Contrary to what you've probably been thinking, the ultimate digital magazine is built in a browser, not an app. That's why web magazines are skyrocketing to success because users are
In-person, live events can be a fun and profitable revenue stream for any multiplatform publishing company. When passionate people are committed to a topic, they want to go to the
Headlines have been brimming lately with news publishers like The New York Times, The Guardian and Wired taking back their profits with paywalls and paid content. The New York Times
As tech industry observers like to note, the world of apps is wild and wacky. There are almost two million apps in the Apple and Google app stores. If you
Publishing websites have experienced significant changes over the years as subscription websites have evolved along with technology. Digital publishers making strides to provide the best website to their audience keep
Growth in subscription website publishing continues in the digital landscape because of its success as a revenue stream. Today we're looking at the evolution of subscription offerings and how digital
Digital publishers shuttering Gothamist, DNAinfo; Condé Nast closes print side of Teen Vogue; BHG experiences new growth
Movement can happen quickly for digital publishers, especially in a space where evolutions in
There's a quote out there from Jonathan MacDonald I heard recently at an IMAG event that says, the rate of change you're experiencing now represents the slowest rate of technological
Ask yourself these seven questions before starting your journey towards digital magazine transformation
I'm going to go ahead and assume if you're reading this, you have a print publication who is
Condé Nast hiring team dedicated to Snapchat as part of audience development strategy; Facebook garners likes but major publishers fleeing Instant Articles
Many publishers are utilizing social platforms as part of their
Facebook's mobile ad network reaches the top; Organic SEO news looks at 2016 data; The future of voice search
For the first time, Facebook's mobile ad network has topped Google. MediaPost
Publishers are seeing mixed results from Google AMP pages, but it just got even more important for news publications
According to Rank Ranger, who has been tracking the presence of Google AMP
Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions
It's true that users prefer familiarity in digital magazines. As soon as you begin
Multiplatform publishers Condé Nast and The Atlantic reorganize; Esquire names Buzzfeed editor to head website
The shuffling of talent among multiplatform publishers continues in places like Condé Nast, Esquire, and The Atlantic.
First,
Multiplatform publishers succeed because of the innovation they bring through their organizations
We like the term “multiplatform publishers” because it implies that numerous activities are at play, allowing a publication to
These new digital subscriptions are focused on building engagement with readers through different strategies
We continue to see new digital subscriptions arise among subscription websites. Some of these new subscriptions are
The more you can give a member of your subscription website, the better.
And it appears we're not the only ones who think so.
Earlier in the week we talked about Condé Nast’s
Print enthusiasts turn to tech properties to build multiplatform publishing empires through memberships and events
As Lucia Moses at Digiday put it, "In the quest for new sources of revenue, publishers
Digital magazine sales surveyed among 14 of the top magazine publishers are skyrocketing on a single-copy level, according to a recent Pew Research Center study. Year-over-year website traffic is on
Getting a grasp of mobile best practices is like trying to catch a fish bare-handed. Unless you're a bear, they're really tough to pin down. If you are a bear,
We're surrounded by a goldmine of creative video ideas in magazine publishing – which one will inspire you?
I sit here writing this as I just finished watching six videos in
You don't need us to tell you that the digital ad news when it comes to anti-ad-block efforts is not necessarily good. The efforts of digital publishers to block ad
To stop ad blockers, you have to think like consumers using ad blockers, and that process is pretty simple: If you clutter up their user experience with thoughtless auto-play and
Three years ago, Nielsen published an article that predicted "multi-screen [advertising] campaigns will be very important in three years." Multi-screen advertising, which a more common term in television advertising,
Looking for the latest in native advertising news? PubExec.com has been a bonanza lately for industry activity when it comes to sponsored content, not least because of its recent Native
The latest news on magazine publishing online from Hearst, News Republic, and more
We read trade sites about magazine publishing online for fun. We also read them to stay sharp. And
As any compromised comment section can tell us, there are a whole lot of ways to make money on the Internet! Online magazine revenue streams comprise some solid volume in
Digital magazine news about multiplatform strategy, increasing website traffic, mergers & acquisitions, and white papers and freemiums is what we love to share with our Mequoda Members and visitors to
Publishers aren't just going digital anymore, they're creating digital magazines that are evolving as quickly as the technology that hosts them
In 1967, an eight-page issue of Computerworld was published for the
Native advertising trends will shape the digital publishing industry in 2016. For one, they represent a more elegant and modernized option for online magazines looking to generate revenue the old-fashioned
These six publishers are nailing sponsored content, but all in very different ways
Last week we talked about the guidelines for writing native content advertising, also known as sponsored content. Now
Regional magazines can cover several states or be hyperlocal, but regardless of their geographical reach, they operate with a hardwired niche strategy no matter what the topic, based purely on
If you find the concept of blogging several times a day exhausting, join the club. However the one thing that publishers have over any other type of content-creators is an
Which magazines on social media are performing especially well as of the third quarter of 2015? Well, the Association of Magazine Media 360° is glad we asked – they recently
Is gamification the next step in digital magazine design? The medium is certainly calling for it.
Design – its theory and execution – has always been important for publications, and now
Dedicating resources to an online magazine archive is a best practice for multiplatform publishers that we highly recommend, and a big key to success in the Mequoda Method.
Our favorite part
There's no such thing as an excess of content distribution platform outlets – the more the merrier, as far as Mequoda Members are concerned. But Apple Newsstand certainly had its
If you take a close look at the most visited sites on the Internet, you'll see an interesting phenomenon. They all seem to use the same four colors.
It's true. Many
Have you ever spent time poking around on your iPad, just to see how customers feel about the digital magazines they buy and subscribe to? We make this a habit
We’ve been writing about the pricing of website and digital and print magazine subscriptions a lot lately, which has lead us to dig up some intriguing themes. Of course, the
“Imagine a world in which advertisers can seamlessly serve data-driven ads to the right user at the right time across channels and devices,” writes LiveRail Head of Client Services, Vijay
If you've solved cross-device advertising, you probably don't need to be visiting the Mequoda website for free advice. If you're still experimenting and developing solutions, join the club: Even the
The Association of Magazine Media (MPA) released its first-quarter 2015 Magazine Media 360° report, and the year-over-year data is encouraging for online magazine publishing companies.
The shifting landscape of social media for publishers stood still for at least moment this week, as the the Association of Magazine Media's 360° report on the first quarter of
Today’s new media landscape can be utilized to better serve your business
Have you embraced new technologies and trends within the online publishing environment?
By now we’ve all heard about the benefits
Three of the biggest names in the business recently gave us a glimpse insider their digital publishing strategy via interviews with top trade magazine min.
Let's take a look at how
The Association of Magazine Media (MPA) released its latest Magazine Media 360° report – tabbing year-over-year numbers for February, along with the top performers in the magazine publishing industry –
The news we look at in this roundup reflects the digital magazine publishing trends shaping the industry. You've got your mobile-focused advance from the arsenal of a longtime ally of
Every month, we check in with Folio:'s sister magazine, min, to monitor big comings, goings, and doings in the magazine publishing industry. This roundup features plenty of executive personnel changes,
