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Advice

How to Write Attention-Grabbing Subject Lines

Kim Mateus

What makes you open an email? Urgency? Benefit? Brevity? What we’ve found is that the most attention-grabbing subject lines rarely have a lot in common at first glance.

If you search around the web for the best performing subject lines, you’ll find ones like, “I was right – and that’s not good for you” and “We’re starting in 5 HOURS” from Sumo.com. You’ll also see “I have good news and bad news…” and “Let’s fix your offer together” from digitalmarketer.com. But what do these email subject lines have in common?   Continue

Updates on Google’s Role in Audience Development for Publishers

Kim Mateus

Google has been a major source of audience development and paid advertising for years. Today we are looking at some recent news from the search giant, that may be helpful to content publishers.   Continue

Subject Line Spam Trigger Words

Amanda MacArthur

Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, content, and reputation. In some cases, engagement is even applied to this filter.   Continue

6 Good Reasons to Offer a Web Magazine Library

Don Nicholas

Do you think a 24/7 online encyclopedia of information is a product people might subscribe to? Would they be willing to pay more for a subscription to your magazine if it included access to all your archived content? The latter is usually the reason why publishers decide to create a digital archive of their back issues,   Continue

How to Simplify Digital Product Development and Save Money at the Same Time

Don Nicholas

In his bestseller, “Outliers,” Malcolm Gladwell stated that it takes 10,000 hours, or approximately ten years, so become an expert at something. That means there are very few digital product development experts out there in the universe, even in the publishing world. Let’s consider some of the digital products we interface with regularly today.   Continue

Content Publishers Expanding Beyond the Multiplatform Approach

Kim Mateus

Content publishers with the most success meet their audiences where they want to be met, and do it through the most-opportune channels. Today we are looking at some ways additional revenue opportunities develop for publishers in a time when digital media is growing.
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Expert White Paper Design Explained

Don Nicholas

The web lets publishers create a wide variety of products more affordably than ever. That is good news, but it carries a downside: we aren’t experts in creating every digital product.

The term “white paper” means a lot of things to a lot of different people. When you hear white paper, you may think of a paid medical report. Or, you might think of a free marketing report. The tips that we’ll run through below can apply to either/or.
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10 Little-Known Subscription Business Model Facts That Can Increase Revenue

Kim Mateus

These subscription business model facts will help you take a new look at your current approach to subscription marketing.
Most of the subscription business model facts you usually hear likely pertain to percentages and numbers that don’t apply to you and instead reflect someone else’s business. But the ten facts below give you permission to take a step   Continue

Recent Redesigns, Subscription and Membership Website Launches

Kim Mateus

Subscription and membership website launches are common these days as publishers tap into audiences, markets, and these renewable sources of revenue. Today we’re looking at content publishers entering this arena and optimizing their experience through expansion the use of tools.
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The 3 Most Profitable Subscription Website Business Models

Kim Mateus

Coming up with the right subscription website business model(s) is usually the biggest stumbling block for those wanting to get into this business.

Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for   Continue

3 Best Practice Updates for America’s First Web Magazine

Don Nicholas

I Like Crochet has improved upon their already best-practice web magazine with collections, clubs, and previews.
It’s genuinely thrilling to be in the publishing industry at this moment and time. Think about how one of the defining factors of millennials is that they have been alive to experience life with and without immediate access to the   Continue

Digital Magazine Publishers Targeting New Audience Expansion

Kim Mateus

Digital magazine publishers are putting more emphasis on digital audience growth, and doing it through a variety of methods including internal content, acquisitions, and third-party content partners.
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