Take 90 minutes to learn the valuable secrets that smart publishers are using to attract, engage and retain followers on Twitter!
Dear Publishing Colleague,
In 140 characters I am going to tell you why you need to watch our webinar on CD, Twitter for Publishers 2010.
Twitter is a group of the most loyal consumers on the planet. Market effectively to this audience and you’ll master word-of-mouth marketing.
In this next decade, even your publication’s reviews of products won’t be taken as seriously as those written by amateur reviewers on sites like Amazon.com.
Let’s face it, when you’re looking at a consensus of reviews vs. the opinion of one person, you’re going to take the consensus.
The same thing goes for word-of-mouth marketing.
Twitter: the ultimate platform for exhibitionists and voyeurs alike!
Twitter is just as good for talking as it is for listening. Some people post 30 times a day, and some people post once. Others post five times a day, but spend hours reading everyone else’s tweets.
In an age where reality TV rules the networks, this shouldn’t come as a big surprise. Luckily, this culture is advantageous to us all.
If a friend of yours recommends a washing machine that he loves, it may prompt you to research it, but it’s not going to prompt you to run out and buy it. Just like everyone else today, you’re probably going to sit down at your computer and start looking at reviews.
Now, consider you have a group of ten to a thousand friends who are all telling you which washing machine they prefer. They’re offering you a consensus of reviews, but they’re also coming from people you trust, because you interact with them on a daily basis.
This is what Twitter does. It facilitates conversations, much like the ‘ol “Instant Message” but in more of a soapbox format.
Resulting Tweets and replies:
If you think I’m exaggerating what a thread looks like on Twitter, you’d be mistaken.
What YOU should be thinking about is how you can become ‘SuperAwesomeSoaper’ and get people to talk about you in the same way, with the same enthusiasm.
Since I’m sure you already have a product that is worthy of praise, it’s up to you to gather those loyalists and get them to follow you on Twitter.
How to “get social” in 2010 with Twitter
Whether you are new to Twitter, or simply looking to get the best results from your tweets, we’re going to top you off a whole ton of Twitter know-how in this webinar.
Here’s a list of all the key elements we’ll be covering in these 90 minutes:
Losing email subscribers? Get them back with Twitter.
Let’s be honest, email marketing is far from dead, but there is still a considerable amount of people who prefer RSS feeds to read content, especially when they read a lot of blogs.
You can re-capture these busy-bees through Twitter, where it only requires 140 characters to push a message, and a few seconds to read it.
Take your email copywriting skills, and put them towards writing eye-capturing headlines that link back to your blog and product promotions. As with any medium, FREE is a fast-moving buzzword, but on Twitter it can spread like wildfire.
Sending out a promotion for a free webinar or special report on Twitter can take all of a minute to write, and be instantly published and passed on to tens of thousands, even millions of people within the hour.
Twitter makes it incredibly easy for people to re-tweet content. If you thought your “forward to a friend” link in your email newsletter was powerful, you haven’t seen nothin’ yet!
Whether you’re a CEO looking for high-level strategy, or an editor looking for Twitter copywriting tips, you’ll get it all in this webinar on CD.
I look forward to talking Twitter with you!