Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Advice

How Does Your Average Email Open Rate Compare?

Amanda MacArthur

Your average email open rate can only get better (with these tips)
The thing about metrics and the KPIs you track is that everyone needs a baseline. So while you can compare yourself to the rest of the publishing industry, the best thing to compare yourself to is yourself.

With that said, the average email open rate   Continue

How One Publisher Used Marketing Automation to Turn Their Business Around

Don Nicholas

“You live and die by your ability to prioritize. You must focus on the most important, mission-critical tasks each day and night, and then share, delegate, delay or skip the rest.” Those are the wise words of Jessica Jackley, co-founder of the successful micro-loan startup, Kiva. And Eli Broad, 185th wealthiest person in the world, and the only person we know of who has built two Fortune 500 companies in two different industries confirms prioritizing and delegating simply isn’t done enough. “The inability to delegate is one of the biggest problems I see with managers at all levels,” says Broad.
  Continue

What is a Roundtable Event?

Don Nicholas

Publishers who are generating revenue through multiple platforms may include events on their list of products. If you’re in the B2B publishing niche, you may see your competitors throwing roundtable events and wonder, “what is a roundtable event?”   Continue

New Hires Expand Reach to New Markets for These Multiplatform Publishers

Kim Mateus

We’re seeing new developments from some multiplatform publishing giants, including Hearst and The Wall Street Journal, that involve a focus on content and digital experience.   Continue

10 Digital Publishing Tips and Strategies for Multiplatform Magazine Publishers

Don Nicholas

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we’re all about documenting these things so digital publishers don’t have to re-invent the wheel.

Here are 10 things you must do if you want to join the ranks of millionaire publishers … a goal we think is worthy of all digital publishers today.   Continue

How Can You Improve Engagement as a Publisher?

Don Nicholas

This week we’re focusing on engagement, in How Can Engagement (E) Be Improved? The ‘E’ in the Mequoda Method’s ACEM, is really about retention, and the idea that if you’re a subscription-based publisher, that the link with relationship with your customer is key.   Continue

Protected: Executive Council Update: Library Previews That Sell for You!

Don Nicholas

This content is password protected. To view it please enter your password below:
Password:
  Continue

How to Build a Subscription Management System

Kim Mateus

If you’re a publisher who maintains multiple websites, making the correct choice of a subscription management system is one of the most important decisions you’ll make, because doing it over and over again cuts into your profits and resources. We’ve watched numerous multi-website publishers trap themselves into a path that was too expensive to upgrade easily and efficiently because of the way they expanded the system in a nonstandard manner.   Continue

The New California Automatic Renewal Law: Are You Compliant?

Kim Mateus

How a new California automatic renewal law affects all subscription businesses with customers in the golden state, and how to prepare for Vermont’s double opt-in requirement.
A new California automatic renewal law—that went into effect 7/1/18—requires online sellers, doing business in California, to allow online cancellation of auto-renewing memberships, subscriptions, or any recurring purchases that were initiated online.
This   Continue

A Great Example of a Premium Content Subscription

Kim Mateus

A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription.

In updating this post (as we often do with our website content – a Mequoda best practice), we decided to give you an actual example of the perfect premium content subscription, and we settled on CooksIllustrated.com, the companion website to Cook’s Illustrated magazine from America’s Test Kitchen.

Deconstructing the phrase “premium content subscription” is a helpful exercise for getting this discussion onto the right track. Let’s take a look at each of the three words individually.   Continue

30 Great Sources for Magazine Trends

Don Nicholas

We aim to be one of the best sources for magazine trends online, but we do it with a whole lot of help from our brothers and sisters in the industry.

Below we’ve compiled a list of the best portals, the best influencers, and the best reports on magazine trends available online. If you have more to add, please share your favorites with us in the comments.   Continue

Digital Magazine Publishers Experimenting with Better User Experiences

Kim Mateus

Digital magazine publishers stay competitive and relevant to their audiences by presenting the best experiences possible. We watch constantly as experiments are made in the digital publishing industry to reach and connect with audiences. Today we’re reporting on the latest attempts at providing better user experiences.   Continue