New tips and case studies to be presented at the Mequoda Summit West 2011
In yesterday’s Mequoda Daily we talked about the dramatic variants in the value of an email subscriber and supplied you with a simple tool for deciphering the value of your own source file.
Today we are giving you a preview of our new 27 Ways to Increase Website Traffic program, which will premier at the Mequoda Summit West 2011. This session will leave you with a detailed checklist of ways to increase website traffic.
Although it’s not completely finished, the Mequoda Research Team is hard at work on this session. It is challenging to find the best case studies that are interesting, broadly based, informative and proven to work.
I’ve had several meetings with them on this session’s content so I wanted to share a quick snapshot of six methods for increasing website traffic and the associated case studies.
#1 – Newsletter: How a content syndication deal between two publishers affords one publisher more content while the other publisher gets increased website traffic. This case study includes Harvard’s Program on Negotiation
#2 – Pay-Per-Click: Learn how several financial publishers today are successfully targeting keywords in search engine-based advertisements to build traffic and grow email conversions.
#3 – Email Promotions: How exchanging email promotions with other like-minded publishers gives new audiences the chance to be exposed to content they find interesting and relevant. This case study includes Interweave and Guideposts.
#4 – Free iPhone App: Discover how apps for mobile devices can connect with users on the go while creating an engaging experience that leads to more website traffic and email conversions. This case study focuses on the Eat This Not That! app.
#5 – Text-based Banner Advertisements: Learn how The Motley Fool uses intriguing interrupter ads written with a keen sense of direct-response know-how and product alignment, leading to increased website traffic and product sales.
#6 – Magazines: Discover how Spanish-language health website Vida y Salud’s Editor-in-Chief Dra. Aliza Lifshitz maximizes her syndication agreement with Ser Padres magazine to help increase website traffic and build brand recognition.
We are looking forward to the premier of 27 Ways to Increase Website Traffic at the Mequoda Summit West 2011.
Please call Kim at 401-293-0401 to register today or signup online.
Early registrations for the Summit are looking good. Companies have been signing up in teams so they can immerse themselves and diversify their learning experiences at the Summit.
Team-based learning opportunities allow individuals to assimilate, share information and get everyone aligned and working in the same direction. This helps employees easily implement the new strategies they are learning.
I look forward to sharing this immense checklist for increasing website traffic with you.