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Advice

Proof that Digital Magazine Readership is Up, Print is Down, and What to Do About It

Don Nicholas

As preferences for digital magazine consumption go digital, here’s a list of all the ways you can improve your multiplatform editions.
Last week we published this year’s 2018 Mequoda Magazine Consumer Study. We’ve been running this study since 2014 to analyze digital magazine adoption, and have come across new interesting findings each year:

In 2014, 20% of respondents   Continue

Growth, Redesigns, and Digital Magazine Launches for New Media

Kim Mateus

A digital magazine can develop from many places. Once media companies see the value in their content and realize how they can build their audiences with this content, then the opportunities develop.   Continue

The Kind of Apps People Want: How to Get a 5-Star Rating on Your Magazine App

Kim Mateus

As tech industry observers like to note, the world of apps is wild and wacky. There are almost two million apps in the Apple and Google app stores. If you pick up or click to pretty much any tech publication these days, you’re guaranteed to see at least one app review, to help bewildered consumers navigate this crowded field.

Of course when you read those articles, you’re getting a lot of personal opinion, and in tech land, much of that turns out to be excitement over flashy technology – no surprise there. So what kind of apps do people want, really? For magazine publishers, the answers are fairly simple.   Continue

Download the 2018 Mequoda Magazine Consumer Study Today

Amanda MacArthur

In 2014, Mequoda ran its first ever digital magazine market study, polling US adults with Internet access. At the time, the biggest finding was that 20% of our sample size of 1,136 people reported currently reading or subscribing to digital magazines on their tablets.

In 2015, we conducted another study and more than tripled our sample   Continue

How to Double and Triple Email Revenue in a Few Weeks

Don Nicholas

Improving email revenue? I certainly didn’t learn that one in school, and you probably didn’t either. In fact, in four years of journalism school, I never even had a single lesson in newspaper economics.

My professors were experienced reporters and editors, but none had ever figured out the business of publishing a newspaper. And none had ever met a payroll.   Continue

Twitter & YouTube Better as Audience Development Tools

Kim Mateus

Audience development strategies change as better methods are uncovered, and sometimes those methods involve putting more attention to certain areas of greater promise. It also involves avoiding channels that stop sending as much traffic.   Continue

Social Media Marketing for Magazines: How Top Publishers Get Seen

Amanda MacArthur

Social media marketing for magazines has become an art form of sorts, and some publications are leading the pack
It’s 2018: If your magazine doesn’t have a social media presence by now, then you’re light years behind the competition. It used to be a struggle to get buy-in from the higher-ups and prove the value of   Continue

Double Your Magazine Revenue Today

Don Nicholas

Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription publishers we know are leveraging more than paper to increase profits.
What are they doing exactly? They’re adding a web magazine, back issues and special collections to their magazine offers and are creating an   Continue

The Do’s and Don’ts of Free in Multiplatform Publishing

Don Nicholas

What’s “free” to the naked eye isn’t exactly free. It costs money to produce a product, even when it’s recycled. And for the user, they pay either with their eyeballs and data on an ad-driven site, or with their email address on a product-driven site.

Just think of all the “free” that you give away on your website:   Continue

Multiplatform Publishing Audiences Grow for Mobile and Video

Kim Mateus

Data helps seasoned multiplatform publishing professionals better understand where their time and efforts can pay off the most in terms of audience engagement and revenue generation.   Continue

Multi-Platform Journalism is the New Normal

Don Nicholas

Back when many current print journalists were beginning their careers, their job descriptions looked very different than they do now.

Yes, the basic idea of being a journalist is still the same—finding, researching, investigating, and writing pieces that share important news and tell a story. However, how that is accomplished and what happens after an article is written are where some of the biggest changes have taken place. In the past, once a journalist finished his or her work, they’d submit to their editor, clock out at 5 p.m., and head home for dinner. The editor would publish the article on one platform, like a newspaper or a magazine, and the journalist was free to move on and begin writing another piece.   Continue

The ROI for Digital Magazine Development is Worth it

Whenever we work with a new client, there are four words they become familiar with very quickly.

In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how these four words will change how you approach your business, and how you can learn more about them when you download our new FREE report, How to Increase Audience, Revenue and Profits with Multiplatform Publishing.   Continue