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Advice

Multiplatform Publisher Focusing More on Audience Loyalty

Kim Mateus

To be a successful multiplatform publisher, an organization must use the right strategies to both build audiences and retain them as customers.   Continue

Why Digital Publishing Will Save the Future of the Publishing Industry

Don Nicholas

How often do you read something digitally? If you’re reading this, then you’ve done it at least once today. I’m going to go out on a limb and say this isn’t your first time.   Continue

How to Create “Special Collections” in a Web Library that Attract and Retain More Subscribers

Kim Mateus

The best way to bring people back to your web magazine is through curated special collections. Here’s how one publisher is doing it well.
When walking in to a massive library or bookstore, it’s hard to decide what to look at without becoming instantly overwhelmed by all the possibilities. The same goes for an online web   Continue

Subscription Publishing Takes New Routes As Industry Shifts Happen

Kim Mateus

Subscription publishing has gained popularity with media companies and brands alike because of its reputation as a renewable revenue stream. Today we’re visiting news stories of subscription publishers making new initiatives to enhance their subscription channels.   Continue

Subscription Marketing: Free Isn’t a Dirty Word in Offer Testing

Kim Mateus

In digital marketing, you might have been told “free” is a dirty word. In subject lines, it could get you blacklisted (it won’t) or in social media, it’s over-used (free is still better than paid). However, giving away something for free is one of the best ways to start a relationship, and when it comes to selling products, this strategy has proven to be a huge asset to the marketing mix especially when the free product is assigned a value.   Continue

Proof that Digital Magazine Readership is Up, Print is Down, and What to Do About It

Don Nicholas

As preferences for digital magazine consumption go digital, here’s a list of all the ways you can improve your multiplatform editions.
Last week we published this year’s 2018 Mequoda Magazine Consumer Study. We’ve been running this study since 2014 to analyze digital magazine adoption, and have come across new interesting findings each year:

In 2014, 20% of respondents   Continue

Growth, Redesigns, and Digital Magazine Launches for New Media

Kim Mateus

A digital magazine can develop from many places. Once media companies see the value in their content and realize how they can build their audiences with this content, then the opportunities develop.   Continue

The Kind of Apps People Want: How to Get a 5-Star Rating on Your Magazine App

Kim Mateus

As tech industry observers like to note, the world of apps is wild and wacky. There are almost two million apps in the Apple and Google app stores. If you pick up or click to pretty much any tech publication these days, you’re guaranteed to see at least one app review, to help bewildered consumers navigate this crowded field.

Of course when you read those articles, you’re getting a lot of personal opinion, and in tech land, much of that turns out to be excitement over flashy technology – no surprise there. So what kind of apps do people want, really? For magazine publishers, the answers are fairly simple.   Continue

How to Double and Triple Email Revenue in a Few Weeks

Don Nicholas

Improving email revenue? I certainly didn’t learn that one in school, and you probably didn’t either. In fact, in four years of journalism school, I never even had a single lesson in newspaper economics.

My professors were experienced reporters and editors, but none had ever figured out the business of publishing a newspaper. And none had ever met a payroll.   Continue

Twitter & YouTube Better as Audience Development Tools

Kim Mateus

Audience development strategies change as better methods are uncovered, and sometimes those methods involve putting more attention to certain areas of greater promise. It also involves avoiding channels that stop sending as much traffic.   Continue

Social Media Marketing for Magazines: How Top Publishers Get Seen

Amanda MacArthur

Social media marketing for magazines has become an art form of sorts, and some publications are leading the pack
It’s 2018: If your magazine doesn’t have a social media presence by now, then you’re light years behind the competition. It used to be a struggle to get buy-in from the higher-ups and prove the value of   Continue

Double Your Magazine Revenue Today

Don Nicholas

Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription publishers we know are leveraging more than paper to increase profits.
What are they doing exactly? They’re adding a web magazine, back issues and special collections to their magazine offers and are creating an   Continue