Website Visitors

Using floaters is just one (but very effective and powerful) way to increase the amount of website visitors you convert into email subscribers … Continue Reading »

This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue Reading »

A few of the systems we’ve helped design:

America’s Horse Daily
Artist Daily
Beading Daily
Business Management Daily
Canadian Living
Ceramic Arts Daily
Chefs Best
Computer World
Consumer Reports
Corporate Wellness Advisor
Crochet Me
Daily Word
Dark Daily
Faculty Focus
FuelNet
Gevestor
Golf Vacation Insider
Gryphon Daily
HR Daily Advisor
Investing Daily
Investor-Verlag
Johns Hopkins Health Alerts
Knitting Daily
Mein-Geschaeftserfolg
Mequoda Daily
MorningStar
Mother Earth News
Program on Negotiation at Harvard Law School
Quilting Arts
Radiology Daily
RCR Wireless
Safety Daily Advisor
Sekada … Continue Reading »

Bristol, RI – June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s 2-day Mequoda Summit on October 7-9th, 2009 … Continue Reading »

PON.Harvard.edu, an educational publisher, relaunches their site with the goal of becoming a true online publishing resource for people interested in negotiation
… Continue Reading »

It isn’t enough to know how to design a landing page, you should also understand why writing for the web is not the same as writing for print … Continue Reading »

How to create an OFIE that effectively turns website visitors into email subscribers

We’re big fans of acronyms over here at Mequoda, and the conversion architecture element we affectionately call the OFIE is no exception. … Continue Reading »

The priority code landing page lets you know where sales leads originate in order to control advertising expenses.

The priority code landing page is a hybrid dedicated landing page that’s part of the online order flow. A publisher might drive users to a priority code landing page where they can enter … Continue Reading »

Twitter is now the second largest source of Mequoda’s incoming website traffic

Using social media marketing to drive targeted website traffic and build your online publishing community … Continue Reading »

Mequoda System Theory postulates that it is possible to influence media website organic search engine rankings and traffic at the keyword phrase level by deploying optimized content into a series of Hub and Authority Webpage templates. … Continue Reading »

Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing

Making money online requires converting your casual website visitors into paying subscribers or customers. That means you must take all the traffic coming to your website and start relationships with those visitors that will eventually … Continue Reading »

Enterprise Class upgrades added to Google Analytics … Continue Reading »

The Mequoda Method is a comprehensive business system for making money on the Internet via the sale of information products, sponsor revenue and lead generation. Each Mequoda System is a unique reflection of the publisher’s audience and online business model. What follows is a sampling of the online publishing … Continue Reading »

HubSpot was recently recommended to us by a couple of our Twitter followers and has a free Website Redesign Kit we wanted to share with you. In the kit, there’s an e-book called Website Redesign for Marketing Results that lists these 7 website redesign tips. … Continue Reading »

We classify website visitors into two categories: known and unknown. An unknown user is someone who has never visited your site before or who has never signed up for your free email newsletter. It is imperative that your content management system has the capability to differentiate between known users and … Continue Reading »

We classify website visitors into two categories: known and unknown. A known user is someone who has visited your site before and who has signed up for a free report or email newsletter, or who has otherwise provided you with their email address. It is imperative that your content management … Continue Reading »

Get unlimited LIVE and ON-DEMAND access to the next 17 SiPA/Mequoda Webinars.
Login and phone instructions for the LIVE webinars will be sent separately, closer to the live date. Please call 866-713-1005 or email customercare@mequoda.com with questions.
With your ON-DEMAND access, you’ll also get
dozens of spreadsheet calculators, tools and white … Continue Reading »

Convert more website visitors into buyers or subscribers from any page on your site by using these 6 methods … Continue Reading »

Should your internet marketing system include earned media?

Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators is building email circulation. The goal is to attract as many subscribers as possible to the free email newsletter and … Continue Reading »

New Job Posting: Search Engine Marketing Specialist

Some people think life starts after 5 p.m., but the people at Scripps Networks don’t think so. For them, lifestyle is more than a 9 to 5 job. They are passionate about life and bringing viewers and website visitors the best in lifestyle programming. … Continue Reading »

This Mequoda System operator has focused on creating loads of free products to increase email newsletter subscriptions

If you’re a golfer that routinely gets tired of playing the same course in town then you should be subscribed to Golf Vacation Insider. This Mequoda System was created not just for golfers, but … Continue Reading »

Having fresh, valuable content is a great way to attract repeat website visitors

There are lots of ways to drive website traffic, and not all of them are purely online marketing techniques.

One way to boost website traffic is to focus on repeat (rather than unique) visitors. Repeat visitors are great because … Continue Reading »

Want to use other people’s content? Are you ready to risk your brand for it?

Many of my clients are creating a book series that supports and monetizes their brand’s knowledge base and information architecture. Some are experienced book publishers and some are experienced periodical publishers. While both skills are required … Continue Reading »

NYTimes.com will likely boost advertising revenue if it offers more free content

The New York Times may soon stop charging readers to access premium content, according to a Tuesday New York Post article. If adopted, the strategy is sure to attract more website visitors and make NYTimes.com even more advertisement-based.

NYTimes.com currently … Continue Reading »

Capture more frequent visitors to your website

Designing a good website is not easy.

Many interconnecting elements have to be correctly executed to achieve profitability.

Even when your website is created, how can you know if it wouldn’t benefit from a tweak here or there?

One good indicator is how many repeat visitors you … Continue Reading »

Little was simple about the launch of Real Simple back in 2000, but after about a year and a half of tweaking, Real Simple hit its stride. Within the first few years, the magazine became profitable, and that gave the publisher an opportunity to see what else the brand could … Continue Reading »

Give users the content they want in every way they want it, or your competitors will.

The Internet has made every print publisher a possible television producer, radio broadcaster, blogger and website developer. The affordability of providing all these platforms is lower than ever, and you need to take advantage of … Continue Reading »

Publishers merely posting their magazine content online are leaving readers to their competitors.

Forbes Media began with a focus on the entrepreneur and capitalist class almost 90 years ago—born into an entirely different world of media. Forbes adapted as new technologies emerged over the decades, and with today’s Internet revolution, Forbes … Continue Reading »

Using Compete SnapShot and Yahoo! Site Explorer to Measure the Success of Your Websites (and those of your Competitors!)

One very common way to determine a site’s success is to know how many unique visitors it gets each month. Unique visitors is a stat everyone wants to know and it’s usually … Continue Reading »

Driving website traffic with syndicated content and organic search

Forbes Media executives can no doubt tell you the value of the average website visitor in advertising revenue per year, but they do not release these figures to outsiders.

Mequoda estimates Forbes.com Revenue per Average Visitor at $8.48 for 2006. Revenue per Average … Continue Reading »

Most printer-friendly pages are not really reader-friendly, but they could be.

We all know that web surfers skim and scan; they generally don’t read carefully. So, consider this online publishing strategy: When you publish a lengthy article that requires concentration and serious consideration, make is easy for your readers to print … Continue Reading »

Will dedicated digital readers using eInk technology save the “printed” word?

As I fly east from CES 2007, I am contemplating the new Internet Gold Rush. While most publishers are still focused on using the Internet to deliver text and pictures, the world’s video producers, including millions of amateur video makers, … Continue Reading »

Sad fact, but the world is full of sharks and charlatans.

For a long time now, many so-called Internet marketing gurus or experts have been making the bulk of their money selling marketing advice in the form of books, CDs, and tapes. In recent years the trend has moved to online … Continue Reading »

We’re Looking for a Very Special Person to Grow with Our Internet Publishing Company

If you’re an Internet-savvy reporter, writer, blogger or online journalist with ambition and a desire to learn, the most expensive mistake of your life could be to ignore this career opportunity.

Job title: Media Reporter and Blogger-in-chief … Continue Reading »

Classified websites generate revenue by facilitating commercial transactions between buyers and sellers of products or services. There are at least four major variations of the Classified Website Archetype; Classified Retail Websites, Classified Directory Websites, Classified Employment Websites and Classified Service Websites, all of which we will discuss in this chapter. … Continue Reading »

Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers that will lead to future sales. … Continue Reading »

A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book club, professional association or user group that accepts little or no advertising, relying primarily on user support. … Continue Reading »

Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on other websites and other media to drive targeted website traffic. … Continue Reading »

Choosing the right business model and supporting infrastructure for any business is a key strategy for business success.

Mequoda uses the term “archetype” to help understand and categorize kinds of sites. An archetype is a pattern or design upon which all other similar things are patterned. The Mequoda Research Team has … Continue Reading »

As part of your Internet marketing strategy, do you give your new customers a warm welcoming email when they subscribe to your email newsletter or buy an information product?

Some years ago, my wife worked with an Organizational Design and Development (OD) professional at AT&T.

These OD types are usually consultants to … Continue Reading »

Relieving the anxiety of online financial transactions

My wife once worked for a bank where the corporate culture included this little bromide: Every financial transaction is an emotional transaction.

What does that mean, I wondered out loud? … Continue Reading »

Most Mequoda operators publish a variety of print information products. These books, magazines, newsletters and reports present an ideal opportunity to drive targeted website traffic to a Mequoda Internet Hub. … Continue Reading »

If you take a close look at the most visited sites on the Internet, you’ll see an interesting phenomenon. They all seem to use the same four colors.

It’s true. Many websites use the same basic color scheme with slight variations. Usually those four colors include two shades of blue, a … Continue Reading »

Online marketers have four powerful tools for converting website visitors to email newsletter subscribers:

All of the above are entry points into the conversion flow. They may link to the Rapid Conversion Landing Page or to the first data collection page in your order flow—depending on the amount of information the … Continue Reading »

Internet marketing strategy using co-registration
A co-registration website publisher specializes in acquiring and reselling the names and email addresses of Internet users who have expressed an interest in receiving information on a specific topic. … Continue Reading »

Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network

The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006 of $55 million, with $41 million being generated online. This makes each of its 500,000 domestic subscribers worth about $82. … Continue Reading »

Creating the World’s Most Popular Website for Entrepreneurial Capitalists

With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media Network is on a roll.

Forbes Media currently includes print, online conferences, radio and TV properties. At this time, an estimated … Continue Reading »

Selling Goal-Setting and Motivational Information to a Niche Market of Nascent Planners and High Achievers: The Goals Guy Thrives with Laser-like Focus on Creating Quality Digital Products, Superior Search Engine Optimization and Smart Strategic Alliances

Gary Ryan Blair is a serious strategic planner. His personal philosophy can be summarized in two … Continue Reading »

At Harvard Health Publications, the bottom line isn’t profits. It’s serving its public health mission and, most important, protecting the university’s credibility and reputation.

When you publish under the aegis of Harvard University, your primary objective is not simply to make money; it’s to improve the health and quality of life … Continue Reading »

I received a call from a publisher who had recently gotten very aggressive about building an email database by offering website visitors a free email newsletter. It seems that the conversion rate for new sign-ups was running seven to eight percent and he’d built a list of more than 300,000 … Continue Reading »