Audience Development Strategy

FREE Advice Now to Grow Your Audience

“Audience development” has been an online publishing buzzword term for nearly two decades. But, what exactly does it mean—and are you doing everything in your organization, the right way, to ensure that your audience-development efforts are actually growing your audience?

Let’s start with what “audience development” means. For us at Mequoda, audience development is about finding the right people for your content and getting them on your email list, where you’ll eventually sell them products or monetize them through sponsored messages. And the strategies we use—Search Engine Optimization (SEO), social media, robust portals, free reports, community-building, and serving as a FREE resource of compelling and relevant information—is how we build audiences.

So, what’s the big deal about “audience development,” and why does it even matter? Because growing your audience with quality names who are interested in your content is how you can naturally grow your revenue and your profits.

When you build one-on-one relationships so that customers feel more connected to your brand, you’ll be better positioned to sell them more products.

And that’s what our Mequoda Method of online publishing is all about: Attract a qualified audience; Capture email addresses; Engage with your audience in meaningful ways; and Monetize your audience to support your organization’s mission and goals. We call it ACEM, and it’s a great way to stay focused on the things that matter for your publishing business.

Attracting a qualified audience and capturing their email addresses are the backbone of effective audience development—but, it’s easy to get distracted or waste time and money doing things that don’t matter. Or, even worse, doing things that hurt your audience-development efforts.

And it’s not always easy to keep up with changing best practices and how to properly resource your efforts by channel—so that you get great results.

Then, there’s the decision about paid-media efforts to grow your audience—in addition to all the available organic methods. Well, I can tell you that you need to get your organic efforts fine-tuned first—and that’s where Mequoda can help. In fact, it’s how our company got started more than 16 years ago—and why we’ve been recognized as industry pioneers and leaders when it comes to organic audience development strategies and tactics.

So, congratulations! You’ve been selected for eligibility to claim your FREE 60-minute consultation with Mequoda, to review your organic audience-development goals and needs!

Click here to claim your invitation and schedule your FREE 60-minute consulting session.

And this is a no-obligation session—if you don’t want to go further with us after your FREE consulting session, that’s okay. I only ask that you schedule your FREE consulting session today—you owe it to yourself and your company or organization to keep up-to-date about current best practices for audience development.

Introducing Mequoda Gold Membership for organic Audience Development Services—benefits that are unrivaled in the publishing industry!


Summary of Mequoda Gold Member Organic Audience Development Benefits

Description Your Price

60-minute consulting session to review your current organic audience-development efforts and needs


One-year Mequoda Gold Membership

Pricing depends on your audience-development needs

Access to Mequoda’s proprietary strategies and methods for organic audience development, including:

  • Keyword phrase universe analysis, with Keyword Competitive Index (KCI) calculator
  • Google Visibility Index (GVI) reporting
  • Online Market Audit (OMA) to gauge online visibility compared to your competitors
  • Blockbuster post optimization strategy
  • “Fire-team” remediation strategies and tactics for search-traffic declines
  • “12X12X12” Social Media Optimization strategy
  • Free report alignment, development, and analysis
  • Mobile Placemat Email Capture Optimization strategy
  • Email appending, on-boarding, and cross-brand importing programs
  • Ongoing and regular strategic reporting packages and meetings to enable quick analysis and decision-making


Access to the Mequoda client cooperative’s audience-development best practices, benchmarking, and optimization strategies


Shared labor and human resources in support of your own effective audience-development efforts


Access to all of Mequoda’s organic Audience Development Services. Comprehensive and integrated services are available and include:

  • Search Engine Optimization (SEO) program
  • Social Media Optimization program
  • Email Capture Optimization program


Your Mequoda Gold Membership starts with a FREE 60-minute consulting session, and your membership pricing is based on your organization’s organic audience development needs—here are the benefits reserved especially for online publishers like you:

Mequoda’s organic Audience Development Services are built for publishers like you who are busy, need expert industry help, and want to grow your audience, grow your email list, and grow your revenue. You can benefit from our Audience Development Services with Mequoda Gold Membership.

Learn more about all of this when you contact me today to schedule your FREE 60-minute consulting session—while this special invitation lasts!

Effective audience development is critical to your publishing success—growing your audience is a key first step to growing your revenue and profits. Don’t get behind the times about the latest best practices in organic audience development, and hire the best in the business, Mequoda—please contact me now to schedule your FREE 60-minute consulting session!

By Kim Mateus

Chief Strategy Officer

Kim Mateus is Chief Strategy Officer for Mequoda Systems and the Mequoda Systems Content Network where she oversees strategic planning for the organization's 200 plus premium subscription products. Over the past decade, she has guided the development of more than 20 subscription marketing systems including I Like Crochet Network, New England Network and Your AAA Network. She and her team maintain an exhaustive best practices database of subscription marketing techniques and business processes that she uses to advise her clients and optimize the more than 60 websites that make up the Mequoda Systems Content Network. Kim is a frequent speaker at industry events and serves on the board of the Specialized information Publishers Association.

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