Chief Financial Officer, Mequoda Group, LLC

As Mequoda CFO, Laura manages all aspects of our financial, legal and administrative systems. She also works directly with Gold Member Clients on modeling, budgeting, reporting and analysis.

Modeling Specialist
Laura maintains the benchmark editions of our Key Metric Dashboard, Google Visibility Report, Email Performance Report, Mequoda Business Models and other Excel based tools. She tracks key metric performance for the Mequoda Benchmark Systems and uses her in-depth knowledge to help our clients forecast the impact of new business practices as they are contemplated and implemented. Laura’s goal is too help each Gold Member Client gain a complete understanding of the key metrics that drive the success of their online business.

Industry Analyst
Laura and her team conduct Online Market Audits and Keyword Benchmark Studies for each new Mequoda Gold Member Client. They also produce the research that drives the Mequoda System Rocket Awards and our Mequoda Online Community Standards Adoption Study. She consults directly with our clients to help them understand our changing industry standards and best practices and the impact on their online business.

Early Career & Education
Prior to co-founding Mequoda Group, Laura has served in a series of operational and financial management positions at Blue Dolphin Group, MagazineWeek, Jordan-Savage Direct, Lighthouse Publishing Services and Data General. She holds an A/S in Accounting from Newbury College.