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Advice

Double Your Magazine Revenue Today

Don Nicholas

Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription publishers we know are leveraging more than paper to increase profits.
What are they doing exactly? They’re adding a web magazine, back issues and special collections to their magazine offers and are creating an   Continue

The Do’s and Don’ts of Free in Multiplatform Publishing

Don Nicholas

What’s “free” to the naked eye isn’t exactly free. It costs money to produce a product, even when it’s recycled. And for the user, they pay either with their eyeballs and data on an ad-driven site, or with their email address on a product-driven site.

Just think of all the “free” that you give away on your website:   Continue

Multiplatform Publishing Audiences Grow for Mobile and Video

Kim Mateus

Data helps seasoned multiplatform publishing professionals better understand where their time and efforts can pay off the most in terms of audience engagement and revenue generation.   Continue

Multi-Platform Journalism is the New Normal

Don Nicholas

Back when many current print journalists were beginning their careers, their job descriptions looked very different than they do now.

Yes, the basic idea of being a journalist is still the same—finding, researching, investigating, and writing pieces that share important news and tell a story. However, how that is accomplished and what happens after an article is written are where some of the biggest changes have taken place. In the past, once a journalist finished his or her work, they’d submit to their editor, clock out at 5 p.m., and head home for dinner. The editor would publish the article on one platform, like a newspaper or a magazine, and the journalist was free to move on and begin writing another piece.   Continue

Designing Your Web Magazine “Above the Fold”

Kim Mateus

Twenty years ago, “above the fold” only referred to the upper half portion of a newspaper. Now, above the fold can be applied to many things, especially a website or web magazine, and the first screen of content a user will see when they go to your website.   Continue

A Subscription Website Paywall That Adapts to User Behavior

Kim Mateus

We are always dialed in to the evolution of subscription website publishing and marketing. When interesting developments occur, we are the first in the industry to share the news and look into the effectiveness, efficiency, and benefit behind the changes.
  Continue

Create Better Vanity URLs: 8 Dos and 8 Don’ts

Kim Mateus

Follow these landing page guidelines for your vanity URLs so that people can both remember you and find you organically

You know the importance of landing pages, but it’s completely possible that you don’t know how important your vanity URLs are. Vanity URLs that are too long, don’t make sense, or are hard to read can actually turn someone away, rather than attracting them to your site.

The most popular places to use a vanity URL are:
  Continue

Double Your Email Capture Rate (ECR) to Boost Overall Revenue

Kim Mateus

Five steps to increase your email capture rate starting today
Converting website visitors into email subscribers is a key metric driver of your subscription website. If your Email Capture Rate (ECR) is 2% or lower, you should spend time trying to optimize your website, through disciplined testing.

For example, last year, one of our Gold Member clients   Continue

Audience Development News: An Audience Network, Ad Serving, and Content Partnerships

Kim Mateus

Many audience development strategies get new life breathed into them, enhancing their abilities to develop and reach new audiences in different ways. Today’s news looks at this, and how publishers are tweaking strategies to adapt to the changing times.

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The 12x12x12 Twitter Strategy: 12 Tweet Ideas That Future-Proof Your Content for 12 Months

Amanda MacArthur

When an article publishes on your website, how do you go about promoting it in social media?

When I pose this question to a room full of magazine editors from different publications, their answer is typically that they wait for the post to be published and then they promote it. If they’re super savvy, they might also schedule a Tweet (using Hootsuite or CoSchedule) a week later.

Valiant effort, for sure, but simply not enough.   Continue

Make Your Website Google-Proof Now

Don Nicholas

Any time your website drops in Google, it’s scary. But the one thing to know is that any drop in SEO traffic will be uniform. You won’t lose traffic in one zone of your website, it will be across the board. The ebb and flow of traffic is normal and not an algorithmic hit, it’s just the price   Continue

Write Better Subscription Marketing Copy By Learning From the Greats

Don Nicholas

In 1926, a long-form print ad for the U.S. School of Music was written by John Caples, and the headline read, “They Laughed When I Sat Down At the Piano, But When I Started to Play!” It’s been noted as one of the most perfect headlines ever written.   Continue