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Advice

The 17 Best Email Subject Lines for Increasing Open Rates [+ Video]

Amanda MacArthur

Discover the carefully guarded source of the world’s most effective email subject lines that most professional copywriters don’t like to share   Continue

10 Magazine Media Facts Worth Knowing in 2018

Don Nicholas

The ten biggest take-aways about magazine media learned at IMAG
If you’re in the magazine industry, you’re probably familiar with the MPA’s annual IMAG conference. My colleague Kim Mateus and I attend this event every year and speak at it often. This year, we were surrounded by some of our favorite magazine publishers and clients, like   Continue

Multiplatform Publishers Expanding as the Industry Expands

Kim Mateus

Multiplatform publishers expand their content offerings based on the markets, their audiences, and their capacity to deliver high-quality products of value. Today we’re looking at a variety of expansion within the industry.

  Continue

8 Niche Publishing Thought Leaders You Should Follow

Don Nicholas

There was a time when investors were shying away from publishing media because “journalism” is “expensive” and user-generated content is “cheap”.

But as the world changes tides and begins to preach the quality over quantity sermon, investors have begun to appreciate journalism again. It reaches specific audiences. Now, who else do we know who creates that kind of content? Why, it’s the niche publishers Mequoda has always served! Imagine!   Continue

Increase Subscription Revenue with a Credit Card Recovery Program

Kim Mateus

Sometimes the subscription revenue you’re missing doesn’t come from new customers at all, it comes from your existing ones through the reprocessing of failed credit card renewal transactions so that they become successful renewal credit card transactions. And a good credit card recovery program can make all the difference.   Continue

A Digital-First Website Strategy Led to Growth for ‘HBR’

Kim Mateus

Many publishers have taken to a website strategy that highlights the components of the digital landscape. When done properly, digital publishers are able to drive more traffic and develop larger audiences.   Continue

How To Find the Best CMS for a Magazine

Kim Mateus

There’s no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different business model than a software company, e-tailer, or a small business using the same CMS, which is often the case with some of the household name CMSs out there.   Continue

Digital Magazine Evolution Through Apps and Multichannel Approach

Kim Mateus

Digital magazine evolution involves a variety of components, including the distribution of the content and the magazine product itself. Today we’re looking at organizations that are putting more emphasis on digital reach and digital magazine effectiveness.   Continue

5 Paid Newsletter Best Practices for the Digital Age

Don Nicholas

These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some of us are old-time journalists here at Mequoda, we also think fondly of paid newsletters, a classic journalistic form that survives today in the digital era.   Continue

Haven CMS Website Wins Top Honors at 2018 SIPA Awards

Don Nicholas

Your AAA Network, which is powered by our Haven CMS, has seen dramatic increases in website traffic in just its first six months of operations—five million page views to be exact—and recently won the award for Best Product Launch/Relaunch Success at the annual SIPA conference this June.   Continue

Multiplatform Publishing Launches Become More Popular for Major Brands

Kim Mateus

Many brands use multiplatform publishing to amass a larger audience. We’re seeing this trend continue as some popular publishers and brands and expanding their content offerings through more channels.   Continue

How to Run a Roundtable Discussion

Don Nicholas

The steps to facilitating an effective roundtable discussion with roundtable discussion questions

Have you ever run a roundtable discussion?

Throughout my years in publishing, I’ve taken part in countless roundtables. During some, I was the facilitator and other times I was a participant.

Although there are many ways to direct them, my ideal approach to running roundtables focuses on the fundamental needs of the attendees.   Continue