Tag: website visitors

Bristol, RI - June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s  

PON.Harvard.edu, an educational publisher, relaunches their site with the goal of becoming a true online publishing resource for people interested in negotiation  

It isn't enough to know how to design a landing page, you should also understand why writing for the web is not the same as writing for print  

Titling, categorization and tagging rules for online publishing with Wordpress blogs When publishers pull apart their archived content and start putting it up on their blog, they have a variety of  

How to create an OFIE that effectively turns website visitors into email subscribers We’re big fans of acronyms over here at Mequoda, and the conversion architecture element we affectionately call the  

The priority code landing page lets you know where sales leads originate in order to control advertising expenses. The priority code landing page is a hybrid dedicated landing page that's part  

Twitter is now the second largest source of Mequoda’s incoming website traffic, and a major audience development driver Using social media marketing to drive targeted website traffic and build your online  

Mequoda System Theory postulates that it is possible to influence media website organic search engine rankings and traffic at the keyword phrase level by deploying optimized content into a series  

Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing Making money online requires converting your casual website visitors into paying subscribers or customers. That  

Enterprise Class upgrades added to Google Analytics  

HubSpot was recently recommended to us by a couple of our Twitter followers and has a free Website Redesign Kit we wanted to share with you. In the kit, there's  

We classify website visitors into two categories: known and unknown. An unknown user is someone who has never visited your site before or who has never signed up for your  

We classify website visitors into two categories: known and unknown. A known user is someone who has visited your site before and who has signed up for a free report  

Convert more website visitors into buyers or subscribers from any page on your site by using these 6 methods  

Should your internet marketing system include earned media? Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators  

New Job Posting: Search Engine Marketing Specialist Some people think life starts after 5 p.m., but the people at Scripps Networks don't think so. For them, lifestyle is more than a  

This Mequoda System operator has focused on creating loads of free products to increase email newsletter subscriptions If you're a golfer that routinely gets tired of playing the same course in  

Having fresh, valuable content is a great way to attract repeat website visitors There are lots of ways to drive website traffic, and not all of them are purely online marketing  

Want to use other people's content? Are you ready to risk your brand for it? Many of my clients are creating a book series that supports and monetizes their brand's knowledge  

NYTimes.com will likely boost advertising revenue if it offers more free content The New York Times may soon stop charging readers to access premium content, according to a Tuesday New York  

Little was simple about the launch of Real Simple back in 2000, but after about a year and a half of tweaking, Real Simple hit its stride. Within the first  

Publishers merely posting their magazine content online are leaving readers to their competitors. Forbes Media began with a focus on the entrepreneur and capitalist class almost 90 years ago—born into an  

Using Compete SnapShot and Yahoo! Site Explorer to Measure the Success of Your Websites (and those of your Competitors!) One very common way to determine a site's success is to know  

Driving website traffic with syndicated content and organic search Forbes Media executives can no doubt tell you the value of the average website visitor in advertising revenue per year, but they  

Most printer-friendly pages are not really reader-friendly, but they could be. We all know that web surfers skim and scan; they generally don't read carefully. So, consider this online publishing strategy:  

TimesSelect generated more than a half million new subscribers in its first 12 months After previously having offered access to its archived content for free, and charging only for access to  

We're Looking for a Very Special Person to Grow with Our Internet Publishing Company If you're an Internet-savvy reporter, writer, blogger or online journalist with ambition and a desire to learn,  

Classified websites generate revenue by facilitating commercial transactions between buyers and sellers of products or services. There are at least four major variations of the Classified Website Archetype; Classified Retail  

Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers  

A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book  

Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on  

Choosing the right business model and supporting infrastructure for any business is a key strategy for business success. Mequoda uses the term "archetype" to help understand and categorize kinds of sites.  

Relieving the anxiety of online financial transactions My wife once worked for a bank where the corporate culture included this little bromide: Every financial transaction is an emotional transaction. What does that  

Most Mequoda operators publish a variety of print information products. These books, magazines, newsletters and reports present an ideal opportunity to drive targeted website traffic to a Mequoda Internet Hub.  

Online marketers have four powerful tools for converting website visitors to email newsletter subscribers: All of the above are entry points into the conversion flow. They may link to the Rapid  

Internet marketing strategy using co-registration A co-registration website publisher specializes in acquiring and reselling the names and email addresses of Internet users who have expressed an interest in receiving information on  

Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006  

Creating the World’s Most Popular Website for Entrepreneurial Capitalists With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media  

Selling Goal-Setting and Motivational Information to a Niche Market of Nascent Planners and High Achievers: The Goals Guy Thrives with Laser-like Focus on Creating Quality Digital Products, Superior Search Engine  

My friend Fred Gleeck, the Internet marketing guru, says that if all you do to get people to sign up for your free e-zine is have a tiny box on  

America's Test Kitchen Website, a Network Hub Positioned to Extend Visitors from the Television to the Web to the Printed Word, Demonstrates Extraordinary Website Architecture in Satisfying Users' Need for  

I received a call from a publisher who had recently gotten very aggressive about building an email database by offering website visitors a free email newsletter. It seems that the  

When you’re preparing a Powerpoint presentation for that important sales meeting, and you just can’t figure how to get your bullets to line up just so, wouldn’t it be great  

“We don’t turn back our odometers.” When I first logged on to the sales letter at SuperAffilateHandbook.com, I liked the clean design and the bright colors. However, I can’t say I  

With more than $40 million in annual online print sales, The Wall Street Journal’s WSJ.com wins the IMR Marketing Excellence Award 2004 for Selling Print Newspaper Subscriptions Online.  

Your (U.S.) tax dollars at work: A government report on research-based web design and usability provides guidelines for organizing and designing your membership website with the subscriber in mind