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Advice

How to Create Overwhelming Value for Subscribers

Don Nicholas

At Mequoda, we have the privilege of marketing more than 200 premium subscription products including magazines, newsletters, and memberships that spark a myriad of ideas on how to create value.   Continue

3 Steps to Make Your Publishing Business Worth More by 2020

Don Nicholas

It’s entirely possible that your publishing business is worth much more than you might think. You might be trapped thinking about your company like a print publisher, and because of that, your assets are being under-leveraged. Let me suggest three easy steps to unlocking that value.   Continue

The ROI for Digital Magazine Development is Worth it

Whenever we work with a new client, there are four words they become familiar with very quickly.

In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how these four words will change how you approach your business, and how you can learn more about them when you download our new FREE report, How to Increase Audience, Revenue and Profits with Multiplatform Publishing.   Continue

Make Your Web Magazine Better Today

Don Nicholas

In the summer of 2014, we launched what we believe to be the first-ever web magazine, I like Crochet. I Like Crochet was Prime Publishing’s first foray into premium content, aimed at readers looking for a higher level of access to unique and exclusive patterns and advice. The web magazine provided this access through fully   Continue

How to Use Six Sigma for Subscription Offer Testing

Kim Mateus

“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.

Even our best performing clients—who publish on multiple platforms, run several subscription websites, and have helped define our pricing best practices—will see a drop in subscription sales when they stop testing. I told this to a client recently who went from having some of the highest conversion rates of our clients to having our worst performing rates, and we believe the culprit is a lack of subscription offer testing with new offers, like a 30-day free trial.   Continue

The 4 Words That Make or Break a Publishing Business

Whenever we work with a new client, there are four words they become familiar with very quickly.

In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how these four words will change how you approach your business, and how you can learn more about them when you download our new FREE report, How to Increase Audience, Revenue and Profits with Multiplatform Publishing.   Continue

3 New Revenue Opportunities to Consider Today

Don Nicholas

Multiplatform publishers are always looking for new ways to increase online revenues and profits. If you’re currently seeking new platforms and opportunities, consider these three ancillary media platforms for generating consistent additional income:   Continue

5 Expectations of Web Magazine Consumers

Don Nicholas

Web magazine consumers like to read their magazines like they read their news – online.
Users are becoming more accustomed to viewing magazine content in the form of web magazines. Web editions can be displayed on any mobile or desktop device, so users are as familiar with the interface as they are with a web browser,   Continue

How Can You Monetize Better as a Publisher?

Don Nicholas

In our webcast series so far, we’ve covered: What is the Mequoda Method? What is ACEM? How Can Attraction (A) Be Improved? How Can Capture (C) Be Improved?  and How Can Engagement (E) Be Improved? 

This week we’re looking at the “M” in ACEM, monetize.

Surprise – you have products lurking in your content that you haven’t discovered yet. From these new products   Continue

Increase Paywall Revenue Today

Don Nicholas

I was speaking with a colleague the other day who had crossed over from the magazine industry to newspaper publishing and back, about consumer marketing trends. We noted that it will be interesting to see how lessons learned from the newspaper industry move into the magazine industry over time. Daily newspapers are both financially larger   Continue

How to Build Email Marketing Lists Using 3 Hidden Assets

Kim Mateus

You may be sitting on three significant hidden assets that you can use to build your email marketing lists quickly
Do you realize that you might be sitting on a few opportunities to increase your email marketing lists? In the investments world, hidden assets are considered those that don’t show up on a balance sheet. Real   Continue

Audience Development Strategies for Instagram Stories and Chatbots

Kim Mateus

Facebook and Twitter were once major focuses of audience development strategies. Some digital publishers still receive favorable traffic from these social sources, but we’re also seeing other social networks and strategies gain popularity. Today we’re looking deeper into this news to see how it’s impacting publishers.   Continue