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Advice

3 Reasons Why It’s Worth Outsourcing Subscription Marketing Management

Don Nicholas

Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers leads to an overall decline in revenue, publishers may find themselves facing uncertainty about the staying power of their product, or worse: the future of their business.

But what if we told you   Continue

In Email Marketing, They Can’t Buy Your Product if They Don’t Open

Kim Mateus

In the world of email marketing, testing is king. The subject line is your first chance to get your subscribers to read your message. It may be the deciding factor between whether the email is opened, or moved immediately to the trash bin.   Continue

Audience Development with Social Goes Beyond Algorithm Changes

Kim Mateus

Many publishers found themselves scrambling as Facebook’s algorithm changed and impacted their levels of referral traffic from the social giant. However, as usual, the savvy publishers were quickly able to pick up the pieces, if there were any, and form better foundations for their current social endeavors.   Continue

The 14 Most Clickable Social Media Headlines

Amanda MacArthur

Turn basic headlines into social media gold by experimenting with these proven copywriting formulas for clickable social media headlines
Everything I’ve read as an observer of the social media and publishing communities tells me that most marketers don’t get a click rate on a Tweet of more than one percent, and in fact most marketers get   Continue

Perfect Your Web Magazine Today

Don Nicholas

What do you think are the essential elements of the perfect digital magazine?

If you think back to Gutenberg and the printing press, magazines are still being produced the same way now as they were then. We have a long way to go. The technology necessary to fully utilize the Internet as a principal marketing and distribution platform is available   Continue

What is a Content Management System (CMS) vs CXMS?

Don Nicholas

As you surely understand, your website is made up a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to talk to one another. The nucleus of this system is your CMS, or content management system.   Continue

Multiplatform Publisher Focusing More on Audience Loyalty

Kim Mateus

To be a successful multiplatform publisher, an organization must use the right strategies to both build audiences and retain them as customers.   Continue

Why Digital Publishing Will Save the Future of the Publishing Industry

Don Nicholas

How often do you read something digitally? If you’re reading this, then you’ve done it at least once today. I’m going to go out on a limb and say this isn’t your first time.   Continue

How to Create “Special Collections” in a Web Library that Attract and Retain More Subscribers

Kim Mateus

The best way to bring people back to your web magazine is through curated special collections. Here’s how one publisher is doing it well.
When walking in to a massive library or bookstore, it’s hard to decide what to look at without becoming instantly overwhelmed by all the possibilities. The same goes for an online web   Continue

Subscription Publishing Takes New Routes As Industry Shifts Happen

Kim Mateus

Subscription publishing has gained popularity with media companies and brands alike because of its reputation as a renewable revenue stream. Today we’re visiting news stories of subscription publishers making new initiatives to enhance their subscription channels.   Continue

Subscription Marketing: Free Isn’t a Dirty Word in Offer Testing

Kim Mateus

In digital marketing, you might have been told “free” is a dirty word. In subject lines, it could get you blacklisted (it won’t) or in social media, it’s over-used (free is still better than paid). However, giving away something for free is one of the best ways to start a relationship, and when it comes to selling products, this strategy has proven to be a huge asset to the marketing mix especially when the free product is assigned a value.   Continue

Proof that Digital Magazine Readership is Up, Print is Down, and What to Do About It

Don Nicholas

As preferences for digital magazine consumption go digital, here’s a list of all the ways you can improve your multiplatform editions.
Last week we published this year’s 2018 Mequoda Magazine Consumer Study. We’ve been running this study since 2014 to analyze digital magazine adoption, and have come across new interesting findings each year:

In 2014, 20% of respondents   Continue