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Advice

Subscription Website Publishers Launch New Membership Options, Services

Kim Mateus

Subscription website publishers are honing their subscription offerings to generate greater revenue and utilize the subscriber data file that they already have. This process is not new, but some of the directions that major publishers are taking is new for these organizations, and the focus of today’s news stories.   Continue

What is a Subscription Marketing System?

Kim Mateus

Did you know that a sunflower is not just one flower, but more than a thousand small flowers, all stuck together on one head and a single stalk? Even what seems like the petals of a sunflower are considered individual ray flowers.

You might consider a publisher’s website the same way. You see TIME.com and think, oh that’s TIME’s website. But in fact, it’s a subscription marketing system. The site isn’t built just to give away free content, it’s built to collect new subscribers and generate revenue. Its web magazine alone, time.com/magazine, is just one petal of the sunflower that is attracting and converting new magazine subscribers, both free (email) and paid (digital and print).   Continue

5 Publishing Goals to Set Over the Next 5 Years

One thing we’ve noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household name, a ton of charisma or a rampant following on social media.   Continue

7 Great Web Magazine Libraries We Love

Don Nicholas

How these innovative publishers built web magazine libraries that are comprehensive, user-friendly and make an easy up-sell from print.
A web magazine library is an archive of your content going back many years, likely since the beginning. When done right, you can upsell a substantial number of would-be magazine subscribers to this higher-end, and higher priced product that requires   Continue

Digital Publishers Are Working With Their Content Differently

Kim Mateus

Digital publishers are constantly working to find the best methods and channels for creating and distributing their content. Today we are looking at some of the strategies these publishers are using to get more engagement and bigger audiences.

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How to Create a Bulletproof Magazine Business Plan for a More Profitable Future

Don Nicholas

As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of your brand is critical. But this is a new beast, and to be prepared, you must plan. This holds true even if your business has survived the last 50 to 100 years.   Continue

The Future of Magazines is Bright And Here’s Why

Don Nicholas

The essential core characteristics of a magazine are those that define the user experience.

In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how the attributes that define a magazine are not necessarily better or worse than those that define other media — movies, books, etc. They are simply different in terms of the user experience.   Continue

Don’t Wait Until Next Year

Don Nicholas

“Frugality includes all the other virtues.”

Old Cicero certainly knew what he was talking about. That’s why I wanted to remind you that your chance to exercise frugality in attending our Multiplatform Publishing Strategy program ends at midnight this Thursday, March 31. You’ll save $200.
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3 Magazine Social Platforms We Love

Kim Mateus

How the top magazine publishers in social media are leveraging three major platforms for magazine social marketing
According to the MPA’s Magazine Media Factbook, 91% of U.S. adults read magazine media, but where do they read it? Right now we’re working on our 2018 Digital Magazine Reader Survey, and social media is the second most used   Continue

Audience Development Managers Still Love Technology

Kim Mateus

New and evolved technologies can be an audience development manager’s dream if it leads to bigger audiences.

Where are your audience development strengths and weaknesses? Today’s news focuses on pertinent information for audience development managers, including actions that some major publishers are taking now.   Continue

Audience Development: Definition & Purpose

Amanda MacArthur

The true audience development definition requires maximum outreach while retaining results for future sales

Just like “inbound marketing” was the buzzword of the online marketing industry last year, “audience development” begins to grow in popularity. HubSpot coined the term “inbound marketing”, which basically means bringing customers to you.

Last week we asked what is audience development? Just like “inbound marketing” has been a buzzword over the past few years, “audience development” begins to grow in popularity.

HubSpot coined the term “inbound marketing,” which basically means bringing customers to you that are already in your niche, rather than sending out direct mail and going to trade shows, of which the methods are expensive and have a lower return on your investment.   Continue

4 Ways to Benefit from an Engagement with Mequoda

Don Nicholas

You wouldn’t hire a lawn mower repairman to fix your car, so why do so many publishers seek the support and advice of consultants and web developers that have never worked in the publishing field? At Mequoda, we know content, and we know content marketing, because we’re a group of journalism veterans turned consultants and   Continue