iPad and iPhone Apps for Publishers
How 17 Publishers are Building iPad Applications to Sell More Products, Increase Subscriptions and Boost Online Revenues
There are over 250 apps in the iPad app store right now that have been created by traditional print publishers.
Some publishers have chosen to simply use the app as a browser for the free content on their website, while others have used it as a lead generation tool that sells a monthly subscription.
Print sales are continuing to decline and the consumption of digital media is off the charts. While you can argue that some publications are “just meant for print”, there’s a majority of consumers who disagree.
There’s also a portion of consumers out there who are literally waiting for you to make an app so that they can subscribe digitally. We’ve heard this time and time again: “I was going to subscribe on the Kindle, but now that the iPad is out, I’m waiting for that”.
After all, why subscribe to a full-color publication on a black and white device, when they can access it interactively and connected to the Internet with a more robust device like the iPad?
But you don’t have to throw a giant budget at the iPad in order to get an app created, there are tools that can be used, and developers who can be sought out. Your biggest hurdle should be coming up with the concept for your application. Our iPad and iPhone Apps for Publishers 90-minute webinar shows 17 case studies on how other publishers are developing applications for the iPad that compliment their existing publication and are boosting sales and revenue.
How exactly are other publishers doing it?
Fully Interactive Applications
Want to dive in? Do you have the budget to do it? Jeanniey Mullen of Zinio created a fully interactive version of VIVMag which included video and interactive ads for under $100,000.
Not quite in your budget? Not to worry.
Simplistic, Easy to Use Applications
Dwell is one publication keeping to the basics. In their app, you can subscribe to the magazine, read the magazine, bookmark articles, search the magazine and share articles.
Add-On & Promotional Applications
Men’s Health has created a series of workout apps that include graphics and photos to help users come up with a personalized workout routine. Food publications have come up with recipe applications.
How can you take advantage of the new full-color, completely interactive iPad in order to sell more subscriptions and increase revenue?
Our iPad and iPhone Apps for Publishers webinar, will show you 17 different applications created by publishers—big and small—that were built with the intention of increasing revenue.
If nothing else, this webinar will load you up with over a dozen new ideas for how you can transform your own publications using digital readers like the iPad. Unlike other digital readers that lacked Internet access, you can offer readers a more interactive experience, and advertisers a handful of new options that get readers engaged immediately.
Can a reader tap on an ad in your paper magazine and be brought directly to an advertiser’s website? Of course not. They might have to rip out the ad, or write down the website address or phone number. Then they have to remember exactly what it was that intrigued them so much. As you know, us consumers don’t like to think that hard!
By building apps for you publications, you can take the reader directly from your publication to the advertisers website.
Even better, you can rotate ads for products just like you can do anywhere else online. The options you can now offer advertisers and sponsors are limitless.
Even more, if your business is product-driven, you can sell more subscriptions, reports, memberships and merchandise by creating ads that allow the users to buy directly in the app.
iTunes now allows for single purchases through apps, so if your customer is reading your newsletter and you want to sell them a PDF, they can order it right then and there. There’s no distraction between the app and their next purchase.
Leading iPad app developers will discuss the steps publishers are following to create and deploy successful iPad applications
Jeanniey Mullen is the chief marketing officer for Zinio and its sister company, the exclusively digital magazine, VIVmag. Jeanniey is recognized as a pioneer and visionary in the digital marketing and advertising space, with an expertise in e-mail marketing.Prior to Zinio, Jeanniey was the senior partner and global executive director of the e-mail marketing and digital dialogue practice at OgilvyOne Worldwide. She worked with clients such as IBM, American Express and Yahoo. In the mid-2000s, Jeanniey founded the Email Experience Council, the world’s largest e-mail marketing trade organization. She currently serves as the executive director of the EEC, which is now owned by the Direct Marketing Association. Before that, Jeanniey ran her own advertising agency. And, in the late 1990s, Jeanniey created the global e-mail marketing division inside an advertising agency at Grey Direct.
Jeanniey is a frequent speaker on a variety of topics including e-mail and digital marketing, brand development and publishing. She is also a published author with two books in her portfolio, including “Email Marketing: An Hour A Day.” She sits on the advisory boards of a number of innovative organizations, including the Social Media Advertising Consortium and the Online Marketing Summit.
Don’t miss this opportunity to become an iPad and iPhone Apps expert.