If your website taxonomy is perfect, it means that your readers are never confused by the language on your site. It means they know what they’re clicking on and subscribing to, or unsubscribing to, based on the words you use. We often focus the taxonomy conversation around the primary website navigation, usually at the top of your site. But your entire website is full of the taxonomy you chose, like buttons and links in your footer. For more, read What is Website Taxonomy and 5 Ways Your Website Taxonomy Should Work for You
Claim your FREE digital copy of Subscription Website Publishing: The Most Profitable Subscription Website Models now. Continue
Each subscription website business model we write about has a distinct combination of characteristics
When Mequoda writes about subscription website business models, we always include a chart that outlines eight different characteristics of the different models. As far as we know, we’re the only ones writing at length about publishers’ website architecture, much less going into Continue
Your website taxonomy is how you speak to those who are looking at your website. Publishers live in the visual world and have a habit of going for over-designed websites that overwhelm users more often than they inform them. If your readers are running in the opposite direction of your sales pages, then this could be the problem. Continue
If your website taxonomy is perfect, it means that your readers are never confused by the language on your site. It means they know what they’re clicking on and subscribing to, or unsubscribing to, based on the words you use. We often focus the taxonomy conversation around the primary website navigation, usually at the top of your site. But your entire website is full of the taxonomy you chose, like buttons and links in your footer. Continue
Website taxonomy needs to be clear and easy to understand so your audience members can find the information they seek. The mobile version of your website has to be even more concise and understandable since it’s displayed on a much smaller screen.
Did you go through all your online business’ topics prior to launching your website? Is all the content properly aligned with uber phrases labeling the top content and related topics found within them? Continue
A proven roadmap to Internet publishing success, in 90 minutes
Stop guessing: Learn the Mequoda strategies that have earned millions for others Continue
White hat SEO techniques are complex and take time to acquire.
Kim and I teach our in-house Audience Development Workshop 10 or more times per year. And yet every time I sign a new audience development consulting client, Kim needs to remind me to schedule the workshop.
I am both a journalist and engineer by training and tend to focus on the mechanics of what needs to be done. I’m all about getting the keyword research started that will form the website taxonomy and guide the editors content generation, headline writing, and tagging on a day-to-day basis. I know I’m in this for long haul with the client, whether we’re tuning up an existing website or starting from scratch, it’s going to take years to make white hat SEO as natural as good spelling and grammar. Continue
Author Stephen Covey is fond of pointing out how difficult it is to reach goals that you don’t have. “Begin with the end in mind” is my personal mantra for every website design project I start.
Publishing websites are like Swiss Army Knives. They can do many things well. This makes them the perfect tool for digital publishers. A well-crafted publishing website can build audience, generate leads, and sell products and services. Each of these three major goals requires a separate and discrete business process that is embodied in a well designed website. Further, a well designed website that does two or more of the above must do so with tactically discrete processes that are strategically aligned. Continue
Catch up on the Mequoda Daily’s blog posts for this past week Continue
The Mequoda System Strategy Workshop details the complete picture for successful online publishing
We designed our Mequoda System Strategy Workshop so that different types of people can attend and gain value from the program.
Thus far, all my colleagues who have experienced the content have given rave reviews about the program.
The next opportunity publishers, entrepreneurs and intrapreneurs have to experience the Mequoda System Strategy Workshop is in New York City on October 27th at the McGraw Hill Conference Center. Continue
Discover how our complete online business system can generate revenue for you
In yesterday’s Mequoda Daily, I discussed the core values behind Mequoda Systems, and what sets our system apart from other basic content marketing systems.
During our upcoming Mequoda Summit East 2011, attendees have the chance to experience the Mequoda System Strategy Workshop, which discusses the 44 steps that make up a Mequoda System. Continue
Our new step-by-step program goes from concept and theory to hands-on, practical guidance
A few weeks ago, Kim and I sat down to update the Content Marketing Strategy presentation for the June NYC workshop, as we do a couple of times per year.
We began to realize that the seven principles we’ve used to teach the program historically have appeared to be too abstract. As it is, we’ve been teaching this program since 2004, and now, seven years later, the concept isn’t as revolutionary as it was then. Continue
Three effective uses of keyword research include audience development, website taxonomy and article tagging
In yesterday’s Mequoda Daily, I discussed the impact that Mequoda System publishers have experienced from Google’s Panda update.
All of the Mequoda Systems we’ve analyzed thus far have seen an increase in the overall number of Google listings for their keywords by at least 15%. Continue
Four building blocks that make up our content marketing system Continue