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Advice

The New California Automatic Renewal Law: Are You Compliant?

Kim Mateus

How a new California automatic renewal law affects all subscription businesses with customers in the golden state, and how to prepare for Vermont’s double opt-in requirement.
A new California automatic renewal law—that went into effect 7/1/18—requires online sellers, doing business in California, to allow online cancellation of auto-renewing memberships, subscriptions, or any recurring purchases that were initiated online.
This   Continue

A Great Example of a Premium Content Subscription

Kim Mateus

A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription.

In updating this post (as we often do with our website content – a Mequoda best practice), we decided to give you an actual example of the perfect premium content subscription, and we settled on CooksIllustrated.com, the companion website to Cook’s Illustrated magazine from America’s Test Kitchen.

Deconstructing the phrase “premium content subscription” is a helpful exercise for getting this discussion onto the right track. Let’s take a look at each of the three words individually.   Continue

Digital Magazine Publishers Experimenting with Better User Experiences

Kim Mateus

Digital magazine publishers stay competitive and relevant to their audiences by presenting the best experiences possible. We watch constantly as experiments are made in the digital publishing industry to reach and connect with audiences. Today we’re reporting on the latest attempts at providing better user experiences.   Continue

Best Digital Magazine Publishing Software You Can Use to Launch Your Digital Magazine

Don Nicholas

Digital magazine publishing software is important; which option are you using?

Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital products for their audiences. And like everything else in digital magazine land, digital magazine software has evolved at light speed since we made our initial recommendations in January.

Here’s our latest (opinionated) look at the magazine software landscape.   Continue

Content Purging as an Audience Development Strategy at Ebner Publishing International

Kim Mateus

The best audience development strategies meet an audience where they want to be met. Today we are looking at the expansion of some audience development strategies for content publishers at Ebner Publishing International, which publishes about 80 magazines, and is using content engineering to drive more traffic.   Continue

13 Examples of Professional Email Subject Lines

Amanda MacArthur

If you could, you’d hire a professional email subject line writer. You would, because you depend on your email list to sell magazine subscriptions or ads to advertisers, so smashing together 50-100 characters on the fly every day is a stinky approach to accomplishing those goals.   Continue

Multiplatform Publisher Condé Nast Looks to Sell Three Major Magazines

Kim Mateus

Another major multiplatform publisher is in the process of making moves to unload some of its magazine titles. Today we look at Condé Nast, the company’s move to sell popular magazines, and its strategy going forward.   Continue

The Benefits of Online Advertising in a Nutshell

Don Nicholas

Once upon a time, online advertising had a shady reputation.

Luckily for publishers, that’s all in the past. The online advertising industry has improved its reputation, and consumers have become more accustomed to seeing these ads. Even the once-dreaded popup ad has become routine, especially when it’s carefully aligned with your content, which is a Mequoda Best Practice.   Continue

Publishing Website Strategy for Advertising Presents Changes

Kim Mateus

Advertising and website strategy evolves as publishers find the best channels, advertisements, and processes to follow. Today we’re looking at some new elements to online advertising.   Continue

8 Online Magazine Design Best Practices

Don Nicholas

Online magazine design has taken a number of steps forward in recent years, starting with the launch of the first-ever web magazine in 2014 called I Like Crochet. An online magazine, also known as a web magazine, is a premium publication that is read through a magazine subscription website. In our definition, it is not the same as the homepage of a magazine, where content is freely distributed, unless that content is metered by a paywall.   Continue

Media Acquisition Looks at Publishers’ Content and Data

Kim Mateus

We often see publishers move forward with a variety of media acquisitions in order to target a specific market or fill in parts of their business that they deemed as lacking. Today we are looking at news of some recent publishing and media company moves.
  Continue

How to Create a Bulletproof Magazine Business Plan for a More Profitable Future

Don Nicholas

As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of your brand is critical. But this is a new beast, and to be prepared, you must plan. This holds true even if your business has survived the last 50 to 100 years.   Continue