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Advice

How to Hire a Membership Site Developer That’s a Good Fit For Your Business

Kim Mateus

Your membership site developer should be more than just a technological jester, they should be your sherpa.
If you’re a publisher, or are selling a subscription-based information product, it’s likely that at some point you’ll be looking for a new membership site developer. We know this because most of our clients have come to us after years   Continue

Subscription Marketing: How One Publisher Doubled Revenues in 12 Months

Kim Mateus

Three ways membership offers beat subscription marketing offers
We are big proponents of both web magazines and web libraries, plus various collections and special issues that can be derived from them to create robust membership products.
We recently had the privilege of taking over all membership and subscription marketing for a long time publishing partner and winner of numerous community awards.
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How to Triple Your Response Rates with a Web Library

Kim Mateus

Would you like to triple the response to your current email promotions and sales pages? Because that’s exactly what we’re seeing happen when publishers stop promoting their magazines and start promoting their web library.

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3 Ways to Say “Free” in Subscription Marketing

Kim Mateus

One of the biggest secrets to success in subscription marketing is leveraging the word “free” in your copy
Unlike most other marketers, those in subscription marketing can sell the same product at different prices each time it’s purchased. Our customers buy a new subscription from us at one price, and then we can use a different   Continue

How to Sell All-for-One Subscription Products with a Membership Offer and Increase Online Profits

Kim Mateus

How to turn single products into bundled subscription products that can be sold as a membership club for substantially higher profits
Some of your customers will want one of your products, and others will want more. But how many will buy the first and never return, and how can you generate continuous revenue through subscription products   Continue

Email, Web or Social – Which Should You Focus on Most?

Kim Mateus

If you think that your website should be the main driver of your revenue, think again. Email subscribers are responsible for between 60 and 80% of all digital revenue generation, while passing website visitors and social followers make up the balance.

Over and over again, we’ve found that passing website visitors don’t immediately turn into buyers. They simply remain   Continue

How to Curate Library Content to Engage and Retain Web Magazine Readers

Kim Mateus

When walking in to a massive library or bookstore, it’s hard to decide what to look at without becoming instantly overwhelmed by all the possibilities. The same goes for an online web library for your magazine or newsletter, and if you aren’t effectively capturing subscribers’ attention regularly, renewal rates can slip. Reminding them of what they have access to on a regular basis can increase engagement, especially if you curate the content for them.   Continue

When Web Magazines Go Wrong

Kim Mateus

When most people think of digital magazines, they narrow their focus on digital magazine apps that can be found in a digital newsstand or app store, but data shows that apps aren’t where users want to digest premium magazine content.   Continue

How to Create Overwhelming Value for Subscribers

Don Nicholas

At Mequoda, we have the privilege of marketing more than 200 premium subscription products including magazines, newsletters, and memberships that spark a myriad of ideas on how to create value.   Continue

How to Build Email Marketing Lists Using 3 Hidden Assets

Kim Mateus

You may be sitting on three significant hidden assets that you can use to build your email marketing lists quickly
Do you realize that you might be sitting on a few opportunities to increase your email marketing lists? In the investments world, hidden assets are considered those that don’t show up on a balance sheet. Real   Continue

How Publishers Use ACEM to Guide Growth in their Organizations

Don Nicholas

Mequoda is a term to describe a method for designing and managing successful subscription marketing systems. Short for “media quote daily,” Mequoda is an approach to building these systems based on four core principles—ACEM in Mequoda-talk. Every publisher can leverage its principles for growth in all areas of business.

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3 New Revenue Opportunities to Consider Today

Don Nicholas

Multiplatform publishers are always looking for new ways to increase online revenues and profits. If you’re currently seeking new platforms and opportunities, consider these three ancillary media platforms for generating consistent additional income:   Continue