You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you … Continue
Website usability tests are performed to determine if websites are functioning correctly. If they aren’t, users will have a hard time executing on their desired tasks, leading website publishers to fail in building rapport and generating revenue from these users. … Continue
We’re constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic report that all of us should be pouring over to see whether or not our hard work is going anywhere? … Continue
I want to usher in 2013 by sharing some of my top articles from this past year. Each of these articles received a favorable amount of social interaction, so in case you missed them, here are my top 12 articles of 2012. … Continue
For every publisher who dreams of creating a subscription website, choosing the right subscription management software can be a daunting task.
When we decided to turn our webinar program into a subscription product, I was faced with the same choice that every subscription website publisher must make: which subscription management software offers the right mix of … Continue
Nine characteristics of a digital magazine that are defined by the user experience and dictate the future requirements of what will become the template for digital magazine publishing success
We have seen the future of magazine publishing and it’s paperless.
It’s not only us publishers who think so.
The number of website visitors you convert into email subscribers is your email conversion rate (ECR). Your ECR is a simple ratio: The number of unique visitors that come to your website during a 30-day period, divided into the number of visitors who join your database by signing up to receive your free email newsletter … Continue
Three critical questions every website publisher must answer.
Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal online audience, the first question I ask is, “Who runs audience development for your organization?” I get a wide variety of answers. At smaller independent … Continue
3 Subscription Pricing Strategies that Work
While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape. Even magazine publishers are faced with new economic realities. The marginal cost of delivering a … Continue
Google makes more changes than most publishers realize. If one of the algorithm changes impacts a website, publishers are apt to realize. It’s still important to keep an eye out for changes to the Google algorithm, even if past changes haven’t helped or hindered your website. These changes often highlight what Google considers relevant to … Continue
Independent publishers have been struggling for more than a decade to monetize blogs, portals, and communities; digital books and magazines are changing their Internet business models from sponsor to user driven.
At our recent Digital Content Marketing Bootcamp in New York City, Kim and I were happily surprised at the number of entrepreneurs in attendance. More … Continue
Components that help online publishers maximize customer relationships
Through the use of multiple technology partners, online publishers have the ability to organize their customer relationships. Due to its nature, a customer experience management system is as strong as the sum of its parts, which can increase the efficiency of an online business by automating numerous processes. … Continue
Make your users feel smart by designing a website that works exactly how it’s supposed to
Want to know a great way to confuse, distract and drive away new users? Design a website like a print ad. Go ahead, throw underlines under things that aren’t hyperlinks. Overdesign your button graphics so that nobody knows that they’re … Continue
A five-day training program for online publishers
Many people have already signed up for the fourth FIPP Digital Publishing Course program that will take place in London, UK, from February 21-25. The five-day training program, taught by Mequoda’s Don Nicholas and Kim Mateus, has been designed to cover the major knowledge and skill areas needed by … Continue
What is an application website and what makes it a subscription website archetype?
While there is no single model for a Subscription Website, an application website is typically software based and allows users to download the software they desire internally. The Minimum Information Unit is a software application that often requires access to information in a … Continue
The Mequoda Method, when run as a repeating cycle of management behaviors, creates an audience- driven, continuous-improvement media management system.
Mequoda is a term coined by Internet entrepreneur and website developer Don Nicholas to describe a method for designing and managing websites and website networks. The term is an acronym for “media quote daily,” which is … Continue
Do you follow these website design guidelines for content webification?
By “webification” we mean the most efficient use of all the multi-media and interactive technology available. This does not, however, mean using technology just because it’s there.
The Internet is not a book, magazine or newspaper. Nor is it TV, a live event or a brick-and-mortar store. … Continue
Better guidelines for setting up and running an affiliate sales program
The key to a successful affiliate program is to give your affiliates as much incentive as possible to sell your product. The more free marketing materials you hand out, the less effort your affiliates will need to put in and the more likely they’ll be … Continue
Follow this website design guidelines to make sure you don’t confuse or scare off potential customers
When a user lands on your homepage, your website should tell them exactly what you do and how your website can help them. Are you trying to sell something? Are you a content creator? Who is your audience?
To communicate strategic … Continue
Creating additional user benefits for your print product by creating a new experience on the web
When you build a website for your print product, it’s extremely important to make sure that your website adds something to the user experience other than doing what they can already do through your print product.
In some cases, like with … Continue
Order this 90-minute webinar today, co-sponsored by Mequoda and SIPA, and discover new opportunities for making money with your online content. … Continue
Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas. … Continue
SIPA’s New Report Gives All The Latest on Subscription Websites That Sell
Here are snippets from the much-anticipated, just-released, 53-page SIPA Management Report titled Building Subscription Websites That Sell: A Marketing Perspective. The report features six archetypes—newsletters, magazines, reference, application, membership and periodical—numerous case studies, an evaluation device and a conclusion. It can be found on … Continue
InvestingDaily.com launched with an experienced publishing team and an internet marketing strategy comprised of legacy content from KCIInvesting.com. … Continue
Online PR Tips, Tricks and Traps Explores the Evolution of Online PR Techniques … Continue
This revealing Mequoda/SIPA Webinar Offers 41 Sources You Could be Using to Increase Website Traffic & Attract Qualified Email Subscribers … Continue
This informative webinar on SEO copywriting reveals the SEO copywriting secrets and SEO copywriting tips of top online SEO copywriting experts.
The Mequoda Website Scorecard encourages you to score your website on each of the 14 Mequoda Best Practice Guidelines, add them together and arrive at a cumulative score. The goal is to emphasize the importance of balanced, usable websites. Your website should achieve respectable scores in all areas, rather than over-emphasizing a single area or … Continue
Learn the skills needed to become a successful online publisher
The Holy Grail of Revenue Generation for many successful online content marketers, producers and publishers. … Continue
Using floaters is just one (but very effective and powerful) way to increase the amount of website visitors you convert into email subscribers … Continue
Praveen Kumar shares his culture through food at AwesomeCuisine.com
Praveen Kumar started out as a web designer in 2000 and then moved in to SEO in 2004. After which, he worked with some of the top dot-com companies in India. Kumar had always wanted to be a chef but since that didn’t happen, he turned her … Continue
Website Design Reviews are written by the Mequoda Research Team, based on our Website Design Scorecard that features 14 website design guidelines, and focuses on the websites of today’s top publishers.
To create the 14 website design guidelines, we’ve reviewed hundreds of websites and interviewed dozens of website publishers. We’ve conducted a series of expert usability … Continue
Claim your FREE 256 page eBook Internet Marketing Strategy for Publishers: How to Transform your Book, Magazine or Newsletter into a Niche Media Empire by Refining your Website Marketing Strategy now. … Continue
Learn how to succeed as an online publisher, completely on us … Continue
Take part in our Email Subject Line Smackdown and test your email subject line prowess against 3 of America’s top copywriters … Continue
This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue
Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors. … Continue
A Mequoda System is an Internet-centric, integrated, multiplatform publishing system that encompasses and embraces all media. … Continue
These key metrics create a dashboard that tells the publisher how fast the website is growing and how that growth is being powered by the website team’s efforts. … Continue
Ten free whitepapers for turning your print publishing company into a successful online publishing company
An affordable link-building strategy: Use downloadable content to increase inbound links and build online friendships
Search engine optimized Rapid Conversion Landing Pages convert casual visitors into loyal email subscribers.
Keyword rankings and search optimization result from deliberate website architecture
The simple website architecture requirement that virtually guarantees your offer will be found and indexed highly by Google
Are your landing pages underperforming, but you’re not sure how to test and tweak them? … Continue
When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
Online publishers now have an opportunity to monetize an international audience.
Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should also consider the potential of your overseas customers. … Continue
Uncommon sense about when to link and how much to quote
Protecting intellectual property is every publisher’s responsibility
There is a firestorm of controversy growing over how much content can be excerpted from one website and used on another. … Continue
How to develop an efficient post frequency and even increase production without raising a finger…
How often should you blog? In many cases, the answer to this question depends on how much content you have, and the amount of resources you have available to fill the need of your audience. … Continue