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Advice

How to Choose CMS Development Services as a Periodical Publisher

Kim Mateus

When choosing CMS development services for your organization, consider how much retrofitting will be involved to get your premium membership website running and how much familiarity you have with third-party fulfillment systems.
Periodical publishers and other membership-based organizations do not run the same kind of business as most others do on the web, so why do so many   Continue

When Web Magazines Go Wrong

When most people think of digital magazines, they narrow their focus on digital magazine apps that can be found in a digital newsstand or app store, but data shows that apps aren’t where users want to digest premium magazine content.   Continue

Let Us Be Your Coach – Call Today

Don Nicholas

When you go shopping for a new car, you’re generally limited to the inventory on the lot. You might want gullwing doors like a Delorean or a new Tesla, but you can’t get them on an Audi. You can choose your color and wait a few weeks for your vehicle to arrive from another dealership, but you can’t get racing stripes without a custom paint job somewhere else. It’s not that different when buying proprietary software for your website and content management system, so why do so many publishers still head in that direction?   Continue

30 Great Sources for Magazine Trends

Don Nicholas

We aim to be one of the best sources for magazine trends online, but we do it with a whole lot of help from our brothers and sisters in the industry.

Below we’ve compiled a list of the best portals, the best influencers, and the best reports on magazine trends available online. If you have more to add, please share your favorites with us in the comments.   Continue

Email, Web or Social – Which Should You Focus on Most?

Don Nicholas

If you think that your website should be the main driver of your revenue, think again. Email subscribers are responsible for between 60 and 80% of all digital revenue generation, while passing website visitors and social followers make up the balance.

Over and over again, we’ve found that passing website visitors don’t immediately turn into buyers. They simply remain   Continue

Put Subscription Revenue First in 2019

Don Nicholas

Publishers everywhere are seeing improved subscription revenue, and surely you want to see the same results. In order to put subscription revenue first, you should know the three reasons why we think this influx is happening:

First, we all should be thanking Amazon, Netflix and other large online businesses who have trained customers to believe that   Continue

Email Marketing Guidelines for Opting People Into Your List

Kim Mateus

One of the most important email marketing guidelines you’ll encounter is how to confirm subscribers to your email list, and there’s always time to change your mind.
When you think of email marketing guidelines, you probably think of headlines, subject lines, calls to action, and button colors.

At Mequoda, we currently operate more than a dozen membership   Continue

How Publishers Use ACEM to Guide Growth in their Organizations

Don Nicholas

Mequoda is a term to describe a method for designing and managing successful subscription marketing systems. Short for “media quote daily,” Mequoda is an approach to building these systems based on four core principles—ACEM in Mequoda-talk. Every publisher can leverage its principles for growth in all areas of business.

  Continue

Increase Paywall Revenue Today

Don Nicholas

I was speaking with a colleague recently who had crossed over from the magazine industry to newspaper publishing and back, about consumer marketing trends. We noted that it will be interesting to see how lessons learned from the newspaper industry move into the magazine industry over time. Daily newspapers are both financially larger than the average magazine   Continue

One Thing Top Magazine Companies Have in Common

Don Nicholas

When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine media companies in your niche. Comparing a niche magazine to a general-interest publication will leave you empty-handed in the idea department.   Continue

The Best Multiplatform Membership Websites Already Know This One Thing

Don Nicholas

A publisher’s minimum information unit (MIU) is the bedrock on which the best multiplatform membership website models are built.   Continue

How Three Publishers Leverage a Web Magazine for More Profit

Don Nicholas

In 2017, all major publishers and most independents have a website portal. What 95% don’t have is a web magazine. But those who do are flourishing.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains why he thinks the web edition is the best edition.   Continue