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My 12 most important beliefs about marketing

Peter A. Schaible

These pithy statements about the psychology of buying and selling did not originate with me. Most were gleaned over the years from my various teachers—from their books, seminars and audiotapes.   Continue

What is your membership website passion—to lead or to be led?

Peter A. Schaible

In his seminal analysis of the psychology of mass movements, The True Believer, Eric Hoffer reminds us of how eager many people are to be led, to join a cause—any cause.   Continue

Eight steps for successfully marketing your subscription website

Peter A. Schaible

You need not spend a lot of money to market your subscription website, but you will need to follow these steps if you hope to have critical and financial success.   Continue

Do neatness and order add to the credibility of a membership website?

Peter A. Schaible

Or put another way, does sloppiness in spelling diminish the credibility and effectiveness of a subscription site and reflect poorly on the website publisher? My thoughts, and a tool I use religiously.   Continue

Readability rules for subscription websites

Peter A. Schaible

Making your online newsletter easier to read is a matter of both writing style and formatting technique. Here are some helpful hints.   Continue

How to format attractive, easy-to-read, printer-friendly pages

Peter A. Schaible

Create “print and read” email newsletters

Many subscribers prefer to “print and read,” rather than read on screen. But, often, printer-friendly pages appear only marginally better than the original web page.   Continue

Marketing your membership website via search engine optimization

Peter A. Schaible

Most new visitors to any site get there as a result of a search engine search. What are the secrets to getting maximum visibility and top ranking?   Continue

Optimizing the User Experience: Excerpts from a Government Report

Peter A. Schaible

“Users will make the best use of websites when information is displayed in a directly usable format and content organization is highly intuitive. Websites should be designed to facilitate and encourage efficient and effective human-computer interactions.”   Continue

How to know if your membership website search engine ranking is being hijacked?

Peter A. Schaible

Beware the 302 server redirect, which can either cause search engine traffic to your website to disappear or redirect the traffic you deserve to another website.   Continue

Seniors lead online growth and create opportunities for premium information sites

Peter A. Schaible

Senior citizens are the only minority group that everyone is trying to get into! They generally have some money, so many smart marketers are trying to sell something to them. That includes savvy information product developers.   Continue

From magazine to book to subscription website: Is this a viable business model?

Peter A. Schaible

Magazine publishers, book publishers and membership website publishers are re-inventing the revenue models for cross-selling information.

A recent article in Community, the quarterly newsletter of Barnes & Noble Booksellers, explains how a simple “get-to-know-you” meeting between the editors of Good Housekeeping and the magazine’s new book publishing partner, Sterling, led to a great book idea.   Continue

The 12 commandments of publishing a membership website or online newsletter

Peter A. Schaible

Like immutable laws of nature, some rules are ironclad. Follow these directives and you can expect to succeed. Ignore even one of them and your business and personal achievements will be significantly diminished.   Continue