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Tag: webmd

7 Golden Steps to Planning Successful Digital Magazine Editions

Ask yourself these seven questions before starting your journey towards digital magazine transformation
I’m going to go ahead and assume if you’re reading this, you have a print publication who is asking for siblings. You’re at the magazine store and it’s eying the “big brother” t-shirts and wondering when it’s getting playmates.

Below you’ll find a comprehensive

The Kind of Apps People Want: How to Get a 5-Star Rating on Your Magazine App

As tech industry observers like to note, the world of apps is wild and wacky. There are almost two million apps in the Apple and Google app stores. If you pick up or click to pretty much any tech publication these days, you’re guaranteed to see at least one app review, to help bewildered consumers navigate this crowded field.

Of course when you read those articles, you’re getting a lot of personal opinion, and in tech land, much of that turns out to be excitement over flashy technology – no surprise there. So what kind of apps do people want, really? For magazine publishers, the answers are fairly simple.

Creating a Magazine Layout: Interactive Digital Magazine Elements Users Love

Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions
It’s true that users prefer familiarity in digital magazines. As soon as you begin creating digital magazine apps that require an instruction manual to learn, many users tend to get frustrated. That’s why we think when designing a reflowed

Report: Mobile Media Consumption Dominating Desktop

The Association of Magazine Media (MPA) released its Top 10 magazine brands for the first half of 2016 on July 28, along with its most current audience data taken from those six months. The findings, compiled by MPA metrics arm Magazine Media 360°, continue to show strong growth while also marking major shifts in mobile media consumption.

Digital Media Industry News: MPA Releases Latest Magazine Data

The Association of Magazine Media (MPA) released its Top 10 magazine brands on April 28, along with its most current audience data from March of 2016. The findings, compiled by MPA metrics arm Magazine Media 360°, continue to show strong growth and mark even more positive digital media industry news.

The Audience Report charted a 7.6% year-over-year increase in site visits, while putting gross traffic for digital magazines at 1.9 billion. The MPA also announced findings for magazines on social media, showing Likes and Followers total 900 million for online magazines, up 4% over last quarter.

Perhaps the biggest digital media industry news? Desktop/laptop audiences demonstraed notable growth for the first time in seven months, reaching more than 560 million users, a 6% increase.

Digital Media Industry Trends: Tablet Magazines, Ad Blocking, Mobile-First Design

The digital media industry trends dominating the headlines at the end of 2015 share some overlap with the digital media industry trends we started the year with — monetizing mobile and video, for instance — but there are some that came out of nowhere and now have the business scrambling around somewhere between casual concern and crisis mode.

You guessed that one, all right … ad blocking.

Meanwhile, multiplatform publishing — our focus since we started Mequoda — has gone from optional strategy to absolute necessity for digital magazines making any sort of serious bid for success.

Ad, Publisher Dynamic Gets Complicated With Blocking Software

If you’re an ad publisher and rely solely on that revenue for your company’s future, blocking software is a disturbing development indeed. While it’s not yet at crisis levels, it’s worrisome enough to demand some action, which is why vendors with antidotes are popping up here and there, while publishers and marketers devise responsive strategies. Ad Age did a great job of covering this story and a couple of more recently. Let’s take a look!

Digital Magazine Statistics: AAM’s Top 25 Digital Magazines by Circulation

Every six months, the Alliance for Audited Media issues its top 25 lists of reporting magazines for various data points. Most recently, this past June, it issued its list for the first half of 2013, including digital circulation, and the media promptly went with this theme:

Is EatingWell’s Subscription Website Teaching Meredith a Lesson?

We talk a lot about the Online Magazine Index – OMI – that’s a fairly accurate measure of a publisher’s Internet savvy. In subscription website publishing, you should easily have more unique visitors to your website than you have print subscribers.

If you’re not driving more Internet traffic than you are selling paid subscriptions, something’s desperately wrong with your audience development program. And if you don’t have an audience on the Internet, you’re going to be invisible in the coming years as print fades away and subscription website publishing becomes the only game in town.

Membership Website Mistake #3: Lacking Content

Providing too little content to your audience is a major issue, especially if you purport to have a comprehensive collection of informative content.

For instance, if you’re looking to launch a reference model, and you do not have enough content, it’s a deadly sin. A reference website – which is often organized in an encyclopedia-like fashion – is suppose to answer questions on a specific topic and implies that you can answer any question your audience has on the topic.

Vida y Salud: Successful Blogging in the Latino Community

Vida y Salud is a blog about health and wellness for Spanish-speaking audiences

“I believe that, when it comes to blogging, we’re only seeing the tip of the iceberg – especially for the Latino market. This is a very exciting time.” – Dra. Aliza Lifshitz

Aliza Lifshitz is a medical doctor and a medical correspondent. She’s been practicing medicine and reporting on Univision TV for over 20 years, in addition to working in other media, including radio and print. In essence, she has two very different practices: a private one in which she see’s individual patients, and a public one in which she uses mass media to empower people to live healthier lives.

Recent Study Shows High Conversion Rates for the iPad

What does this mean for online publishers? Shopatron, a provider of global eCommerce solutions for consumer goods manufacturers, announced recently that sales conversion rates for the Apple iPad are much higher than rates for other mobile devices.

Vida y Salud – One Million Unique Users in Under 10 Months

A story of health, wellness and success

Top 10 Media Website Design Reviews

Website Design Reviews are written by the Mequoda Research Team, based on our Website Design Scorecard that features 14 website design guidelines, and focuses on the websites of today’s top publishers.

To create the 14 website design guidelines, we’ve reviewed hundreds of websites and interviewed dozens of website publishers. We’ve conducted a series of expert usability reviews and actual user tests to determine what we believe to be the top 14 best practices for successful website publishing.

What is a “Mequoda Website”?

question

You talk about “Mequoda websites” being content-driven, Google-friendly, email-centic and profit-minded. Can you explain in more detail what this means?

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Top Blogs Used by Reporters & Journalists

Know your blogging competitors and figure out what their audience development program has that yours doesn’t

Brodeur recently conducted a “Survey of Beat Reporters on Social Media , and the Blogosphere”. The survey focused on which blog and news sites that reporters and journalists use regularly.

This is important to us as publishers because it would be smart to know who our competition is in the field so that we can follow their lead, editorially. The consensus of the survey showed that journalists and reporters read web-grown blogs more often than those of traditional newspapers and magazines. However, in some cases, they considered blogs from sites based on traditional print media more credible.

EatingWell Media Group Seeks Online Business Development Account Manager

Online Publishing Jobs

EatingWell Media Group provides “healthy eating” content-based publishing services to leading national companies in the food, health, media and retail sectors. After two years of initial business-to-business success we are expanding our team. The position is responsible for partnership acquisition and maintenance and optimization of partnerships.

Website Design Guideline #14: Promoting and Supporting Brand Preference and Awareness

Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they’re looking for, difficult for you to get users to do what you want them to do and difficult to get users to become loyal customers and revisit again and again.

Creating user-friendly websites begins by following the 14 Mequoda Website Design Guidelines for successful website design. By reviewing a site’s score for each of the 14 items, along with the overall average score, the areas of the site that operate well, and those that need work, become evident.

2006 Mequoda Media Website Design Award Winners

During 2005, our intrepid research team put the Mequoda Website Design Scorecard to work by using it to perform expert reviews of 48 media websites. With a high score of 3.86 (a tie between Atkins.com and Better Homes & Gardens (BHG.com) and a low score of 1.57, the scoring system validated its ability to help expert reviewers parse good website design from bad. The scorecard and the 48 expert reviews offer those who design websites for media organizations of all sizes an integrated set of concepts and cases to build better websites that will create happier users and healthier profits.

Website Design Guideline #2: Webifying Content to Maintain Interest

Content Webification is Determined by a Website’s Functionality in Two Areas: Promotion: How Easy is it to Find the Material? Implementation: How Easy is it to Use the Material?

Publishing on the Internet is different from publishing a book, magazine or newspaper. And it’s different from presenting content/products on TV, at a live event or in a brick-and-mortar store. The Web is a unique medium that, unlike a printed page, TV show or live situation, puts no constraint on content length in order to be cost-effective. Rather, websites have infinite space available for the user to access additional information or to drill down to increasingly more detailed information.

Website Design Guideline #10: Organizing Homepage Real Estate Logically and Profitably

Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they’re looking for, difficult for you to get users to do what you want them to do and difficult to get users to become loyal customers and revisit again and again.

Creating user-friendly websites begins by following the 14 Mequoda Website Design Guidelines for successful website design. By reviewing a site’s score for each of the 14 items, along with the overall average score, the areas of the site that operate well, and those that need work, become evident.

Morningstar.com Website Design Review

We are still in the dawn of the Internet age and Morningstar.com is one of the early lights in the crowded online investment information sky. A well-designed site with a Milky Way of investment tools, Morningstar.com earns a glowing A on the Mequoda Website Scorecard.

IMR and SWEPA Merge to Create the New Mequoda Library, The Interactive Resource for Building Better Websites

Two of the publishing industry’s leading membership websites, Internet Media Review and SWEPA (Subscription Website Publishers Association), have merged to create the Mequoda Library, the interactive resource for building better websites. The Mequoda Library (www.Mequoda.com) went live on June 3, 2005. (Jump to FAQs)

BabyCenter.com Website Design Review

BabyCenter LLC, is just what it sounds like. Much like the community center in the local church, this site helps anxious parents and parents-to-be find answers to everything they need. This well-designed, interactive website brings reliable advice to a consumer audience, along with peer-support for the most anxiety producing experience many of us will ever have—parenting.

WebMD.com Website Design Review

I’ve had spinal meningitis, cancer, diabetes and attention deficit disorder. OK, not really. But I think I might qualify as a hypochondriac, along with a certain percent of the WebMD readership. (An issue that they write about, calling it “Cyberchondria”.) So, it was with joyful anticipation of all the new diseases I could self-diagnose, that I picked the task of reviewing the WebMD Health content site.

Landing Page Guideline #3: Webifying Content to Maintain Interest

Webification is the Most Efficient Use of All the Multi-Media and Interactive Technology Available, Without Letting it Outshine the Sales Message on Your Landing Page