Increase website traffic to your free products or “freemiums” by making them regarded as the most important pages on your site
When you’re trying to build an email list, it’s important to give away free products. Your chances of gathering an email address from a box on your website versus an exchange for something that is free tend to quadruple.
In order to get more people in front of your free products, here are five tips for increasing website traffic to those pages:
Increasing website traffic tip #1: Link to your RCLP, not your home page
When leaving comments on external blogs, writing press releases and otherwise finding ways to build links to your RCLPs, don’t sign your name with a link to your home page. The place you want to direct traffic to is your RCLP where a user can download a report, pattern or other freemium and opt-in to your email list.
So when leaving comments externally, make sure your name links to a Rapid Conversion Landing Page that collects an email address and increases conversions.
Increasing website traffic tip #2: Distribute press releases every time
Whenever you release a new freemium, there should be a press release attached to every one. This will get your freemium picked up by news blogs and other external linkers that are interested in your content.
Increasing website traffic tip #3. Include links to your RCLPs in your bio
Anywhere you have a bio listed, whether it’s on your site or on a site where you syndicate content, there should be a link to your freemium RCLP that lists you as the author. You can also position the freemium as a way for readers to learn more about what you do.
Increasing website traffic tip #4: Drive traffic from print products
Any related content in your print products should include a link back to your RCLPs. In fact, you should have a freemium for every print product you offer. No matter whether your product is a magazine, book, or newsletter, you should have at least one relevant freemium for every product you have or every topic you write about.
This way, when you write an article on a topic, you have something free to give away if your readers “visit this URL”. Offering irrelevant freemiums will not maximize traffic and inbound links.
Increasing website traffic tip #5. Reach out to individual bloggers
First, build up a repertoire with bloggers by leaving useful comments or interacting with them on social networks like Twitter, Facebook and the like.
Once you’ve built up this repertoire, you can send an informal email to them letting them know about your upcoming freemiums. Many self-employed bloggers are too busy and overloaded with press releases; a more informal approach works better.
One more tip:
Keep track of your success: There’s nothing more rewarding than seeing your efforts succeed. To measure webpage count and inbound links, we use Yahoo! Site Explorer, a free service that provides the number of inbound links to any page on your website.
We recommend you look at the number of web pages reported from all subdomains and links reported ‘except from this domain’ to ‘entire site’, which will show you the number of external inbound links coming from other publishers’ websites.