Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Advice

How Can You Improve Engagement as a Publisher?

Don Nicholas

This week we’re focusing on engagement, in How Can Engagement (E) Be Improved? The ‘E’ in the Mequoda Method’s ACEM, is really about retention, and the idea that if you’re a subscription-based publisher, that the link with relationship with your customer is key.   Continue

How to Create Overwhelming Value for Subscribers

Don Nicholas

At Mequoda, we have the privilege of marketing more than 200 premium subscription products including magazines, newsletters, and memberships that spark a myriad of ideas on how to create value.   Continue

How to Double and Triple Email Revenue in a Few Weeks

Don Nicholas

Improving email revenue? I certainly didn’t learn that one in school, and you probably didn’t either. In fact, in four years of journalism school, I never even had a single lesson in newspaper economics.

My professors were experienced reporters and editors, but none had ever figured out the business of publishing a newspaper. And none had ever met a payroll.   Continue

Download the Mequoda Magazine Consumer Study Today

Don Nicholas

Mequoda ran its first ever digital magazine consumer study in 2014, polling US adults with Internet access. At the time, the biggest finding was that 20% of respondents reported currently reading or subscribing to digital magazines on their tablets. Back then, 20% was a huge number.

In 2015, we conducted another study with triple the sample size   Continue

Make Your Web Magazine Better Today

Don Nicholas

In the summer of 2014, we launched what we believe to be the first-ever web magazine, I like Crochet. I Like Crochet was Prime Publishing’s first foray into premium content, aimed at readers looking for a higher level of access to unique and exclusive patterns and advice. The web magazine provided this access through fully   Continue

Write Better Subscription Marketing Copy By Learning From the Greats

Don Nicholas

In 1926, a long-form print ad for the U.S. School of Music was written by John Caples, and the headline read, “They Laughed When I Sat Down At the Piano, But When I Started to Play!” It’s been noted as one of the most perfect headlines ever written.   Continue

14 Tips for Fixing Slow Loading Web Pages

Kim Mateus

Slow loading web pages can mean turning customers away from your landing pages and ultimately from buying yor products.   Continue

How to Capture and Convert Web Visitors

Don Nicholas

ACEM doesn’t exactly roll off the tongue, but if you’ve been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.   Continue

3 New Revenue Opportunities to Consider Today

Don Nicholas

Multiplatform publishers are always looking for new ways to increase online revenues and profits. If you’re currently seeking new platforms and opportunities, consider these three ancillary media platforms for generating consistent additional income:   Continue

How to Choose CMS Development Services as a Periodical Publisher

Kim Mateus

When choosing CMS development services for your organization, consider how much retrofitting will be involved to get your subscription website running and how much familiarity you have with third-party fulfillment systems.
Periodical publishers and other subscription-based organizations do not run the same kind of business as most others do on the web, so why do so many   Continue

How to Attract 80% of Website Traffic Through Recycled Content

Don Nicholas

In the last three to five years we stumbled upon a process we now call blockbuster management. Our blockbuster management program acknowledges that any given website over time might have thousands of posts, but the remarkable thing is a relatively small number will ultimately be capable of driving 80% of the traffic.   Continue

Increase Paywall Revenue Today

Don Nicholas

I was speaking with a colleague the other day who had crossed over from the magazine industry to newspaper publishing and back, about consumer marketing trends. We noted that it will be interesting to see how lessons learned from the newspaper industry move into the magazine industry over time. Daily newspapers are both financially larger   Continue