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Advice

A Great Example of a Premium Content Subscription

Kim Mateus

A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription.

In updating this post (as we often do with our website content – a Mequoda best practice), we decided to give you an actual example of the perfect premium content subscription, and we settled on CooksIllustrated.com, the companion website to Cook’s Illustrated magazine from America’s Test Kitchen.

Deconstructing the phrase “premium content subscription” is a helpful exercise for getting this discussion onto the right track. Let’s take a look at each of the three words individually.   Continue

Digital Magazine Publishers Experimenting with Better User Experiences

Kim Mateus

Digital magazine publishers stay competitive and relevant to their audiences by presenting the best experiences possible. We watch constantly as experiments are made in the digital publishing industry to reach and connect with audiences. Today we’re reporting on the latest attempts at providing better user experiences.   Continue

Best Digital Magazine Publishing Software You Can Use to Launch Your Digital Magazine

Don Nicholas

Digital magazine publishing software is important; which option are you using?

Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital products for their audiences. And like everything else in digital magazine land, digital magazine software has evolved at light speed since we made our initial recommendations in January.

Here’s our latest (opinionated) look at the magazine software landscape.   Continue

Content Purging as an Audience Development Strategy at Ebner Publishing International

Kim Mateus

The best audience development strategies meet an audience where they want to be met. Today we are looking at the expansion of some audience development strategies for content publishers at Ebner Publishing International, which publishes about 80 magazines, and is using content engineering to drive more traffic.   Continue

13 Examples of Professional Email Subject Lines

Amanda MacArthur

If you could, you’d hire a professional email subject line writer. You would, because you depend on your email list to sell magazine subscriptions or ads to advertisers, so smashing together 50-100 characters on the fly every day is a stinky approach to accomplishing those goals.   Continue

Multiplatform Publisher Condé Nast Looks to Sell Three Major Magazines

Kim Mateus

Another major multiplatform publisher is in the process of making moves to unload some of its magazine titles. Today we look at Condé Nast, the company’s move to sell popular magazines, and its strategy going forward.   Continue

The Benefits of Online Advertising in a Nutshell

Don Nicholas

Once upon a time, online advertising had a shady reputation.

Luckily for publishers, that’s all in the past. The online advertising industry has improved its reputation, and consumers have become more accustomed to seeing these ads. Even the once-dreaded popup ad has become routine, especially when it’s carefully aligned with your content, which is a Mequoda Best Practice.   Continue

Publishing Website Strategy for Advertising Presents Changes

Kim Mateus

Advertising and website strategy evolves as publishers find the best channels, advertisements, and processes to follow. Today we’re looking at some new elements to online advertising.   Continue

Media Acquisition Looks at Publishers’ Content and Data

Kim Mateus

We often see publishers move forward with a variety of media acquisitions in order to target a specific market or fill in parts of their business that they deemed as lacking. Today we are looking at news of some recent publishing and media company moves.
  Continue

How to Write Attention-Grabbing Subject Lines

Kim Mateus

What makes you open an email? Urgency? Benefit? Brevity? What we’ve found is that the most attention-grabbing subject lines rarely have a lot in common at first glance.

If you search around the web for the best performing subject lines, you’ll find ones like, “I was right – and that’s not good for you” and “We’re starting in 5 HOURS” from Sumo.com. You’ll also see “I have good news and bad news…” and “Let’s fix your offer together” from digitalmarketer.com. But what do these email subject lines have in common?   Continue

Updates on Google’s Role in Audience Development for Publishers

Kim Mateus

Google has been a major source of audience development and paid advertising for years. Today we are looking at some recent news from the search giant, that may be helpful to content publishers.   Continue

Subject Line Spam Trigger Words

Amanda MacArthur

Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, content, and reputation. In some cases, engagement is even applied to this filter.   Continue