Tag: writing for the web

Drawing Attention Is a Good Thing on the Web

In his SIPA 2011 session on Writing for the Web vs. Print: The Practical Differences, Curt Brown of Progressive Business Publications laid out the challenges of writing for online consumption—and how to overcome those challenges. Here’s a top 11:

1. In print, headlines have three seconds to grab … Continue

Eleven More Tips and the Sessions to Cover Them

Here are more excellent tips to keep in mind for your business and career—and the SIPA 2011 Conference sessions that will cover those topics.

1. Get the chatbox spinning at the beginning of webinars—especially if you’re starting right after lunch. Ask registrants short questions that can be easily … Continue

A shocking subject line and email led to a simple, yet effective video landing page

Yesterday I got an email from Early to Rise, a blog and email newsletter for people who are looking to be more wealthy and successful. On most days, I tend to browse over their emails, even though they are a great … Continue

The most economical search engine optimization strategy is to start with the title of your free product
… Continue

A collection of great landing page optimization tips covering SEO, website design, A/B testing, and copywriting … Continue

It isn’t enough to know how to design a landing page, you should also understand why writing for the web is not the same as writing for print … Continue

Brevity is the soul of wit, according to the Bard. And all the more so online. So of course, someone created rules for you to follow when writing for the Web. OK, so maybe they are more like guidelines than hard and fast laws of cyber language. That said, here is what you want to … Continue

First impressions really do count, especially online. If the look of your site doesn’t immediately gain the respect of visitors, you are in trouble.

Studies have shown that visitors decide within the first 10 seconds whether they will investigate further or move on. That’s how long it takes to run the look of your site through … Continue

The Key to Creating an Aesthetically Pleasing Landing Page is to Know your Target Market and Create an Appearance that Conforms to your Visitors’ Mental Model … Continue

Brevity is the soul of wit, according to the Bard. And all the more so online. So, of course, someone created rules for you to follow when writing for the web. Okay, so maybe they are more like guidelines than hard and fast laws of cyber language. That said, here is what you want to … Continue

Do new visitors to your site subscribe, or do they take one quick look, then click back to where they came from? Here are the top 10 reasons your visitors may not be converting to subscribers. … Continue