Discover how to start the process of SEO campaign management
In an article published in the Mequoda Daily yesterday, we discussed the overall strategy behind SEO and best practices for search engine optimization.
To quickly recap, the overall reason online publishers engage in SEO campaigns is to increase visibility, email conversions and total revenue.
When it comes to best practices, we sited email marketing, blogging and copywriting.
For today, let’s dive a bit deeper and take a look at the SEO process. Part of our SEO Campaign Management 2011 webinar discusses steps for campaign management. The five tips listed below will put you on the road to complete search engine optimization and will give you a tiny glimpse into the upcoming webinar.
5 steps for SEO campaign management
SEO Campaign Management Step #1: Determine which keywords your audience is searching for. To do this, consider the keywords you associate with your content. These should be your primary keywords.
Take your primary keywords and enter them into the Google Keyword Tool (GKT). This will show you related words that you may have missed, or ones you didn’t realize your audience was searching for. The Google Wonder Wheel is another tool that will help you find words related to your keywords. You can then use the GKT to determine if your audience is searching for these additional terms.
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SEO Campaign Management Step #2: Quantify the search volume of your keywords. Doing so will allow you to see if audience members are searching for the keywords you are targeting. Make sure to collect the data on search volume with the “Exact” results checked. This will help you decipher the most accurate numbers.
SEO Campaign Management Step #3: Quantify the Google listing volume of your keywords. To do this, go to Google and enter your keywords one by one into the search bar. Insert quotation marks around the query and conduct the search.
SEO Campaign Management Step #4: Quantify the Keyword Competitive Index (KCI). Your KCI is a mathematical equation of the competition that exists on your keywords. To get your KCI, divide your keyword’s annual search volume by the Google listing volume for your terms. The higher the KCI, the better your chance is of ranking on the term. We typically consider a KCI of 1 or higher a very good KCI.
SEO Campaign Management Step #5: Define Keyword Clusters that target your content. Keyword Clusters should be created surrounding your most broad and targeted keywords. The keywords that make up keyword clusters will be the main topics of your website. Defining Keyword Clusters will help your editors and content producers realize the most important words that your audience is searching for.
These five steps for SEO campaign management are just the tip of the iceberg.
If you found these tips helpful to your process of SEO campaign management, you should join us for the entire program on January 11th at 12:30 pm ET. It will include much more on SEO campaign management, including how to execute a campaign and track your results.
Learn more and register now for our SEO Campaign Management 2011 webinar.