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Advice

No cost copywriting lesson from a wildly successful membership website publisher

Peter A. Schaible

Jim Laube publishes one of the most successful special niche membership websites on the Internet at RestaurantOwner.com. There are a lot of reasons for his success, including that he is an authority on his topic and a very savvy marketer.   Continue

Sixteen ways to sabotage your subscription website and stifle member renewals

Peter A. Schaible

We’ve all experienced online publishers who are guilty of arrogance. When they make too many of these mistakes, they don’t last very long in the member website business.   Continue

My 12 most important beliefs about marketing

Peter A. Schaible

These pithy statements about the psychology of buying and selling did not originate with me. Most were gleaned over the years from my various teachers—from their books, seminars and audiotapes.   Continue

What is your membership website passion—to lead or to be led?

Peter A. Schaible

In his seminal analysis of the psychology of mass movements, The True Believer, Eric Hoffer reminds us of how eager many people are to be led, to join a cause—any cause.   Continue

Eight steps for successfully marketing your subscription website

Peter A. Schaible

You need not spend a lot of money to market your subscription website, but you will need to follow these steps if you hope to have critical and financial success.   Continue

Do neatness and order add to the credibility of a membership website?

Peter A. Schaible

Or put another way, does sloppiness in spelling diminish the credibility and effectiveness of a subscription site and reflect poorly on the website publisher? My thoughts, and a tool I use religiously.   Continue

Readability rules for subscription websites

Peter A. Schaible

Making your online newsletter easier to read is a matter of both writing style and formatting technique. Here are some helpful hints.   Continue

How to format attractive, easy-to-read, printer-friendly pages

Peter A. Schaible

Create “print and read” email newsletters

Many subscribers prefer to “print and read,” rather than read on screen. But, often, printer-friendly pages appear only marginally better than the original web page.   Continue

Marketing your membership website via search engine optimization

Peter A. Schaible

Most new visitors to any site get there as a result of a search engine search. What are the secrets to getting maximum visibility and top ranking?   Continue

Optimizing the User Experience: Excerpts from a Government Report

Peter A. Schaible

“Users will make the best use of websites when information is displayed in a directly usable format and content organization is highly intuitive. Websites should be designed to facilitate and encourage efficient and effective human-computer interactions.”   Continue

How to know if your membership website search engine ranking is being hijacked?

Peter A. Schaible

Beware the 302 server redirect, which can either cause search engine traffic to your website to disappear or redirect the traffic you deserve to another website.   Continue

Seniors lead online growth and create opportunities for premium information sites

Peter A. Schaible

Senior citizens are the only minority group that everyone is trying to get into! They generally have some money, so many smart marketers are trying to sell something to them. That includes savvy information product developers.   Continue