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Advice

How Publishers Use ACEM to Guide Growth in their Organizations

Don Nicholas

Mequoda is a term to describe a method for designing and managing successful subscription marketing systems. Short for “media quote daily,” Mequoda is an approach to building these systems based on four core principles—ACEM in Mequoda-talk. Every publisher can leverage its principles for growth in all areas of business.

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Treat Your Content MVPs like Gold

Don Nicholas

Most of our clients have a list of 100 or more articles that drive the majority of their website traffic, although some larger sites have 300. These posts, which we call blockbusters, aren’t just popular, they’re your front line. Some of our clients see more than 75% of new visitors enter through their blockbuster posts.   Continue

World Politics Review Partners with Mequoda Systems to Grow Premium Subscription Business

Kim Mateus

Mequoda and WPR partner with a performance-based revenue-share relationship to grow subscription business
As one of the world’s most authoritative sources on world politics and international relations, World Politics Review (WPR) has been successful at penetrating the corporate, government and educational markets. Now, they are partnering with Mequoda Systems to aggressively grow their individual subscriber business.
Publisher Hampton Stephens   Continue

Website Redesign for Faster Sites, Better Advertising, & Bigger Audiences

Kim Mateus

A website redesign can lead to big increases in traffic and revenue if it’s done correctly. If not, it can lead publishers astray. Fortunately there is enough information around for on website redesign recommendations that savvy publishers can make smart decisions.   Continue

An Informal Approach to the Best Website Design Review of Your Website You Can Conduct

Don Nicholas

As someone who’s looked at your website every day for a long time, you probably have no business reviewing your own website. There are probably things in the back of your mind that you’ve kept a mental checklist of – items that need to be optimized, altered and updated. Have you been writing these things down? Often, when we finally get the chance to update our websites, it’s months after we’ve discovered the original issue.

That’s why I’m going to give you a quick little checklist, based on our internal website design scorecard, to remind you of the items you should be paying most attention to. While these guidelines are by no means the complete list of website design practices, they are essential to sound, effective website design. We’re sure that implementation of these practices will result in happier, more satisfied, readers.   Continue

The Mequoda Subscription Marketing Toolbox 2018

Don Nicholas

If you’re going to be an online subscription marketer, there are three things you’re going to need, in no particular order:

A content management system (CMS). Not only should it be dynamic and responsive, it needs to be conditional and respond differently to a known and unknown user. It should know who you have a relationship with,   Continue

Beyond Paywalls: 3 Ways Magazine Publishers Sell More Subscriptions

Don Nicholas

Since most magazine publishers are competing for these dollars and losing the battle, the need for revenue from subscriptions increases every day.   Continue

Digital Publishers Plan New Opportunities with New Content Offerings

Kim Mateus

Digital publishers buy and sell properties to enhance their brand, while packaging and distributing content in various ways to connect more easily with their audiences. Today’s news looks at digital publishers who are using new content differently, in terms of promotion and beyond.   Continue

15 Reports About Digital Magazine Publishing You Should Bookmark

Don Nicholas

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.

These predictions are important, as they help publishers better prepare for the future. What’s more interesting, however, is discovering how people who are already consuming digital magazines are enjoying their experiences.   Continue

Get More People to Subscribe to Your Highest Priced Product

The most effective blow-in cards of the 21st century aren’t made of cardstock, they’re digital. And since offering a sample of your magazine is less effort for the user when it’s done online, you have more opportunities.

In this week’s Freebie Friday spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains why using monthly pricing to accommodate a user’s desire to sample, is just one key to selling more subscriptions. From there you can download How to Use Contrast Pricing to Increase Subscription Revenue to learn more about pricing your print and digital magazine subscriptions.   Continue

3 Reasons Why It’s Worth Outsourcing Subscription Marketing Management

Don Nicholas

Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers leads to an overall decline in revenue, publishers may find themselves facing uncertainty about the staying power of their product, or worse: the future of their business.

But what if we told you   Continue

In Email Marketing, They Can’t Buy Your Product if They Don’t Open

Kim Mateus

In the world of email marketing, testing is king. The subject line is your first chance to get your subscribers to read your message. It may be the deciding factor between whether the email is opened, or moved immediately to the trash bin.   Continue