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Advice

How to Capture and Convert Web Visitors

Don Nicholas

ACEM doesn’t exactly roll off the tongue, but if you’ve been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.   Continue

Do You Really Need a CMS or CXMS?

Don Nicholas

Your website is made up of a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to talk to one another. The nucleus of this system is your CMS, or content management system.

This is not unlike any team, where you have specialists and a project   Continue

How to Choose CMS Development Services as a Periodical Publisher

Kim Mateus

When choosing CMS development services for your organization, consider how much retrofitting will be involved to get your subscription website running and how much familiarity you have with third-party fulfillment systems.
Periodical publishers and other subscription-based organizations do not run the same kind of business as most others do on the web, so why do so many   Continue

Publishing Website Strategy for Advertising Presents Changes

Kim Mateus

Advertising and website strategy evolves as publishers find the best channels, advertisements, and processes to follow. Today we’re looking at some new elements to online advertising.   Continue

14 Tips for Fixing Slow Loading Web Pages

Kim Mateus

Slow loading web pages can mean turning customers away from your landing pages and ultimately from buying yor products.   Continue

How Premium Newsletters and Advisory Services Use Mequoda

Don Nicholas

Premium newsletters and advisory services represent the pinnacle of subscription marketing, often commanding annual membership or subscription fees that are much higher than magazines.   Continue

8 Online Magazine Design Best Practices

Don Nicholas

Online magazine design has taken a number of steps forward in recent years, starting with the launch of the first-ever web magazine in 2014 called I Like Crochet. An online magazine, also known as a web magazine, is a premium publication that is read through a magazine subscription website. In our definition, it is not the same as the homepage of a magazine, where content is freely distributed, unless that content is metered by a paywall.   Continue

Media Acquisition Looks at Publishers’ Content and Data

Kim Mateus

We often see publishers move forward with a variety of media acquisitions in order to target a specific market or fill in parts of their business that they deemed as lacking. Today we are looking at news of some recent publishing and media company moves.
  Continue

How to Create a Bulletproof Magazine Business Plan for a More Profitable Future

Don Nicholas

As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of your brand is critical. But this is a new beast, and to be prepared, you must plan. This holds true even if your business has survived the last 50 to 100 years.   Continue

How to Attract 80% of Website Traffic Through Recycled Content

Don Nicholas

In the last three to five years we stumbled upon a process we now call blockbuster management. Our blockbuster management program acknowledges that any given website over time might have thousands of posts, but the remarkable thing is a relatively small number will ultimately be capable of driving 80% of the traffic.   Continue

Convert Metered Paywall Visitors into Subscribers

Don Nicholas

In the words of David Ogilvy, “a good advertisement is one that sells the product without drawing attention to itself.” When selling a web magazine, one of the best ways to do so is by giving away enough content that it sells itself, but not so much that visitors don’t convert into subscribers.

The most significant   Continue

How to Write Attention-Grabbing Subject Lines

Kim Mateus

What makes you open an email? Urgency? Benefit? Brevity? What we’ve found is that the most attention-grabbing subject lines rarely have a lot in common at first glance.

If you search around the web for the best performing subject lines, you’ll find ones like, “I was right – and that’s not good for you” and “We’re starting in 5 HOURS” from Sumo.com. You’ll also see “I have good news and bad news…” and “Let’s fix your offer together” from digitalmarketer.com. But what do these email subject lines have in common?   Continue