Categories
Audience Development Strategy

An Introduction to the Digital Native Survey

The Digital Native Survey was designed to show how digital natives interact with media and the Internet. The insights are especially helpful to digital immigrants, many of whom operate online businesses and are making the transition to digital.

The following clip shows the digital natives discussing their online subscription habits and their social media usage.

 

The Digital Native Survey was designed to show how digital natives interact with media and the Internet. The insights are especially helpful to digital immigrants, many of whom operate online businesses and are making the transition to digital.

The following clip shows the digital natives discussing their online subscription habits and their social media usage. What percentage of digital natives use Facebook, Twitter and subscribe to e-newsletters? The findings may surprise you…

 

In the following days we will be posting more video clips of questions asked to the digital natives during the Digital Native Survey.

The media consumption habits of digital natives has become a popular topic. Connect with us via Facebook, Twitter or this blog if you have further questions.

[text_ad]

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Leave a Reply

Your email address will not be published. Required fields are marked *

Exit mobile version