page
We’ve talked before about the impact that SIPA members have on the national (or even international) stage, and that was in evidence again yesterday. Guy Cecala of Inside Mortgage Finance Publications, Inc.—and president of SIPA—was quoted on the front page of The New York Times (and the … Continue
How can the new Tweet Button increase inbound links, audience development efforts, and increase website traffic?
Twitter proudly announced its own share button last month. The option to retweet information has definitely made it easier for publishers to share their content on Twitter and contributed to Twitter’s continued growth.
How much do we retweet? More than 750 … Continue
Choosing and using the “right” keyword phrases in the “right” densities is only the beginning of SEO copywriting
How does a book make our list of “Top 20 Online Publishing Books”?
Over the past couple of months, we’ve been busily scouring Amazon.com for books on the topic of online publishing. There are 5,000+ books on Amazon that one could read to better their online publishing business. … Continue
Finding a Balance with Online Publishing – The Free vs. Paid Conundrum.
Your book is done. Your website is up. How do you build book sales and web traffic simultaneously? How do you determine how much of your book is available online without purchasing it? After all, this is a business not a hobby, right? … Continue
Once you have identified your target audience or demographic, you must streamline your online marketing strategy. Understanding Search Engine Optimization (SEO) is vital. For a basic overview and useful tips, … Continue
Remember those “hit counters” you used to see on the bottom of websites (I’m digging back to 1999 here) that told the site owner how many people visited their website? Back then, it was exciting just to know that people did visit your website, but it’s 2008 now and there are dozens of landing page … Continue
Put this list of no-no’s next to your desk and check it often … Continue
Join Don and Kim at the SiPA conference in DC and learn all the latest trends and best practices in this new publishing environment … Continue
Why settle for one million subscribers, when the revised online publishing strategy by the News Corp. Chairman expects 10-15 million?
When you pay $5.2 billion for the leading financial daily and one of the most widely read U.S. newspapers with a circulation of more than 1.7 million, you’d better have an online publishing strategy for recouping … Continue
Branding, Convergence and Digital Growth, Dubbed “The MagaBrand Revolution,” were the Big Themes at this Year’s American Magazine Conference in Boca Raton
New Media Trends – Ok, so maybe not every editor attending the 2007 American Magazine Conference is now willing to call what they print each month a “MagaBrand,” but as AMC conference chair, Men’s … Continue
Use this tool to see what is on searchers’ minds
Blogging works best when it’s done daily, and that takes a lot of information. One endless source of info—the news—is a great way to excite your readers while educating yourself. But how do you know which types of news excite and which types bore?
That is answered, … Continue
Today we bring you a job posting from the Eating Well Media Group. They are a fast-growing, independent communications company that produces an award-winning national consumer magazine, high-quality food and nutrition-related books, a content-rich website, e-mail newsletters, and serves content to strategic partners with other electronic media. … Continue
I’m writing live from the American Magazine Conference, hosted by the Magazine Publishers of America in Phoenix, Arizona. The conference kicked off on Sunday with an MPA-IMAG meeting where, similar to their May conference in NYC, staffing remains a concern. … Continue
Launching a co-registration campaign is not difficult. The publisher supplies their co-registration partner with his company’s logotype (60 x 120 pixels) and about 10-20 words of concisely written web advertising copy. … Continue
Pepsi.com, a Very Successful Brand Site, Chose a Target Audience, Explored the Audience’s Needs, Determined Their Own Business Goals, and Designed a Smash Hit of a Site
The first question everyone asks: “Why would anyone go to Pepsi.com?” This is because we mostly think of the Web as a distribution vehicle. We think of ordering books … Continue
With a few judicious tweaks to this sales letter landing page, he might sell even more.
Perry Marshall is something of a Renaissance man—engineer, advertising copywriter, technical writer, marketer and philosopher.
Among Internet marketers, he has ascended to the rank of high priest of Google AdWords. As one of the world’s leading specialists on buying search engine … Continue
Venerable guidebook publisher, an early adopter of the Web, continues to refine its Internet strategy. Fodor’s Travel, a division of Random House, Inc., has been recognized as the premier guidebook publisher for more than 70 years. Today, the Fodor’s Travel brand exists firmly in print, online, and on mobile devices. Fodor’s target audience … Continue