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Advice

One Thing Top Magazine Companies Have in Common

Don Nicholas

When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine media companies in your niche. Comparing a niche magazine to a general-interest publication will leave you empty-handed in the idea department.   Continue

39 Ways to Sell New Multiplatform Membership Programs

Don Nicholas

39 ways to increase your Internet audience, revenue, and profits through new multiplatform membership programs
We currently operate more than a dozen membership marketing systems in partnership with some of the country’s leading content brands including Harvard University, Hearst magazines and Yankee Publishing. The tips and advice provided in this article are drawn from our direct experience around building   Continue

Beyond Paywalls: 3 Ways Magazine Publishers Sell More Subscriptions

Don Nicholas

Since most magazine publishers are competing for these dollars and losing the battle, the need for revenue from subscriptions increases every day.   Continue

The ROI for Digital Magazine Development is Worth it

Whenever we work with a new client, there are four words they become familiar with very quickly.

In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how these four words will change how you approach your business, and how you can learn more about them when you download our new FREE report, How to Increase Audience, Revenue and Profits with Multiplatform Publishing.   Continue

The Do’s and Don’ts of Free in Multiplatform Publishing

Don Nicholas

What’s “free” to the naked eye isn’t exactly free. It costs money to produce a product, even when it’s recycled. And for the user, they pay either with their eyeballs and data on an ad-driven site, or with their email address on a product-driven site.

Just think of all the “free” that you give away on your website:   Continue

The 2019 Mega Trend: Premium Membership Programs for Publishers

Don Nicholas

You would have to be living under a rock in 2018 to have not noticed that premium membership programs for publishers are all the rage. After flirting with all forms of digital advertising, magazine, newsletter and website publishers have concluded that consumers will pay for premium content.   Continue

Subscription Marketing: How to Sell News, Instructional, and Advisory Content

Don Nicholas

In subscription marketing, the type of magazine content you sell, matters. However, the strategies you use to sell it, work across niches and industries.
In our 2018 Mequoda Magazine Consumer Study, we discovered that out of all the paid types of magazine content available online, adults in the US pay for news, most. If you’re in   Continue

How to Double and Triple Email Revenue in a Few Weeks

Don Nicholas

Improving email revenue? I certainly didn’t learn that one in school, and you probably didn’t either. In fact, in four years of journalism school, I never even had a single lesson in newspaper economics.

My professors were experienced reporters and editors, but none had ever figured out the business of publishing a newspaper. And none had ever met a payroll.   Continue

Write Better Subscription Marketing Copy By Learning From the Greats

Don Nicholas

In 1926, a long-form print ad for the U.S. School of Music was written by John Caples, and the headline read, “They Laughed When I Sat Down At the Piano, But When I Started to Play!” It’s been noted as one of the most perfect headlines ever written.   Continue

14 Tips for Fixing Slow Loading Web Pages

Kim Mateus

Slow loading web pages can mean turning customers away from your landing pages and ultimately from buying yor products.   Continue

Selling Subscriptions While You Sleep

Don Nicholas

I woke up this morning thinking about all the great ways we’ve discovered to sell subscriptions on the Internet. Yes, these are the things that I dream about. The idea that while I’m deeply asleep, the systems we manage are busily selling subscriptions to magazines and newsletters and premium memberships that include all sorts of benefits to customers who are awake and spending money while I’m sound asleep makes me a happy guy.   Continue

8 Ways to Sell Digital Magazine Subscriptions

Don Nicholas

It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon create a digital version of their product if they haven’t already.
  Continue