The expert training
for making more money online in 2013
Mequoda Group, a recognized expert in creating, building and maintaining long, lasting and profitable audience and customer relationships, offers both live and digital training services for publishers including …
Digital Publishing & Marketing Intensive
Boston
July 24-26, 2013
Malibu, CA
Oct. 23-25, 2013
Our 3-day Digital Publishing & Marketing Intensive, offered four times per year, is the only comprehensive package dedicated solely to helping publishers transition from print to digital successfully. This is the definitive learning event for publishers, CEOs, team members, new hires and promotions who must understand Internet publishing and marketing! The Intensive has guided some of the oldest and most respected publishing companies in the world, including The Motley Fool, Meredith Corp., Consumer Reports, Rodale, Harvard University, Interweave and more, in growing a single-digit percentage of their revenue from online sources to earning 20%, 30%, 40% of their revenues digitally. And because the demand for digital products is growing exponentially, so will their revenues.
Will yours?
Get our tested, proven, bulletproof best practices in audience and content development, distribution, promotion and measurement, network with your peers, and – unique to the Intensive – question and talk with our experts in an intimate, person-to-person environment. Attendance is strictly limited to 42 attendees to ensure that each attendee gets as much interaction with Mequoda’s experts as they require.
Rates: $1497 individual / $997 two or more
Register for the next Intensive now!
To register for a future Intensive, contact Maureen Kelly by email or call her at (774) 261-3842.
SEO Basics & Beyond: Keyword Research & Campaign Management
The key to profitability for online publishers lies in traffic: Traffic that delivers impressions for your ads, and traffic that you can turn into an eager audience willing to buy your products.
How to build traffic? The Mequoda Method of organic audience development is the answer for dozens of publishers large and small, both B2B and B2C. First, effective keyword research represents the core of all organic marketing activities. Learn the tips and tricks of the Google Keyword Tool, and how it’s used to gauge your audience’s information needs and map your website’s navigational taxonomy. Discover how to truly serve and build your audience, become a leader in your niche and generate more conversions through effective keyword research.
Once you’ve learned the secret of SEO keyword research, put those keywords to work for you. We’ll share a real world case study of a Mequoda Method SEO campaign that uses free content, keywords and SEO marketing on your website, in outbound emails and on social media to generate millions in revenue. Take this this campaign structure home to replicate, and watch your audience bloom and your profits take off.
This course will be taught at the SIPA 2013 Annual Conference, June 5-7 in Washington, DC.
Mequoda Group is always available to partner with companies and trade groups to teach one, some or all sessions of a training event. For 2013, these include:
Digital Publishing Bootcamp is designed as an interdisciplinary cross-training program that shows publishers, marketers and editors how to use content, SEO, email newsletters and social media to build an online audience that is larger – often vastly larger – than the circulation of the magazine whose brand they may share. In just three hours, you can learn the strategies used by successful publishers such as Consumer Reports, Eating Well, The Economist, Forbes, Interweave Knits, Men’s Health, PC World, People Canadian Living and Ceramics Monthly, and how to apply them to make millions online.
Mequoda offers its premium, three-hour training event, Digital Publishing Bootcamp, on location to any organization interested in gathering its team without travel and accommodation expenses.
To find out more about our in-house events, contact Maureen Kelly by email or call her at (774) 261-3842.
