Any marketing campaign has the same end goal: make more money for the company. The only difference between a traditional marketing campaign and a social media campaign is that social media marketing is based on loyalty instead of making a quick buck or generating a quick lead.
In our 90-minute Facebook for Publishers  webinar, you’ll discover the only three things you need to know about Facebook marketing:
Increasing revenue with Facebook
Starting out the webinar, we’ll show you advanced real-world case studies of publishers like you who have been successful in using the platform to increase revenue and have been strategically adapting through every step of the redesign.
Driving website traffic with Facebook
Next, we’ll dive into the step-by-step of optimizing your Facebook account to drive the most traffic back to your website. We’ll go over rules for posting content, best practices and creative ideas for getting the most out every minute that you spend online.
Strategies that publishers are using successfully
Finally, we’ll go through the cases of several publishers on Facebook to analyze the strategies that they’re using and whether or not they’re effective.
We’ll also determine the best types of content that you can repurpose in order to drive website traffic, and the metrics you should be watching in your day-to-day endeavors.
This 90-minute Facebook for Publishers  webinar is designed for editors and audience development professionals as well as CEOs and Publishers, as an in-depth workshop on developing your company’s social media policies and strategies in all levels of your organization. It’s the only way to be truly successful in the digital age. Attendees will learn both fundamental and advanced strategies behind a successful Facebook campaign, so register now.