A minimum of two websites where one is a free Mequoda Internet Hub and the other is one of the seven Mequoda Website Satellite Archetypes. Websites in the network may be owned by a single organization, but may include websites owned by many organizations bound together through affiliate-merchant agreements. Separating one complex website into several simple websites increases usability, which drives user satisfaction, brand loyalty and long term profits.
You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you … Continue
Membership websites are hot for 2013
All the sudden in 2013 I found myself hip-deep in subscription and membership websites.
Perhaps it’s the tablet market evolving, the publishing market maturing, the continuing problems of advertising models or the renewed interest in the renewable revenue of continuity websites. … Continue
With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success
In order to succeed online, publishers need to have staff that understand the digital evolution.
A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or … Continue
How recycling, repurposing, and repackaging content can create alignment in your marketing efforts
The number of steps required to create an effective audience development plan often confuses people new to organic content marketing. One of my favorite tricks is to use the acronym ARM to help people remember that there are three distinct elements or parts … Continue
The number of website visitors you convert into email subscribers is your email conversion rate (ECR). Your ECR is a simple ratio: The number of unique visitors that come to your website during a 30-day period, divided into the number of visitors who join your database by signing up to receive your free email newsletter … Continue
We introduced our 49-steps for starting and running an online business this past week at Fool University
Kim and I had the pleasure of spending a full day with the folks at Motley Fool last week to teach at their in-house learning program – Fool University.
This is the second time we’ve been asked to teach at … Continue
The Mequoda Method, when run as a repeating cycle of management behaviors, creates an audience- driven, continuous-improvement media management system.
Mequoda is a term coined by Internet entrepreneur and website developer Don Nicholas to describe a method for designing and managing websites and website networks. The term is an acronym for “media quote daily,” which is … Continue
The Mequoda Website Scorecard encourages you to score your website on each of the 14 Mequoda Best Practice Guidelines, add them together and arrive at a cumulative score. The goal is to emphasize the importance of balanced, usable websites. Your website should achieve respectable scores in all areas, rather than over-emphasizing a single area or … Continue
An Internet Hub is very robust, offering tons of useful information for free. It is designed to maximize online advertising inventory. State-of-the-art Internet Hubs offer users email newsletters, blogs, email alerts and RSS feeds that are all designed to directly and indirectly generate more page views and website revenue. … Continue
Can you give us any advice on the website strategy for an online advertising agency?
The website we are constructing is intended to convert leads for our digital marketing services. Have you reviewed an ad agency site?
We are planning on having two main calls-to-action:
(1) Free digital performance analysis of their business, which will send users to … Continue
Come to Mequoda’s Online Publishing and Content Marketing Summit to discover the possibilities of an effective online publishing system when you model after publishers who are doing it right
If you’ve been thinking about the Mequoda Summit, or looking for the one conference you should attend this year that will ultimately prepare you for 2010, this … Continue
Less than two weeks left to get our lowest price on this Internet marketing event for publishers
An affordable link-building strategy: Use downloadable content to increase inbound links and build online friendships
Search engine optimized Rapid Conversion Landing Pages convert casual visitors into loyal email subscribers.
Unbelievable but true: We’re willing to reveal all of our secrets and provide you with a detailed blueprint for success — no kidding! All the documentation behind our state-of-the-art Mequoda Systems — plus all the Mequoda WordPress plug-ins — are yours for the modest Mequoda Pro membership fee.
Why adding a job board to your website could both increase revenue and help the economy
Just because the economy isn’t doing so hot right now, doesn’t mean that every business is doomed to fail. But what it does mean is that we as publishers could really use a good brainstorm on how to build out … Continue
Claim your FREE digital copy of Seven Online Publishing Secrets: Transforming Your Book, Magazine or Newsletter into a Niche Media Empire now. … Continue
A minimum of two websites where one is a free Mequoda Internet Hub and the other is one of the seven Mequoda Website Satellite Archetypes. Websites in the network may be owned by a single organization, but may include websites owned by many organizations bound together through affiliate-merchant agreements. Separating one complex website into several … Continue
Similar in concept to OFIEs, an OFIN is an “Order Form in Navigation”. While they are usually smaller in size than OFIEs, their strategic intent is the same: to quickly capture your visitor’s name and email address in order to grant them access to a free special report or a free copy of your magazine … Continue
A term first used by Internet entrepreneur and website developer Don Nicholas to describe a method for designing and managing websites and website networks. The term is an acronym for “media quote daily” which is core to Nicholas’s approach to building website networks that includes seven specific website types. A Mequoda Website Network always includes … Continue
A simple, easy-to-use website that offers users free content and community in return for registration and brand loyalty. The website earns money by referring loyal users to one of more Mequoda Website Satellite Archetypes in their Mequoda Website Network. The hub’s primary goal is to build a permission-based email, bookmark or RSS relationship with each … Continue
Seven Strategies that Successful Publishers are Using to Turn their Traditional Publishing Brands into Internet-Centric Media Companies … Continue
Two standard business models that support the long tail and make money online … Continue
Download ourcomplimentary report today and learn how to compete with today’s toppublishers by using the most profitable seven online publishing secrets. … Continue
Convert more website visitors into buyers or subscribers from any page on your site by using these 6 methods … Continue
Paid media programs balance your Internet marketing system
While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick results with a reasonable ROI (return on investment). Each of these programs involves finding and buying traffic by spending money to buy advertising, leads or … Continue
Key components of the Mequoda Internet Marketing System
The launch and operation of a Mequoda Marketing System can be divided into four phases. Most of the steps in each phase are then repeated over and over again to build email circulation and monetize customer relationships. … Continue
All online direct response transactions begin on landing pages
Mequoda research indicates that on most websites, a maximum of 20 percent of the traffic arrives at the home page. In fact, on many sites, as little as four or five percent of website traffic arrives at the site’s home page, with the rest arriving at much … Continue
t’s September 2007 and 2008 online publishing budgets are being prepared far and wide.How will you budget online expenses and revenues for 2008? To give you a hand, download the most recent version of the free Mequoda Online Publishing Model and use it to help predict the future of your online publishing business. … Continue
Create interweaving websites with specific strategies
When you think of your online business, are you thinking of a website, or are you thinking of a network of websites?
The distinction is very important.
Ideally, your online publishing business should be a small network of websites, each with specific goals and strategies.
One of those websites should be entirely devoted … Continue
Treat the Internet as a unique medium with multiple platforms
Content delivery has constantly evolved over the centuries—and it is not going to stop now.
There was word of mouth and tall tales, then public forums, written word, moveable type, printing presses—all the way up to television and the Internet.
What has remained constant is that every new … Continue
Celebrity news sites are making gains on the Mequoda Blog 100 with content added several times an hour
The February results are in for the Mequoda Blog 100, our list of the top 100 media blogs in the US. Tech-blog Engadget dropped from the top five, leaving it mostly to entertainment news blogs, and there are … Continue
Choosing the right business model and supporting infrastructure for any business is a key strategy for business success, especially in website publishing.
Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics will support higher revenue, … Continue
Top Chef, Iron Chef, Rachel Ray, Bobby Flay—seems like America’s new favorite hobby is cooking. Publisher Cook’s Illustrated is also in the mix with a TV Show, a website network and a free email newsletter, which we’ll put to test today in this review. … Continue
Hybrid Websites come in many variations as they successfully and often unsuccessfully merge functionality from two or more of the other website archetypes and sub archetypes into a single (often confusing) user interface. … Continue
Lead Generation Websites generate revenue by providing sponsors with qualified leads. Users shop for products and services in an effort to save time and money, while the seller pays for content creation and co-branding value. Plus, the seller pays a transaction fee for each qualified lead. … Continue
Classified websites generate revenue by facilitating commercial transactions between buyers and sellers of products or services. There are at least four major variations of the Classified Website Archetype; Classified Retail Websites, Classified Directory Websites, Classified Employment Websites and Classified Service Websites, all of which we will discuss in this chapter. … Continue
Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on other websites and other media to drive targeted website traffic. … Continue
Choosing the right business model and supporting infrastructure for any business is a key strategy for business success.
Mequoda uses the term “archetype” to help understand and categorize kinds of sites. An archetype is a pattern or design upon which all other similar things are patterned. The Mequoda Research Team has analyzed more than 2,000 media … Continue
Instead of our usual company-seeks-candidate job posting, today we bring a rare opportunity for your company. We have a candidate-seeks-company job posting that you should pay close attention to.
This isn’t just any ol’ candidate. This is a highly respected, highly qualified ecommerce director that I have great admiration for. He is a pioneer in the … Continue
I’ve been attending the annual American Magazine Conference since 1985, back when the conference was about magazines and brand extensions that created “ancillary revenues.”In 2006, things have become much more complicated.Historically, only a handful of magazines have ever created non-magazine revenue from television, books, events or other brand extensions that exceeded the magazines’ core circulation … Continue
The Mequoda Marketing System is comprised of the person in search of the information—the user; the publisher of the information—the operator; and the partner, or partners who work with the publisher to send traffic to the publishing website. The goal of the system is to acquire, build and monetize customer relationships. The system relies heavily … Continue
Add value to your internet marketing strategy with co-reg leads
Co-reg names, once considered by some publishers to be of little value, can be surprisingly profitable over time, as we will illustrate.
Co-registration is the absolute cheapest source of active email subscribers available anywhere for your Mequoda System website network editorial hub. Of course, the success of … Continue
Every good wordsmith approaches the task of writing a little differently. Some writers start with an outline or by making copious notes. Others write numerous disparate paragraphs at non-stop speed and then revisit their first draft, cutting and pasting to arrange them in a “logical” order. Still others agonize over the lead or headline and … Continue
How America’s Test Kitchen’s Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn’t you be Using the Same Strategy for Selling your Information Products on the Internet? Doesn’t your Job Depend on it?
Chris Kimball, CEO of Boston Common Press, is master of what we now call multiplatform … Continue
A question we’re often asked is whether the Internet is best used as a product platform or a marketing channel. And the answer, of course, is that it’s both. But most publishers have been very confused about the difference.
Our estimation is that in 2006, publishers should be generating at least 30 percent of their total … Continue
The major differentiation between the Internet marketing strategy of the Mequoda System and that of traditional publishing models is the use of free content to drive online traffic. By offering free content (e.g., email newsletter subscriptions, HTML webpage access, eBooks or eReports, blogs or Web feeds) through a variety of free and/or paid media sources, … Continue
Usability and design are two key factors in publishing great websites. You can have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they’re looking for, difficult for you to get users to do what you want them to do, and … Continue
Evaluating Risks and Embracing Change: How the Forward-Looking Management of Mother Earth News is Transforming a Traditional Print Magazine Publisher Into a Cutting-Edge, Online Information Provider
If your magazine and the brand it represents have survived and grown for 35 years, you might be tempted to rest on your laurels. “If it ain’t broke…” But smart … Continue
Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network
The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006 of $55 million, with $41 million being generated online. This makes each of its 500,000 domestic subscribers worth about $82. … Continue
Following the Passion
When you’re passionate about something, you want to know everything there is to know about it, according to Carol Fitzgerald, president of The Book Report Network. She explains, for example, that she fell in love with Simon & Garfunkel when she was 13 years old. She learned a little about the duo’s background … Continue