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Training

The expert training
for making more money online in 2014
Mequoda Group, a recognized expert in creating, building and maintaining long, lasting and profitable audience and customer relationships, offers both live and digital training services for publishers including …

 

 

Digital Publishing & Marketing Intensive

Boston, MA
August 5-7, 2014 – Boston, MA

 

 

 

Our 3-day Digital Publishing & Marketing Intensive, offered four times per year, is the only comprehensive package dedicated solely to helping publishers transition from print to digital successfully. This is the definitive learning event for publishers, CEOs, team members, new hires and promotions who must understand Internet publishing and marketing! The Intensive has guided some of the oldest and most respected publishing companies in the world, including The Motley Fool, Meredith Corp., Consumer Reports, Rodale, Harvard University, Interweave and more, in growing a single-digit percentage of their revenue from online sources to earning 20%, 30%, 40% of their revenues digitally. And because the demand for digital products is growing exponentially, so will their revenues.

Will yours?

Get our tested, proven, bulletproof best practices in audience and content development, distribution, promotion and measurement, network with your peers, and – unique to the Intensive – question and talk with our experts in an intimate, person-to-person environment. Attendance is strictly limited to ensure that each attendee gets as much interaction with Mequoda’s experts as they require.

Rates: $1497 individual / $997 two or more

Register for the next Intensive now!


SEO Basics & Beyond: Keyword Research & Campaign Management

The key to profitability for online publishers lies in traffic: Traffic that delivers impressions for your ads, and traffic that you can turn into an eager audience willing to buy your products.

How to build traffic? The Mequoda Method of organic audience development is the answer for dozens of publishers large and small, both B2B and B2C. First, effective keyword research represents the core of all organic marketing activities. Learn the tips and tricks of the Google Keyword Tool, and how it’s used to gauge your audience’s information needs and map your website’s navigational taxonomy. Discover how to truly serve and build your audience, become a leader in your niche and generate more conversions through effective keyword research.

Once you’ve learned the secret of SEO keyword research, put those keywords to work for you. We’ll share a real world case study of a Mequoda Method SEO campaign that uses free content, keywords and SEO marketing on your website, in outbound emails and on social media to generate millions in revenue. Take this this campaign structure home to replicate, and watch your audience bloom and your profits take off.

 

Digital Publishing Secrets

Mequoda Group is always available to partner with companies and trade groups to teach one, some or all sessions of a training event. For 2014, these include:

Digital Publishing Secrets is designed as an interdisciplinary cross-training program that shows publishers, marketers and editors how to use content, SEO, email newsletters and social media to build an online audience that is larger – often vastly larger – than the circulation of the magazine whose brand they may share. In just three hours, you can learn the strategies used by successful publishers such as Consumer Reports, Eating Well, The Economist, Forbes, Interweave Knits, Men’s Health, PC World, People Canadian Living and Ceramics Monthly, and how to apply them to make millions online.

  • Master the key market trends that should be driving your successful transformation to digital media
  • Discover why keyword research is the foundation for your website’s success
  • Understand how to build a website that supports your unique business model
  • Explore and evaluate five proven sources of organic website traffic that you can tap into right now
  • Learn the essential steps for managing successful audience development campaigns that will generate a vast new audience base
  • Understand the key factors that will drive your most effective paid content marketing ever
  • Discover how to use blogging, email and social media to grow your online revenues exponentially
  • Explore the core best practices for profitable digital magazine marketing in your niche
  • Review five proven, unique advertising models that you should using to make millions
  • Discuss the website analytics that will define your online success
  • Learn the art and science of integrated online business planning that you can implement in your own organization
  • Take home the resources you need to make millions online

Mequoda offers its premium, three-hour training event, Digital Publishing Secrets, on location to any organization interested in gathering its team without travel and accommodation expenses.

Getting started as a multi-million dollar online publishing business is easy. To schedule a free, no-obligation 30-minute consultation to discuss your situation and needs, call our Operations Manager at (508-686-6018) or email (Julie@Mequoda.com). We look forward to discussing your needs and seeing how our experience, best practices, and programs can work for you and your business.