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Advice

Using “Self-Liquidating Premiums” to Help Close the Sale

Don Nicholas

An effective technique in information marketing is “self-liquidating premiums”—having the value of the premiums exceed the entire purchase price.

For example, let’s assume you have a product, perhaps a downloadable ebook, with a list price of $49.95. You’re selling it online at a discounted purchase price of $29.95.   Continue

8 Ways to Sell Digital Magazine Subscriptions

Don Nicholas

It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon create a digital version of their product if they haven’t already.
  Continue

How Do You Get Started With the Mequoda Method?

Don Nicholas

In our webcast series so far, we’ve covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). We’ve also talked about Publishers Using the Mequoda Method, and the final module in our webcast series is called, How Do You Get Started With the Mequoda Method?   Continue

Sell More Magazine Subscriptions Online Using the Mequoda Method

Amanda MacArthur

At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view among folks in all industries who jumped on the bandwagon early. Back in those days, it was all about impressions! Eyeballs on your page! After all, if they show up on your website, they’re bound to subscribe to your magazine, right?

Wrong.   Continue

How to Build a Multiplatform Website for Multiplatform Content

Don Nicholas

A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it could be a web magazine—formatted for, and read on the web.

But multi-platform website doesn’t just refer to the number of ways you recycle content across text, video, graphics and other mediums. It also means your website is responsive and will show visitors these different types of media, no matter what device they use: desktop, laptop, smartphone, tablet, phablet, whatever you’ve got. More thoughts on responsive design.   Continue

Six Sigma Subscription Marketing: 12 Offers That Boost Response Rates

Kim Mateus

12 subscription marketing offers you can test with your existing email subscriber list
Think selling magazines is hard? Look at Netflix. Their offer is that you can try out their video streaming service for 30 days, then pay $8 a month. Not $10 or $12 per year like a magazine, but $8 every single month. And is   Continue

Get More People to Subscribe to Your Highest Priced Product

The most effective blow-in cards of the 21st century aren’t made of cardstock, they’re digital. And since offering a sample of your magazine is less effort for the user when it’s done online, you have more opportunities.

In this week’s Freebie Friday spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains why using monthly pricing to accommodate a user’s desire to sample, is just one key to selling more subscriptions. From there you can download How to Use Contrast Pricing to Increase Subscription Revenue to learn more about pricing your print and digital magazine subscriptions.   Continue

Digital Magazine Marketing: 7 Ways to Promote your Digital Magazine

Don Nicholas

If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing.

After all, buying a list and mailing a big direct mail package, in hopes of getting a bunch of people to subscribe as we all did in the old print days, is rather like trying to sell 21st-century tablets themselves at an old-fashioned general store where hardware, ladies’ hats and pickles all shared the same space, and the proprietor fetched everything on your list, then wrapped up your purchases in brown paper and twine.   Continue

Double Your Revenue With an All-Access Offer

Don Nicholas

How to use web editions, collections and libraries to double your revenue
Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription publishers we know are leveraging more than paper to increase profits.

What are they doing exactly? They’re adding   Continue

3 Steps to Make Your Publishing Business Worth More by 2020

Don Nicholas

It’s entirely possible that your publishing business is worth much more than you might think. You might be trapped thinking about your company like a print publisher, and because of that, your assets are being under-leveraged. Let me suggest three easy steps to unlocking that value.   Continue

How to Use Six Sigma for Membership Offer Testing

Kim Mateus

“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.

Even our best-performing publishing partners—who publish on multiple platforms, run several premium membership websites, and have helped define our pricing best practices—will see a drop in paid memberships when they stop testing. I told this to a premium content partner who went from having some of the highest conversion rates of our partners to having our worst performing rates, and we believed the culprit was a lack of membership offer testing with new offers, like a 30-day free trial.   Continue

Audience Development Strategies for Instagram Stories and Chatbots

Kim Mateus

Facebook and Twitter were once major focuses of audience development strategies. Some digital publishers still receive favorable traffic from these social sources, but we’re also seeing other social networks and strategies gain popularity. Today we’re looking deeper into this news to see how it’s impacting publishers.   Continue